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Facebook at Work To Report For Duty Next Month (fortune.com)
The debut of the long-awaited business social network is nigh. Facebook at Work is about to report for duty. The social networking company's long-awaited foray into business applications will formally debut in London on October 10, according to tech site TechCrunch. From a report:The news site further noted this would be Facebook's first major product launch to take place outside the United States. Thus far, Facebook is seen as a fun-and-games site, not something corporate employees use to converse or track each other. But Facebook at Work, a business-minded operation, could help change that image. As has been reported, it will be a separate version of the network that can be accessed only from a company's internal IT systems, and in theory, subject to stricter corporate security and access rules. Personal accounts will be cordoned off.
Why do senior managers keep thinking that we want social networks at the office? My previous company tried to foist Jive on us, and other than an initial token gesture by senior management, they didn't use it... and guess what? It's them who already needed to improve their communication with the rest of the company. I really don't give a shit about whatever banal thing somebody's doing today, right this moment. It's just noise. I will socialise in the pub after work, or even at lunch time, where I can speak my mind if I wish. Otherwise these overpriced toys don't help me get anything done.