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The Most Popular Product Of All Time

Apple announced Wednesday that it has sold more than one billion iPhones. To understand the magnitude of the milestone, Asymco's Horace Dediu has compiled a list of the best-selling products across several categories. From his post (link shared via email by reader JoshTops):Car model: VW Beetle 21.5 million; car brand: Toyota Corolla 43 million; music album: Thriller 70 million; vehicle: Honda Super Cub 87 million; book title: Lord of the Rings 150 million; toy: Rubik's Cube 350 million; game console: Playstation 382 million; book series: Harry Potter Series 450 million; mobile phone: iPhone 1 billion.
The iPhone is not only the best-selling mobile phone but also the best selling music player, the best-selling camera, the best-selling video screen and the best-selling computer of all time. It is, quite simply, the best-selling product of all time. It is that because it is so much more than a product. It is an enabler for change. It unleashed forces which we are barely able to perceive, let alone control. It changed the world because it changed us. And it did all that in less than nine years.
Update: 07/28 20:07 GMT by M :Dediu just told me that the list doesn't include consumable non-durable products.

36 of 367 comments (clear)

  1. BS "most popualar" by Anonymous Coward · · Score: 4, Insightful

    There are plenty of others.. Like sliced bread, for example.

    1. Re:BS "most popualar" by Anonymous Coward · · Score: 5, Insightful

      Exactly, this is just an exercise in mental fapping.

      Even then its still not the best selling product. Each model is a DIFFERENT PRODUCT.

    2. Re:BS "most popualar" by AmiMoJo · · Score: 5, Interesting

      If they are counting all models of iPhone as one, they should count all Android phones as one too. In which case the iPhone is small fry - last year Android was estimated to have 1.4 billion active users.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:BS "most popualar" by UnknowingFool · · Score: 4, Insightful

      If they are counting all models of iPhone as one, they should count all Android phones as one too. In which case the iPhone is small fry - last year Android was estimated to have 1.4 billion active users.

      All Android phones from different manufacturers? That's like saying if the most popular car is the Toyota Camry, then all American cars are more popular. Apple and oranges.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    4. Re: BS "most popualar" by Anonymous Coward · · Score: 5, Insightful

      https://en.m.wikipedia.org/wiki/List_of_best-selling_books

      or the Bible at over 5 billion copies

    5. Re:BS "most popualar" by Fire_Wraith · · Score: 3, Insightful

      It's all about setting the terms to make yourself look good.

      The question is what makes for a valuable metric. For instance, let's play with the terms a bit more. Has Apple sold more phones than, say, Samsung or Nokia? I'm talking all cellphones, not smartphones. For the sake of argument (and because I don't want to bother digging up the statistics) let's say that Nokia sold more phones, when you include feature/flip/etc cheap-o's. Why is that number less or more relevant? Why include the 2g iPhone, but not those? Basically someone is making a choice of where to draw the line on the category, one way or another. It's a PR/marketing move, so of course Apple wants to do it in a way that puts them in a favorable light. You say apples and oranges, but I say they were comparing Apple sales to Car sales to Album sales. Why is it a bad thing to want to compare fruit to fruit, in that vein?

      I mean, to play devil's advocate in another way, McDonald's has sold however many billions of hamburgers, but what does that tell us compared to smartphones?

    6. Re:BS "most popualar" by AmiMoJo · · Score: 2

      Android OS is a product in itself. I bet Windows has sold more than 1 billion copies too, over all versions.

      ARM processors definitely have sold billions, but not as many billions as some of the 8 bit ones. 8051 or Z80 perhaps. Depends what you consider a "product".

      I bet BIC have sold more than a billion Biros. And disposable razors.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    7. Re:BS "most popualar" by jellomizer · · Score: 2

      Like most stories with a bias. It all depends on how you want to categorize things.
      For hardware brand Apple Wins. For a phone type Android may beat IOS. If you want screen manufacture perhaps Samsung will get it.

      Politics does this all the time. The Republicans may ask if you liked Hillary Clinton. Over half don't so they make the point that over half may vote for Trump.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    8. Re:BS "most popualar" by justthinkit · · Score: 2

      I'm saying that a cell phone is a commodity. Which is disaster for Apple of all companies.

      As to comparing a whole category to one product, again we can look at old style phones. They were all the same, for decades at a time. When other companies were allowed to make and sell them, consumers didn't much care. Commodity item. Yawn.

      One could argue that the Smartphone is the Calculator watch of cell phones. Just a passing fad, with basic functionality being all most care about. Again this is a disaster for Apple.

      --
      I come here for the love
    9. Re: BS "most popualar" by StikyPad · · Score: 2

      Since it took McDonalds 23 years to sell their 1 billionth hamburger (famously, on the Art Linkletter Show in 1963), and it only took Apple 9 years, I guess that tells us that iPhones taste better than McDonalds.

    10. Re:BS "most popualar" by Somebody+Is+Using+My · · Score: 2

      Indeed, this is just cherry picking

      The Bible has sold more than 6 billion copies; Agatha Christie books (they're including all the iPhones models as one lump quantity, we can include do the same with her books) has sold 2 billion books. Using the same logic, the Beatles have sold 2 billion albums. And these are just off the top of my head (stats all taken from statisticbrain.com, I've no idea as to their accuracy but assume the numbers are within a reasonable margin of correctness ;-).

      1 billion iPhones is an impressive achievement true, but its nowhere near "most popular product evah!".

  2. Big Mac by Anonymous Coward · · Score: 5, Insightful

    The Big Mac is the most popular product of all time.

    1. Re:Big Mac by buck-yar · · Score: 4, Interesting

      This. Something like 14 billion Big Mac's sold.

      Also, if they are grouping all the different model Iphones together, doesn't Toyota, Michael Jackson, etc get to group all of their similar products under one count as Apple got to?

      Seems like one of the most fraudulent claims heard this ____ (insert arbitrary date range here)

    2. Re:Big Mac by buck-yar · · Score: 4, Informative

      Errata- Looks like its more like 400 billion Big Macs (estimated), but they stopped counting.

    3. Re:Big Mac by ShanghaiBill · · Score: 5, Interesting

      Not to mention things like Blu Tac, Sellotape, a lot of brands of condoms, Bic Pens, most brands of cigarettes.

      Those are consumables. If you only look at durable goods, and you multiply the number manufactured by the useful lifetime, then I nominate the AK-47. Over 100 million have been manufactured, and many are still in use after more than 60 years.

    4. Re:Big Mac by Yvan256 · · Score: 4, Funny

      Apple also sells Big Macs. They call it the Mac Pro.

      Well, it used to be big, anyway.

    5. Re:Big Mac by LWATCDR · · Score: 2

      Not a chance. Coke a Cola would beat it hands down.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    6. Re:Big Mac by Nidi62 · · Score: 5, Insightful

      Not to mention things like Blu Tac, Sellotape, a lot of brands of condoms, Bic Pens, most brands of cigarettes.

      If you only look at durable goods, and you multiply the number manufactured by the useful lifetime, then I nominate the AK-47. Over 100 million have been manufactured, and many are still in use after more than 60 years.

      Lord of War, while a little preachy, has one of the best gun comments ever: "the AK-47, or Kalashnikov. It's the world's most popular assault rifle. A weapon all fighters love. An elegantly simple 9 pound amalgamation of forged steel and plywood. It doesn't break, jam, or overheat. It'll shoot whether it's covered in mud or filled with sand. It's so easy, even a child can use it; and they do. The Soviets put the gun on a coin. Mozambique put it on their flag. Since the end of the Cold War, the Kalashnikov has become the Russian people's greatest export. After that comes vodka, caviar, and suicidal novelists. " Perfectly sums up the engineering simplicity of the gun, as well as the mark (good or bad) that it has had on the world. But it definitely has made a much bigger impact on the world than the iPhone has.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    7. Re:Big Mac by GuB-42 · · Score: 2

      Not to mention things like Blu Tac, Sellotape, a lot of brands of condoms, Bic Pens, most brands of cigarettes.

      Those are consumables.

      So is the iPhone.
      Apple do everything they can to stop you from using an iPhone for more than 2 years : sealed battery, unavailability of spare parts, software updates that make the phone slower and slower, ...
      I have Bic pens that outlasted my phones.

      If you only count only really durable items, I would go for the Zippo lighter. Half a billion have been manufactured and with proper care, they can last for more than a lifetime.

    8. Re:Big Mac by Tablizer · · Score: 5, Funny

      And if you "register" your product, you get Fry's with it.

    9. Re:Big Mac by thegarbz · · Score: 2

      If you're going to count consumables Philip Morris may have something to say about who has the most popular product.

      850 million cigarettes sold by Philip Morris .... in 2015.

  3. I think the most popular product... by Anonymous Coward · · Score: 5, Insightful

    Would be a knife. Everyone alive and dead has (had) at least one since longer than we've been human.

  4. Best selling product of all time? by 93+Escort+Wagon · · Score: 4, Interesting

    Look, I like my iPhone, but - I'm sure there are a myriad of products which have sold more than a billion units. Q-Tips and Reynolds Wrap are probably among that august group.

    --
    #DeleteChrome
    1. Re:Best selling product of all time? by geek · · Score: 2

      Look, I like my iPhone, but - I'm sure there are a myriad of products which have sold more than a billion units. Q-Tips and Reynolds Wrap are probably among that august group.

      Toilet paper. Pretty sure I've bought more than a billion myself.

  5. Um, if we ignore the Bible by Anonymous Coward · · Score: 2, Interesting

    Recent estimates put the Bible at 5 billion copies sold.

  6. Perception by VorpalRodent · · Score: 5, Funny

    It unleashed forces which we are barely able to perceive...

    ...except with an oscilloscope.

    But seriously, hyperbolize much?

    --
    Take it to the limit, everybody to the limit, come on, everybody fhqwhgads.
    1. Re:Perception by monkeyxpress · · Score: 4, Funny

      It unleashed forces which we are barely able to perceive...

      ...except with an oscilloscope.

      But seriously, hyperbolize much?

      This is why marketing doesn't invite you to client facing meetings...

    2. Re:Perception by Quirkz · · Score: 2

      Hi, I'd like to demo my new computer game, HyperboleCraft.

  7. Re:Give me a break. by rtb61 · · Score: 2

    As it turns out, just the BIC Cristal Pen sold one hundred billion by 2005 http://www.abc.net.au/radionat....

    --
    Chaos - everything, everywhere, everywhen
  8. Re:Made in the USA by lgw · · Score: 3, Informative

    And I can't wait for the Trumpers to jump on the fact none were built in Merica!

    I often wonder if the people who post stuff like this are the same people who complain about H-1Bs. I suspect so.

    If someone is unemployed, and would like products consumed in America to be built in America, so that he might have a better chance to get a job, well, I disagree but I have to respect where he's coming from. Mocking people like that is why we have Trump.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  9. Consumer electronics bullshit. by fuzzyfuzzyfungus · · Score: 4, Interesting

    One Mr. Kalashnikov would like to remind you that he has (often literally) revolutionized substantially more territory than Apple has; and he only had to sell ~100 million units to do it!

  10. Durable phone ? by DrYak · · Score: 2

    Those are consumables.

    Given how quickly smartphone obsolesce and how all manufacturer try to require you to buy a new one every 24 months max...

    Well that isn't entirely inappropriate to compare smartphones and consumables.

    If you only look at durable goods, and you multiply the number manufactured by the useful lifetime,

    Wait, what ?
    "durable goods" ? "useful lifetime" ? What the hell do these subjects have anything to do with a smartphone ?
    Next, you're going to speak about battery longevity. Actual battery. The kind that holds for a couple of weeks instead of a couple of days/hours...

    then I nominate the AK-47. Over 100 million have been manufactured, and many are still in use after more than 60 years.

    Which would be very hard to say about smartphone.

    (But probably still applies to the ancient Nokia plain-stupid-phone that you've forgotten that you still had at the bottom of some drawer. With its battery still at 50%)

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  11. Product category compared to specific models by Ecuador · · Score: 4, Insightful

    You can't just arbitrarily take the sum of all the models that a company has produced in a category and compare it to specific models in other fields. Try comparing the iPhone to 3M's all types of post-it notes, who has sold more units? If you want Apple to win that comparison by going "by value" you are worse off, since most car manufacturers trump you, even if you just go by "model" as this BS topic does and not the total of cars that a manufacturer has made. Oh, and, by the way, and "Corolla" is just a model line when we say "brand" we usually refer to "Toyota".
    If you want to get more serious, you can find products that sell more both in units and value. E.g. Coca Cola sells in a week, about as many bottles of Coke as Apple iPhones have been sold in history and it is just a matter of how many years back you have to go with Coke bottles to reach a greater overall value in Coke than iPhones...
    And it gets even worse than that. Even among phones, the iPhone is not that remarkable in *numbers*. The lowly Nokia 1110 sold 250 million units. This is far above any single iPhone model. In fact, some of its directy predecessors each sold more units than all or most iPhone models (e.g. the 1100 also about 250 million, the 3210 over 150 million, the 3310 130 million etc). Similar to the iPhones Nokia made phones that were very similar in looks and software and differed only in the model number, so if you can sum up all iPhones you can sum up a line of Nokia phones and come up with more than a billion.
    Why not just stay at the fact that the introduction of the iPhone was a paradigm shift that shaped the entire smartphone market and it continues to be one of the most popular platforms to this day? Why do you have to make up such BS headlines?

    --
    Violence is the last refuge of the incompetent. Polar Scope Align for iOS
  12. Re:Planed obsolescence! by Karlt1 · · Score: 4, Informative

    Yes, bitches!
    Planned obsolescence works !

    Apple supports their phones with updates longer than any other manufacturer. Even without updates, you can still use a first generation iPhone today.

    Yup, indeed. It's not a product, it's fashion. And like with all designer clothes, you need to perpetually throw the old ones away and buy new ones !

    Apple has been selling basically the same form factor -- the iPhone 5 for over four years.

    - Call me when a car maker start to require you to replace your car every 24months (replacing the whole car, I mean. Literally. Not over billing you for a simple software update over some proprietary extension to the ODB port that they charge metaphorically as expensive as a new car).

    Not only does Apple not force you to replace their phone every 24 months. If you bought an iPhone 4s in September of 2011, you are still receiving updates.

    - Call me when you need to replace a music record record every few month... no... wait... Okay, the whole purpose of adding DRM to music and introducing a new format every once in a while is exactly for that. So I'll concede the point.

    Apple hasn't sold DRM'd music since 2008.

  13. iPhone vs Bible - 10 ways they look the same by BarbaraHudson · · Score: 2, Funny

    So do Bible thumpers - and they've got a lot in common with Apple fanbois.

    • 1. The two groups live in reality distortion fields;
      2. They both act smugly superior;
      3. They both show the same behaviors as any other cult;
      4. They both have over a billion sold;
      5. They both end up costing a lot more to their average user than competing products (atheisim and android);
      6. They both eagerly await the next revelation.
      7. There's bugs in both - and the updates to "fix" them;
      8. They both claim better security; 9. They both claim to be a better value over the long term;
      10. They both have a messiah who rose from the dead.

    And for the bonus - eventually many outgrow their narrow view. :-)

    --
    "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
  14. Not for Everyone. by Braintrust · · Score: 4, Insightful

    Call me a Luddite, and I respond that I've been using computers for hours every day since 1979.

    I know hardware, I know code.

    I will never own a smartphone.

    Why, you ask? (or most probably don't)

    I made an observation a few years ago that up until the early 90s, I would use computers to get away from people for a few hours. Now when I want to get away from people, I stop using them for a few hours.

    The social media hivemind empowered by the smartphone is not for everybody.

    Every evening I sit on my porch with my 16-year-old cat and watch people out walking their dogs or taking an evening stroll. It's astonishing how many people do so with their nose attached to a smartphone. Furthermore, it's really really sad to see.

    Smartphones have made it too easy to be super-stimulated. I know enough about computers and enough about addiction to know when to abstain from certain behavior.

    I know their utility, and having that much computing power in your pocket is certainly a dream I've held since I was very young, but how it's been promoted and indoctrinated and utilized by society at large is quite disconcerting from a certain point-of-view.

    Apple, Amazon, Google, Facebook, Twitter, and smartphones... it's like the worst version of advanced inter-connectivity from classic science-fiction has come to pass. /rant off

    --
    Years later, a doctor will tell me that I have an I.Q. of 48, and am what some people call "mentally retarded".