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Pokemon Game Adds $7.5 Billion To Nintendo Market Value In Two Days (reuters.com)
Who would have thought that Nintendo will ever make a strong return to the market... especially with an app that is not designed for company's signature hardware. But that is exactly what has happened. Shares in Nintendo soared again on Monday, according to a report on Reuters, bringing market-value gains to $7.5 billion in just two days as investors cheered the runaway success of Pokemon Go, the company's first long-awaited title in mobile gaming. From the report: The game, which marries a classic 20-year old franchise with augmented reality, allows players to walk around real-life neighbourhoods while seeking virtual Pokemon game characters on their smartphone screens - a scavenger hunt that has earned enthusiastic early reviews. In the United States, by July 8 -- two days after its release -- it was installed on more than 5 percent of Android devices in the country, according to web analytics firm SimilarWeb. It is now on more Android phones than dating app Tinder and its rate of daily active users was neck and neck with social network Twitter, the analytics firm said. The game is also being played an average of 43 minutes a day, more time spent than on WhatsApp or Instagram, it added. Update: 07/11 11:03 GMT by M :A report on Quartz states that Pokemon Go has added nearly 11 billion USD to the value of Nintendo since its release.
fricken really? Letting your kid play outside in your local neighborhood is now considered a safety issue?
This makes sense until you look at the game.
This thing has staying power.
It has all the elements of a good game, it:
- is cool (uses GPS and map data to make a game of outdoor activity)
- is fun
- is addictive
- has continuing progression
- has pvp aspects
- has crossover potential (aspects appeal to kids and adults alike)
- has brand recognition
- is cheap
- utilizes hardware you already have
- has "gone viral"
In addition, you don't have to walk around at all if you don't want to. You can be in a vehicle. A friend of mine got 1 pokemon while we were driving along the freeway and 1 while on a residential road.
My eyes reflect the stars and a smile lights up my face.
I played the game this weekend with my 18 year old son. It was actually pretty fun. The app needs a good bit of work, but assuming they keep developing and don't mess it up, I can easily see the added market valuation.
It made a kid who usually sits inside at his computer most of the time walk a total of ~8 miles this weekend (not an exaggeration - he's hooked). As my son put it, "Michelle Obama has been trying to convince kids to go outside for 8 years. Nintendo did it in 24 hours."
It is now on more Android phones than dating app Tinder
That's only because my wife wouldn't like it if I installed Tinder, but Pokemon are OK.
Ladies, do you find it strange that your husband is going out at odd hours to "catch pokemon" ?
“Common sense is not so common.” — Voltaire
"abundance of portals inside of cemeteries"
When I'm dead I'd rather kids have fun catching Pokemon around my overpriced plot then "respecting it".
So, Ingress paved the way for Pokemon, and the ONLY reason Pokemon is popular is because of the Pokemon name. Good for them.
AND there are already HUGE problems for Pokemon with both Servers being overloaded, and hacked APKs that spoofers...
I get it, you're upset because you like Ingress and why didn't all these people get excited about your alien hacking game instead of Pokemon? I like Ingress, too, but there was never any chance it was going to take off like this.
The Daddy casts sleep on the Baby. The Baby resists!
3 years and their game went nowhere. Nitendo slaps their name and IP on it and it is one everyones phones in 2 days. Tell me again that Nintendo had nothing to do with it.