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Google's My Activity Reveals How Much It Knows About You (theguardian.com)

An anonymous reader writes: Google has released a new section to Google's account settings, called My Activity, which lets users review everything that Google has tracked about their online behavior -- search, YouTube, Chrome, Android, and every other Google service. Best of all, users can edit or delete their tracked behaviors. In addition, the My Activity tools come with new ad preferences. Google is now offering to use its behavioral information to tailer ads shown across the wider non-Google internet and Google's search pages, which until now was purely done through the use of cookies. The difference between Google and other companies that offer ads like Facebook is that Google is making this interest-based advertising extension optional, or opt-in, not opt-out. There are two separate behavioral advertising settings for users to switch on or off: signed in ads and signed out ads. Signed in ads are those on Google services, and signed out ads are those served by Google on third-party sites. However, if you're conscious about your privacy, you'll probably want to stay opted out.

63 of 114 comments (clear)

  1. Interest-Based Ads by Thelasko · · Score: 2

    I use Adblock most of the time. But, for some reason, by brain is convinced that interest-based ads will be less likely to serve up malware. I'm not interested in downloading malware, so it won't show me ads that host it. Right?

    --
    One of our competitors trademarked the term "hypothesis". From now on, we will call them "boneheaded ideas".
    1. Re:Interest-Based Ads by darthsilun · · Score: 4, Insightful

      Meh. Before I used Adblock I'd search for something, buy it, and then see ads for it for weeks.

      Which seems – to me – to be missing the target.

    2. Re:Interest-Based Ads by Registered+Coward+v2 · · Score: 1

      Meh. Before I used Adblock I'd search for something, buy it, and then see ads for it for weeks.

      Which seems – to me – to be missing the target.

      The flip side is I see and ad on a site where I don't block ads (because I value the site and am willing to put up with ads so they can continue to provide useful content), navigate past the page and then can't find the ad again when I want more information. That is why I consider most internet advertising wasted beyond creating an awareness of the product and perhaps a great propensity to buy it in the future.

      --
      I'm a consultant - I convert gibberish into cash-flow.
    3. Re:Interest-Based Ads by Anonymous Coward · · Score: 1

      To be fair, most people buy condoms more than once in their lifetime, so you're a bit of an edge case.

    4. Re:Interest-Based Ads by Anonymous Coward · · Score: 1

      On Vivaldi, I use uMatrix, which I like better than uBlock Origin for "Chrome" browsers.

    5. Re:Interest-Based Ads by Zaowulf · · Score: 1

      So the solution is more tracking!

  2. and for those who didn't sign up? by Anonymous Coward · · Score: 4, Insightful

    Google tracks everyone, whether or not you have "made a google account", which is another way to say "given them even better quality data".

    I went to that page. I do not see any way to delete the profile they build of me via google analytics and other things, because I have never made an account. So the only way I can accomplish this is to tell them even more about who I am?

    How about making profiling opt IN instead of opt OUT?

    1. Re:and for those who didn't sign up? by sims+2 · · Score: 1

      Ive also noticed that google has a server side auto complete history even if your not logged in. How can I see that without having to go a....b...c....d...ect?

      --
      Minimum threshold fixed. Thanks!
    2. Re:and for those who didn't sign up? by Anonymous Coward · · Score: 1

      You don't give it to them, they take it against your will. If you want to use the web, Google tracks almost everything you do, even if you try to have nothing to do with them at all.

      Try to block it? Then sorry but the web is broken for you. You cannot sign up for much of anything (google recaptchas), you can't email anyone (they are on gmail), etc.

      Unless you want to be almost totally excluded from modern life, google tracks you.

    3. Re:and for those who didn't sign up? by butzwonker · · Score: 2

      Not only that, I've checked the My Activity profile after logging in, and I can assure everyone that Google knows way more about me than what they display there. That's because they store information by IP addresses, whether you're logged in or not, and also link different devices / Google accounts / IP addresses to your account whenever they can.

      My Activity does not "reveal how much it knows about you", it reveals just a few of the things Google knows about you.

    4. Re: and for those who didn't sign up? by Anonymous Coward · · Score: 1

      Yes. Google now requires a phone number to create an account. Fsck that.

    5. Re:and for those who didn't sign up? by NotDrWho · · Score: 2

      Yeah, all my "My Activity" shows are some YouTube videos I've watched. But with a gmail account, a google calendar, and constant use of the google search engine, I'm pretty sure they're tracking a LOT more about me than just what YouTube vids I'm watching.

      --
      SJW's don't eliminate discrimination. They just expropriate it for themselves.
    6. Re: and for those who didn't sign up? by Out0fAmmo · · Score: 1

      There are alternatives, like Ixquick/Startpage and DuckDuckGo. You don't *have* to use Google.

    7. Re:and for those who didn't sign up? by Shompol · · Score: 1

      tell them even more about who I am

      Why, no, you can use it to tell them who you want to become. E.g. I am going to update them that I am on the market for a multi-million racing yacht. I only want to see adverts about racing yachts. Who knows, maybe after enough ad brainwashing I might just buy one :)

  3. Do you believe Google? by matbury · · Score: 4, Insightful

    If you believe that Google would willingly stop collecting any data about you on your request, well, you're more naive than I thought. My bet is that they just stop revealing those data to you that they say they'll stop collecting and then use the additional data, i.e. that you opted out, to further profile you, e.g. the user is sensitive about A, B, & C and has preferences for X, Y, & Z.

    1. Re:Do you believe Google? by thegarbz · · Score: 1

      If you believe that Google would willingly stop collecting any data about you on your request, well, you're more naive than I thought.

      Or if you actually look into it they are talking about very specific data. No one is talking about being able to wipe your online presence, but rather you can customise the results Youtube suggest based on your interest, or search results returned based on your past searching. What makes you think they need any of this? Google can target ads to you just fine without it.

    2. Re:Do you believe Google? by swillden · · Score: 4, Informative

      If you believe that Google would willingly stop collecting any data about you on your request, well, you're more naive than I thought.

      Remember that Google is subject to an FTC consent decree from the Buzz privacy investigation. As a result of that, they're regularly audited by the FTC, and if the FTC were to find that Google were not acting in accord with public privacy-related statements Google would be in big trouble. Even if the FTC's fine were trivial (which I don't think it would be), you can bet the EU would pile on a much bigger one. And the damage to Google's brand would be incredible.

      Believe what you like, but the reality is that Google would have to be dumber than a box of rocks to lie. There's way too much at stake.

      (Disclaimer/disclosure: I'm a Google employee, but I'm speaking only for myself.)

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    3. Re:Do you believe Google? by Locke2005 · · Score: 2

      No... which is why the dog comes in to check on me literally every time I use the toilet. Or shower. Apparently she has decided someone sitting on a toilet is a captive audience for her attention whoring.

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
    4. Re:Do you believe Google? by zrobotics · · Score: 2

      Read what to Google is saying: they do t delete your history for ads, just for search history. Which I'm oddly fine with. I realize Google needs ad revenue to continue offering services that I use, such as YouTube, search, and Gmail. However, I am very aware that their revenue model is based on tracking me closely. There's no way they'll let you delete your data for ads; FFS, this is a multinational US corporation. If you don't want their trackers, don't use their services. I know it's impossible to avoid adsense, but do you want to pay a subscription fee for every site you visit? It seems anathema, but we all used to do this with newspapers and porn. Who buys either of those products now? Tracking sucks, but unfortunately shit costs money. Even this site: I've been here quite a while and never paid them a dime put of pocket, but my page views have indirectly paid the editors and hosting fees.

    5. Re:Do you believe Google? by Opportunist · · Score: 1

      Yes. Because it's in their interest.

      They also don't stop collecting information. They get additional information from you telling them what parts of the information they got about you are right. They know that humans are fickle beings and something that they were absolutely engrossed in today is absolutely boring and uninteresting for them tomorrow. With this tool, they don't have to find out when you lose interest in some celebrity.

      You tell them.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    6. Re:Do you believe Google? by DerpQuake · · Score: 1

      No matter how they behave I see it as impractical that these opt-outs are either based on account settings of signed in users or cookies set on signed-out users, so if you choose never to sign in and prefer not to accept, or to clear cookies after each session then you can't actually very well opt-out of anything. Its same issue with the ad industry behavioral advertising opt-out http://www.aboutads.info/choic... , useless if you clear cookies.

    7. Re:Do you believe Google? by Anonymous Coward · · Score: 3, Insightful

      Are you implying that the FTC are granted access and go through EVERYTHING that google has?

      Not to belabor the point, but all google has to do move the data for users who opt out from the "stuff we got on people" to some other, more obscure location.

      If anything, I am pretty sure google collects usage data on people who don't even have google accounts, based on IPs, usage patterns and whatnot, people who have never consented to google's terms and don't have a way to opt out.

      And following google's own rhetoric "only the guilty want to hide" it is safe to assume all the people who opt out are actually put in some "people we need to track especially hard and rat to the NSA on own own accord" list. And who's to say the FTC, even if aware of that, isn't keeping quiet on orders from the government? Because it will be unethical or illegal and the various US "intelligence" agencies are not known for doing unethical or illegal things. Google has no blowback to worry about if they are doing it on request and the only way for this to surface would be some very serious leak or hack, which I image after Snowden will not be as trivial. Basically, Snowden revealed mostly old and obsolete stuff, I highly doubt the NSA/CIA/whatever have been keeping idle since.

      But hey, keep defending your evil monopolistic employer.

    8. Re:Do you believe Google? by Anonymous Coward · · Score: 1

      Yes what an excellent idea, let's remove the revenue stream that funds websites and instead paywall all content so information is only available to those who can afford it.

    9. Re:Do you believe Google? by Anonymous Coward · · Score: 2, Informative

      If you really want privacy from Google you can get it but you have to do a bit of work for it. First you need to browse the Internet through an anonymizing proxy service. Second, you need to use script blocking, ad blocking and cookie management plugins in your browser. Third, you need to use anti browser fingerprint plugins to randomize your HTML canvas data, user agent, http-accept headers, etc. Finally, you need to avoid logging into Google services while you're operational and never from the same IP addresses that you use for non-routine activity or activities that you don't want associated with your known accounts.

    10. Re:Do you believe Google? by swillden · · Score: 1

      Are you implying that the FTC are granted access and go through EVERYTHING that google has?

      They have carte blanche.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    11. Re:Do you believe Google? by swillden · · Score: 1

      Rather than combing through data, they would look through design documents and talk to employees. The misinformation campaign necessary to conceal it would be large-scale. Someone would leak it. *Especially* at Google, which has lots and lots of employees with rather strong viewpoints on such things. I'd certainly blow the whistle if I saw anything like that.

      --
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    12. Re:Do you believe Google? by swillden · · Score: 1

      I"m sure an NSA employee can confirm you are required to give them the info before you start filtering what is collected.

      I'm sure they could not, because Google doesn't give information to the NSA.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    13. Re:Do you believe Google? by david_thornley · · Score: 1

      If I had to have a subscription to every site I go to, I wouldn't be going to many sites, and I'd be very reluctant to check out a new site. The best pay-as-you-go solution I've heard of is micropayments, and that idea has a lot of psychological and technical issues.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    14. Re:Do you believe Google? by david_thornley · · Score: 1

      Every so often, a conspiracy theory turns out to be about a real live conspiracy. You can't dismiss a conspiracy theory by calling it a conspiracy theory.

      That's what they want you to believe, anyway.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    15. Re:Do you believe Google? by swillden · · Score: 1

      It appears that the PRISM program was tapping lines between Google data centers. Google responded by encrypting all of that data.

      Google's leadership and especially the chief legal officer has strenuously denied that Google provides any information except in response to proper legal documentation. I've seen no evidence anywhere that contradicts those statements (which, I'll note, would probably constitute a breach of Google's leadership's fiduciary duties to the shareholders, and therefore be illegal if untrue).

      --
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    16. Re:Do you believe Google? by matbury · · Score: 1

      Yep, good point. Perhaps ISPs should be required to offer a selection of VPN service providers to customers so they can opt out of being tracked?

  4. Wow by bobdehnhardt · · Score: 1

    First reaction: Wow, I sure watch a lot of old Bob Ross and Carol Burnett Show videos on Youtube.

    Second reaction: Wow, is there anything but old Bob Ross and Carol Burnett Show videos in here?

    Third reaction: Wow, I'm really boring....

    1. Re:Wow by Bender+Unit+22 · · Score: 1

      I know I had been watching a lot of "This old house" on youtube, but it looks like binge watching. :D

  5. Re:Tailer? by avandesande · · Score: 1

    Not to be obvious but I think they meant 'taler'.

    --
    love is just extroverted narcissism
  6. The links in the summary are bad by MobyDisk · · Score: 3, Informative

    The Google links in the summary are bad. Just go to https://myactivity.google.com/

    1. Re:The links in the summary are bad by MobyDisk · · Score: 1

      The editors fixed them. Thank you!

  7. Re:Chromium not supported? by MobyDisk · · Score: 2

    The links in the summary are to the "not supported" page. Sheesh.

  8. Sure by Anonymous Coward · · Score: 1

    users can edit or delete their tracked behaviors

    You mean users can mark the behavior that's most embarrassing to them, don't you.

    1. Re:Sure by Locke2005 · · Score: 1

      I believe the subroutine that tracks what you care enough about to delete is called streisand_effect().

      --
      I've abandoned my search for truth; now I'm just looking for some useful delusions.
  9. Broken link by swillden · · Score: 1

    The link to the ad controls in the summary is broken. The correct target is https://www.google.com/setting...

    --
    Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  10. porn by Anonymous Coward · · Score: 4, Funny

    Nothing but bbw midget hentai porn 20 hours a day, i had no idea I was away from the computer for 4 hours a day!

  11. Google vs Facebook, etc. by theskipper · · Score: 5, Interesting

    I may be naive and eventually end up with egg on my face but here goes. In today's world we all know the horse has left the gate wrt privacy. It seems the issue now isn't who's collecting the data, it's what happens to your data after it's been scooped up. And what keeps the data from escaping comes down to the question of how that data is being exploited for generating revenue.

    Google gets a lot of flack around here but if you follow the money, they have a pretty good incentive to do whatever it takes to keep the tracking data high-quality and most definitely in-house. Mainly because they own the search market and the better the ad targeting, the more protected Alphabet's revenue stream is.

    Apple is obviously dependent on hardware sales so not much needs to be said about that. Plus they really don't want bad PR from data escaping.

    So let's compare that to the other 800lb gorilla(s). I don't see any reason why Facebook, Pinterest, etc. wouldn't incorporate outright sale of their tracking data to third parties (if they don't ship it out the back door already). Sure, they're dependent on ad/affiliate revenue too but with one other important difference. Google has an (effective) search monopoly where data exposure would stir up a hornet's nest of legal issues directly or indirectly.

    Facebook has little to lose since their product (users) don't seem to care what happens to their data as long as they can post their cat pictures. And they've built a Terms of Use that guarantees they own every aspect of the data (https://en.wikipedia.org/wiki/Criticism_of_Facebook#Terms_of_Use_controversy). Not to mention there's not been much talk of anyone caring about a company holding a monopoly in the social network sphere. It's a 'meh' issue when compared to search market share.

    So what's keeping Facebook from transforming more of their revenue stream from ad sales to data sales down the road? Especially with the ad controversies that were swirling around (https://youtu.be/oVfHeWTKjag)? Following the money...not much?

    P.S. - s/tailer/tailor

  12. How do we opt out of the webpage? by danudwary · · Score: 1

    So, what if I don't mind being tracked by Google, but I just don't want this webpage available for anyone out there to access (ie if my password gets compromised)? I can't see a way to opt out of the availability of the data without deleting the data.

    1. Re:How do we opt out of the webpage? by swillden · · Score: 1

      So, what if I don't mind being tracked by Google, but I just don't want this webpage available for anyone out there to access (ie if my password gets compromised)? I can't see a way to opt out of the availability of the data without deleting the data.

      Secure your account well. Use a good password and turn on two-factor authentication.

      Also, you may want to use the "Send Feedback" link and suggest that there should be an option to turn this off. I'm not sure how it would work, though, since there would clearly also need to be a way to turn it on. What would prevent someone who compromised your account from doing that?

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    2. Re:How do we opt out of the webpage? by danudwary · · Score: 1

      Hah. Good point, yeah. Time for me to get off my butt and actually get 2-factor going.

    3. Re:How do we opt out of the webpage? by swillden · · Score: 1

      Hah. Good point, yeah. Time for me to get off my butt and actually get 2-factor going.

      It's pretty painless, especially with the Authenticator app. SMS works, too, but if you're somewhere that you don't have cell coverage it can be problematic. Authenticator works on or off-line. I also recommend setting up a couple of different options: maybe use Authenticator as your primary and SMS for a backup (and maybe even add your wife's phone as another backup), and/or print out some codes to keep in your wallet.

      Hrm. That paragraph makes it sound complicated. It's really not.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  13. Identity du jour by Anonymous Coward · · Score: 2

    I have a robot that allows me to select my "identity du jour" before going to bed.
    While I sleep, it wanders the web engaging in activities that enforce my new persona.
    Tomorrow, perhaps I'll be a ballerina with an STD, or maybe a butcher who loves animals, or . . .
    . . . decisions, decisions, decisions

  14. Hope this doesn't fall into the wrong hands by Locke2005 · · Score: 1

    Since I use Google Navigate to warn me about traffic problems every time I drive anywhere, this information would be very useful to any assassin wanted to track my movement patterns. Or any wives/mistresses/girlfriends, for that matter. And yes, my ex-wife used to go through my phone while I was sleeping to see what I had been doing.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  15. I'm disappointed... by Locke2005 · · Score: 1

    You'd think by now Google would know what kind of porn I liked, and could recommend the good stuff for me, wouldn't you? Unless... they are actually taking this "incognito window" stuff seriously.

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
    1. Re:I'm disappointed... by TroII · · Score: 1

      You'd think by now Google would know what kind of porn I liked, and could recommend the good stuff for me, wouldn't you?

      That's what Bing is for. It is, hands down (or one-handed?), the best porn search engine on the internet.

  16. Handy! by GameboyRMH · · Score: 2

    I uses it to reduce my activity to Desert With Tumbleweed!

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  17. Just YouTube by RJFerret · · Score: 1

    Not sure if I should be happy or worried there's nothing there but my YouTube history considering how much I use Google+, Voice, Calendar, Search, Nexus tablet, and other services I don't even remember they've become so ubiquitous to my life.

  18. I remember looking at this data 2 years ago by cshay · · Score: 1

    ..and deleting my search history. I don't see what is new here except maybe a fancy new interface.,,,,

  19. Re:B-B-But how? by TroII · · Score: 1

    I am logged into YouTube all the time though, that's one thing from Google that I need. But is it able to link everything to it for that reason?

    Yes. Log out of YouTube, then click the Sign In link and look where it actually takes you: accounts.google.com. Logging in there sets a cookie for google.com, which can and will be read by google.com and its other subdomains, tying your activity together.

  20. Massive blur of data without meaning by shanen · · Score: 2

    Looked it over, but I can't figure out what it means. Both the google's version of "My Activity" and the slashdot side consisting of an article and visible comments. Now I expect such obfuscation from the google since their motto became "All your attention are belong to us", but I confabulate that slashdot used to be more revealing.

    Short summary: The level of information that the "My Activity" page reveals is without form or meaning. Too much data and no way to understand how it is used, though I'm still sure it is mostly used to manipulate and twist us to the google's will. What we really need to know is HOW the google analyzes the data and WHEN it is being used and in WHICH ways. Probably an impossible problem since all of us are too stupid to understand the google. The google will tell me so, even though the search "how to outsmart google" came up with a couple of interesting books (that are not available locally, at least not in English).

    Long answer: Naw, I can't be bothered to write more, and would be "penalized" for the long comment if I did. Today's slashdot doesn't motivate the effort to write so thoughtfully. It doesn't even have a fraction of the funny comments it used to. However, I might be confabulating myself again.

    (Now if slashdot supported such a financial model, I might be motivated to help support a project to detect abusive long comments, such as long cut-and-paste blurbs from the Web. Whoa, dead horse, whoa.)

    --
    Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
  21. A little unsettling, and a little cool by Pulzar · · Score: 2

    Try clicking on "other google activity", and then location history. It's incredibly accurate. I can see where I walked around 2 years ago and made wrong turns and walked back.

    --
    Never underestimate the bandwidth of a 747 filled with CD-ROMs.
    1. Re:A little unsettling, and a little cool by swillden · · Score: 1

      Try clicking on "other google activity", and then location history. It's incredibly accurate. I can see where I walked around 2 years ago and made wrong turns and walked back.

      I think it's awesome. My Google Maps timeline goes back to early 2010 when I got my first smartphone (an iPhone4). It's spotty from then until September 21, 2011, when I got my first Android phone (I turned on location history immediately). The iPhone-provided data is spotty, but still very useful. It was only provided when I was using the Google Maps app, but that means it at least contains a record of all of my travels to other cities, states and countries -- in 2010, I traveled to Santiago, Chile; Los Angeles, CA; San Diego, CA; Chicago, IL; Rosemont, IL; Seattle, WA; and Raleigh, NC.

      From September 21, 2011 to the present, I have a complete record of everywhere I've gone, down to the minute. There are probably a few exceptions where I left my phone home or something, but they're few. Since May 2014, I've also been looking at my timeline every few weeks and correcting locations. Maps guesses at where you are based on GPS coordinates, but if there are, say, many buildings in close proximity it can't know for sure. You can also label particular locations that are of special interest to you, such as "so-and-so's home".

      The result is that I have a detailed history of everywhere I've gone, and therefore pretty much everything I've done, for the last five years, without the effort of keeping a diary. A diary would be better, certainly, but it's way more effort than I've ever been willing to put in.

      I've used that data for all sorts of things, from geotagging photos, to figuring out exactly when I went on vacation, to making sure I've submitted expenses for all of my business trips. I think it's great.

      Of course, I have all of this data because Google has all of this data. I'm okay with that, but YMMV.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
  22. Better the devil you know by Anonymous Coward · · Score: 1

    I think these guys assume there would be a lot of backlash if people saw all this stuff at once from some other source. Or maybe they can see users pulling back and going to DuckDuckGo or other services. So they're trying to prevent that by showing you a bit more of tracking creepiness, so you get used to it and don't complain later.

  23. NSA My Activity by anti-pop-frustration · · Score: 1

    Now all we need is an "NSA My Activity" and we're good to go.

  24. Call me a cynic but... by andrewbaldwin · · Score: 2

    I have search history, location history.... all turned off so I get a 'nothing to see here' level of output.

    Does this mean that Google is genuinely not collecting my history? or is it more likely that they are and my opting out merely sets a flag used by the presentation layer to send back an empty set?

    I'd be surprised if it were not the latter.

  25. Re:Tailer? by avandesande · · Score: 1

    Nobody has ever accused AC of being clever.

    --
    love is just extroverted narcissism
  26. The quick, right-to-the-point URL by Zanadou · · Score: 1

    The quick, right-to-the-point URL to delete everything:

    http://myactivity.google.com/delete-activity/

    (Sign in if needed.)

    Select "All Time" from the top pull-down, then hit "DELETE".

  27. Not April 1? by jgoemat · · Score: 1

    There are a lot of youtube videos in there that I didn't watch (country music videos from VEVO stations). I wonder if someone isn't embedding silent invisible players in web pages somewhere to drive ad revenue...