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Why So Much Coverage Of Amazon Prime Day? The Incentives, Of Course (theguardian.com)

Olivia Solon, writing for The Guardian: In July 2015, Amazon declared its own annual holiday: Amazon Prime Day. The retail giant promised deals on a wide range of products for customers signed up to its membership program, Amazon Prime. This is the second Amazon Prime Day, and it's pretty hard to miss. At the time of writing, the #PrimeDay hashtag was one of Twitter's top 10 worldwide trends. Media outlets including the Daily Mail, USA Today, the Telegraph, PC World and CNet are publishing numerous stories about the discounts on offer, and urging readers to sign up for an Amazon Prime trial. What many of those readers won't realise is that publishers are financially incentivised by Amazon to write about Prime Day. By signing up to the retail giant's affiliate programme, Amazon Associates, publishers can earn commissions from linking to products on Amazon.com.In some other news, Amazon announced on Wednesday that the self-created holiday was its biggest sales day ever, with worldwide orders rising more than 60% compared with the previous Prime Day.

13 of 129 comments (clear)

  1. Price matching. by MightyYar · · Score: 4, Informative

    They have changed their price matching policy since last year. Last year they would refund you the difference between what you paid a few days before and the Prime Day price. This year you have to order it again and then send it back. Stupid, but I guess the more hoops they make you jump through, the less refunds they have to issue.

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  2. ABC News Had Great Coverage by 0100010001010011 · · Score: 2

    ^H^H^H^H^H^ I mean shilling.

    "If the item is out of stock say "Remind me"" and you'll get a notification when it's back in stock. (Hint, that's not going to be on Prime day when the price is back to normal.

    Today Show and Good Morning America are about 30 seconds of news then the remainder trying to sell what ever Comcast/Disney movie is about to be released, "deals of the day" that really aren't. Some fluff pieces. There's always a cooking segment with a star if said movies.

    Then finish it off with a song from some artist.

  3. Re:"incentivized" by Zak3056 · · Score: 4, Funny

    I'm guessing his point was that verbing weirds language.

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  4. The Real Meaning... by Anonymous Coward · · Score: 5, Insightful

    As I sat at the dinner table carving my traditional Amazon Prime day roast goose with my family and friends I was reminded of the real reason for Amazon Prime day. I casually gave thanks to God that there is surplus crap in warehouses that stores cannot sell usually.

    As we toasted in the new Prime-Year and started the count down to next prime day I looked around at all my cheap crappy made-in-China goods. Life is good when you have useless garage sale junk-a-plenty.

  5. Re:Amazon has a good thing going by tripleevenfall · · Score: 2

    It has to be better than last year, which was a complete and utter fraud. Microscopic discounts, quantities so limited that you had to be at a server terminal releasing the discount yourself in order to get them, useless items... better than black friday - only in the sense that nobody was getting punched in the face...

  6. The day wasn't the best choice. by pecosdave · · Score: 3, Interesting

    How do most people get paid?

    Every other week is common, at one point in history I had a roommate where we both got paid every-other week, and we were on opposite schedules, it was great when it came to keeping the kitchen stocked and shared expenses paid. Under this setup most people get paid towards the end of the week, but it could really be at any time.

    The other option is 1st and 15th, probably a little less common. In this case the time during the week is sort of randomish but if one of those dates falls on a weekend you often get paid early, meaning Friday - late in the week. I guess you could have a place pay you late, but I don't think that would pass the legal test.

    Most people have to pay rent and big expenses at the beginning of the month.

    When was Prime Day? On a Tuesday (near the beginning of a week), on the 12th. Basically Prime Day was held right before most people get paid and the twice a month folks are nearing the end of the really expensive half of the month. Brilliant! I'll bet they would have sold loads more if they would have made it the 16th.

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    1. Re:The day wasn't the best choice. by tlhIngan · · Score: 2

      I am sure they carefully chose the day.

      After all, they probably know better than anybody what the spending habits are for their customers.

      Perhaps they purposely chose the lowest volume day of the month (or even year) and figured they would A) increase sales numbers for that day and B) generate buzz (free/cheap advertising)

      Likely. Another reason is with Prime 2 day shipping, the day you order is counted as "day 0", which means if you order after 3pm or so, "day 0" is actually Wednesday.

      I suspect Tuesday was picked because with Wednesday being day 0, everyone will be getting their stuff by Friday in time for the weekend.

  7. Amazon too big for its own good by WaffleMonster · · Score: 5, Interesting

    I stopped buying from Amazon as they have grown to the point where playing games to cow people into joining their little club is more important to than competing on merit.

    Try buying star wars from Amazon without a Prime membership. Oh right you can't. Persistent harassment to join "prime" complete with confusing UX tricks. Deliberate plays to artificially delay shipping and enforce minimum orders to artificially manipulate consumer behavior.

    As a customer I refuse to accept or support Amazon's behavior and have taken my business elsewhere.

  8. Re:"incentivized" by Gravis+Zero · · Score: 2, Interesting

    There's already a perfectly good word: "incited". You don't need to make up "incentivized".

    Fun fact: they are different words with slightly different meanings! (isn't English fun?!)

    They both come from Latin.

    • incite comes from incitare, a transitive verb meaning "to incite, urge, spur, egg on"
    • incentive comes from incantare, a transitive verb meaning "to charm, enchant, bewitch, beguile, spellbind"

    When you incite it's an imperative.
    When you incentivize it's a temptation.

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  9. Re:Terrible date selection by jlv · · Score: 2

    Yes, 7/13 would have worked much better.

    But you can tell someone just didn't get it anymore when they increased the price from $79 to $99 ... rather than $97 which would have fit better.

  10. Re:"incentivized" by mrchaotica · · Score: 3, Informative

    When you incite it's an imperative.

    No it isn't. An "imperative" comes from a third Latin root word, impero, meaning to command or give an order. (That's also where we get the word "emperor," via "imperator" meaning "one who gives orders".)

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  11. Re:So much coverage! by wonkey_monkey · · Score: 2

    A lot less than they'd have got if a Prime Day had been posted before Prime Day.

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  12. Re:Amazon has a good thing going by lgw · · Score: 2

    I looked through the flat list of "stuff on sale" and could only wonder "who buys this shit in the first place". Useless. However, I thought to check I bunch of stuff I'm planning to buy in the next couple of months (new PC build) and discovered the power supply I had in mind had quite a nice discount -- significantly less than anything on pcpartpicker -- so I picked that up and saved $50 or so.

    I think that's the recipe: have a wishlist ahead of time, and just check the list for discounts. If you're planning to buy anyway, any discounts you find are gravy.

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