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Apple's Electric Car Project To Be Led By Bob Mansfield (techcrunch.com)
An anonymous reader writes: Long-time Apple executive Bob Mansfield will lead Apple's electric car project, according to the Wall Street Journal. TechCrunch reports: "Mansfield stepped down from the Apple executive board in 2013, yet stayed around the company to work on, what Apple called, special projects. In this role he was reporting directly to Apple CEO Tim Cook. One of Mansfield's projects turned out to be the Apple Watch. Now it seems he will head-up Apple's car ambitions -- a project Apple has yet to publicly confirm. During Mansfield's tenure he lead the engineering teams responsible for numerous products including the MacBook Air, iMac, and the iPad."
Making electric car components is not hard, and there are few real gains to be made in the drive train.
Speaking as someone who makes electronic car components for a living, I'd say you have no idea what you are talking about if you think making them isn't hard. I think there are substantial gains still to be made in the drive trains, particularly for EVs and hybrid vehicles. I think gasoline and diesel engines are probably well into the diminishing returns though.
The biggest area remaining for innovation/cost reduction is the batteries, and I doubt that Apple wants to become the world's biggest battery company
Any company that wants to compete in EVs in a big way is going to have to become a battery company or have VERY tight relations with one. I agree that batteries are probably the biggest area in need of advancement and the most likely to see it happen.