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Why So Much Coverage Of Amazon Prime Day? The Incentives, Of Course (theguardian.com)
Olivia Solon, writing for The Guardian: In July 2015, Amazon declared its own annual holiday: Amazon Prime Day. The retail giant promised deals on a wide range of products for customers signed up to its membership program, Amazon Prime. This is the second Amazon Prime Day, and it's pretty hard to miss. At the time of writing, the #PrimeDay hashtag was one of Twitter's top 10 worldwide trends. Media outlets including the Daily Mail, USA Today, the Telegraph, PC World and CNet are publishing numerous stories about the discounts on offer, and urging readers to sign up for an Amazon Prime trial. What many of those readers won't realise is that publishers are financially incentivised by Amazon to write about Prime Day. By signing up to the retail giant's affiliate programme, Amazon Associates, publishers can earn commissions from linking to products on Amazon.com.In some other news, Amazon announced on Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60% compared with the previous Prime Day.
How do most people get paid?
Every other week is common, at one point in history I had a roommate where we both got paid every-other week, and we were on opposite schedules, it was great when it came to keeping the kitchen stocked and shared expenses paid. Under this setup most people get paid towards the end of the week, but it could really be at any time.
The other option is 1st and 15th, probably a little less common. In this case the time during the week is sort of randomish but if one of those dates falls on a weekend you often get paid early, meaning Friday - late in the week. I guess you could have a place pay you late, but I don't think that would pass the legal test.
Most people have to pay rent and big expenses at the beginning of the month.
When was Prime Day? On a Tuesday (near the beginning of a week), on the 12th. Basically Prime Day was held right before most people get paid and the twice a month folks are nearing the end of the really expensive half of the month. Brilliant! I'll bet they would have sold loads more if they would have made it the 16th.
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I stopped buying from Amazon as they have grown to the point where playing games to cow people into joining their little club is more important to than competing on merit.
Try buying star wars from Amazon without a Prime membership. Oh right you can't. Persistent harassment to join "prime" complete with confusing UX tricks. Deliberate plays to artificially delay shipping and enforce minimum orders to artificially manipulate consumer behavior.
As a customer I refuse to accept or support Amazon's behavior and have taken my business elsewhere.
There's already a perfectly good word: "incited". You don't need to make up "incentivized".
Fun fact: they are different words with slightly different meanings! (isn't English fun?!)
They both come from Latin.
When you incite it's an imperative.
When you incentivize it's a temptation.
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