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No Man's Sky Under Investigation For False Advertising (polygon.com)

No Man's Sky is one of the most talked about games this year. The game sees the protagonist explore the space and experience uncertain places. But its controversial promotional material may also have played an instrumental role in making the title a sleeper-hit success. Polygon reports: No Man's Sky's promotional material has come under fire since launch, and it's now the subject of an ongoing investigation. The U.K.-based Advertising Standards Authority (ASA) confirmed to Polygon that it's received "several complaints about No Man's Sky's advertising," which angry customers have criticized as misleading. "I can confirm we have received several complaints about No Man's Sky advertising and we have launched an investigation," the ASA told Polygon. A representative for the ASA declined to comment on the particulars of the investigation, but a thread on the No Man Sky's subreddit details some of the most prominent issues Steam users have with the game's store page, which they passed on to the organization. Screens and video on Steam suggest a different type of combat, unique buildings, "ship flying behaviour" and creature sizes than what's found in the actual game itself. The store page overall has also been criticized for showing No Man's Sky with higher quality graphics than can be attained in-game.

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  1. don't get your hope up by aepervius · · Score: 4, Interesting

    the producer just need to take down the screenshot/video on steam and replace it with a current one and they are fine.

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    1. Re:don't get your hope up by Zocalo · · Score: 3, Interesting

      Actually, OP is probably right not to get your hopes up. The ASA is pretty toothless in practice; their track record is usually "Don't use that advert again!" and the occassional slap on the wrist fine and/or requirement to print a retraction in the media. I don't recall a single instance where they've actually required compensation, let alone refunds, be paid to someone who fell for the misleading advertising before it got pulled.

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    2. Re:don't get your hope up by CronoCloud · · Score: 1, Interesting

      that ships will handle differently based on their looks

      They do! Those big firefly-esque ones handle differently than the little colonial-viper-ish ones.

      that you can grief other players ("A little bit, yeah")

      Technically, he's right. You could do it by going to a world someone will later return to and mining resources, they were planning on getting, or taking a crashed ship, or if they did any terraforming with the grenades, using your own grenades to destroy what they did. (If you do enough terraforming, it sticks)

      And I do believe that selling enough of certain items to vendors will change the prices offered. You sell enough Emeril to a vendor...it will lower the price it offers.

      Now maybe that's not using an x-ray cheat in an FPS to constantly sniper shoot someone, but it is a form of griefing.