Do We Need The Moto Z Smartphones' New Add-On Modules? (hothardware.com)

This week saw the release of the Moto Z Droid and Force Droid, new Android smartphones from Motorola and Lenovo with snap-on modules. Slashdot reader MojoKid writes that the Z Force Droid "is sheathed behind Moto ShatterShield technology making it virtually indestructible." Motorola guarantees it not to crack or shatter if dropped... However, what's truly standout are Moto Mods, which are snap-on back-packs of sorts that add new features, like the JBL Speaker, Moto Insta-Projector and Incipio OffGrid Power Pack (2220 mAh) mods... Even the fairly complex projector mod fires up in seconds and works really well.
But the Verge has called it "a good phone headed down the wrong path," adding "this company is competing in the global smartphone market, not a high school science fair, and its success will depend on presenting better value than the competition, not cleverer design. Without the benefit of the value-projecting fairy dust of brands like Apple and Beats, Lenovo will have an uphill climb trying to justify its Moto Mods pricing with functionality and looks, and our review has shown that none of the company's extras are essential."

Comments

The Verge is 100% wrong

[xeno]

The Verge's advice focuses on value in a packed market, and explicitly recommends against attempting novelty. This is crap advice, the kind of numbing pablum that Walmart gives to reps with a new product. "You want to make jeans? Sure, you have to make them in a way that fits on the existing shelving and matches the existing pipeline of ass-coverings, and don't come to us in the spring without lighter weight stuff and shorts." The message is that innovation doesn't sell, which is completely wrong, you can still sell the hell out of yoga pants (high volume/moderate margin) and utilikilts (high margin low volume) if you are careful. Innovation doesn't sell in volume right away. Was Tesla thought to be a competitor to the big automakers? Puhleez. But they put out an innovative niche product and did it goddamn well, and now as they ramp production and solve nontrivial production problems, they are becoming a serious threat to a super-defined market dominated by a few big players.

Also, the Verge article mixes up the use of the word "value" between low-cost+performant product vs premium product, and implies you must choose one end of the spectrum or you are fools. This is also complete BS; it's entirely possible to put out a mid-market device that eats the premium product's lunch (with the exception of the 1% of the market that buys Kardashian-style gold-plated iPhones just because of the logo and the gold). This is how Samsung arrived at its current market position. Let's not forget that along the way to it's current dominance, Samsung put out versions of the Galaxy phone that had stylii, projectors, card slots, display adapters, etc etc. Some of those are still highly profitable products at high volume today, and there's certainly room for improvement -- particularly with respect to flexibility. To dismiss as "high school science fair" and unaware of the global market is profoundly ignorant of the history of this market.

Not only is this a viable play-book for Moto, it's exactly what they should do in order to not become part of the "value" market on the clearance shelf.