Apple To Make $3 Billion From Pokemon Go (theguardian.com)

An anonymous reader writes from a report via The Guardian: We all know what Pokemon Go is, and we all know how successful it is. The Guardian is reporting that Apple will "rake in $3 billion in revenue from Pokemon Go in the next one to two years as gamers buy 'PokeCoins' from its app store, according to analysts." One pack of 100 PokeCoins costs about $1 in Apple's app store, but gamers can purchase as many as 14,500 PokeCoins for about $100. "We believe Apple keeps 30% of Pokemon Go's revenue spent on iOS devices, suggesting upside to earnings," Needham and Co brokerage analyst Laura Martin wrote in a client note on Wednesday. The game, which is also available on Android, had over 21 million active users after only being on the market for less than two weeks. It has also been rolled out in 35 countries since its U.S. debut. "Martin said Pokemon Go's ratio of paid users to total users was 10 times that of Candy Crush, the hit game from King Digital that generated more than $1 billion of revenue in both 2013 and 2014," reports The Guardian. Not only has Apple's stock risen since the launch of Pokemon Go, but Nintendo's stock has more than doubled.

Comments

Pokemon Go to rake in nearly $13 Billion

[Overzeetop]

That's what the story should be. If Apple is taking a 30% cut of it's 80% market share, then PG is projected to make $3B/0.24 = $12.5B

Of course, this may be a bit like looking at the June 20-July 4 numbers for firework vendors in the US and extrapolating that to how much they'll make over a whole year by multiplying that number by 26. This windfall only happens if the game sustains it's frenzy for 24 months. This isn't a normally mobile crowd, and the next big game (or new Xbox/PS) is always right around the corner. I'm not sure that's really a likely scenario.

Re:Thats a lot of money

[Jeremi]

I wonder what they got paid for helping to catch the kickass torrents guy.

500 stardust and 150 candies.