Apple's Electric Car Project To Be Led By Bob Mansfield (techcrunch.com)

An anonymous reader writes: Long-time Apple executive Bob Mansfield will lead Apple's electric car project, according to the Wall Street Journal. TechCrunch reports: "Mansfield stepped down from the Apple executive board in 2013, yet stayed around the company to work on, what Apple called, special projects. In this role he was reporting directly to Apple CEO Tim Cook. One of Mansfield's projects turned out to be the Apple Watch. Now it seems he will head-up Apple's car ambitions -- a project Apple has yet to publicly confirm. During Mansfield's tenure he lead the engineering teams responsible for numerous products including the MacBook Air, iMac, and the iPad."

Comments

Re:To Be Lied By Bob Mansfield

[ChunderDownunder]

No, the headline is correct. The car's chassis is made from one giant LED, echoing late 90s kitsch.

The initial model will only come in Bondi Blue but later customizations will allow buyers to select from a choice of designs.

Me? I'll wait for the Flower Power release.

Re:To Be Lied By Bob Mansfield

[AmiMoJo]

A special Apple only charger. Fingerprint door locks, that brick your car if you need to replace them. A big iPod scroll wheel for steering. No left indicator, you can just buy a dongle if you need to turn left. Glass covered bodywork that looks amazing until it scratches and shatters, so naturally everyone will buy ugly 3rd party bumpers to protect it. Apple Maps as standard (that's the joke). The iCar 2 will be 0.03mm shorter, with a Plus model offered if you need space to carry any shopping or passengers.

Naturally there won't be a 12V power socket, just a Lightning connector that also charges the car and is where your seatbelt plugs in to. After a couple of years a software update will reduce its max speed to 30 MPH, to encourage you to upgrade.

This is going to be a comedy gold mine.