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Olympics Committee Says Non-Sponsors Are Banned From Tweeting About the Olympics (gizmodo.com)

An anonymous reader shares a Gizmodo report:The U.S. Olympics Committee has gone off the deep end, when it comes to intellectual property. It's willing to sue anyone to protect their trademarks, even when the use is no real threat. But the committee's latest claim is an entirely new level of absurdity. What's getting the U.S. Olympics Committee in a tizzy this time? Tweets. Specifically any company that tweets about the Olympic Games and isn't a sponsor. ESPN obtained a letter from the U.S. Olympic Committee chief marketing officer Lisa Baird who outlines the absurd demands. "Commercial entities may not post about the Trials or Games on their corporate social media accounts," Baird writes, apparently in earnest. "This restriction includes the use of USOC's trademarks in hashtags such as #Rio2016 or #TeamUSA. And according to ESPN, it gets even more absurd. Apparently the letter says that any company whose primary mission isn't media is forbidden from using any pictures taken at the Olympics, sharing, and even reposting anything from the official Olympics account.

37 of 247 comments (clear)

  1. Rhetorical... by dj.delorie · · Score: 4, Interesting

    So what would happen if they held the olympics, and nobody showed up?

    1. Re:Rhetorical... by Nidi62 · · Score: 5, Insightful

      So what would happen if they held the olympics, and nobody showed up?

      They don't care as long as the IOC gets their bribes.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    2. Re:Rhetorical... by jellomizer · · Score: 4, Insightful

      I expect we have enough people willing to watch just to see if it is a train wreck to make it worth it to the sponsor.
      Rio seems to be a disaster. I expect people will just want to see how bad it will be.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    3. Re:Rhetorical... by GLMDesigns · · Score: 3

      They could also be held in place like NYC which has all the stadiums already built, the personnel in those stadiums have experience running major sporting events: the World Series,Superbowls, NBA and NHL playoffs, US Open (Tennis); there is good, existing mass transit, etc..., tons of hotels. About the only thing that would need to be built would be the swimming and kayaking venues.

      But no. It's unfair to developing nations to have all the prestige remain in the hands of colonial / first-world nations / pick your SJW bullsh!t.

      So we need to "fairly" allocate the games around the world.

      --
      If you're scared of your govt then you need to further restrict its powers
      Vote 3rd Party in 2016 and beyond
    4. Re:Rhetorical... by RevRagnarok · · Score: 3, Informative

      Hey hey hey... it's "The Big Game" not "Super Bowl." Or the NFL will come after you the exact same way.

      --
      I should put something clever here. Maybe someday.
    5. Re:Rhetorical... by RenderSeven · · Score: 4, Funny

      You forgot money, doping, bribery and corruption.

      He said "politics" which I'm pretty sure covers money doping bribery and corruption.

    6. Re:Rhetorical... by pz · · Score: 2

      Actually, there was a lot of talk in Athens after 2004 that the Olympic games should be moved there permanently: the venues and necessary infrastructure had been built, the games were largely successful from a logistical viewpoint, and Greece knows how to handle mobs of tourists. And, of course, history and all that.

      Personally, having been at the 2004 Games, I'm kind of glad it didn't work out. But it's shameful to see how the Olympic venues are largely just sitting idle and decaying. Currently at least one of them is being used as a staging area to handle UN donations and supplies for the Syrian refugees, but it's not in good condition. Others are being used as trash dumps. Be careful what you wish for.

      --

      Put my fist through my alarm clock with its ding-dong death inside my ear. - The Blackjacks.
    7. Re:Rhetorical... by lgw · · Score: 2

      I don't think "doping" was covered by "politics", as AFAIK politicians don't use performance enhancing drugs.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    8. Re:Rhetorical... by rahvin112 · · Score: 3, Insightful

      That's why the games should only be held in LARGE cities with all the infrastructure already built. LA made money on the summer Olympics, one of the few summer Olympics to make money because they already had all but one or two facilities.

    9. Re:Rhetorical... by GLMDesigns · · Score: 2

      There are three large Outdoor Stadiums seating 40,000+ people:

      Meadowlands,
      Yankee Stadium
      Citi Field (Mets)

      There are at least four smaller stadiums - Red Bull Arena (soccer) and minor league baseball (brooklyn, staten island, long island)

      There is the Arthur Ashe stadium (US Open Tennis), and tons of other, smaller venues not including horse racing tracks Belmont, Aqueduct and others.

      For indoors there are
      MSG, the Barclay Center, Nassau Coliseum, Prudential Stadium and a whole slew of smaller ones: the Felt Forum, Roseland Ballroom, etc...

      All the buildings aside from those for swimming (which would ideally be placed at / by Chelsea Piers on the hudson river ) exist and are in use.

      There is good public transportation. Very little would have to be built. Would I, living here, want to put up with extra crowds? No. Not really. But would it truly be worse than when a President comes to the UN? Yeah, the subways would be more crowded. Outside of that ... it would be life as usual.

      --
      If you're scared of your govt then you need to further restrict its powers
      Vote 3rd Party in 2016 and beyond
    10. Re:Rhetorical... by budgenator · · Score: 3, Interesting

      Bullshit they use Inderal, Adderal and Provigil quite regularly just like professional poker players. The Adderal and Privigil keeps them wake and alert, the Inderal suppresses micro expressions that give away their lies and bluffs.

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
    11. Re: Rhetorical... by WarJolt · · Score: 4, Funny

      I trademarked my full name, so that no one can talk about me one twitter. I'm fairly certain that's how it works.

    12. Re:Rhetorical... by budgenator · · Score: 4, Interesting

      I was at Atlanta in 1996, (Dept of Defense, Joint Task Force-Olympics (JTF-0)) big difference between what the public sees, the MSM decides to show the public and what happens behind the scenes. Knowing how well Atlanta went, and what a train-wreck it was behind the scenes, I can't imagine what kind of horror storey Rio is going to be.

      --
      Apocalypse Cancelled, Sorry, No Ticket Refunds
    13. Re:Rhetorical... by Ranbot · · Score: 2

      I guess New York's stadiums are all just sitting idle hoping for the Olympics to come to town, right? The multi-billion dollar sports teams won't mind vacating their homes for a few weeks, right? Also it would be so nice and neighborly of New York to offer the Olympic games their largest "New York" stadium, Meadowlands, located in East Rutherford, NJ; and Prudential Stadium in Newark, NJ; and Red Bull Arena in Harrison, NJ. I'm glad some crowded subways wouldn't bother you.

    14. Re:Rhetorical... by SeriousTube · · Score: 2

      They held the Olympics in Greece 2000 some years ago and none of the accommodations are usable anymore. Sad.

  2. Oh dear lord... by Anonymous Coward · · Score: 5, Insightful

    Yes. This. OMG please please PLEASE do this more USOC! Cut your own tail off and eat it until there is nothing left! Please try and force non-sponsor businesses to avoid using your marks, your copyrights, heck, tell they can;t even mention that the Olympics are even happening so that we can all fucking forget about you, watch you finally die, and then maybe, MAYBE, see something better that is actually about the athletes and not lining the pockets of greedy scum.

    #tiredofyourshit #stopscrewingathletes #GFYUSOC

  3. oh if only... by yodleboy · · Score: 5, Insightful

    if only all media companies would just say "screw it" and not post anything about the Olympics. No athlete info, no sob stories, no results, nothing, nada, zip, anywhere. I'd love to see USOC's collective heads implode. Sorry guys, but I don't care enough about the games to be funneled through your approved channels. Likely the drama in Rio won't be the games, but the sad state of the host city/country anyway. Good luck squashing THOSE stories...

    1. Re:oh if only... by SvnLyrBrto · · Score: 2

      I'm not even sure how long it's been since I gave a flying crap about the olympics. But yeah, they're at least as big a collection of overtly corrupt scum as FIFA, and possibly even worse. Everyone associated in any way with both orgs could be sucked in their entirety into a gigantic sinkhole, never to be seen again, and nothing of value would be lost.

      --
      Imagine all the people...
    2. Re:oh if only... by JaredOfEuropa · · Score: 2

      Not going to happen, despite these costs and strictures, media companies still stand to make money so they will play ball. And the US committee is just following the Olympic committee, who have demanded (and gotten) similar injuctions against nasty free-loading IP pirates in previous editions of the Games. SA gave them special IP police. And some details were published from the Bid Book instructions given to the Dutch commission when they were preparing their bid. It had plenty of provisions to very strictly enforce what went on in the stadiums (including tweets), and they even demanded that all neon signs for beers other than the sponsoring brands to be removed from bars in a 3 km radius around all olympic locations. Oh and they wanted highway lanes closed off at set times so the brass could quickly shuttle between locations in their limos.

      It's the countries who should tell them to screw it. Sadly they will not do so either, the Games offer prestige and an enormous opportunity for politicians to shine (and have their pals make a bit of cash too). And the Olympic Committee know this, as well as the fact that if you can put something good on the table (or under it), any politician is willing to bargain, no matter how outlandish your demands.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  4. Due to rights restrictions... by myowntrueself · · Score: 5, Interesting

    During one Olympics, the BBC world service news on the hour was replaced with the announcement:
    "Due to rights restrictions we are unable to bring you this program".

    I stopped listening to the BBC world service and stopped expressing any interest in the Olympics.

    Whats the point in having a world news that you can't broadcast due to rights restrictions??

    --
    In the free world the media isn't government run; the government is media run.
  5. U.S.A. only? by Yvan256 · · Score: 4, Insightful

    So do they think they are the law in the U.S.A. only or all over the world?

    1. Re:U.S.A. only? by CanadianMacFan · · Score: 2

      The USOC does that in the US. The Canadian Olympic Committee does the same thing in Canada. They were especially bad when we hosted the Winter Olympics in Vancouver. Every country has their own committee and they have to enforce the brand to protect the sponsors. I don't know if they are all as heavy handed though.

  6. The Olympics are all about money by QuietLagoon · · Score: 4, Interesting

    This affirms it. The sports aspect of the Olympics is secondary, even tertiary. The primary reason for the existence of the Olympics nowadays is to enrich those who organise it and those who use the media content for their profit.

  7. Re:I say by Anubis+IV · · Score: 4, Interesting

    Indeed. Last I checked, facts aren't copyrightable, trademarked, or otherwise protected by intellectual property rights (with the possible absurd exception of patented prime numbers), so if someone wants to report on the facts of the Olympics, such as the results or highlights, in their own words, they're entitled to do so. You can bluster and threaten as much as you want, but reporting on the facts is perfectly legal.

  8. Banned from tweeting by VAXcat · · Score: 4, Funny

    My good taste and good judgement bans me from tweeting about anything, ever.

    --
    There is no God, and Dirac is his prophet.
  9. Sponsors are not allowed to congratulate athletes by UnknowingFool · · Score: 4, Interesting

    Kate Grace won the 800m Women's Final trial in a crazy finish a few weeks ago and became an Olympian for the first time. Her sponsor Oiselle posted pictures afterwards congratulating her on Instagram and their website. They were threatened by the US Olympic Committee to remove all posts and pictures of her, their own athlete. Needless to say they and her boyfriend were not happy about this. But since he was not a sponsor he re-posted the "offending" Instagram picture. After a while (and maybe some media backlash) they were allowed to post "compliant" pictures of her win. Effectively they had to censor out any logos relating to the US Olympic trials or Olympics.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  10. Re:I say by BarbaraHudson · · Score: 5, Interesting

    This is true - but in the case of the Olympics, I'd rather that instead of reporting the facts of who's won what, they report the facts of Olympic corruption and how the Olympics does damage to the host country. And the ongoing cheating and doping.

    Or show pictures of the sh#t floating in the Olympic rowing area. And the people who have been displaced. And how only the well-to-do will benefit from the new subway extension "for the Olympics." And the funding crisis for hospitals that can't treat patients because of a lack of basics such as gloves and syringes.

    While we're at it, why not have a campaign to nominate #ZikaMosquitoes as the official Olympics 2016 animal?

    Only a bunch of pinheads would get excited about the actual Olympics. Maybe the IOC is secretly hoping to spread Zika to create more pinheads? #OlympicZikaConspiracy :-)

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  11. Intended Streisand Effect by JDHannan · · Score: 2

    Is this an intentional Streisand Effect? Are they just trying to get their name out more by claiming they don't want you to talk about them?

  12. Not an idle threat by sjbe · · Score: 3, Informative

    You can bluster and threaten as much as you want, but reporting on the facts is perfectly legal.

    That's true but the IOC and USOC don't care. They will sue you even if you did nothing illegal and I don't think this is an idle threat. They (mistakenly) think they are protecting their corporate sponsors by doing this. They sued Wizards of the Coast for using a symbol that could not possibly have been mistaken for the Olympic rings.

  13. Another example of top management ignorance by Futurepower(R) · · Score: 3, Funny

    At the next Olympics, trademark security will be even stronger! No one will be allowed to know where the Olympics is held! You will have to pay a fee to use the word "Olympics".

  14. Die, please. by RevRagnarok · · Score: 2

    I really hope this year is the year that this farce dies. Between Zika and Russia, there's a chance. Such a waste of time and money.

    --
    I should put something clever here. Maybe someday.
  15. One thing I don't understand by edbob · · Score: 5, Insightful

    Why are the Summer Olympics being held in Brazil IN WINTER?

    1. Re:One thing I don't understand by Anonymous Coward · · Score: 2, Informative

      Rio is located 22 degrees, 54 minutes, and 30 seconds (+- city boundaries) south of the equator.
      The Tropic of Capricorn is 23 degrees, 26 minutes south of the equator.

      While close (roughly 35 miles or 55 kilometers), this does technically mean that Rio is in the tropics and functionally does not have winter.
      Living just under 5 degrees temperate of a tropic line myself, I can vouch that "winter" in or near the tropics is only slightly cooler than summer, and we are not likely to be buried under snow even if the interglacial period ends tomorrow.

  16. Re:Trademark infringement mostly by Dog-Cow · · Score: 2

    Using a trademark when discussion the trademarked item is what trademarks are for. You can't ban anyone from using your trademark for talking about your item.

    Of course, you can sue them, but that's because you can sue for any reason at all, in the US.

  17. TPP by blackomegax · · Score: 4, Insightful

    This is the future of how all companies will behave under the TPP.

  18. Re:Fuck off and die already by sconeu · · Score: 3, Insightful

    Here's a little piece I wrote back in 2000...

    An Excerpt from NBC's Olympic coverage

    BC: Hi! I'm Bob Costas, and welcome to NBC's incredibly wonderful coverage of the Olympics(tm). In fact, our coverage is so wonderful that we want you to enjoy the anticipation so much, that we wait till tomorrow! Now let's go to the events.

    Cut to the 10000 meter run

    Announcer1: Look! There's an American running in this race. He hasn't got a snowball's chance in hell of winning, but we're going to keep the camera trained on him, because we know you don't care about who wins if it's some foreigner.

    Announcer2: That's right! Hey, look, the American guy just got lapped by some foreign dude. They should change the rules so that the Americans always come in first.

    Cut to 20 minutes of commercials for Nike, IBM, and Coca-Cola

    BC: Hi! I'm back. And weren't those commercials thrilling? Oh yes, here are the results of the 10,000 meter race. It was actually held yesterday, but we know you didn't want to know about them today. Some foreign guys won, so you don't care. But now we'll cut to a clip from four days ago at the pool, because we know you love to watch Americans accept their gold medals!

    Cut to a clip of some US swimmer accepting their gold medal with the Star Spangled Banner playing in the background.

    BC: Doesn't that just bring a tear to your eye? He managed to win a gold meal, even after he suffered a hangnail last year that almost ended his career. And we'll be showing you that clip every day!

    Looks off camera for a minute...

    What? Oh, I'm sorry. It appears that that athlete has been banned from the Games, and had her medal stripped because she said that she believes that Nike(tm) uses sweatshop labor. Darn. Now we'll have to find another heartwarming clip of an American accepting a medal. Meanwhile, it's off to the fencing competition.

    Cut to yet another 20 minutes of commercials.

    BC (showing bruises on his face): Sorry, I lost my head there for a minute. Management has "reminded" me that Americans don't care about fencing coverage, so we'll go to something else. Here's Rhythmic Gymnastic coverage...

    Cut to the Rhythmic Gymnastic coverage...

    Announcer1: Hi. We're just down to the part where some pre-teen girl runs around the floor holding a huge ball, and we pretend it's a sport. We know you love this coverage.

    Announcer2: Oh! She dropped the ball! Darn it, and she was an American, too! Now we'll probably have to broadcast some pictures of a foreigner. They should change the rules!

    Cut to 20 more minutes of commercials.

    BC: Well, that wraps it up for our Olympic coverage for tonight. After your local news, we'll rerun this entire show, instead of showing other sports that WE know you don't want to watch.

    Cut to 20 more minutes of commercials

    Closing Credits. Includes the line: This is the property of NBC and the IOC. If you even talk to your friends about who won before we broadcast it, we'll sue your asses off!

    --
    General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  19. Re:This is NOT a matter of trademark violation by Bruce+Perens · · Score: 2

    Not necessarily. Take a look at the relevant portion of the Lantham Act. It would have to fit one of the provisions therein. It might make a false suggestion of affiliation, but it's arguable.

    15 U.S.C. 1125 - False designations of origin, false descriptions, and dilution forbidden

    (a) Civil action

    (1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which

    (A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or

    (B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities,

    shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act.