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Microsoft's Surface Hub Is a 'Hit', Demand Outstrips Supply (petri.com)

Microsoft said on Thursday that it has sold over 500 units of the Surface Hubs, a number that apparently "exceeded" the company's initial forecasts. In a statement to Microsoft-centric blog Petri, the company said: "Demand for Surface Hubs is very strong and exceeded initial forecasts. To date, we've shipped to over 500 customers worldwide and that number continues to grow. We are ramping up production to meet this strong demand via our partner reseller channel as soon as possible. Customers are encouraged to speak with their sales representative if interested in ordering Surface Hubs." For a refresh, the Surface Hub is a giant all-in-one Windows 10 computer which retails at a starting price point of $8,999 for the 55-inch model, and goes all the way up to $21,999 for the 84-inch model.

67 comments

  1. First make 10, then write story about demand. by Anonymous Coward · · Score: 0, Interesting

    Come to find out everybody really wants all of this great US government spyware in their homes.

    Damn.

    1. Re:First make 10, then write story about demand. by Anonymous Coward · · Score: 0

      Why on earth would anyone buy this for their *home* lol?

    2. Re:First make 10, then write story about demand. by Anonymous Coward · · Score: 0

      Exactly. $22,000 for the spyware equipment plus the taxes spent on US gov salaries to maintain it and mind the databases.

      Not interested.

  2. 500 customers, not units by NotInHere · · Score: 3, Informative

    From TFA:

    To date, we’ve shipped to over 500 customers worldwide and that number continues to grow

    So there were 500 customers, not 500 units they sold.

    1. Re:500 customers, not units by rubycodez · · Score: 2

      thanks for pointing that out, I was wondering at summary, at that price it would be like Honda happy it sold 500 Civics

    2. Re:500 customers, not units by Anonymous Coward · · Score: 0

      thanks for pointing that out, I was wondering at summary, at that price it would be like Honda happy it sold 500 Civics

      Honda is used to selling over 20,000 Civics a month.

      Something else, they might be pleased at a lower volume.

      Especially this relatively niche market.

    3. Re:500 customers, not units by rubycodez · · Score: 1

      nope, with only 500 units so far product would be failure. tens of millions of dollars of revenue would be needed just to cover R&D and manufacturing tool-up

  3. Demand outstrips supply? by Yvan256 · · Score: 4, Insightful
  4. More than nothing? by Carewolf · · Score: 2, Insightful

    If 500 customer far excede expectation, it sounds like they expected to sell absolutely none of these things. Which I can understand why. It seems more like a concept computer than anything made for customer demands.

    1. Re:More than nothing? by avandesande · · Score: 2

      Really? I've used plenty of videoconferencing systems and they all suck. Having one that is integrated with the computer is a great idea.

      --
      love is just extroverted narcissism
    2. Re:More than nothing? by Anonymous Coward · · Score: 1

      It is a new high end device aimed at large enterprises. I would think initial sales would have been expected to be in the low hundreds, It is a relatively small audience that buys these type of things before they have been evaluated by the market. I would think even though it is at the high end the relative cost of 10-20k makes it an easy purchase for many of them to test it as a viable replacement for some of the video conference stuff where this price is not even moderately expensive.

    3. Re: More than nothing? by Anonymous Coward · · Score: 0

      Yep. Cisco have a similar device for a similar price. They are currently loaning them to businesses for free if you engage Cisco for corporate Jabber support

    4. Re:More than nothing? by Anonymous Coward · · Score: 0

      Large enterprises? Try anyone that needs a large touch screen for their talking head to stand in front of. i.e. television news.

    5. Re:More than nothing? by thegarbz · · Score: 2

      We were a customer for such a system several years ago. We bought 100 units. If everyone else does too that's 500000 very special purpose systems being sold which is an epic win in my eyes. Remember this isn't a shit little tablet being discussed here, it's a special purpose office appliance

    6. Re: More than nothing? by Anonymous Coward · · Score: 0

      Cisco has NOTHING like the Surface Hub, but they will surely tell you they do.

  5. 500 UNITS or 500 CUSTOMERS? by mmell · · Score: 4, Interesting
    In this day and age, there could be a huge difference. For example, if one of those customers were a large employer purchasing machines for offices in a geographic region, one customer could well acquaint to several dozen units.

    Of course, five hundred of either is hardly enough business volume to justify being unable to fulfill demand. The thing isn't exactly new and cutting-edge technology (unless they've found a way to make the microphones work correctly, or to clean up remote audio, or even to correct for the fact that most of humanity are not cinematographers and have no idea how to compose or light a scene for video transmission).

    Teleconferencing looks great on television - but there's a reason it hasn't already caught on like wildfire. Hint: it's because on television there is at least one director and/or one cinematographer to make it look right. In reality, most people can't even frame a snapshot correctly.

    1. Re:500 UNITS or 500 CUSTOMERS? by Anonymous Coward · · Score: 1

      actually the xbone/w kinnect does a decent job at tracking/zooming, sound and lighting....even with groups.

      Its actually a pretty decent skype machine.....if you can ignore the vitrol about the kinect....I would seriously recommend it for office skype meetings...plus its much cheaper than this (not to mention it can do pretty much do the same stuff and its also "plug and play").

    2. Re:500 UNITS or 500 CUSTOMERS? by nasch · · Score: 1

      Of course, five hundred of either is hardly enough business volume to justify being unable to fulfill demand. The thing isn't exactly new and cutting-edge technology

      Just because a product is proven technology doesn't grant unlimited manufacturing capacity.

    3. Re:500 UNITS or 500 CUSTOMERS? by Anonymous Coward · · Score: 0

      " one customer could well acquaint to several dozen units." ...acquaint?? Equate, maybe?

    4. Re:500 UNITS or 500 CUSTOMERS? by cbiltcliffe · · Score: 1

      Maybe he talks to his computers, and gets to know them as a machine, and doesn't just use them for video games and toss them out like yesterday's jam when he's tired with them.

      --
      "City hall" in German is "Rathaus" Kinda explains a few things......
  6. The last time it was a coffee table by macs4all · · Score: 0

    This is really pathetic. A whole 500 units, and there's actually a story about how well it's selling?

    Gimme a break!

    1. Re:The last time it was a coffee table by bloodhawk · · Score: 2, Informative

      500 customers not units as usual the fucking Slashdot summary is shit. These are enterprise devices, common target environment is video conferencing, would not surprise me if 500 customers equates to many thousands of units.

    2. Re:The last time it was a coffee table by macs4all · · Score: 0

      500 customers not units as usual the fucking Slashdot summary is shit. These are enterprise devices, common target environment is video conferencing, would not surprise me if 500 customers equates to many thousands of units.

      And it wouldn't surprise me if 500 customers means 500 resellers, each shipped 1 evaluation/display unit.

    3. Re:The last time it was a coffee table by Anonymous Coward · · Score: 1

      they don't go through resellers.

    4. Re:The last time it was a coffee table by Anonymous Coward · · Score: 0

      Oh is it? Good thing nobody actually cares what does or doesn't surprise you.

    5. Re:The last time it was a coffee table by macs4all · · Score: 1

      they don't go through resellers.

      No. Of course not.

      "We are ramping up production to meet this strong demand via our partner reseller channel as soon as possible." Reading is FUNdamental.

    6. Re:The last time it was a coffee table by macs4all · · Score: 1

      many thousands of units.

      ...which would be impressive.... For a Kickstarter Project. But for a multiBillion-dollar, multinational corporation, with huge R&D resources for both software and hardware? Not so much.

    7. Re:The last time it was a coffee table by bloodhawk · · Score: 1

      500 customers not units as usual the fucking Slashdot summary is shit. These are enterprise devices, common target environment is video conferencing, would not surprise me if 500 customers equates to many thousands of units.

      And it wouldn't surprise me if 500 customers means 500 resellers, each shipped 1 evaluation/display unit.

      unlikely, resellers don't tend to buy these sort of items without orders placed, puts too much inventory on their books.

    8. Re:The last time it was a coffee table by Anonymous Coward · · Score: 0

      We are AC's nobody gives a flying fuck what you or I think

    9. Re:The last time it was a coffee table by Anonymous Coward · · Score: 0

      you cared enough to read it and to reply to it and you're just a AC.

    10. Re:The last time it was a coffee table by nasch · · Score: 1

      1000 units at an average of $10K each (one is 8K the other 20K, only MS knows the real numbers) is 10 million dollars of revenue, and that would be an average of 2 units per customer. If it was as low as 10 per customer that's $50 million. I don't think anyone would turn their nose up at that, even a Fortune 500 company.

    11. Re:The last time it was a coffee table by macs4all · · Score: 1

      1000 units at an average of $10K each (one is 8K the other 20K, only MS knows the real numbers) is 10 million dollars of revenue, and that would be an average of 2 units per customer. If it was as low as 10 per customer that's $50 million. I don't think anyone would turn their nose up at that, even a Fortune 500 company.

      Your numbers are both purely speculative, and are still fairly small potatoes for a F 500 company.

    12. Re:The last time it was a coffee table by nasch · · Score: 1

      Yes, I admitted they are speculative, but they are conservative. And yes this would be a tiny portion of their revenue, but this isn't their whole business or their bread and butter, it's a brand new thing they're trying out. And I assume they don't look at revenues and compare them to their $93B total because they wouldn't ever try anything thinking of it that way. "This project will probably only make $250M so why bother, that would only increase our revenues 0.25%." I doubt it.

  7. Sold and paid, shipped and unpaid, or store? by WillAffleckUW · · Score: 0

    It ain't actually sold until the check and credit have cleared the bank and the physical unit is past the 10 day buyers remorse period.

    MSFT probably means "sold" to stores or "demo" units.

    --
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    1. Re:Sold and paid, shipped and unpaid, or store? by Anonymous Coward · · Score: 1

      these go to enterprises, you are unlikely to see them in stores.

  8. So what? by kheldan · · Score: 0, Flamebait

    So it's a physically larger, much more expensive piece of shit that invades your privacy and collects personal data on you, so what? How is this news? Why should we even care?

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
    1. Re:So what? by Anonymous Coward · · Score: 0

      " invades your privacy and collects personal data on you" Surely you have some facts to back up this statement. I have some news for you. Your personal data has been collected ever since you were born. Starting with your birth certificate, school enrollment from elementary to college, drivers license, mortgage financing, utilities that include electric, gas, phone, cable, and internet services. Then there are property titles, bank accounts of all types, credit cards, marriage license, online commerce transactions, criminal background data, and the mother load of personal data submitted to the IRS.

      If you want to protect your personal data go live in a cave and for gods sake don't take your phone with you. It's probably a good idea to try and keep your thermal footprint as low as possible to avoid all the orbiting satellites.

      The people whining about their personal data being collected willingly go online and post their personal data and life history online. They also suffer under the paranoid delusion that people actually give a shit about their personal data. But you go ahead and concentrate your moronic thoughts about how MS is stealing your personal data and invading your privacy. Maybe someday someone will actually be able to find out what data is being collected and sent to MS because so far no one has been able to find proof that your personal data is being sent to MS. Maybe people are still tied up searching for the ever elusive "back door" engineered into MS software. If there was a "back door" someone would have stumbled upon it by now and hackers around the world could stop wasting time trying to create their own back doors.

    2. Re:So what? by murdocj · · Score: 1

      As opposed to Google harvesting everything that you do?

    3. Re:So what? by donaldm · · Score: 1

      As opposed to Google harvesting everything that you do?

      Ony if you let it.

      It is very easy to block or reduce considerably Google collecting data about you. You don't even have to use Google services if you don't want to.

      --
      There ain't no such thing as proprietary standards only proprietary formats. Standards are by definition open.
    4. Re:So what? by kheldan · · Score: 0

      Here's the most RECENT news story about Microsoft invading people's privacy, and how France is calling them out on it: https://yro.slashdot.org/story...

      Note that's just THE MOST RECENT story relating to Microsofts' violations of people's privacy and their sovereign right to control computers bought and paid for with THEIR OWN MONEY. There are plenty more over the last several months.

      But of course some cock-sucking Microsoft fanboi like you doesn't care about anything so trivial and meaningless like FACTS, all you care about is making your masters up in Redmond happy with you.

      Oh and how much do they pay you, Microsoft SHILL? Do they pay you by the word (which would explain why you used so many words to say essentially NOTHING) or by the posting? Do they review it for quality purposes? Do they pay you more, or less, for posting as an AC?

      Do they at least use a condom when they shove their corporate cock up your ass? Or do you prefer it bareback? Get a nice reach-around? A nice kiss afterwards (assuming you've posted enough shill comments for them)?

      You're probably a Trump supporter, too, and think he'll 'Make America Great Again (tm)'. Just like Microsoft, all he -- and they -- will do is bring us to grief and RUIN.

      Now fuck off and die. Microsoft shill. You make me SICK.

      --
      Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  9. AÐÐh? by fubarrr · · Score: 1

    Wtf is surface hub?

    1. Re:AÐÐh? by Anonymous Coward · · Score: 0

      Amazingly enough, if you read the last sentence of the summary you would know.

  10. Limited demand by Trachman · · Score: 1, Interesting

    They might have sold 50,000 units. It does not matter much.

    The truth is that while there is a niche for product, the fact is that people will not be able to work on one screen for a long time. What this product is really a digital whiteboard (to produce corporate cave paintings) and high quality video teleconference device. That is about it.

    If they think there will be other uses, then they need to get this: they might have resolved tons of technical challenges, kudos for that, but human psychology is far far more complicated. Unlike kids playing in a sandbox, people cannot work in a close contact with each other for a long time.

    And for a whiteboard and videoconferencing device this thing is way too pricey.

    Kudos MS for trying something that Apple decided not to.

    1. Re:Limited demand by t0y · · Score: 1

      They might have sold 50,000 units. It does not matter much.

      Do the math: 50,000 * 8,999 = almost half a billion $. I think it would matter a bit.

    2. Re:Limited demand by sexconker · · Score: 2

      people cannot work in a close contact with each other for a long time

      Explain Mulder & Scully.

    3. Re:Limited demand by nasch · · Score: 1

      people cannot work in a close contact with each other for a long time.

      I would be interested if you have anything to support that claim. Certainly introverts cannot comfortably work in close contact for long periods (in general at least), but most people aren't introverts. At any rate, it sounds like this is for meetings, not for people to work on together all day.

  11. Either way by Anonymous Coward · · Score: 1

    And that's supposedly a hit?

    1. Re:Either way by invictusvoyd · · Score: 1

      Obviously

    2. Re:Either way by Joce640k · · Score: 1

      They've sold more of these than Windows phones and Zunes put together.

      At $20,000 each? That's a hit by any measure.

      --
      No sig today...
  12. We're a customer with 1 unit by Anonymous Coward · · Score: 3, Informative

    And my goodness it's a pain to set up. We've been working on it for a few weeks now to replace a current regular PC connected to a regular 52'' HD screen for Lync video-conferencing, and it's still not installed for general use because of things like domain-joined-but-not-really-behaving-domain-joined, problems authenticating to proxy servers due to aforementioned issue, and other strangeness. I'm a network/firewall engineer, but the server guys working on the unit are asking for my help with wireshark and packet captures from the network side, because they can't work out what the heck the thing is doing, and it's locked down like crazy so you can't install or even inspect what you can if it was a normal Windows PC. It's not a regular computing device. I would liken it more to a Windows Phone with a giant screen, given what you're allowed to do on it.

    I wouldn't have recommended purchasing it partly because I don't trust the cloud (I assume it's purchased and not a demo unit), and this thing appears to be pretty cloud integrated, but highers ups see ooh shiny.

    1. Re:We're a customer with 1 unit by Anonymous Coward · · Score: 0

      1. To recoup your investment, let your amateur filmmaker nephew film a horror movie called They're coming!, complete with startling move in the dark and "grabby hands from nowhere", and 99 teaser trailers leading up to its theatrical release.

      2. So now you get to sell it on ebay, or Make a sequel: It came with Windows.

      3. Sell the original prop on craigslist.

      4. ????

      5. Profit!

    2. Re:We're a customer with 1 unit by Njorthbiatr · · Score: 2

      What do you mean? It's a big touch-screen running Windows 10.

      Basically you're saying your IT department can't figure out how to network with Windows 10.

    3. Re:We're a customer with 1 unit by nasch · · Score: 1

      And for that kind of money MS won't send someone to set it up?

    4. Re: We're a customer with 1 unit by Anonymous Coward · · Score: 0

      Good god you are either unqualified for your job and/or lack any sense for what people do at work. If you want, call this a digital whiteboard and Lync VTC if you want, and even that is worlds ahead of where your mind seems capable of grasping. And there's nothing "cloud" about the thing.

  13. success! by e432776 · · Score: 3, Insightful

    I see a wonderful new recipe for corporate success here.

    1) Set the bar really low. In the basement, preferably.
    2) Sell more than that very low value. Act surprised.
    3) Success!

    Im sure the stockholders will be impressed.

  14. espionage hub by Anonymous Coward · · Score: 0

    How else will MIcrosoft get your stock mergers, insider secrets and trade deals ? mining your conference calls could give them the "edge" they need, those millions of dollars executive salaries gotta come from somewhere right ?

  15. Re:AÐÐ much? by Anonymous Coward · · Score: 0

    So four of these units are currently being used by the NCIS TV show-makers.

  16. OF COURSE they're selling out! by sootman · · Score: 1

    They're so compelling. Even the smallest -- the 55-inch model -- can display up to four tweets at once.

    http://www.democraticundergrou...

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  17. Selling to idiots by Anonymous Coward · · Score: 0

    You can buy any 55" TV starting at $500 and add a small Intel NUC box for about $100. Add a Bluetooth Keyboard/Mouse combo. Done. What is the big deal here that it is costing 8000x more?

    1. Re:Selling to idiots by Anonymous Coward · · Score: 0

      Please point me to a 55" mutitouch screen for $500 please.

    2. Re: Selling to idiots by Anonymous Coward · · Score: 0

      And I can build my own Tesla for $1000 too. WalMart sells tires. I can buy an economy pack of batteries at Costco and a few pieces of metal at home depot. Slap an old iPad 2 on it and Tesla can suck it.

  18. I initially read 500k worldwide by baker_tony · · Score: 1

    My brain processed it as 500k worldwide for some reason and I thought "damn, is that all!".
    But 500 WORLDWIDE? Why is this even an article?

  19. Smaller and more personal, NOT BIGGER by ssufficool · · Score: 1

    Problem: I have a crick in my neck from craning to see a single screen of any size in conference rooms, people turning the resolution down to 800x600 to get the fonts bigger for people in the back, and the constant projector focusing.

    I want a solution using cheap (~$60) personal tablets that interconnect and share a single screen from a presentation PC. Yet I cannot find this that integrates well with Windows applications. 15 Chinese androids and one presenter laptop. Why is this so hard?

    No, let's build on the broken model of everyone sharing a single huge expensive device.

    1. Re: Smaller and more personal, NOT BIGGER by Anonymous Coward · · Score: 0

      We always just set up a webex and put it on our various screens or devices.

      Why is your question even a question ?

  20. They are hoping to hit "VCR numbers" by next year by gosand · · Score: 1

    One company's success is another's failure.

    --

    My beliefs do not require that you agree with them.