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Pokemon Game Adds $7.5 Billion To Nintendo Market Value In Two Days (reuters.com)
Who would have thought that Nintendo will ever make a strong return to the market... especially with an app that is not designed for company's signature hardware. But that is exactly what has happened. Shares in Nintendo soared again on Monday, according to a report on Reuters, bringing market-value gains to $7.5 billion in just two days as investors cheered the runaway success of Pokemon Go, the company's first long-awaited title in mobile gaming. From the report: The game, which marries a classic 20-year old franchise with augmented reality, allows players to walk around real-life neighbourhoods while seeking virtual Pokemon game characters on their smartphone screens - a scavenger hunt that has earned enthusiastic early reviews. In the United States, by July 8 -- two days after its release -- it was installed on more than 5 percent of Android devices in the country, according to web analytics firm SimilarWeb. It is now on more Android phones than dating app Tinder and its rate of daily active users was neck and neck with social network Twitter, the analytics firm said. The game is also being played an average of 43 minutes a day, more time spent than on WhatsApp or Instagram, it added. Update: 07/11 11:03 GMT by M :A report on Quartz states that Pokemon Go has added nearly 11 billion USD to the value of Nintendo since its release.
fricken really? Letting your kid play outside in your local neighborhood is now considered a safety issue?
This makes sense until you look at the game.
This thing has staying power.
It has all the elements of a good game, it:
- is cool (uses GPS and map data to make a game of outdoor activity)
- is fun
- is addictive
- has continuing progression
- has pvp aspects
- has crossover potential (aspects appeal to kids and adults alike)
- has brand recognition
- is cheap
- utilizes hardware you already have
- has "gone viral"
In addition, you don't have to walk around at all if you don't want to. You can be in a vehicle. A friend of mine got 1 pokemon while we were driving along the freeway and 1 while on a residential road.
My eyes reflect the stars and a smile lights up my face.
I played the game this weekend with my 18 year old son. It was actually pretty fun. The app needs a good bit of work, but assuming they keep developing and don't mess it up, I can easily see the added market valuation.
It made a kid who usually sits inside at his computer most of the time walk a total of ~8 miles this weekend (not an exaggeration - he's hooked). As my son put it, "Michelle Obama has been trying to convince kids to go outside for 8 years. Nintendo did it in 24 hours."
It is now on more Android phones than dating app Tinder
That's only because my wife wouldn't like it if I installed Tinder, but Pokemon are OK.
Ladies, do you find it strange that your husband is going out at odd hours to "catch pokemon" ?
“Common sense is not so common.” — Voltaire
An extremely addictive AR/VR game... Makes people ignore their normal day to day... Some kind of mind control...
https://en.wikipedia.org/wiki/...
"abundance of portals inside of cemeteries"
When I'm dead I'd rather kids have fun catching Pokemon around my overpriced plot then "respecting it".
maybe you can sue the game maker for not connecting to the sex offender database
If it happens, I'm sure someone will. This is the land of lawsuits, after all.
Someone had to do it.
This game only has potential if Nintendo makes an actual game out of it. As it stands this is the worst Pokemon game I have seen, but with a great gimmick which helped make it go viral (along with brand recognition). I downloaded it and played for a couple days, until I found out what the game play was actually like after level 5 (which only takes an hour or so to get to). The novelty wore off right about then.
This is an amazing example of how Augmented Reality will create a whole new segment of gaming. But as an actual game Pokemon Go is horrible. It does make me hopeful for the games we will start seeing in the very near future, and Nintendo will likely be at the forefront of those games. But I doubt this game will have much staying power once Augmented Reality games with actual game play come out. If that doesn't happen for a year or more then Pokemon Go will probably stay strong until then.
-- All that is necessary for the triumph of evil is that good men do nothing. -- Edmund Burke
If you're traveling above a certain speed (around 30 mph in the US) it won't work. Yes, you can occasionally grab a pokemon here and there, but it can't really be played reliably at highway speeds.
Unless, of course, you live in L.A. where the prevailing highway speed is more like 10 mph...
The value that the market sees isn't in this game. Nintendo owns the Pokemon brand, and that is what they will be able to capitalize on.
So, Ingress paved the way for Pokemon, and the ONLY reason Pokemon is popular is because of the Pokemon name. Good for them.
AND there are already HUGE problems for Pokemon with both Servers being overloaded, and hacked APKs that spoofers...
I get it, you're upset because you like Ingress and why didn't all these people get excited about your alien hacking game instead of Pokemon? I like Ingress, too, but there was never any chance it was going to take off like this.
The Daddy casts sleep on the Baby. The Baby resists!
Um, but WoW has been going for over 10 years, and still have a higher number of players than any other MMO out there. Most MMO's still wish they were even a fraction of successful as WoW.
This is the first big name AR game, and I am guessing that it will get better, and be copied, just like WoW was.
> the ONLY reason Pokemon is popular is because of the Pokemon name
Wrong.
Pokemon is popular because Pokemon are cool and fun. Ingress is interesting, but Pokemon is great. It's also much more approachable, and the game has user settable goals (collect all of my favorite pokemon, etc), whereas Ingress is much more about raw power.
I played Ingress and didn't like it. I love Pokemon Go, however.
Music? Pokemon Go has pokemon music, which fucking rocks. Ingress is some mood setting noises, but nothing like Pokemon.
Graphics? Over a hundred pokemon, able to be rendered into your backyard. You have a somewhat customizable avatar too. Ingress has a tricorder.
Brand name, lol.
The Wii's longevity is downright AMAZING when you realize it was basically a GameCube with a higher-clocked CPU, slightly more RAM, a normal-sized dvd drive (that STILL couldn't officially play DVDs), and controllers that could have easily been ported to GCN with little more than a receiver hanging from a controller port. Graphically, the Wii literally WAS a GameCube, with EXACTLY the same GPU.
It's a shame that "Nintendo-type" games are still almost nonexistent on other platforms. If you want to play yet another depressing "if it moves, shoot it!" FPS, or deep simulation or adventure game that fully expects you to dedicate the next 5 months of your life to its mastery, xbox and ps have you abundantly well covered. If you want a game like Pikmin or Chibi Robo... you're almost out of luck. The other platforms have hardware that stomps Nintendo's into the ground, but almost no games I'd ever really want to play. Meanwhile, Nintendo's games are kind of fun, but the low resolution and lack of good anisotropic filtering makes my eyes bleed, and Wii U doesn't offer enough added value to be worth its high price relative to other systems.
3 years and their game went nowhere. Nitendo slaps their name and IP on it and it is one everyones phones in 2 days. Tell me again that Nintendo had nothing to do with it.
Harvest them all!
I only look human.
My mother is a halfling and my dad is an ogre, so that makes me an Ogreling
I don't know jack about the poke-verse, but it seems to me that having people collecting virtual goods located at physical locations is tremendous marketing opportunity. Now I look at something on Ebay or Amazon and the adds follow me around for weeks on the internet. Consider looking at paddle boards online then all of a sudden the two store locally that sell paddle boards become pokestops or pokegyms! If retailers are willing to pay for a Google view or a click, imagine what they would pay for getting a meatsack through the door; and if I actually buy, I'd recieve sum in-game credit or an unlock.
Maybe have a QR code on a drink cup that award a pokemon, occasionally a rare and expensive one, like McD's monopoly game.
If memory serves me correctly, my Grandson was Poke-crazed in grade school and is now 24ish, single adults with disposable income and little life responsibilities are a highly desirable demographic. Seems to me that this would be really easy to monetize through 3rd party marketing
Apocalypse Cancelled, Sorry, No Ticket Refunds
Saying I am "upset" isn't quite right. I find it "amusing" that something that is so "new" isn't really all that "new".
They should have used different places for their Pokestops, which are based on Ingress (and backstory) Portals. Create your own backstory, and own locations. Oh wait, that would be ... re-inventing the wheel! (not that new, after all)
And yes, Pokemon is going to be all the rage, until all the idiots come out and get themselves hurt and killed. It happens in Ingress, but the PokeKids are pretty damn stupid about slamming on their brakes in front of the nearest pokestop doing whatever they do there.
Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.