Why So Much Coverage Of Amazon Prime Day? The Incentives, Of Course (theguardian.com)

Posted by msmash on Wednesday July 13, 2016 @04:45AM from the why-they-do-what-they-do dept.

Olivia Solon, writing for The Guardian: In July 2015, Amazon declared its own annual holiday: Amazon Prime Day. The retail giant promised deals on a wide range of products for customers signed up to its membership program, Amazon Prime. This is the second Amazon Prime Day, and it's pretty hard to miss. At the time of writing, the #PrimeDay hashtag was one of Twitter's top 10 worldwide trends. Media outlets including the Daily Mail, USA Today, the Telegraph, PC World and CNet are publishing numerous stories about the discounts on offer, and urging readers to sign up for an Amazon Prime trial. What many of those readers won't realise is that publishers are financially incentivised by Amazon to write about Prime Day. By signing up to the retail giant's affiliate programme, Amazon Associates, publishers can earn commissions from linking to products on Amazon.com.In some other news, Amazon announced on Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60% compared with the previous Prime Day.

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The Real Meaning... by Anonymous Coward · 2016-07-13 05:07 · Score: 5, Insightful

As I sat at the dinner table carving my traditional Amazon Prime day roast goose with my family and friends I was reminded of the real reason for Amazon Prime day. I casually gave thanks to God that there is surplus crap in warehouses that stores cannot sell usually.
As we toasted in the new Prime-Year and started the count down to next prime day I looked around at all my cheap crappy made-in-China goods. Life is good when you have useless garage sale junk-a-plenty.