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Apple Patents Augmented Reality Display, May Be Building A VR Headset (roadtovr.com)

An anonymous reader quotes an article from Road to VR: Apple has just been granted another AR/VR related technology patent, to add to their growing list. In this case it's a transparent, high field of view display which looks to be aimed at the augmented reality sector and, alongside other mounting evidence, could indicate Apple is preparing to enter the immersive technology race sooner rather than later... Anticipation that the company is working on 'something' AR/VR behind the scenes at Cupertino has been stoked by a series of company acquisition and staff hires. Most interestingly however are the trail of patent applications made by Apple.
This week's new patent specifies a "Peripheral Treatment of Head-mounted Displays" to deliver an image to the wearer's eyes through a transparent display medium.

25 comments

  1. Re: A gay one? by Anonymous Coward · · Score: 0, Insightful

    Jesus never mentioned it. Is it sad an atheist knows your bible better than you do?

  2. Please explain by Okian+Warrior · · Score: 1

    I would imagine so. Not that there's too much wrong with that. Except an abomination upon the eyes of our Lord and saviour, Jesus Christ!

    The apostle Paul was gay.

    Please explain how our saviour could find gayness an abomination, yet still accept him as an apostle.

    1. Re:Please explain by gtall · · Score: 1

      There's no record of Jesus and Paul ever meeting and it is doubtful they did seeing as Saul used to go around persecuting Jesus freaks before he become Paul.

      Jesus saw himself as reforming Jews. I don't think homosexuality came up very often but then again Jesus ran around with 12 men.

    2. Re:Please explain by Anonymous Coward · · Score: 0

      Ah, just entirely make things up. Good show.

      You have no basis to claim the Apostle Paul was gay.

    3. Re:Please explain by drinkypoo · · Score: 1

      Jesus saw himself as reforming Jews. I don't think homosexuality came up very often but then again Jesus ran around with 12 men.

      ...and a whore, who has mostly been written out.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:Please explain by sittingnut · · Score: 1

              The apostle Paul was gay.

              Please explain how our saviour could find gayness an abomination, yet still accept him as an apostle.

          Jesus saw himself as reforming Jews. I don't think homosexuality came up very often but then again Jesus ran around with 12 men.

      ...and a whore, who has mostly been written out.

      when 'atheists" attacking Christian religion and its doctrines have to resort to absurd claims and arguments, and logical fallacies, like the above, atheists have clearly lost the argument.
      fortunately not all atheist are intellectually bankrupt, ignorant, and dishonest, as the above.
         

    5. Re:Please explain by Anonymous Coward · · Score: 0

      You have no basis to claim the Apostle Paul ever existed. Nor Jesus, for that matter. If he was so famous and influential, why did no one write about him, at that time? Hundreds of years later doesn't cut it.

  3. How novel. by Anonymous Coward · · Score: 0

    I'm sure there's zero prior art on "delivering an image to the wearer's eyes through a transparent display medium".

    The patent office isn't even a well-paid corporate whore.

  4. Too bad Steve's not alive by 93+Escort+Wagon · · Score: 1

    He had reality distortion down pat.

    --
    #DeleteChrome
    1. Re:Too bad Steve's not alive by thegarbz · · Score: 1

      He had reality distortion down pat.

      We don't need Steve, we have the USPTO for that.

  5. Apple users don't need augmented reality by Anonymous Coward · · Score: 0

    They're detached enough as it is.

  6. And ? by Space+cowboy · · Score: 4, Insightful

    Apple patents a lot of things. It's a big company, sure there'll be people at Apple working on AR/VR. There'll also be people there working on colour-coded mouse buttons... There's also the somewhat-nuts situation of "hey we should absolutely patent this in case we ever need it in the future, and we don't want someone else to patent it first".

    Personally I think you should have to have demonstrable progress on anything you patent on a yearly basis until it makes it to the market. Also, the whole idea of patents as a tradeable commodity is nuts. If it has to be tradeable, make the patent lifetime be cut in half for every trade...

    --
    Physicists get Hadrons!
    1. Re: And ? by Anonymous Coward · · Score: 0

      You mean "rainbow colored" mouse buttons?

    2. Re:And ? by Anonymous Coward · · Score: 0

      Also, the whole idea of patents as a tradeable commodity is nuts.

      Uhhh, this is the whole purpose of patents. So that someone with capital can trade on an idea. The person with capital is never the one that comes up with the idea, they buy it from someone productive, and then use their capital to make money off of their exclusive "rights". If patents did not exist they wouldn't be tradeable because ideas can be copied without diminishing the original. So they had to come up with this idea of "intellectual property" that can be traded. So that talentless capitalists can make use of talented ideas they would never otherwise have access too.

    3. Re:And ? by Space+cowboy · · Score: 1

      It doesn't have to be tradeable for the protections to stand. It just means the original person/company-if-it-was-an-employee that had the idea, and who filed the patent, now has the legal protections and can therefore attempt to attract investment that the patent encourages.

      The idea of selling the patent to someone who has (a) no intent to manufacture or execute on the idea, and (b) simply wants to prevent anyone else from using the idea without paying some sort of (usually, after the fact, and punitive) licensing fees is what is counter to the original idea of what a patent would provide.

      Intellectual property can be a thing - there ought to be some reward for working hard and creating something, but patents don't have to be considered normal intellectual property, they can be either a non-tradeable subclass, or simply defined otherwise.

      --
      Physicists get Hadrons!
  7. A Market That Doesn't Exist by Anonymous Coward · · Score: 0

    I'm not sure if a VR/AR market will ever exist beyond a few niche products/services. People can barely figure out how to make games using them (the best ones are cockpit/driving games where the user can look around 360 degrees).

    There's a ton of money being invested in a very questionable venture.

    1. Re:A Market That Doesn't Exist by Anonymous Coward · · Score: 0

      There is a huge market. What you are witnessing is capitalism failing. These privileged douches have no qualifications for being in charge of all that capital. They are uncreative short-sighted greedy losers, who couldn't come up with an original idea to save their lives. They all copy each other. Floating wifi in the 3rd world. VR. Drone delivery. Every last one of them is just copy copy copy stupid "idea" after stupid "idea". They are all fucking pathetic.

  8. Augmented reality? by ai4px · · Score: 1

    I wore a VR headset at a trade show once (Dayton Hamvention) that showed NTSC quality video on two translucent displays. You could snap a cover on to block out the view of "reality".... so what the heck are they patenting??????

  9. Re:A gay one? by Anonymous Coward · · Score: 0

    To be accurate, this verse does not address sexual orientation, it addresses sexual promiscuity.

    The kind which, to date, has killed 35 million people, gay and straight, via AIDS.

    What is the group that is by a vast degree imposing the biggest harm on gay men? Gay men. Solely by prioritizing immediate sexual pleasure over the common good.

    I'm fine with it if you prefer the term "not recommended" to "abomination", though, personally.

  10. Apple is now coping Microsoft by chuckugly · · Score: 0

    Ah, I see Cupertino is getting around to making a copy of the Hololens. Neato.

    1. Re: Apple is now coping Microsoft by Anonymous Coward · · Score: 0

      Apple has patents for virtual reality headsets dating back to at least 2008, well before the hololens.

      http://www.techinsider.io/apple-just-patented-a-vr-headset-2016-3

  11. not interested in VR at any price by swschrad · · Score: 1

    heck, I can't take in all of reality...

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  12. Ooh Apple VR by Greyfox · · Score: 0

    I'm so looking forward to 15 fps with their top of the line video cards.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  13. Sooner rather than later by jasper_amsterdam · · Score: 0

    "Apple is preparing to enter the immersive technology race sooner rather than later..." After Facebok (through acquiring Oculus), HTC & Valve (Vice), Sony (PSVR), Samsung (Gear), Microsoft (Hololens), and Google (Magic leap), Apple might maybe finally also start doing something. That sounds more like "later, rather than not at all" to me.

    --
    Let's put the genes back in Genesis.