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Mozilla Is Changing Its Look -- and Asking the Internet For Feedback (arstechnica.com)

Megan Geuss, writing for ArsTechnica: Mozilla is trying a rebranding. Back in June, the browser developer announced that it would freshen up its logo and enlist the Internet's help in reaching a final decision. The company hired British design company Johnson Banks to come up with seven new "concepts" to illustrate the company's work. The logos rely on vibrant colors, and several of them recall '80s and '90s style. In pure, nearly-unintelligible marketing speak, Mozilla writes that each new design reflects a story about the company. "From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways," Mozilla's Creative Director Tim Murray writes in a blog post. Mozilla is soliciting comment and criticism on the seven new designs for the next two weeks, but this is no Boaty McBoatface situation. Mozilla is clear that it's not crowdsourcing a design, asking anyone to work on spec, or holding a vote over which logo the Internet prefers. It's just asking for comments.

6 of 226 comments (clear)

  1. In other words by I4ko · · Score: 5, Insightful

    They are trying to polish a turd. Logos don't mean anything, this isn't sugar water. They better fix their core.

  2. What for?! by Anonymous Coward · · Score: 5, Insightful

    You ignored al feedback so far, why ask now, just to ignore us again?

  3. not important by Anonymous Coward · · Score: 5, Insightful

    So many other more important things they could be doing with their product. I've been frustrated with Chrome's greed lately and would love an alternative. They have an opportunity, but instead are making logos.

  4. Less header by roc97007 · · Score: 5, Insightful

    As far as "look", I want to see the non-content part take up less vertical space. It's fine on a 1920X1200 screen, but on smaller screens I have to rock the page up and down to use it effectively. Find a way to offer browser features without taking up space at the top of the frame.

    As far as function, I'd like the browser to not consume the entire four cores, please. When I'm doing something else (example, Lightroom) and the response is extremely sluggish, Task Manager will show Firefox consuming most of my memory and nearly pegging all CPUs, reminding me yet again that I forgot to dismiss Firefox before doing, well, pretty much anything else. It's just a browser, for chrissake. Just sitting there it shouldn't take up that much in resources.

    --
    Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
  5. Two Suggestions by Anonymous Coward · · Score: 5, Insightful

    1. Stop firing people for bullshit offenses to Social Justice Warrior sensibilities.
    2. When you automatically restore multiple windows after crashes, load the freaking close button controls before anything else.

  6. Re:Feedback by DarkLordBelial · · Score: 5, Insightful

    They can have this one for free. I am not a designer, I spent 5 mins on this and it's shite - still better IMHO than any of the guff they came up with.

    http://imgur.com/a/70ReP