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Pokemon Game Adds $7.5 Billion To Nintendo Market Value In Two Days (reuters.com)
Who would have thought that Nintendo will ever make a strong return to the market... especially with an app that is not designed for company's signature hardware. But that is exactly what has happened. Shares in Nintendo soared again on Monday, according to a report on Reuters, bringing market-value gains to $7.5 billion in just two days as investors cheered the runaway success of Pokemon Go, the company's first long-awaited title in mobile gaming. From the report: The game, which marries a classic 20-year old franchise with augmented reality, allows players to walk around real-life neighbourhoods while seeking virtual Pokemon game characters on their smartphone screens - a scavenger hunt that has earned enthusiastic early reviews. In the United States, by July 8 -- two days after its release -- it was installed on more than 5 percent of Android devices in the country, according to web analytics firm SimilarWeb. It is now on more Android phones than dating app Tinder and its rate of daily active users was neck and neck with social network Twitter, the analytics firm said. The game is also being played an average of 43 minutes a day, more time spent than on WhatsApp or Instagram, it added. Update: 07/11 11:03 GMT by M :A report on Quartz states that Pokemon Go has added nearly 11 billion USD to the value of Nintendo since its release.
fricken really? Letting your kid play outside in your local neighborhood is now considered a safety issue?
This makes sense until you look at the game.
This thing has staying power.
It has all the elements of a good game, it:
- is cool (uses GPS and map data to make a game of outdoor activity)
- is fun
- is addictive
- has continuing progression
- has pvp aspects
- has crossover potential (aspects appeal to kids and adults alike)
- has brand recognition
- is cheap
- utilizes hardware you already have
- has "gone viral"
In addition, you don't have to walk around at all if you don't want to. You can be in a vehicle. A friend of mine got 1 pokemon while we were driving along the freeway and 1 while on a residential road.
My eyes reflect the stars and a smile lights up my face.
I can't wait for Pokemon GO to lead to the demise of any and all location based games. Niantic's other game, Ingress, was the basis for all the locations in Pokemon GO. I've seen an influx of people at the locations of portals. Mind you, there's usually an abundance of portals inside of cemeteries. I, along with others in the area I play, normally don't visit those portals often out of respect. With Pokemon GO and a younger (immature) group more apt to play, they will probably not have that same respect. It's an unfortunate thing that will probably lead to more problems for people playing Ingress. I'm sure it will also bring negative community attention if/when there's destruction of property.
On the flipside, it's brought many new players to Ingress.
maybe you can sue the game maker for not connecting to the sex offender database
If it happens, I'm sure someone will. This is the land of lawsuits, after all.
Someone had to do it.
The value that the market sees isn't in this game. Nintendo owns the Pokemon brand, and that is what they will be able to capitalize on.
So, Ingress paved the way for Pokemon, and the ONLY reason Pokemon is popular is because of the Pokemon name. Good for them.
AND there are already HUGE problems for Pokemon with both Servers being overloaded, and hacked APKs that spoofers...
I get it, you're upset because you like Ingress and why didn't all these people get excited about your alien hacking game instead of Pokemon? I like Ingress, too, but there was never any chance it was going to take off like this.
The Daddy casts sleep on the Baby. The Baby resists!
The Wii's longevity is downright AMAZING when you realize it was basically a GameCube with a higher-clocked CPU, slightly more RAM, a normal-sized dvd drive (that STILL couldn't officially play DVDs), and controllers that could have easily been ported to GCN with little more than a receiver hanging from a controller port. Graphically, the Wii literally WAS a GameCube, with EXACTLY the same GPU.
It's a shame that "Nintendo-type" games are still almost nonexistent on other platforms. If you want to play yet another depressing "if it moves, shoot it!" FPS, or deep simulation or adventure game that fully expects you to dedicate the next 5 months of your life to its mastery, xbox and ps have you abundantly well covered. If you want a game like Pikmin or Chibi Robo... you're almost out of luck. The other platforms have hardware that stomps Nintendo's into the ground, but almost no games I'd ever really want to play. Meanwhile, Nintendo's games are kind of fun, but the low resolution and lack of good anisotropic filtering makes my eyes bleed, and Wii U doesn't offer enough added value to be worth its high price relative to other systems.
3 years and their game went nowhere. Nitendo slaps their name and IP on it and it is one everyones phones in 2 days. Tell me again that Nintendo had nothing to do with it.
Pokemon uses Ingress portals as Pokestops n such. So, Ingress paved the way for Pokemon, and the ONLY reason Pokemon is popular is because of the Pokemon name. Good for them.
That does gloss over the fact that Pokemon itself is a hugely successful game franchise in it'd own right with regular new releases that continue to be popular and introduce new gameplay, that has been flirting with this concept for a long time.
Original pokemon was the game that justified owning a link cable (so you could trade and battle with your friends), later generations introduced the pedometer tracking your steps so walking in the real world hatched your eggs, and the internet based trade and battle systems. An AR game where you take your pokedex (smartphone) and travel the world (your home town) looking for pokemon and challenging gyms, is the obvious direction to take Pokemon.
Frankly I'd be surprised if there aren't any design documents for Ingress that had a find/replace done on them to remove the "pokemon" references, as pokemon go is the obvious application of the technology. Like so obvious I'd bet pretty much anyone between the age of 8 and 35 has at some point thought "hey you know what'd be cool..." and described the basic premis of Pokemon Go.
If Ingress hadn't existed Pokemon go would still have hapened (likly delayed due to needing ot invent the tech instead of copying it), there'd juts be fewer artifacts from the Ingress design and we'd probably have a more familiar battle/capture/level system in Pokemon Go, and the map data would have come from Google instead of Niantec.
I don't know jack about the poke-verse, but it seems to me that having people collecting virtual goods located at physical locations is tremendous marketing opportunity. Now I look at something on Ebay or Amazon and the adds follow me around for weeks on the internet. Consider looking at paddle boards online then all of a sudden the two store locally that sell paddle boards become pokestops or pokegyms! If retailers are willing to pay for a Google view or a click, imagine what they would pay for getting a meatsack through the door; and if I actually buy, I'd recieve sum in-game credit or an unlock.
Maybe have a QR code on a drink cup that award a pokemon, occasionally a rare and expensive one, like McD's monopoly game.
If memory serves me correctly, my Grandson was Poke-crazed in grade school and is now 24ish, single adults with disposable income and little life responsibilities are a highly desirable demographic. Seems to me that this would be really easy to monetize through 3rd party marketing
Apocalypse Cancelled, Sorry, No Ticket Refunds