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Your Political Facebook Posts Aren't Changing How Your Friends Think (qz.com)
An anonymous reader writes:It may be hard to resist airing political grievances or appealing to voters on social media during a U.S. presidential race as heated as this one. But no one wants to hear about your politics, least of all on Facebook. Those long rants about how Trump is a bully and a buffoon, Hillary is a crook, and conspiring against Bernie Sanders has doomed America forever aren't changing voters' minds, a new study found. A staggering 94% of Republicans, 92% of Democrats, and 85% of independents on Facebook say they have never been swayed by a political post, according to Rantic, a firm that sells social media followers. The firm surveyed 10,000 Facebook users who self-identified as Republicans, Democrats, or independents. The only thing those opinionated election posts are doing is damaging your friendships. Nearly one-third of Facebook users surveyed said social media is not an appropriate forum for political discussions. And respondents from each political affiliation admitted they've un-friended people on Facebook because of their political posts.
But they are changing how your friends think ABOUT YOU!
They're looking at the wrong number by using the 94%.
If 6%, 8%, and 15% of people are swayed, and the vote is nearly 50/50, then these posts are in fact potentially effective...
As a moderate conservative and registered Democrat, I believe in both God and Science. Believing in one doesn't cancel out the other.
"94% of Republicans, 92% of Democrats, and 85% of independents on Facebook"
THINK that they have never been swayed. They are wrong. Maybe no individual post has ever swayed them; however, multiple people posting opinions almost certainly has. There's a reason why WWII Germany, modern day Russia, and political parties worldwide put out propaganda. IT WORKS.
Look at all the politicians who were against LGBT rights 10 years ago compared to now. Someone has changed their mind. It is the gradual acceptance of people and the political zeitgeist. People preaching acceptance have made a difference on their audience. A single post may not change anyone's mind. Dozens of people expressing an opinion might change someone's mind without them even knowing it.
Sure, some things may never change. Trump's die hard supporters are never going to give him up- and Hillary's won't either; however, chances are at some point in our lives EVERYONE has changed their opinion on something- and it might have been the opinion of another that changed our opinion but we just didn't realize it.
"That's the way to do it" - Punch
Posting the damning email evidence that she is lying crook will change the minds of any sensible people
Problem is, you think that is smoking gun evidence, but the people you send it to don't see it as such, because they view it critically and know how to read between the lines, which maybe you should start looking into as well... if there is good evidence, it isn't what's been passed around, so you should probably figure out what's wrong with that "evidence" and find the real evidence. And if there is actually no such evidence, well, maybe it's you who should change your mind.
Someone had to do it.
Your Political Facebook Posts Aren't Changing How Your Friends Think
This study is just a rip-off of earlier research into human psychology--specifically, of all previous research into human psychology--which has proven pretty conclusively that nothing anyone says has ever changed anyone's mind about anything ever.
That's certainly true in the studies, and of course the scientists couldn't think of any other avenue to research so it must be true.
OTOH, listening to Brian Tracy's "The Psychology of Selling" gave me the chills because, listening to him explain the methods, I got the distinct feeling that these methods would work on me *and* I can recall many times when they were used on me.
The audio is downright scary at times, but I highly recommend it simply because it'll help you put your guard up against some of the techniques.
He points out, quite correctly, that you can't get someone to change their mind without first pulling them out of heuristic mode and into systemic mode. The easiest way to do this is to ask a question, but there are other methods.
Then you need to phrase the concept in a way that's important to the listener. You don't come in to an office and say "our copiers make xxx copies per minute, and are very reliable", you say "our copiers can save you $2000 per month in expenses, would you like to know how?". The $2000 is something the listener is interested in, and the question pops them into systemic mode. It's how you start a successful sales call.
Most political screeds don't do this - they just state the position, and mostly it's not very convincing to begin with. Donald Trump has been called every bad name in the book, but I don't see how any of that would be persuasive or even make him a bad president. Donald Trump is behind in the polls *if the election were held today*, that's not persuasive *and* I don't even see the point of posting something like that.
So if I wanted to convince people to vote for Trump, I might point out that amnesty for 14 million illegals will bring unemployment to 20% and decrease job security, then ask if there's any other issue that's more important to them than their own job security.
(Is there? I'd be interested to know.)
So if I wanted people to vote for Hillary, I might suggest that Trumps policies will cause economic decline in the US, and companies will flee to other countries or go out of business, then ask if there's any other issue that's more important to them than the economy.
(Is there? I'd be interested to know.)
And then there's people like Scott Adams, who has put a completely original spin on everything about the election, and predicted everything that actually happened from the viewpoint of hypnosis. (Even Nate Silver mis-interpreted Trump's popularity, which is what you get when you look solely at the numbers and not at the situation.)
So no, I don't think it's quite correct to say "nobody has ever changed anyone's mind about anything ever". It happens all the time... in sales.
(Here's Scott Adams talking about trying to purchase a vehicle. It's quite an interesting story, and shows a first-person view of one of the techniques of sales.)