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Dark Patterns Across the Web Are Designed To Trick You

An anonymous reader writes from a report via Ars Technica: Harry Brignell has posted a 30-minute video documenting dark patterns, deliberately confusing or deceptive user interfaces (not exclusive to the internet) that trick users into setting up recurring payments, purchasing items added to a shopping cart, or spamming all contacts through pre-checked forms on Facebook games for example. Basically, they're tactics used by online services to get users to do things they wouldn't normally do. Yael Grauer has written an in-depth report on Ars Technica about dark patterns, where he discusses Brignull's work with UX designers and business executives: "Klein [Principal at Users Known and author of UX for Lean Startups] believes many of the worst dark patterns are pushed by businesses, not by designers. 'It's often pro-business at the expense of the users, and the designers often see themselves as the defender or advocate of the user,' she explained. And although Brignull has never been explicitly asked to design dark patterns himself, he said he has been in situations where using them would be an easy solution -- like when a client or boss says they really need a large list of people who have opted in to marketing e-mails. 'The first and easiest trick to have an opt-in is to have a pre-ticked checkbox, but then you can just get rid of that entirely and hide it in the terms of conditions and say that by registering you're going to be opted in to our e-mails,' Brignull said. 'Then you have a 100-percent sign-up rate and you've exceeded your goals. I kind of understand why people do it. If you're only thinking about the numbers and you're just trying to juice the stats, then it's not surprising in the slightest.' 'There's this logical positivist mindset that the only things that have value are those things that can be measured and can empirically be shown to be true, and while that has its merits it also takes us down a pretty dark place,' said digital product designer Cennydd Bowles, who is researching ethical design. 'We start to look at ethics as pure utilitarianism, whatever benefits the most people. Yikes, it has problems.'" Brignull's website has a number of examples of deliberately confusing or deceptive user interfaces.

128 comments

  1. dark patterns huh? by supernova87a · · Score: 5, Insightful

    I might watch that video if it weren't trying to trick me into wasting 30 minutes to see the 6 examples that are the actual content.

    1. Re:dark patterns huh? by Anonymous Coward · · Score: 3, Informative

      I see what you did there, tricking me into reading your message.

    2. Re:dark patterns huh? by arth1 · · Score: 5, Insightful

      That was my thought too - a video?
      AV is notoriously imprecise, and tricks people into judging by how they feel about the presentation instead of the actual contents.

      And, of course, as the old sysadmin adage goes, a picture takes up more bandwidth than a thousand words. And video is orders of magnitude worse.

      I also thought the new owners here listened to the discussion right after they took over, where they asked whether /.ers wanted video links or not. Overwhelmingly, we did not.

    3. Re:dark patterns huh? by Dutch+Gun · · Score: 4, Interesting

      Microsoft's design of the Windows 10 upgrade dialog box was a great example of how to trick users into accidentally upgrading, even when they didn't want to.

      Another one: charging a low price for a product on Amazon, then setting an exorbitant shipping and handling fee, which nearly doubles the price. I've seen this one fairly recently. The shipping fee is every bit as much of the price, but it's displayed only in tiny fonts compared to the main listing.

      Is it any wonder that UX designers are getting a horrible reputation among some segments of the tech-savvy crowd? It's going to suck if consumers get pissed off enough about this that government regulators have to step in, and then anyone putting up an e-commerce website is going to have to wade through layers upon layers of government bureaucracy. Maybe that's inevitable, but it's annoying how it always devolves into that...

      --
      Irony: Agile development has too much intertia to be abandoned now.
    4. Re:dark patterns huh? by Anonymous Coward · · Score: 1

      The good thing about the low price, high S&H trick is that many online marketplaces are catching on and sort by the total price now.

    5. Re:dark patterns huh? by Applehu+Akbar · · Score: 5, Informative

      Notice how news sites like CNN are gradually going all video? And not the good videos that explain a lot succinctly or put you into a snippet of the news action, but those excruciating new wastes of bandwidth that just display story text, in a giant font, screen after screen, backed by nothing but a musical bed, until you realize that you have spent ten minutes watching one paragraph of text.

    6. Re: dark patterns huh? by Anonymous Coward · · Score: 0

      There's a text webpage too, bonehead

    7. Re:dark patterns huh? by mlts · · Score: 3, Interesting

      I've seen a ton of sites do that. Makes the advertisers happy, but pisses off everyone else.

      On social media, if I find something like that, if I care to wait through it, I summarize and write a brief transcript, then tell people to be happy that I saved them 30 minutes for one paragraph of text.

    8. Re:dark patterns huh? by arth1 · · Score: 4, Interesting

      Notice how news sites like CNN are gradually going all video? And not the good videos that explain a lot succinctly or put you into a snippet of the news action, but those excruciating new wastes of bandwidth that just display story text, in a giant font, screen after screen, backed by nothing but a musical bed, until you realize that you have spent ten minutes watching one paragraph of text.

      Yeah, it's like a powerpoint presentation set to music.
      I don't think it's possible to get the information to bandwidth ratio any lower than that, but I guess I shouldn't underestimate marketing and management. I'm sure they'll think of something.

    9. Re:dark patterns huh? by mrbester · · Score: 1, Insightful

      Sounds like you ascribed a lack of value to it based on the delivery medium and thus didn't even click the link. Congratulations, you just applied a dark pattern to yourself as described in TFS, which is exactly what those who would utilise them hope for; that you don't know it is happening and that you wouldn't care if you did.

      This isn't positivist enough for you, so you'll ignore this as well.

      --
      "Wait. Something's happening. It's opening up! My God, it's full of apricots!"
    10. Re:dark patterns huh? by ohnocitizen · · Score: 1

      Mod parent up. I clicked over, saw it was a video, and came here to see if anyone had the actual content if a format I could skim in 10 seconds. The only saving grace is it isn't autoplay (looking at you CNN).

    11. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      I've seen a ton of sites do that. Makes the advertisers happy, but pisses off everyone else.

      Which should hardly be surprising given that the sites don't run for free, and their income comes from advertisers because most web users will give up almost any amount of time, quality, and information, to avoid actually paying for websites.

    12. Re:dark patterns huh? by Jiro · · Score: 5, Insightful

      Sounds like you ascribed a lack of value to it based on the delivery medium and thus didn't even click the link. Congratulations, you just applied a dark pattern to yourself as described in TFS,

      This is nonsense.

      1) It isn't a dark pattern unless someone is trying to trick him into not viewing the article.

      2) The delivery medium actually makes the article lower in value. Taking 30 minutes to watch something that can be read in 2 minutes is a waste of time, and having to waste your time to get it reduces its value.

    13. Re: dark patterns huh? by Anonymous Coward · · Score: 3, Funny

      Make free stuff illegal. Fixed!

    14. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      Oh Sweet supernova87a! I wish I had mod points for you. LOL and it's funny because it's true.

      Also calling something "Dark" is a new clickbait trend so author is being hypocritical.

    15. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      Holy shit, that's a thing? I instantly kill all embedded video players with ABP element hider the first time I visit a new site - even if they don't autoplay - so I've never seen that.

      I guess the old standard of dumping 5 mb of useless garbage on top of the 0.5 kb text file you're actually trying to read wasn't quite idiotic enough.

    16. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      And on top of the, the sound is terrible. Get a better microphone, you limey asshat.

    17. Re:dark patterns huh? by Anonymous Coward · · Score: 1

      So, television is a dark pattern.

    18. Re:dark patterns huh? by stealth_finger · · Score: 2

      I've seen a ton of sites do that. Makes the advertisers happy, but pisses off everyone else.

      Which should hardly be surprising given that the sites don't run for free, and their income comes from advertisers because most web users will give up almost any amount of time, quality, and information, to avoid actually paying for websites.

      What do you propose, have your card details on file with every website you visit to pay pence per page view? subscriptions to each site?

      A) No
      and
      B) Hell fucking no!

      They can appease the advertisers all they want but they drive people off their content.

      --
      Wanna buy a shirt?
      https://www.redbubble.com/people/stealthfinger/shop?asc=u
    19. Re:dark patterns huh? by Hognoxious · · Score: 2

      The reason UX designers are getting a horrible reputation is that most of them couldn't design an arse if you gave them two cheeks and a bunghole.

      This is more a management issue - not totally, because designers could refuse to do it and become unemployed designers.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    20. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      There's a lot of emotion involved in dark pattern design, and I feel it's only natural to use an emotional way to deliver an educational message.

      Another good thing about video presentations are that you don't really have to watch them. I, for example, just put it on in the background and went about with my work while listening to the presentation.

    21. Re:dark patterns huh? by plopez · · Score: 1

      I think you just got "whooshed".

      --
      putting the 'B' in LGBTQ+
    22. Re: dark patterns huh? by Anonymous Coward · · Score: 0

      You are being sarcastic...but wait, 5 years time, your comment will be prescient.

    23. Re:dark patterns huh? by barkndog · · Score: 2

      The second link in the summary is a text article that gives pretty much the same information as the video. You have options.

      --
      The irony of the Information Age is that it has given new respectability to uninformed opinion [John Lawton]
    24. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      I think it's because most people online these days are functionally illiterate. If they see a paragraph of text they won't read it, but a movie? Fuck yeah.

    25. Re:dark patterns huh? by houghi · · Score: 1

      You spend 10 minuts on a page with ads, so you saw the ads and that is what counts. Remember that you are the product.

      So spending more time on a page is what they want and they achieve it by making things slower for you.

      --
      Don't fight for your country, if your country does not fight for you.
    26. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      It's a management issue, because if some PHB thinks I'm going to buy their shit because they tricked me into it, they're very wrong.

      It's also a management issue because they think 'opted in' means "willingly signed up", and they think emails sent = emails read. Let them get their forecasts all wrong and see how long they can keep it up.

      It's also a consumer thing - start telling these companies they're dicks. Don't bother to unsubscribe from their mailing lists, just email or phone them and tell them you're so pissed off you're going to do everything you can to avoid them in the future. When they offer to unsubscribe you, then accept their offer, but tell them that you didn't change your mind.

    27. Re:dark patterns huh? by TheRaven64 · · Score: 1

      Is it any wonder that UX designers are getting a horrible reputation among some segments of the tech-savvy crowd?

      The main reason for this is that people who self-describe as UX experts, as opposed to HCI experts, tend to be the ones that favour form over function and ignore the last 40 or so years of research into how to design useable interfaces. Most of them wouldn't know Fitts' Law if it dragged them to the corner of the screen and made them infinitely long.

      --
      I am TheRaven on Soylent News
    28. Re:dark patterns huh? by gurps_npc · · Score: 0

      Watch the video - the entire thing is worth it, not just the six examples. Well, it's about 2/3 worth it. It probably could have been cut down to 25 or even 20 minutes.

      --
      excitingthingstodo.blogspot.com
    29. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      Thats because everyone under age 45 has AD[H]D. The younger generations can barely read as well. Sucks to be them.

    30. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      This is more a management issue - not totally, because designers could refuse to do it and become unemployed designers.

      Yeah, right. Let's take a game like Candy Crush. It lures gamers with fancy graphics and easy levels. But after a certain number of levels, you come upon a difficult level that is near impossible to beat. So you can't move forward until you pay a micro-amount to skip the level. And the same pattern repeats itself -- pay again to skip another difficult level. These games should not be allowed to be advertised as "free". And just about every whale-harpooning "free" app is pulling similar tricks.

      Are you insinuating that designers and programmers are not evil/greedy in these cases? That's pure BS.

    31. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      Its real cute you think they don't know 'opted in' means "willingly signed up", and 'emails sent = emails read'. Its even cuter you think they'll misforecast anything because of the ignorance you allege. You're their primary target, and rightly so.

    32. Re:dark patterns huh? by trawg · · Score: 1

      Video performs staggeringly better than most other mediums in terms of ad revenue and various other bullshit metrics like 'engagement'.

      The vast majority of users seem to prefer video when it comes to consuming their content.

      It seems likely that there's a higher correlation between users who prefer video over (say) reading, and users who actually buy things off Internet advertising.

    33. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      I think it's because most people online these days are functionally illiterate. If they see a paragraph of text they won't read it, but a movie? Fuck yeah.

      It's more that you have a lot more control over how the message is received in that format.

      You can use the musical score to and imagery to prompt the correct emotional response, and you can control the pacing spending longer of the phrases you want them to think about and less on the ones you want them to accept without scrutiny, etc.

      Combine that with some manufactured suspense, (pose a question quickly and drag out the answer while appearing to be setting up for something "big") and you have something much more likely to get your audience to reach the conclusion you intend.

    34. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      Oh, it is possible to finish the hard levels without paying, it just depends on the alignment of the planets before you can get a good random seed for the random candy generator.

    35. Re:dark patterns huh? by Anonymous Coward · · Score: 0

      In my case that just means they won't get my eyeballs at all. I have zero trouble not watching crap that's only in video form.

    36. Re:dark patterns huh? by minstrelmike · · Score: 1

      I might watch that video if it weren't trying to trick me into wasting 30 minutes to see the 6 examples that are the actual content.

      Exactly. I can read faster than I can watch. and if the author has spent time actually arranging information well, reading is very, very efficient.

    37. Re:dark patterns huh? by Applehu+Akbar · · Score: 1

      There's no need to turn this into a hatefest on young people. When my generation was that age, we mostly drooled around being stoned.

    38. Re:dark patterns huh? by jafac · · Score: 1

      Another one: charging a low price for a product on Amazon, then setting an exorbitant shipping and handling fee, which nearly doubles the price.

      . . . .not to mention the "protection racket" that is Amazon Prime - to get people to PAY EXTRA, just so they don't have to worry about being scammed on shipping.

      --

      These are my friends, See how they glisten. See this one shine, how he smiles in the light.
    39. Re:dark patterns huh? by Aighearach · · Score: 1

      Which should hardly be surprising given that the sites don't run for free...

      That some nearly bald apes did some stupid thing is never going to surprise me.

      Luckily for me, there is an information glut and that is still true even if I only have ad-free, freely available information sources.

    40. Re:dark patterns huh? by Aighearach · · Score: 1

      We're still drooling around, where I'm from.

    41. Re:dark patterns huh? by rpstrong · · Score: 1

      That's 'limey arsehat', you insensitive clod!

  2. Reddit has an entire subreddit for this! by Anonymous Coward · · Score: 5, Informative

    https://www.reddit.com/r/assholedesign

    1. Re:Reddit has an entire subreddit for this! by Anonymous Coward · · Score: 0, Offtopic

      But Reddit has been taken over by tRump. They now stand against everything progressives and Microsoft NBC stands for so we should never send them traffic. It is morally wrong to mention reddit now. Just yesterday, they honored tRump with their biggest AMA (ask me anything) of all time. They let him answer more questions than even Obama which proves their hate. Proves their hate.

      CAPTCHA: idiotic Ha! This site knows tRump!

    2. Re: Reddit has an entire subreddit for this! by Anonymous Coward · · Score: 0, Offtopic

      Their Former CEO Ellen admitted to giving tRump a blow job. That site worships him so hard. So hard.

    3. Re: Reddit has an entire subreddit for this! by Anonymous Coward · · Score: 0, Offtopic

      That site doesn't bam trump supporters so it needs to be destroyed and its owners beaten and put in prison.

    4. Re: Reddit has an entire subreddit for this! by Anonymous Coward · · Score: 0, Offtopic

      Not banning trump supporters prove they're batshit crazy.

    5. Re: Reddit has an entire subreddit for this! by Anonymous Coward · · Score: 1

      Their Former CEO Ellen admitted to giving tRump a blow job. That site worships him so hard. So hard.

      Your shift key appears to have an intermittent delay. You should send your keyboard in for servicing.

    6. Re: Reddit has an entire subreddit for this! by Anonymous Coward · · Score: 0

      I don't think anyone on reddit stands with that silly mole. Her fan club went back to Tumblr and LiveJournal after she was turfed.

  3. Who comes up with these names? by dohzer · · Score: 1, Funny

    Really... "Dark Patterns"? There's no way that will catch on.

    1. Re:Who comes up with these names? by Tablizer · · Score: 2

      The idea came from the dark energy of dark matter.

      And then I flushed it.

    2. Re:Who comes up with these names? by Brett+Buck · · Score: 3, Funny

      Coined by Barnabas Collins, maybe?

    3. Re:Who comes up with these names? by Anonymous Coward · · Score: 0

      Nope. It's from dark web; the place criminals, paedophiles and law enforcement hang out. The media for the masses has a new buzz-word, and they're using it where ever they can. Dark Patterns is merely someone trying to coin a new phrase, when in reality this is nothing more than deceitful practises, something we've had since paper days with inverse questions check-boxes.

    4. Re:Who comes up with these names? by Anonymous Coward · · Score: 0

      Soon, The Dark Anti-Patterns: How to trick your target group (and your client) the wrong way.

      client or boss says they really need a
      large list of people who have opted in to marketing e-mails

      This suggests an non-scientific approach to marketing and betraying the client with false data and reputation damage.

    5. Re:Who comes up with these names? by Anonymous Coward · · Score: 0

      I don't know, but if you saw my underwear after my home-cooked curry, you'd see plenty of dark patterns.

    6. Re:Who comes up with these names? by Aighearach · · Score: 1

      The media for the masses has a new buzz-word

      For some reason for me it conjures up the 1950's Batman action sequence music. My script blockers are totally gonna win, too, I saw this episode.

  4. Sites that ask for your email address and password by Anonymous Coward · · Score: 0

    I hate it when anybody who has me in their address book signs up for those things.
    Our ticket system constantly gets invites from LinkedIn :(

  5. X somewhere by fluffernutter · · Score: 1

    I've been noticing the progression. These days I'm thankful if there is an X somewhere so I can exit without clicking.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    1. Re:X somewhere by Anonymous Coward · · Score: 0

      They've noticed this too, and they're starting to put Trojan X's in web pages.
      Also, Javascript can respond to leaving the page.

      It's safer if you open task manager and kill the process.

  6. Re:WHIPSLASH & crew: Check RECENT section by arth1 · · Score: 2

    (APOLOGIES for being off topic but...[...])

    APK

    Oh, the irony.
    The exquisite irony.


    •  
  7. The safe 1 minute summary by s.petry · · Score: 4, Informative

    2. Bad actors exist and the internet allows them to hide things so that users select things they normally would not.

    3. Bad actors are often inside of what most people consider "reputable" companies.

    4. Morality is hard and the bad actors in charge of stuff tend to push for lots number 2 (I had to skip "1" for the irony).

    You knew all this stuff already, or should have. We have a justice system which is supposed to handle companies breaching moral code, or what we call law. The problem is obviously how to make things visible to the user, which given the desires of HTML and JavaScript won't happen. setAttribute("type", "hidden"); has valid purposes as well as nefarious. Such is the nature of tools. I guess secondarily the punishment for bad actors may not fit the crime, but again we have a justice system for that.

    --

    -The wise argue that there are few absolutes, the fool argues that there are no probabilities.

    1. Re: The safe 1 minute summary by Anonymous Coward · · Score: 0

      Need Internet police then.

    2. Re:The safe 1 minute summary by arth1 · · Score: 1

      I guess secondarily the punishment for bad actors may not fit the crime, but again we have a justice system for that.

      I thought the justice system had abandoned pillory?

      Anyhow, I think it will be hard to win any cases. Courts have sided with advertisers before, ruling that misleading ads are expressions of free speech - as long as they're not outright lying, anything seems to go. Caveat emptor, at least here in the US.

    3. Re:The safe 1 minute summary by fahrbot-bot · · Score: 5, Informative

      4. Morality is hard ...

      Morality is easy, if you're not a selfish, self-centered dick. Think "golden rule" not "golden parachute".

      --
      It must have been something you assimilated. . . .
    4. Re:The safe 1 minute summary by Oligonicella · · Score: 1

      which given the desires of HTML and JavaScript won't happen.

      What the fuck does that mean and how does it differ from the "desires" of CSS?

    5. Re:The safe 1 minute summary by Hognoxious · · Score: 1

      It's Engineer/architect jargon. Oinks like us don't understand it.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    6. Re:The safe 1 minute summary by Anonymous Coward · · Score: 0

      It's an imaginary social convention. Don't call autistic people "self-centered dick", there are a lot more people a lot more responsible for their actions that make bad choices for everyone.

    7. Re:The safe 1 minute summary by Anonymous Coward · · Score: 0

      4: Morality is a lie, just like the cake.

      What you need is a basic ethical grounding and the golden rule is close but by no means perfect - to meet that, you need to follow this rule

      If it harms none, then do it

      Others may point out there's another part to this rule "Protect the Weak from the Strong" but I don't consider that to be correct because you need to define "Weak" as without a definition, it's simply a meaningless word. Weak Vinegar! Weak Hydrocloric Acid! According to what? Weak is a meaningless word in this regards as all situations have already been covered by It it harms none, then do it blanket permission.

    8. Re:The safe 1 minute summary by Solandri · · Score: 5, Interesting

      United Airlines flight 232 crashed into an Iowa cornfield while attempting to land. A turbine in the #2 engine flew apart mid-flight due to a manufacturing defect, severing all the hydraulic lines. The crew controlled the plane with differential thrust from the two remaining engines, and frankly it was a miracle they even made it to the runway. Roughly a third of the people aboard were killed.

      One of those killed was a lap child - a child flying without a paid seat, and thus held on a parent's lap during the flight. This presented a problem during the emergency landing. Lead flight attenand Jan Lohr followed FAA procedure and instructed the parents to put the child underneath the seat in front like a carry-on bag. After the accident, the mother (who survived) came up to Jan and, in tears, told her "I did what you told me to do, and I can't find my child."

      Jan was beset with guilt, and began a quarter-century crusade to outlaw the practice of lap children. That any child flying should be required to have their own seat with a crash safety seat like we use in cars. She even testified about her experience before Congress. It all came for naught when in 2012 the FAA issued its final decision that lap children would still be allowed. A victory for the selfish, self-centered stockholders and management behind the evil airlines, right?

      Not so fast. See, here's the thing. Flying is really, really safe. Due to the irrational nature of people's emotional mind, we fixate on large accidents while multiple small ones slip by unnoticed. So every time an airliner crashes, it makes national if not worldwide headlines. But if there's a car accident nearby, even your local news station is unlikely to cover it. Consequently we've spent decades concentrating on making flying disproportionately super-safe. The FAA crunched the numbers, and determined that if a family with a child decided to travel for vacation, the odds of the child dying in a plane accident - as a lap child - were lower than the odds of the child dying in a car accident while strapped into a car seat. So to encourage people to fly instead of drive with their child on vacation, they allow the family to fly without having to pay for an extra seat for the child.

      The lap child policy saves lives, despite its horrific outcome when the statistics don't work your way and there's a lap child aboard a plane which does crash. (As for forcing airlines to give children a free seat, that doesn't work either because they don't know until the time of the flight exactly how many people will be aboard. The way the industry operates is to slightly overbook because on average a certain percentage of people will miss their flights. When that gambit fails and more people show up for the flight than there are seats on the plane, someone has to be bumped off the flight. Forcing them to hold an unknown number of seats in reserve for "surprise" undeclared children would shift the number of passengers for a "booked" flight down, forcing them to raise the per-seat price, which again would encourage parents of young children to drive instead of fly.)

      Morality is hard.

    9. Re:The safe 1 minute summary by chihowa · · Score: 1

      What you need is a basic ethical grounding and the golden rule is close but by no means perfect - to meet that, you need to follow this rule

      If it harms none, then do it

      That's basically a dilution of the golden rule, but worded such that the imperative ("do it") is emphasized above the qualification ("if it harms none").

      In a way, it almost invites misinterpretation of "harm", as harm is fuzzy to begin with and it sets a much higher bar for forbidden actions than the golden rule. An action doesn't need to merely be something you wouldn't like done to you to be forbidden, but needs to be actually harmful (however you define that). It also seems to be blanket permission to be an self-centered asshole, as long as you can rationalize to yourself that you're not actually harming anybody. You can rationalize your way around the golden rule too, but since the bar for forbidding an action is internal and personal, there's less wiggle room without provoking the distinct awareness that you're lying to yourself.

      Your rule is great as a measure of law, with courts to discover and interpret what "harm" is, but the golden rule is better (but still not perfect) as an internal guide of ethical behavior.

      --
      If you want a vision of the future, imagine a youtube comments section scrolling - forever.
    10. Re:The safe 1 minute summary by Anonymous Coward · · Score: 0

      According to your argument, the statement "If it harms none, then do it", 'harm' needs a definition as well. I'm certain your definition would be different than mine at least some of the time.

      For advertising, is harm defined as physical harm? I wasn't physically harmed by your advertising so go ahead? Well I disagree as I consider advertising to be a form of mental abuse as it conscripts my attention, my memory and my emotions.

    11. Re:The safe 1 minute summary by Anonymous Coward · · Score: 1

      Working out your example isn't the difficult part there though. The difficult part is telling that to people whose opinions you care about and who are hell-bent that the opposite is true and will think you are a murderer.

    12. Re:The safe 1 minute summary by Anonymous Coward · · Score: 0

      Morality is hard

      You've just proved their point by having to find a really obscure, non-typical example.

      In the vast majority of cases morality is easy, if you're not a selfish, self-centered dick. Dicks often try to rationalize but then, that's part of the reason they're dicks.

    13. Re:The safe 1 minute summary by Anonymous Coward · · Score: 0

      Let's try a more common example then. Should I give money to charity?

  8. That isn't a summary by Anonymous Coward · · Score: 0

    https://en.wikipedia.org/wiki/...

    This is Slashdot, we don't read TFS nor TFA so keep it short 'n sweet

    1. Re:That isn't a summary by arth1 · · Score: 1

      This is Slashdot, we don't read TFS nor TFA so keep it short 'n sweet

      Cliff notes version:

      Web sites try to trick you.

      Including the darkpatterns.org web site that tells you that web sites try to trick you.

  9. Re:WHIPSLASH & crew: Check RECENT section by whipslash · · Score: 1

    We're aware. It will be remedied soon.

  10. Make Corrupt sites Disappear by rtb61 · · Score: 4, Insightful

    It is much easier to fix than most people think. Basically you just have to allow end users to choose to make undesirable sites disappear. Basically the user should be allowed to ban those sites from say search results or advertising. A reasonable end user choice, had a bad experience with the company, don't want to deal with them any more, fine lock them out from accessing your digital mind space, no search results, no ads. Of course certain companies would have to agree or be forced to agree to end user choices, sort a digital right to your own eyeballs to not see what you do not want to see, a right corporations seem desperate to take away, as in force you to see what they want to see whether or not you want to see it. A new kind of privacy, the private right to keep you mind free of interactions with shitty companies. Individually it does not count for much but those companies do not screw over individually, they screw over everyone the meet and hence those blocks over time have real bite and kill companies over time. There should be a right to individually block content, to not be forced to see it prior to shutting it down, to enable you to choose to never see it again, that should be a real profound right of choice for all of us.

    --
    Chaos - everything, everywhere, everywhen
    1. Re: Make Corrupt sites Disappear by Anonymous Coward · · Score: 1

      Basically you just have to allow end users to choose to make undesirable sites disappear.

      They can already do that - just close the browser
      The problem with your solution is that it will start a "bring your competition down" war, where companies will try to make their competitors sites disappear.
      As it stands, you can currently chose what sites deliver content to your pc, and sites are listed by a built reputation. I think what you really want is legal protection of your ability to block sites, because advertising companies want legal protection from users interfering with their ability to deliver ads.
      IMHO, the current method is fine: advertising companies should not be able to stop people from blocking information from different sites. If the site runs the ad, the domain matches, and we can compain to the company about their site or boycott them.
      When the ads are delivered by an ad company, they start dictating the rules. The fact is, site owners are hurting because of the ad companies, but are blaming the users.

    2. Re: Make Corrupt sites Disappear by Gob+Gob · · Score: 2

      Sounds like an idea for a community based site voting system as a browser plugin.

    3. Re: Make Corrupt sites Disappear by Anonymous Coward · · Score: 1

      But Google likes this kind of behavior. It's kind of how Google got to where it is today. "Trust us, we do only good things". Then did a 180 and shoves shit down your throat while stealing all your data. Good job. But I support anything that does serious harm to Google and the people who work there.

    4. Re: Make Corrupt sites Disappear by AmiMoJo · · Score: 1

      I was wondering if I could make an extension to warn users about this stuff. Adblock uses rules to hide unwanted content. Dark patterns use psychology to hide wanted content, like the opt-out tick box or "monthly subscription" text. Maybe some clever rules could be devised to highly important text.

      What we really need is a new law covering this. For example, web sites should have to ask permission to put stuff in your basket, so none of this "we just threw in a really expensive iPad cover for you, for your own protection" crap. In the EU you can generally return stuff like that within the first two weeks, but at your own expense, so the law should be changed to say that if it was auto-added the company pays for a return courier to pick it up, and any postage you paid is refunded.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    5. Re: Make Corrupt sites Disappear by Anonymous Coward · · Score: 0

      I was wondering if I could make an extension to warn users about this stuff.

      No. But you could probably draw up a code of conduct for it.

    6. Re: Make Corrupt sites Disappear by Bob+the+Super+Hamste · · Score: 1

      Basically you just have to allow end users to choose to make undesirable sites disappear.

      Which reminds me is "expert sex change" still around?

      --
      Time to offend someone
    7. Re: Make Corrupt sites Disappear by mrchaotica · · Score: 1

      That's a neat idea! However, I'm a little dismayed that you think users need to be "allowed" to do this or that there "should be" a right to do it, instead of realizing that users don't need anybody's permission and that right already exists and always has existed.

      All we need is easy-to-use software to implement it. I think building that kind of functionality into things like Web of Trust and YaCy (if they don't implement it already) is a good place to start.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  11. Re:WHIPSLASH & crew: Check RECENT section by Anonymous Coward · · Score: 1

    Really APK? I would have figured you'd like "Flawless Independent Bangalore Escorts Girls", I mean you could tell them about your HOSTS file. I'm sure that'd get 'em real wet

  12. Dark Patterns? by mentil · · Score: 5, Insightful

    The EFF bloggedabout deliberately misleading UI design over 6 years ago, going with the name 'Evil Interfaces.' My favorite alternate name was 'confuser interface design', by the way. 'Dark patterns' is so vague as to be useless.

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    1. Re:Dark Patterns? by Sponge+Bath · · Score: 1

      Dark Patterns is catchy and can cover wide swaths of corporate malfeasance. It's a perfect description for the scorched Earth culture of screwing the customer at every opportunity in the most unaccountable way possible that permeates current megacorps.

    2. Re:Dark Patterns? by Anonymous Coward · · Score: 0

      Scorched earth is an old strategy employed to protect against invasion by a stronger army. Leaving nothing of use, poisoning wells etc would slow down the invading force reliant on capturing resources along the way. It has nothing whatsoever to do with what corporations are doing, sicne they aren't the ones being invaded.

  13. Designers on the side of the USERS? by DNS-and-BIND · · Score: 1

    Wow, it just goes to show you the strange things that happen to people when they are required to think of themselves in a good light. DESIGNERS, of all people, being friends of the users? Absurd!

    Designers are the ones who change interfaces for no reason, remove options, and generally screw up things that already work well. If Designers don't do this, they feel unsatisfied and unhappy. Users scream about it, but Designers handwave it away with pithy statements like "people are always going to complain, there's no pleasing them." Meanwhile the new design has half the capabilities of the old one, or (my favorite) only allows for a certain kind of use, the one that the designer thought of. Try to use the interface in a way they didn't think of, and it won't work.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  14. Non sequiturs? by AthanasiusKircher · · Score: 5, Interesting
    In addition to "patterns," both TFS and the people interviewed seem to have embraced the art of NON-patterned word salad... or maybe they just don't have a clue about what they are talking about.

    'There's this logical positivist mindset that the only things that have value are those things that can be measured and can empirically be shown to be true, and while that has its merits it also takes us down a pretty dark place,' said digital product designer Cennydd Bowles, who is researching ethical design. 'We start to look at ethics as pure utilitarianism, whatever benefits the most people. Yikes, it has problems.'

    What the heck is this supposed to have to do with anything?? First off, logical positivism is an early to mid 20th-century philosophical movement that embraced the idea of verification as the basis of truth. There are all sorts of things we could say about this philosophical movement, but I have no clue what it could possibly have to do with "Dark Patterns" or immoral web design. There's no reason verificationism inevitably leads one to a "dark place," whatever that means.

    Yet we then jump to this idea of utilitarianism, yet another philosophical term that seems out of place. Yes, the stereotype of extreme utilitarians is that they will justify all sorts of weird ethically questionable behavior "for the sake of the greater good," like the doctor who would kill the live healthy dude who wanders into the hospital if he could save five other dying people with the organs. Most utilitarians aren't that crazy.

    But again, I'm not sure what this has to do with "dark patterns" or web design, because it's pretty clear that these things probably DON'T do "the greatest good for the most people" -- in fact, they are ways of stealing wealth from large amounts of stupid people (who probably don't have that much money to spare, on average) and concentrating it among a few people. That's actually pretty much the opposite of utilitarian reasoning.

    And I still have no clue what utilitarianism (an ethical philosophy) has to do with logical positivism (which has to do with epistemology, or the basis of knowledge). It would be quite possible to subscribe to one and not the other, or neither, or whatever -- they simply have little to do with each other. I'm not sure how empirical verification of stuff to determine truth inevitably leads to a MORAL argument around utilitarianism (which isn't usually something "verifiable" in the normal scientific sense)... and neither of these seem to have anything to do with "evil" web design.

    The only thing I can figure is that this person is some sort of anti-science religious nutjob who thinks that dependence on scientific reasoning leads to moral decay or something, and they're just using "utilitarian" as a code word for "bad moral system."

    This is one of the most muddled things I've seen in a Slashdot summary recently (and that's saying something)... and this person is supposedly "researching" ethical web design?? I think you might want to learn English first or some basic logic before you start throwing around irrelevant philosophical terms.

    1. Re:Non sequiturs? by Pfhorrest · · Score: 3, Insightful

      The unnecessary use of at best slightly applicable philosophical terms made me do a double-take too, but after applying the principle of charity (another philosophical concept: try to interpret a text in such a way as it makes the most sense possible) I think that they were going for is "positivism" as in "verificationism" as in "only the things we can (easily) measure matter" as in "all we care about are the numbers (that we've chosen to care about, e.g. the number of people on our mailing list, and not any of that hard-to-quantify-but-maybe-more-important stuff)", and then "utilitarianism" as in "the ends justifies the means" as in "it doesn't matter what else (e.g. that hard-to-quantify stuff) we have to sacrifice, we'll do anything to get our special chosen numbers higher!"

      --
      -Forrest Cameranesi, Geek of all Trades
      "I am Sam. Sam I am. I do not like trolls, flames, or spam."
    2. Re:Non sequiturs? by Anonymous Coward · · Score: 0

      >because it's pretty clear that these things probably DON'T do "the greatest good for the most people" -- in fact, they are ways of stealing wealth from large amounts of stupid people (who probably don't have that much money to spare, on average) and concentrating it among a few people. That's actually pretty much the opposite of utilitarian reasoning.

      BINGO!

  15. Interesting video by Anonymous Coward · · Score: 0

    I enjoyed it, I know this goes against all the rules of /. to say so without snarky referential caveat overlord.

    1. Re:Interesting video by Anonymous Coward · · Score: 1

      I for one welcome our caveat overlords.

  16. Won't fly in Europe by Anonymous Coward · · Score: 1

    The EU law on digital marketing is clear: If I have not given explicit permission for a company to send me mail, they may not do so. At least here in Denmark there is a nice system for reporting spammers, and every now and then companies get big fines and bad publicity for spamming. And I really mean explicit permission, it has to be an active choice from my part. No pre-checked subscription boxes or automatic newsletters. Even if I do business with a company, they are only allowed to send mail directly related to that business, for example to inform me about delays in shipping. Advertising for other stuff they decide I might like is against the law. The system works pretty well, I get almost no spam from Danish companies, and very little from EU. But a lot from the US, and other foreign countries where EU law does not apply.

    1. Re:Won't fly in Europe by marka63 · · Score: 1

      Similar laws here in Australia and if you are doing business with a Australian they apply to you regardless of where in the world the business is based.

    2. Re:Won't fly in Europe by Anonymous Coward · · Score: 0

      They don't apply here in the US, because we have FREEDOM baked into the constitution.
      --
      roman_mir

  17. Video hell by m76 · · Score: 1

    Videos are the least efficient way of conveying information over the net. That's why video reviews and video guides are worthless waste of bandwith. Videos are good for one purpose: Entertainment.

    1. Re:Video hell by Bob+the+Super+Hamste · · Score: 1

      I have found them useful when dissembling things on cars since some times there are the little weird motions needed to get something out that just don't come through clearly in other forms, but that is fairly rare.

      --
      Time to offend someone
  18. BTW Yael Grauer is a woman by Anonymous Coward · · Score: 0

    Did the OP read TFA before posting it here?

    1. Re:BTW Yael Grauer is a woman by Anonymous Coward · · Score: 0

      Or Yael Grauer identifies as a man, and OP just has insider info. Did you consider that possibility?

  19. Android Marshmallow - Location by Anonymous Coward · · Score: 5, Interesting

    Every. Single. Time. you enable GPS on your phone in Marshmallow, Google services prompts you to permanently allow Google to collect location data from your phone - this only goes away if you accept, it never goes away if you deny.

    Apparently the only way to get rid of this without accepting, is to actually root your phone and use a custom xposed framework addon, explicitly for getting rid of that prompt.

    Perfect example of a 'Dark Pattern' in a user interface.

    1. Re: Android Marshmallow - Location by Anonymous Coward · · Score: 0

      Yep. Google is full of this kind of behavior. I wish someone removed the genitals of every single Google employee. They are clearly bad people.

    2. Re: Android Marshmallow - Location by Anonymous Coward · · Score: 0

      You don't fool us, you just want their genitals for your secret underground genital museum.

    3. Re: Android Marshmallow - Location by Anonymous Coward · · Score: 0

      Thats messed up bro.

    4. Re:Android Marshmallow - Location by DNS-and-BIND · · Score: 0

      Google Play market repeatedly prompts me to acknowledge the terms & conditions, and if I don't uncheck the box I get subscribed to their newsletter. It'll happen eventually because I won't see the box coming and it'll get clicked away without me realizing I touched the screen.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    5. Re: Android Marshmallow - Location by Anonymous Coward · · Score: 0

      Maps has a similar Popup whenever you press the GPS button but it comes back even if you accept it and disable it later. I get a feeling that when the govt faked an interest in how their street view cars collect Wifi AP data, the CEO decided to out source the work to all Android users.

      This is a reason I don't run snoopy stuff like Facebook (unless I unfreeze the app for work tests) Ingress or PokeGo.
      But the reason I posted here is that email everywhere has been relying on machine vs man tactics: you WILL eventually lose the war against "cancel? Nope! You can cave in now or LATER". Gmail on browsers asks for backup contact info once in a while. Worse, Hangouts started popping up a permanent dialog to give them my phone number last month. Yahoo similarly asks me at EVERY single login. Even tmobile has a permanent popup for an Android upgrade. It was hard enough to root this kitkat 4.4 phone and I will not lose it. XPosed framework lets me hide it but it for webpages there is no way around the trap... "Remind me later" was never a thing outside of the shareware from the nineties... them the financial crisis hit and privacy went out the window.

  20. Hypocritical by Anonymous Coward · · Score: 0

    The author wants to make UX designers out to be activists fighting the user's corner, but the reality is if the UX designer chooses to take the easy way out to meet targets set by management, that's a decision by the designer. To quote:

    "Klein [Principal at Users Known and author of UX for Lean Startups] believes many of the worst dark patterns are pushed by businesses, not by designers. 'It's often pro-business at the expense of the users, and the designers often see themselves as the defender or advocate of the user,' she explained. And although Brignull has never been explicitly asked to design dark patterns himself, he said he has been in situations where using them would be an easy solution -- like when a client or boss says they really need a large list of people who have opted in to marketing e-mails. 'The first and easiest trick to have an opt-in is to have a pre-ticked checkbox, but then you can just get rid of that entirely and hide it in the terms of conditions and say that by registering you're going to be opted in to our e-mails,' Brignull said. 'Then you have a 100-percent sign-up rate and you've exceeded your goals. I kind of understand why people do it."

    How is this not a decision by the designer?

    1. Re:Hypocritical by Anonymous Coward · · Score: 0

      It's called "keeping your job".

      I know - that's just a variant of the "but I was following orders" excuse that didn't fly during the Nuremberg trials, but that is what it is.

    2. Re:Hypocritical by JohnFen · · Score: 1

      Yes, I had to laugh at the idea of casting UX folks as "defenders of the user", considering the parade of terrible user-unfriendly designs that they constantly churn out, even ignoring "dark patterns".

  21. Re:WHIPSLASH & crew: Check RECENT section by Hognoxious · · Score: 2

    Right after the a-with-a-hat(TM) bug?

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  22. Welcome to Corporate Culture by Anonymous Coward · · Score: 0

    This has been going on since we could count. What I saw in business is that what gets counted gets "optimized". The problem is that what is counted tends to be an indicator or performance, not the actual performance. A big example is product shipped being an indicator of success. You get managers pushing stuff out the door months before it should be simply to make their numbers look good. The same with opt in shenanigans. What they really want is a list of people who will buy the product, not a list they can send advertising to that will then be ignored. But big numbers are better than small numbers, particularly to people who are "playing the game" as opposed to "doing the job".

  23. Protecting users? by plopez · · Score: 1

    Working for unethical or immoral companies is protecting users? That's like saying a concentration camp guard leading people to the gas chambers can protect the victims.

    Your time would be better spent writing plugins to detect and flag shady practices. Quit now while you still have a soul.

    --
    putting the 'B' in LGBTQ+
  24. Very informative video by gurps_npc · · Score: 1

    I loved how he explained the seduction of good designers into doing evil work.

    I must say I found Ryanair to be particularly evil.

    In order to NOT buy insurance, you have to go to the drop down box labeled "Select your Country", and find "No Insurance Required", which is in the middle of the L's (not even in the "N" s).

    Frankly, they should be sued. That's nothing less than outright fraud in my book.

    --
    excitingthingstodo.blogspot.com
  25. Re: THIS IS AN OLD TERM by Anonymous Coward · · Score: 0

    This term is old... definitions that don't change are GOOD.

  26. Maybe you need to learn a bit about video by Anonymous Coward · · Score: 1

    It was a live presentation, and the video did a good job as far as videos go. Live presentations work well with humans. Harder for audience to pick and choose facts out of the presentation, like many readers HERE often do.

    Audience becomes invested in the presentation (time spent to date)
    The promised Q&A at the end encourages careful listening and then actual discourse on the issue.

    The purpose of the presentation and video? Get people talking. Unfortunately here on Slashdot we get more keyboard-twerking than actual discussion.

  27. Overlays by eaglesrule · · Score: 1

    Load the site, get three seconds of viewing before some custom dialog in thrown in your face that blocks the contents wanting you to complete a survey or sign up for email spam. More often than not it seems like the method to close it is obfuscated or the exit button is tiny enough you have to squint to see it.

    I don't bother trying to play their game of trying to find the exit, when there are extensions like this that always give you a consistent method for brushing that shit aside. These days, this and an ad blocker seem to be necessary for a decent browsing experience anymore.

  28. Wrong by s.petry · · Score: 1

    People attempting to simplify everything as positive and negative are a huge part of the problem. The world is not, nor will it ever be, purely good or evil.

    Having high moral standards is not always easy. Your morality to you is easy, but your morality differs from the rest of society by at least a little, and probably much more than you think.

    --

    -The wise argue that there are few absolutes, the fool argues that there are no probabilities.

  29. As Hitchhikers Guide would say by Anonymous Coward · · Score: 0

    ... a bunch of corporate asshats who were first against the wall when the revolution came. ...

    If anyone wants to know why companies are hated more than roaches, its shit like this. honestly, i dont want society to fall apart, JUST so I could see the look on corporate asshats as somone dismembered them + their friends. But they would deserve it.

  30. poor metric by Anonymous Coward · · Score: 0

    >...you have a 100-percent sign-up rate and you've exceeded your goals.

    OK, if goals are constantly being exceeded by 100% and managers/reviewers know that that is due to forced participation by default- wouldn't one just ignore the 'success' then? I mean can you really pat your team's back if they just watch an automatic process?

    I'd be more interested in the metrics of un-subscribing & read vs unread emails (hello web beacons, you little tattletales you).

  31. WINDOWS UPDATE is the usual name for it. by Anonymous Coward · · Score: 0

    Not dark patterns.

  32. Opt out = spam by Mats+Svensson · · Score: 1

    I have a strict rule to never ever F ever sign up for any newsletters or mailing-lists, or anything like that

    So if i ever receive anything like that, that means its from ass-hats/creeps/criminals.

    I always report them as spammers/malware if available, and block permanently.

    I don't care if its from kittens4cancerchildren,
    sign me up for something i never asked for, and you are on my kill-list.

  33. Easy-In Easy-Out by laughingskeptic · · Score: 1

    The Easy-Out is to go straight to your credit card company and assert that the charge was unauthorized. This puts the vendor using the dark pattern on the defensive. If your bank is a major bank and the vendor has too many unauthorized charge reports they could face loosing charge processing privileges that would impact their bottom line and motivate them to change their ways. Don't fall for the Difficult-Out trap, use the 900 pound gorilla in your corner. My credit card companies have always been very responsive to these complaints and I have always eventually (e.g. 120 days) been notified that my account has been credited with very little effort on my part and the process being driven by the credit card company.

  34. This isn't new - lost leaders & milk @ the bac by Anonymous Coward · · Score: 0

    These practices are not new nor limited to the new frontier of the web. Grocery stores have been placing the most frequently purchased items AT THE BACK OF THE STORE forcing consumers to walk by alllllllll their wares. The lost-leader technique is another example of what this article would label 'black' merchandising. What about the practise of deep discounting on scarcely stocked products to get consumers to walk in? How about insidiously placing IMPULSE buys at the checkout. Capitalist dogs! Who will think of the children? Who will think of the children?

  35. overbooking should be illegal by Anonymous Coward · · Score: 0

    I never understood why overbooking is allowed. People should be free to pay for seats and not use them, and the airline should not care if there is a body in a paid seat or not. If the airline does resell those seats, that means they sold the same thing twice, and they should pay the first person back. At no point should it be acceptable to cause people to lose flights because of this, without significant penalties to the airline doing it.