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Netflix Is The Least-Cancelled of All Major Streaming Services, Says Study (exstreamist.com)

Posted by BeauHD on from the top-of-the-food-chain dept.

An anonymous reader writes from a report via Exstreamist: A recent survey from IBM suggests that nearly 70% of streaming service subscribers never canceled their subscriptions. One of the more likely reasons subscribers cancel is because their credit cards expire and they never get around to updating the information in each service. The other most likely reasons subscribers cancel is because of advertisements (27%), which was above price (25%). Netflix is the least likely to get cancelled of the major services, according to the survey. Hulu and Amazon had a larger number of total cancellations. In terms of numbers, 40% of consumers have stated they have cancelled either Hulu or Amazon, with only 30% having cancelled Netflix. Shortly behind advertisements and price, 20% of users said a lack in quality or quantity of content would likely make them cancel their service. More towards the bottom, 17% said technical issues that hinder a smooth viewing experience would cause them to cancel. Roughly 73% of subscribers would download Netflix content, according to one survey. Another survey suggests that a majority of Netflix subscribers would rather cancel their subscription than see advertisements.

4 of 72 comments (clear)

  1. Nearly 15 years of service by OrangeTide · · Score: 4, Insightful

    And if I see any ads, I'm canceling. Why would I pay for service with ads? Makes no damn sense.

    --
    “Common sense is not so common.” — Voltaire
  2. They don't mind if you cancel either by coolsnowmen · · Score: 5, Insightful

    Notice that a good service doesn't give a shit if you cancel. Unlike every other service I've have: Verizon, comcast, AT&T

  3. Re:I can understand... by jeffmflanagan · · Score: 3, Insightful

    My problem with Prime was that the subscription only got you access to a portion of the content and that they still wanted you to pay extra by the episode or season for many TV shows.

    That's why I very rarely use the video streaming that comes with Prime. NetFlix and Hulu don't try to hook me on a series, then start charging for episodes.

  4. Re:Streaming is decent by thevirtualcat · · Score: 3, Insightful

    I remember that. Two years ago, they sent out emails saying "New subscribers will pay $9.99/month, but you'll be able to keep your $7.99/month price for two years."

    Two years later, here we are.