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Amazon and Microsoft Are Running One and Two in Two-Cloud Race (fortune.com)

When it comes to computing capacity for public cloud services, Amazon and Microsoft are dominating the pack. According to research firm Gartner, Google is the third in this cloud race. The conclusion comes as Gartner looks into Magic Quadrant's annual report surveys, which estimates the amount and type of cloud computing services offered for rent by big companies. Fortune reports: Amazon's continued strength will not surprise many considering the resources it has poured into this now-$10-plus billion a year business. AWS "has the largest share of compute capacity in use by paying customers -- many times the aggregate size of all other providers in the market," according to the report. Last year, Gartner's take was that AWS ran more than 10 times the cloud compute capacity as the next 14 cloud players combined. Asked whether that means Amazon's dominance has held steady, grown, or decreased year over year, Gartner managing vice president Rakesh Kumar told Fortune the research firm does not have the exact comparable figure, but that it is "reasonable to assume" that AWS has maintained the same lead this year. The odd man out here appears to be Google, which has been trying hard to win market share from the other two powers and to prove that it is serious about the public cloud market. Google remains the third largest player by Gartner's measures, but it has slipped a bit relative to the top two.

20 of 75 comments (clear)

  1. Google by 110010001000 · · Score: 2

    That is because people can't trust that Google won't drop their cloud services when they get bored of it and go after the next shiny thing. It has happened too many times.

    1. Re:Google by Anonymous Coward · · Score: 3, Informative

      That is because people can't trust that Google won't drop their cloud services when they get bored of it and go after the next shiny thing. It has happened too many times.

      oh yes microsoft on the other hand has stuff like zune and media center and silverlight and activex and internet explorer which all got dropped when microsoft got bored with supporting them

    2. Re:Google by The-Ixian · · Score: 3, Informative

      The difference is that MS always lays out a clear support horizon. If anything MS is the opposite of Google in that regard. MS tends to support things long after they should.

      --
      My eyes reflect the stars and a smile lights up my face.
    3. Re:Google by known_coward_69 · · Score: 2

      except that MS has had an enterprise software business since the 90's. and they even were the first in the cloud game when NT 4 had a remote desktop version that the cloud providers of the 90's used. back then we called them ASP's.

    4. Re:Google by quetwo · · Score: 3, Informative

      If you compare any of the APIs from Google, Microsoft and Amazon, you will clearly see why the different groups are in the place they are.

      Google's API set is probably one of the crappiest I've ever seen. It's impossible to do anything with their service unless you use their pre-baked SDK. Sure, it's a REST api, but you can't authenticate against it, because they won't really tell you how -- only why you wouldn't want to do it. They have no docs on how to use their APIs with just CURL.

      Microsoft's is better. Their APIs are a pain (mostly because they keep changing), but at least they are pretty well documented and done in a way that you can actually use if you want to. They offer a really rich set of features.... but they do keep changing them on the fly and don't really version stuff like you would expect.

      Amazon knows how to API enable their stuff. Their own services and tools use their own published API to do things. They give lots of examples in a bunch of different languages. If you write against it, it will pretty much work forever unless you change your own setup.

  2. translation by gmack · · Score: 3, Interesting

    Google didn't pay for a study. I've always been fascinated by the "Magic Quadrants" since the time I was doing some research on firewalls and found 3 of them from the same year, all offering different best options.

    1. Re:translation by subanark · · Score: 2

      You're close. The way you win the magic quadrant is to ensure the metrics you do well on are included in the tests. For example, if a test was: "Can create an account in under a minute" it doesn't really matter that much to large customers, but it still affects where you are placed.

  3. AWS Sucks by sexconker · · Score: 4, Insightful

    AWS sucks because it's impossible to know what you need to buy and how much you're going to get billed.
    They keep splitting their services up into different categories and changing the names to boot.

    Yeah, you can get shit up and running on AWS. No, you won't have a damned clue how much it'll cost until you get the bill.

    1. Re:AWS Sucks by The-Ixian · · Score: 2

      This is a huge problem with AWS...

      It is one of the reasons that I think MS will usurp the number one cloud slot within a few years.

      The very thing that makes AWS nice is also the thing that will hurt it when dealing with small and medium sized businesses. It is too complicated and has too many moving parts.

      Another thing that MS has going for it is their focus on business intelligence. That is going to be a huge differentiator as more business learn the power of BI.

      --
      My eyes reflect the stars and a smile lights up my face.
    2. Re:AWS Sucks by lgw · · Score: 2

      Another thing that MS has going for it is their focus on business intelligence. That is going to be a huge differentiator as more business learn the power of BI.

      Anyone remember the dot-com bubble? BI is the new Pets.com; data scientist is the new web master.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    3. Re: AWS Sucks by cyber-vandal · · Score: 2

      You can't have done much with Azure if you think that it isn't overcomplicated or hard to figure out how much it costs.

      I don't know anything about AWS but I find it hard to believe that they've managed to outdo Microsoft's overengineering tendencies and opaque licensing. Microsoft practically invented the latter.

    4. Re:AWS Sucks by netsavior · · Score: 2

      CEO: We need to get everything into AWS as soon as possible!!!!
      Literally every tech employee: That's going to be expensive as shit!

      6 months later

      CEO: We need to reduce our AWS spend as much as possible!!!

      - Every "cloud" company ever.

    5. Re:AWS Sucks by sexconker · · Score: 2

      LOL!
      I've seen it.
      26 poorly named and poorly defined services on the left, and a myriad of options to choose from for any one, with no indication of what is what or what you need.

    6. Re:AWS Sucks by sexconker · · Score: 2

      It's not just "not very cheap", it's "very expensive", and they'll charge you for storing data, moving data, having DNS pointing to shit, CPU usage, per host, per each region touched by any host, etc., and then layer on shit like a support fee with no explanation of what it is, if it's optional for your usage, etc.

  4. We tried both by Sir_Eptishous · · Score: 3, Informative

    We have tried both Azure and AWS, with the same web app running on them at the same time.
    We tried several different versions of our web app, and using both a vm in their cloud and their "app services".

    MS had a more intuitive and easier to use interface, easier to do inital setup.
    AWS interface has a much higher learning curve, with more spots to get hung up on.
    But AWS was more reliable and seemed to have less issues.

    Regarding support, MS was atrocious(but you already knew that).
    AWS broke something on their back end, then didn't fix it, then they did fix it when we "alerted" them to the issue.

    I'm not a fan of either company but I would say AWS is the better way to go here.

    Just like with their foothold in the enterprise for Office 365 via existing customer base using Active Directory and Exchange, I assume many of their Azure customers they got the same way, whereas AWS didn't have that advantage.

    --
    We play the game with the bravery of being out of range
  5. TIL Google has a cloud service by irrational_design · · Score: 2, Funny

    I've heard of AWS and Azure, but to be honest I didn't even know Google had a cloud platform. I still don't even know what it is called. I could probably google that.

  6. Why cloudness expansion will lose steam by Tablizer · · Score: 3, Interesting

    I predict cloudness is mostly fad for bigger co's because our current OS's, conventions, and management techniques haven't caught up to the virtualization possibilities that networking offers. Cloud vendors are ahead of the curve because that's their direct goal and job. But the lessons will trickle out to general IT.

    When they catch up, orgs will choose to keep most of their hardware on premises for security and a desire to not depend on the financial viability of a cloud vendor.

    The OS and/or app design will have to be more divorced from hardware design so that servers or server farm units are easier for internal stuff to swap in and out as needed.

    If a server or component of the "internal cloud" gets sick, an app stack could automatically switch to a different hardware unit and/or its spare or replication partner. A new off-the-shelf "cloud box" could then be casually plugged in as needed.

    I see no reason why an in-house cloud farm couldn't be ran almost as cheep as a warehouse-style cloud could if the cloud boxes are almost plug-and-play. Servicing 30 plug-and-play box farms shouldn't be significantly more expensive than servicing 30,000. It's only like that now because the app stack has to match the hardware in most current shops.

    Small companies are probably still more likely to use external clouds because they don't want to hire server hardware staff, electricians, etc. to build and run on-premises cloud rooms.

  7. Not surprised by msh104 · · Score: 2

    As a system architect who works daily with both AWS and Azure for a living i am not surprised at all.
    The quality and features of AWS is unmatched by any other cloud provider out there.
    And anyone wishing to compete with AWS has a long journey ahead of them.

    Nevertheless we set up our business to be cross-cloud so we can deploy the applications in any cloud we desire.
    I think we currently spend around $20000 on AWS fees, $1000 on Azure and $3000 on an Openstack provider in our country itself.

    Currently we are looking into Google cloud support as well. Our initial research showed that it has all the features we rely on like Virtual Private Networks between VMs, Floating IPs, Volumes, etc and a lower price point compared to AWS so we believe this might prove to be an interesting option for some of our customers who desire cheaper solutions while still wanting the flexibility of the cloud.

    My prediction for this and next year is that we will continue to add many more customers to AWS. Azure will probably remain stable and Google Cloud will have a couple of pilot projects running.

    1. Re:Not surprised by turbidostato · · Score: 2

      "Currently we are looking into Google cloud support as well. Our initial research showed that it has all the features we rely on like Virtual Private Networks between VMs, Floating IPs, Volumes, etc"

      Do you see what's happening here, right?

      For so many people (like you) AWS has had the "privilege" of defining how public clouds works, so feature sets are measured against them. That's been not for free for Amazon that has invested a ton of money on it and it has pay well for them, as they are the most expensive provider over there. As this race forward won't be sustainable forever, a time will come (is coming) when prices will have to go down. Again, AWS will have an edge as it still will own the feature set all other providers will be measured against and they'll probably be able to provide it at the lowest cost, so they'll slowly will cut prices just enough to have their competitors at check.