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Facebook Will Force Advertising On Ad-Blocking Users (wsj.com)

Long-time reader geek writes: Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software (Could be paywalled; alternate source). The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect. "Facebook is ad-supported. Ads are a part of the Facebook experience; they're not a tack on," said Andrew "Boz" Bosworth, Facebook's vice president of engineering for advertising and pages.

4 of 534 comments (clear)

  1. Re:facebook is not a necessity by grub · · Score: 5, Informative

    Use the FB Purity extension for all major browsers. It does a lot of nice customizable things to FB, even an unfriend notifier.

    --
    Trolling is a art,
  2. FB ads are only effective for click-bait sites by Anonymous Coward · · Score: 2, Informative

    I experimented with advertizing on FB for my small business and found that it was effective for getting "likes" and "shares" but not conversions into people even visiting the website, let alone using it. When I looked at the pages of the people liking and sharing, it became apparent that they were almost all the type of people who like and share dozens of posts per day, so their friends probably unfollowed their posts long ago. The ad algorithms are obviously tuned to maximize your payment to FaceBook while appearing to give you good results (yay! look at how many likes and shares you got! you're practically going viral!), so they seem to intentionally show your ads to those types of people. If you have a useless site with attention-grabbing click-bait images and "news" entertainment that makes money off of stuffing tons of additional ads on the site itself, then maybe it is worth advertising on FB. But if you are trying to advertize a legitimate product or service, FB does not seem to be a very cost-effective way to go.

  3. Re:Good by MitchDev · · Score: 4, Informative

    Check your ToS, are you sure it's actually YOUR device? ;)

  4. Re: Good by Diss+Champ · · Score: 4, Informative

    They are the most valuable commodity that facebook sells to the advertisers that are their true customers.