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Google To Drop Nexus Brand Name, Move Away From Stock Android (theverge.com)

tripleevenfall quotes a report from The Verge: Google's newest smartphones won't be Nexus devices after all. According to Android Central, Google is dropping the Nexus branding with its two upcoming, HTC-made smartphones. Instead, the company is expected to market the devices under a different name and to lean heavily on the Google brand in the process. This shift is more than just symbolic. The report states Google will load the devices with a special version of Android Nougat, as opposed to the standard "vanilla" version of the operating system that's shipped on past and current Nexus devices. Android Police reported earlier this month that Google may remove the Nexus branding from its upcoming smartphones and replace it with a "G" logo. It's too early to tell which direction Google is taking with its upcoming Android Nougat smartphones. Google has spent years marketing the Nexus brand as a hardware entity, while Google has reserved its own name for software services.

41 of 203 comments (clear)

  1. Translation: by Anonymous Coward · · Score: 4, Insightful

    "We want to load up our devices with even more shit that nobody wants or needs, and make it even harder for you to remove it."

    Don't be evil my ass.

    1. Re:Translation: by Anonymous Coward · · Score: 2, Insightful

      There's no indication whatsoever as to what the changes would be, but it would not be in Google's interest to make a significant change in direction from previous Nexus devices, since most people who buy them do so because they want a) a bloatware-free phone with stock Android, and b) timely updates.

      I suspect whatever modifications they do make to the OS for these forthcoming phones, it won't involve adding a lot of bloat. Perhaps they want to support some unique hardware features that they're going to add to these phones, that don't need to be supported in stock Android. Who knows.

    2. Re:Translation: by rockout · · Score: 3, Insightful

      It's still just a rumor site reporting this. Everybody calm the fuck down.

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    3. Re:Translation: by ChunderDownunder · · Score: 2

      Well if Google wants to get into a dick-measuring contest with the iPhone then other manufacturers will take up the slack of missing features:

      Audio jack (to be removed in iPhone 7), FM Radio, removal battery, SD Card, robust cheap black plastic housing that doesn't require a stylish case.

      Cheaper *is* better.

    4. Re:Translation: by mjwx · · Score: 2, Funny

      It's still just a rumor site reporting this. Everybody calm the fuck down.

      Easy there tiger, sounds like you're not familiar with the way Slashdot works.

      When rumoursite.com publishes a slightly negative rumour of an upcoming Apple product, everyone is like "Apple are such visionaries, removing buttons and speakers are such brilliance and wow, I'm going to cream myself over this for months".

      However when it's an Android rumour everyone is like "Holy Squirrelballs am I angry. How dare they think of ADDING things to Android" and then you would hear the gnashing of teeth as they start to gnaw their desks in a fit of rage.

      In a few months when the device is released, the rumours were forgotten as they were found to be untrue, except for Apple fanboys who will still cling to any negative reports about Android no matter how untrue they are.

      --
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    5. Re:Translation: by Dr_Barnowl · · Score: 2

      This is already a feature in Android as of Marshmallow, which allows you to have the traditional removable SD card format, or essentially set it up on LVM and roll it into your phone's internal volume group. Recommended with fast cards only.

    6. Re:Translation: by Alumoi · · Score: 5, Insightful

      Aha, features like no boot unloking, no rooting, no adblocking, no means to block tracking.

    7. Re: Translation: by johnsmithperson123 · · Score: 5, Insightful

      Actually, most people buy Nexus devices for the lack of bloatware and the security updates. I'm thinking that they might add additional experimental/dev features that aren't going to be a stock Android feature, as opposed to meaningless apps.

    8. Re:Translation: by gtall · · Score: 3, Insightful

      You have that backwards, when rumoursite.com publishes a slightly negative article on an upcoming Apple product, the Apple haters go into transports of delight declaring this validates their beliefs they told us years before when no one would believe them.
       

    9. Re:Translation: by Grishnakh · · Score: 5, Insightful

      How is this not in their interest? Why should Google give two shits about what Nexus users want, especially as far as having a bloatware-free phone?

      If you're one of these people who wants a bloatware-free phone, what are your options? Right now, it's to get an iPhone, get a Nexus, or use an alternative ROM like CyanogenMod. Presumably, people who really like Nexus really don't want an iPhone for various reasons, or else they would already have one; I think it's safe to assume that these people are invested in the Android ecosystem and want to stay away from the Apple ecosystem. So that leaves Nexus and CM. If they were technically skilled and comfortable with doing things like rooting phones and installing alt-ROMs, they probably would have just gone that route already, since you can get much better phones that way (like the Galaxy S series, with removable batteries up to S5 and expandable storage and the best screens available, plus excellent availability of spare parts). So Nexus users appear to be people who don't like Apple, and aren't comfortable with or don't want the hassle of the DIY approach that CM offers; they want something they can just buy off-the-shelf and have a bloatware-free, stock Android experience phone with timely updates.

      Now Google is removing that. So what are these people going to do?

      I don't think any of them are moving to iPhone. Maybe a select few will finally decide to take the CM plunge. But the rest are just going to get the new bloated-up "G" phone, and any others will just get some other Android phone. Either way, Google wins, as they get to push more bloatware and spying on the users and increase profits.

      This is no different from everyone bitching and complaining about Windows 10 and how it's bad for MS's customers. It's good for MS because the customers aren't going to go anywhere, they're just going to complain and then bend over.

    10. Re:Translation: by sacrilicious · · Score: 3, Funny

      How is this not in their interest? Why should Google give two shits about what Nexus users want, especially as far as having a bloatware-free phone?

      Because they don't want to drive more people to alternative roms.

      This is no different from everyone bitching and complaining about Windows 10... the customers aren't going to go anywhere, they're just going to complain and then bend over.

      Speak for yourself, ankle-grabber.

      --
      - First they ignore you, then they laugh at you, then ???, then profit.
    11. Re:Translation: by Hognoxious · · Score: 2

      a) a bloatware-free phone with stock Android

      That's like saying someone's less of a rapist than Bill Cosby.

      I've got a low end Samsung that has loads of crap I can't delete, but it's all got Google's name on it.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    12. Re:Translation: by David_Hart · · Score: 4, Interesting

      SD card, I've had phones with and without them, and for the life of me, I can't figure out why I miss it when it isn't there, and never install one when I do have that ability. I've come to the conclusion that I only want the ability, not that I'll ever use it ... just in case. Meh

      The people who want SD cards in their phones want it for one of two reasons:
      1. Music - Some of us still actually buy music and keep it for future listening instead of paying each month to a streaming surface. Those of us who do this, need storage space.
      2. Photos/Videos - Some like to use their phones to take pictures. It's a pain to move photos and videos via any software or cloud solution. It's a tonne easier to simply pull out a SD card and copy the files to you laptop/desktop.

      The cost of buying the higher end phone with more memory would be fine if it wasn't for the fact that the manufacturers charge at least 4x as much as it would cost to buy a SD card. Plus, you can add memory by simply buying a larger SD card. To expand your phone storage on a phone without an external SD card slot, you have to buy a whole new phone....

    13. Re:Translation: by ryanmc1 · · Score: 2

      I stopped buying Nexus phones a while ago when they jacked up their prices. I switched to OnePlus. It is an excellent phone with a nearly stock android experience. I am s still using the OnePlus One, and might upgrade to the OnePlus Four if they put a 4k screen on it.

  2. Well this sucks ... by Monoman · · Score: 2, Interesting

    I have owned two Nexus7 tablets. I still have the second one and use it every day. It is getting a bit old but I haven't replaced it because they stopped making the 7 in favor of the larger 9 which is too expensive. The 7 was a great bloat-free device at a great price ($200 ish). I was hoping Google would reintroduce the 7 but I guess those hopes are lost. Time to start looking at some replacement candidates. Suggestions?

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    1. Re:Well this sucks ... by TheReal_sabret00the · · Score: 2

      Get yourself a Nvidia Shield K1 tablet. It's everything the Nexus 7 iterations should've been.

    2. Re:Well this sucks ... by mwvdlee · · Score: 2

      Custom firmware will make most brandname hardware work well.
      It's the lack of excessive preinstalled malware that made Nexus devices special.

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    3. Re:Well this sucks ... by JoeMerchant · · Score: 2

      Amazon will have them in 5 days:

      https://www.amazon.com/NVIDIA-...

    4. Re:Well this sucks ... by ausekilis · · Score: 2, Interesting

      Not that it's entirely bloat-free, but the Samsung Galaxy Note series are pretty nice and can sometimes be found on Woot or other such sales sites. I have the 2014 edition and use it as a small digital sketchbook and e-reader, which I picked up for $300 on Woot a while back.

      Sure, it's Samsung and has some of the Samsung-specific apps, but many can be disabled and/or shoved into a "bloatware" folder and ignored. Plus the tablet takes a MicroSD card so you can greatly expand the storage space, I think up to 64GB.

  3. Vanilla is the only flavor I like by Anonymous Coward · · Score: 5, Interesting

    The only reason I bought the Nexus devices was because of the vanilla version of Android. So where does that leave me? Is Cyanogen still evil too? Any good alternative after market firmware?

    1. Re:Vanilla is the only flavor I like by guacamole · · Score: 2

      The Oneplus brand smartphones come with a very basic Android ROM, and they're actually a better value than Google Nexus.

    2. Re:Vanilla is the only flavor I like by BradleyUffner · · Score: 2

      The OnePlus One was a better value, but the Two was pretty clearly lacking in the bang-for-the-buck catagory. The Three is better than the Two, but missing some key features IMHO.

    3. Re:Vanilla is the only flavor I like by Grishnakh · · Score: 2

      What's wrong with Cyanogen, besides the annoyance and difficulty of finding a phone it works well on, rooting it, etc. (i.e., it's not an out-of-the-box thing)?

      If you're talking about CyanogenOS, that's different from CyanogenMod.

    4. Re:Vanilla is the only flavor I like by Grishnakh · · Score: 2

      Incorrect.

      As I said before, CyanogenMod and CyanogenOS are two different things. From my quick google search, what you're talking about does not apply to CyanogenMod, which is entirely open-source. The OnePlus One uses CyanogenOS.

      This is like complaining about Google's telemetry in the Chromium browser (i.e., it doesn't exist, that's in Chrome).

  4. Re:Damnit by Tx · · Score: 5, Interesting

    So what's your problem? There's no reason to believe that other than changing the branding, there's going to be any major change in direction. They probably want to drive some slightly more interesting hardware designs, as the Nexus phones have become a little boring.

    I had a Nexus S back in the day (still in a drawer somewhere actually), with the contoured Super AMOLED screen; that was an interesting and distinctive phone at the time. By comparison, there's not much exciting about my Nexus 5, it's a good phone at a decent price, but that's as exciting as it gets. So if they're going to make things more interesting again with the hardware, I'm all for it.

    --
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  5. Reference devices? by Misagon · · Score: 5, Insightful

    I don't understand the reason for going away from "vanilla" Android.
    Wasn't the point of the Google Nexus line to produce reference implementations of devices for the Android operating system, to show to other brands by competing with them which minimum features and specifications that Google thought that Android devices should have?

    --
    "We mustn't be caught by surprise by our own advancing technology" -- Aldous Huxley
    1. Re:Reference devices? by AmiMoJo · · Score: 2

      They probably mean that they will support hardware specific to that phone. In the past they have always provided APIs that anyone can use for things like the fingerprint sensor and camera features. Maybe they are planning to allow some stuff that is unique to their phones and not supported elsewhere.

      My guess would be it is related to VR and 3D mapping.

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    2. Re:Reference devices? by swillden · · Score: 2

      I don't understand the reason for going away from "vanilla" Android.

      Keep in mind that these are rumors, not product announcements.

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    3. Re:Reference devices? by squiggleslash · · Score: 4, Interesting

      I'm inclined to disbelieve the story because of this. Developers use Nexuses (Nexi?) as a reference platform, and manufacturers know that if their device doesn't run something a Nexus does, then the fault lies with them.

      Completely eradicating Nexus and the concept of a base platform (contrary to myth, the Nexus doesn't run "Stock Android", but "Stock Android with Google's recommended extensions") would make many of the issues Google has been trying to fix a major headache again.

      It's possible that Google intends to release the G branded phones in parallel to the Nexus devices, or that the G branded phones will be reference platforms after all. But the story as written seems improbable.


      --
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    4. Re:Reference devices? by fermion · · Score: 2
      That was back when Google thought that their smartphone would have enough market penetration and be broad enough that it would make Google a lot of direct and indirect money. Now the market is segmented into Apple, which rakes in most of the profit, and Samsung, which is Android, who sells most of the devices. Google itself no longer has the control it once had, even though it has tightened up the Android license.

      The massive Android ecosystem which would have enriched Google with a monopoly on mobile device like MS had on the desktop never emerged. The reference device idea, which was to spearhead such an ecosystem, turned into an actual competitor that help kill the widespread use. If Google is in fact going to fork Android, give a lesser product that treat other device OEM as competitors, that might really kill Android as a competitor. I don't know where Samsung could go for an OS, but recall that many dominant phone OS have fallen over a very short period of time.

      Also remember that most consumers are buying Samsung, or to a lesser extent Amazon products, not Android.

      --
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  6. Chocolate Teapot by ThatsNotPudding · · Score: 5, Funny

    This, combined with the gutting of Google Fiber, reminds us yet again that Google is akin to having a hot but crazy lover; really exciting until one day you wake up on fire.

  7. Android annoyances by sjbe · · Score: 2

    Android has become a fucking nightmare.

    I own an android tablet but frankly I find most Android devices to be more of a PITA than I prefer to deal with. Most of them come with crapware or annoying custom versions that usually don't improve things. I'm not an Apple fanboi but at least for a phone usually I find iOS less headache inducing. When I upgrade my phone all my stuff migrates with minimal to zero problems. Buy an new phone, sign in and all my stuff downloads just like I expect it to. It does most of what I want without getting in my way. Not perfect but fine. The android phones I've used have been an irritation to put it mildly. Plus each vendor does it differently which has no benefit to me. Getting my stuff from one phone to another is a crapshoot, especially if I change vendors. There are some things I like from certain vendors but it's hard to trust that it will remain consistent over time. Plus Android devices too often never get updates which again is of no benefit to me.

    I respect that some people want some features Apple doesn't offer (replaceable batteries, SD storage, etc) or that they don't like the interface or the company. No product is perfect for everyone. But personally I want a nice but relatively simple device for the one I carry around everywhere. So far Apple has fit my needs the best. I'd drop them in a heartbeat if that were to change but so far it's been fine.

  8. Pointless by Artem+S.+Tashkinov · · Score: 2, Insightful

    Google initially built its reputation by offering vanilla Android at affordable prices and that made Nexus 4 and 5 hugely popular devices.

    Then for some reasons they decided to compete with Samsung and other big players by offering the largely insipid (in terms of features) Nexus 6 and it's not like this phone tanked, but it was several times less popular than the preceding Nexuses.

    With the Nexus 5x and 6p Google seemingly lost the remainder of common sense by offering them at the prices comparable to first tier smartphones like Galaxy S6 or Note 5.

    Perhaps Google needs to return to its roots instead of offering barebone phones (no SD slot, no removable battery, no dual sim support, very basic camera setup) for very high prices, since we already have companies which out-android'ed Google: I'm talking about ZTE Axon 7 and OnePlus 3.

    1. Re:Pointless by cdrudge · · Score: 2

      With the Nexus 5x and 6p Google seemingly lost the remainder of common sense by offering them at the prices comparable to first tier smartphones like Galaxy S6 or Note 5.

      Earlier this year I bought my two 32GB Nexus 5X for $290 and $320 IIRC. Now they can be found for $240 new.

      Where are you finding a Galaxy S6 at a comparable price? The S6 still doesn't retail for what the Nexus 5X retailed 8 months ago and is at least $100 more expensive than what you can find the 5X now.

  9. Profoundly Stupid Move? by StormReaver · · Score: 4, Insightful

    It's entirely possible that I'm misunderstanding Google's strategy here, but if the summary is correct (the summary contains the vast majority of the article, which, yes, I read), this is a profoundly idiotic move on Google's part. Not necessarily dropping the Nexus name, as that's very minor, but moving away from stock Android. One of the primary appeals of the Nexus was the complete and total lack of crapware.

    I'm going to reserve final judgment until I see more of what Google is doing with its phone brand, as I have a hard time believing that Google's Android division is being run by morons.

    There must be more to this than the story indicates.

  10. Google should address Android security by QuietLagoon · · Score: 4, Insightful
    Android's huge problem these days is the number of unpatched devices "out there" because the OEMs don't want to patch those devices and, when the OEMs do patch, the incredible slowness of getting the devices patched and upgraded.

    .
    The proposal under discussion on this thread has no benefit to mitigating those two problems that Android has.

    Why is google putting Android security and upgrades in the low-priority queue?

    1. Re:Google should address Android security by KozmoStevnNaut · · Score: 3, Insightful

      The problem is that because the manufacturers and carriers are slow to push out updates (if they bother at all), it reflects badly on Android as a whole. Google obviously doesn't want that.

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  11. Timely security updates by LichtSpektren · · Score: 2

    Literally the only reason I recommend Nexus devices is because their security update policy is codified and public: monthly security updates for the life of the device (which is listed here: https://support.google.com/nex... ).

    As long as they're still doing that, and keep the bootloader unlockable, the Nexus is still really the only smartphone worth owning. (Yes, Samsung currently does monthly security updates as well, but that's a matter of policy, not a promise to their customers; they could change their policy at any time.)

  12. Re:"I have to get me a Google phone" thought nobod by Grishnakh · · Score: 4, Insightful

    Are you some kind of Apple fanboy or something?

    Yes, Google has made some other big winners: the two biggest ones are GMail and Google Maps. GMail's been going great for over 10 years now (though they pushed through a crappy UI change a while back, but everyone's been making crappy UIs now for some time, including Apple with their buttons that don't look like buttons), and Maps is unparalleled as a platform that provides both mapping, turn-by-turn navigation, plus a business directory, so I can do a search for "greek restaurant" in some unfamiliar city I'm in, find a place nearby, look at reviews to make sure I won't get food poisoning, and then have it navigate me there, all within one convenient app.

    They also have Hangouts Dialer, which lets me make free VoIP calls, and a lot of people seem to like Google Voice.

    They do have a serious problem with abandoning products, so don't make yourself too dependent on them if it's not one of their big flagship products (search, Gmail, Maps), since they do have a history of pulling the rug out.

    As for Android being a "negative brand", that's just plain stupid. It has some serious flaws to be sure, but it's the *only* viable competitor to iPhone, which has gigantic problems of its own.

  13. Re:Damnit by FrankHaynes · · Score: 2

    You know what I find "exciting" in a phone? Something that actually works. A phone that
    - has good sounding transmit and receive audio,
    - is mechanically sound so something stupid like a 10 cent power button doesn't make it a brick,
    - has a decent viewable screen.

    You can have your exciting "keeping up with the Samsungs" features, thank you very much. That's just chasing a feather in the wind.

    --
    slashdot: A failed experiment.
  14. Consistency is key by CptLoRes · · Score: 2

    They way Google is behaving is it any wonder that people are starting to mistrust their services and products? How can you rely on something when you know it's just a matter of time before they radically change or discontinue..