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Mozilla Is Changing Its Look -- and Asking the Internet For Feedback (arstechnica.com)

Posted by msmash on from the new-colors dept.

Megan Geuss, writing for ArsTechnica: Mozilla is trying a rebranding. Back in June, the browser developer announced that it would freshen up its logo and enlist the Internet's help in reaching a final decision. The company hired British design company Johnson Banks to come up with seven new "concepts" to illustrate the company's work. The logos rely on vibrant colors, and several of them recall '80s and '90s style. In pure, nearly-unintelligible marketing speak, Mozilla writes that each new design reflects a story about the company. "From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways," Mozilla's Creative Director Tim Murray writes in a blog post. Mozilla is soliciting comment and criticism on the seven new designs for the next two weeks, but this is no Boaty McBoatface situation. Mozilla is clear that it's not crowdsourcing a design, asking anyone to work on spec, or holding a vote over which logo the Internet prefers. It's just asking for comments.

4 of 226 comments (clear)

  1. Re:Only one of these is even intelligible. by DickBreath · · Score: 3, Informative

    'Tweaking' a logo is supposed to mean that the new logo is largely recognizable from the old logo. Not that it is completely different.

    Microsoft would like to 'tweak' my Linux system so that it runs Windows 10.

    Most of the proposed logos are not legible or immediately intelligible. And certainly not recognizable as the Mozilla brand. If I saw one of these logos, my immediate reaction would be that some clown is trying to capitalize on the Mozilla name recognition, and not doing a very good job.

    --

    I'll see your senator, and I'll raise you two judges.
  2. Javascript by Crispy+Critters · · Score: 4, Informative
    he answer seems to be Javascript. When I have NoScript blocking everything, then browser load is minimal and stays minimal indefinitely regardless of the number of tabs. Certain sites that require Javascript must periodically have their tabs killed and then reloaded to keep the CPU usage reasonable.

    Maybe what we need is Javascript sandboxing that can pause scripts in tabs without focus, limit CPU usage, autokill pages, and so on. I have no idea whether the engine is buggy or the site code is buggy or the frameworks are broken or whatever, but if it hasn't been fixed yet, then we need a drastic solution.

    1. Re:Javascript by markdavis · · Score: 1, Informative

      >"Maybe what we need is Javascript sandboxing that can pause scripts in tabs without focus, limit CPU usage, autokill pages, and so on."

      BINGO..... +100

      And while we are at it, how about something, ANYTHING, in the browser that will help us STOP sites from endless animation and tight loops when we are just trying to read a screen. And before someone mentions "Noscript" yet AGAIN, that is NOT a workable solution for "normal" users. It either totally breaks sites, or is a nightmare to config and deal with, or both.

  3. Re:In other words by Alomex · · Score: 3, Informative

    doesn't mean their logo has remained the same.

    It doesn't, but still their logo is pretty much the same:

    https://s-media-cache-ak0.pini...