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Verizon Is Now Selling Unlimited Data In 30-Minute Increments (theverge.com)

Verizon has unveiled a new pay-as-you-go unlimited mobile data offering yesterday called PopData that has some significant strings attached. The option charges you $2 for 30 minutes or $3 for 60 minutes of unlimited internet data. The Verge reports: Think of it like a microtransaction or in-app purchase in a mobile game, where you can't enjoy the full benefits of a product you ostensibly already own or pay for without ponying up a few extra bucks. There does appear to be some legitimate reasons to want unfettered data access for a short amount of time. For instance, perhaps you know you'll be downloading large files to your phone like numerous Spotify playlists, or maybe you want to enjoy an uninterrupted stream of a sports game or Netflix movie without having to worry about your data cap. But there's no telling really whether this is a good or bad deal, as it complicates how we think of the value of data by blending a monthly bucket metaphor with that of a time-based subscription system. This wouldn't be such a big deal if customers could simply pay for unlimited data every month. Yet Verizon -- unlike ATT, T-Mobile, and Sprint -- does not offer customers a standard unlimited plan, and the company has made an effort to kick users off their grandfathered plans in the past.

56 comments

  1. Bleed The Junkies. by zenlessyank · · Score: 2

    I love Corporations. They are the greatest evar. No conscience. No feelings. Just pure greed.

    1. Re:Bleed The Junkies. by Anonymous Coward · · Score: 0

      "Mobile" telcos are the most non-scummy trustworthy coprorations in the world and can do no wrong
       
      captcha: nothing

    2. Re: Bleed The Junkies. by Ash-Fox · · Score: 1

      I don't have this problem with UK mobile corporations?

      --
      Change is certain; progress is not obligatory.
    3. Re: Bleed The Junkies. by Anonymous Coward · · Score: 0

      This article has been out for hours and only attracted 31 replies this far. Seems as if few cares what Verizon does. Verizon has always been a bad deal, as far as I am concerned there is no need to use their services now or I'm future.

    4. Re: Bleed The Junkies. by Anonymous Coward · · Score: 0

      If I see you worked for Verizon on your resume I am going to recommend against hiring you one way or another. Let's hurt Verizon!

  2. UNICODE, MOTHERFUCKER by Anonymous Coward · · Score: 4, Insightful

    DO YOU SPEAK IT?

    1. Re:UNICODE, MOTHERFUCKER by ELCouz · · Score: 1

      haha if only I had mod points left

  3. the math by Anonymous Coward · · Score: 1

    3 for 1 hr....

    24 hrs TIMES 3 = 72

    72 times 30 =2160 a month for unlimited

    NOW of coarse you dont need all that much nor are you to pay it but for a true unlimited 24/7 month this is what they are chargng and yea

    BLEED the junkies.....

    1. Re: the math by Anonymous Coward · · Score: 0

      But the data is unlimited so you could download everything you want. Or did they just redefine unlimited? In that case I will pay them unlimited money for unlimited data for unlimited time.

    2. Re:the math by poofmeisterp · · Score: 1

      3 for 1 hr....

      24 hrs TIMES 3 = 72

      72 times 30 =2160 a month for unlimited

      NOW of coarse you dont need all that much nor are you to pay it but for a true unlimited 24/7 month this is what they are chargng and yea

      BLEED the junkies.....

      Well, hey, at least they'll have a few billion to make their stock look wonderful until consumers wake up.

  4. "Unlimited" by Narcocide · · Score: 3, Insightful

    Unlimited (TM) bandwidth for a limited amount of time! The demographics say the majority of you have poor enough vocabulary skills you'll actually fall for this! Hilarious, seriously. I'd be laughing about it if I wasn't crying about it. What do the FTC and FCC even do these days?

    1. Re:"Unlimited" by Anonymous Coward · · Score: 0

      You actually thought government agencies existed to protect YOU? Bahahaha.

    2. Re:"Unlimited" by poofmeisterp · · Score: 1

      Unlimited (TM) bandwidth for a limited amount of time! The demographics say the majority of you have poor enough vocabulary skills you'll actually fall for this! Hilarious, seriously. I'd be laughing about it if I wasn't crying about it. What do the FTC and FCC even do these days?

      "Unlimited" has become synonymous in the English language with "Non-throttled speed". Great sales tool!

  5. Unlimited? by rsilvergun · · Score: 4, Insightful

    You keep using that word. I don't think that it means what you think it means.

    --
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    1. Re:Unlimited? by cmseagle · · Score: 1

      What did I miss? You pay for 30 or 60 minutes of unlimited data and get max bandwidth for that 30 or 60 minute period. How is that not unlimited?

    2. Re:Unlimited? by Anonymous Coward · · Score: 1

      If I buy 30 minutes of max bandwidth - and you buy 30 minutes of max bandwidth at the same time - who is getting max bandwidth? Bandwidth is finite. You cannot give "max bandwidth" to anyone; otherwise no one else would have any bandwidth available to pull their porn from the cloud. Do you even communicate buddy?

  6. Ooh, $72 a day by ronmon · · Score: 1

    Where do I sign up?

  7. So it's come down to micro-transactions What next? by Anonymous Coward · · Score: 0

    This feels a lot less like an information-age report and much more aged.. and more like an introduction to IT-based meter-maids. Park your car for a shopping excursion... drop in some coins and hope you get back to it before they notice you haven't left in the pre-assigned period. BAM.. your car is towed. You parked your car, put in what you thought were enough coins to cover your time.. but the doctor's visit ran a bit long. BAM.. your car is towed. This is just a fairly creative way that the data/data-path owners have devised as a new way to surcharge you for not being OCD enough to comply with their strict standards and thus they get to surcharge you for not complying with a clock-based boundary.

    Peace out.

  8. As a Verizon subscriber... by Etcetera · · Score: 0

    ... I think this is a pretty good idea. The use cases are exactly that -- you know you're about to do something bandwidth heavy for a (relatively) short period of time, and you want to signal to your upstream provider this fact so that you can negotiate an effective resource allocation.

    This really isn't any different from going to a metered to a port-based uplink for a certain length of time. Obviously, it's not truly "unlimited" (hint: nothing is), but if it's not being held against you and the speed is sufficient for your purpose (eg, streaming videos, downloading a ton of apps, tethering to your computer as you're about to do an OS upgrade, etc.), this is a great option for a savvy user.

    There are probably a fair number of users whose data usage is somewhat spiky -- low usage most of the time and then a day or two when they use 4GB livestreaming something. This'll be good for them.

    1. Re:As a Verizon subscriber... by Dutch+Gun · · Score: 2

      Obviously, it's not truly "unlimited" (hint: nothing is), but

      Then maybe they should stop using that word in their advertisement of services. Most other industries get called out if they outright lie in advertisements. Pretty sure there are even laws about it. Why the special pass for carriers and ISPs?

      --
      Irony: Agile development has too much intertia to be abandoned now.
    2. Re:As a Verizon subscriber... by Anonymous Coward · · Score: 0

      ...this is a great option for a savvy user.

      And a moneymaker for the phone company from all the rest of the users.

    3. Re: As a Verizon subscriber... by Anonymous Coward · · Score: 1

      haha.

      you know 10 bucks should get you unlimited 1mbit+ all month.

      3 bucks a month for 386kbit/s all month.

      (those are prices from finland from about 10 years ago)

    4. Re:As a Verizon subscriber... by Etcetera · · Score: 1

      Obviously, it's not truly "unlimited" (hint: nothing is), but

      Then maybe they should stop using that word in their advertisement of services. Most other industries get called out if they outright lie in advertisements. Pretty sure there are even laws about it. Why the special pass for carriers and ISPs?

      A better word would be "un-metered". This is a time-definite plan, however, so it's not very relevant... Unlike with a physical 100Mbps port that one might purchase, here you're going to be getting LTE speeds and competing with however many other users are on your cell tower. So yes, feel free to download away for your half hour. They probably actually don't care too much.

    5. Re:As a Verizon subscriber... by Imrik · · Score: 1

      Usually it's legal because they put in fine print clarifying what they mean by unlimited.

    6. Re:As a Verizon subscriber... by Dutch+Gun · · Score: 4, Funny

      Yeah, I love* the way they do that.

      * The term "love" shall in no way be construed to contain any positive connotation or endorsement, nor does it imply any emotional attachment to a faceless corporation who only cares only about sucking every last dollar from their customers.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    7. Re: As a Verizon subscriber... by Anonymous Coward · · Score: 0

      Plenty of services are actually unlimited

    8. Re:As a Verizon subscriber... by Hognoxious · · Score: 1

      The use cases are exactly that -- you know you're about to do something bandwidth heavy for a (relatively) short period of time, and you want to signal to your upstream provider this fact so that they can make your connection mysteriously drop out for 59 minutes

      FTFY.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  9. to bad that data does not show in real time to the by Joe_Dragon · · Score: 1

    to bad that data does not show in real time to the meter. When will the clock stop and start and will they look at time that the data was used or the time it hit's the billing system?

  10. So this is like .... by PPH · · Score: 1

    ... a hot dog eating contest?

    --
    Have gnu, will travel.
  11. Scam alert by RogueWarrior65 · · Score: 1

    Yeah, it may be unlimited on your end but it'll be throttled to ISDN speeds.

  12. but they don't need to test the timer to see if it by Joe_Dragon · · Score: 1

    but they don't need to test the timer to see if it is working right and they can bill for overhead and rounding.

  13. "unlimited" data sold in 30 minute increments.. by Anonymous Coward · · Score: 0

    i can't wait for comcast to hear about this scam.

  14. Verizon has the best overall coverage of the US by 93+Escort+Wagon · · Score: 1

    Their business model has been predicated on the idea that some people will put up with anything, as long as Verizon gives them at least marginally better coverage than the competition. And lots of people have been paying them for the privilege of bending over in new ways for a couple decades now - so I'm not sure why anybody pretends to be surprised or outraged anymore.

    We left Verizon back when they, unlike any other carrier, were refusing to enable Bluetooth on their phones. This was early last decade I believe. They've been operating on the "how can we be dicks today?" principle for a long, long time.

    --
    #DeleteChrome
    1. Re:Verizon has the best overall coverage of the US by Anonymous Coward · · Score: 0

      they only got that 'best overall coverage' through the alltel acquisition... *which should never have been allowed*

      (alltel had the best coverage previously, despite being the smaller company)

  15. Re:to bad that data does not show in real time to by Ol+Olsoc · · Score: 1

    to bad that data does not show in real time to the meter. When will the clock stop and start and will they look at time that the data was used or the time it hit's the billing system?

    This whole thing is hilarious. What it is - is "if you pay us this much, we won't run your data usage against your cap for X amount of time."

    Calling it unlimited is just bullshit, and as you note, what happens if you aren't quite finished with a big cownload or upload. Oopsies! You get a tex telling you you blew your data cap.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  16. How is this paying extra? by jdavidb · · Score: 1

    Think of it like a microtransaction or in-app purchase in a mobile game, where you can't enjoy the full benefits of a product you ostensibly already own or pay for without ponying up a few extra bucks

    I'm a bit confused. If you don't have an unlimited data plan with Verizon, then how is it possible to think of this as a situation where you own something but can't use it without paying extra?

    1. Re: How is this paying extra? by Anonymous Coward · · Score: 0

      ah but you have so called unlimited.

      but you need this anyways.

    2. Re:How is this paying extra? by Anonymous Coward · · Score: 0

      well for one thing, your tax dollars paid for the infrastructure they're now charging you to use. This would be reasonable given the need for maintenance and updates, except their markup percentage is in the tens of thousands of percent.

  17. $2160 per month for unlimited by penguinoid · · Score: 1

    Yet Verizon does not offer customers a standard unlimited plan,

    The option charges you $2 for 30 minutes or $3 for 60 minutes of unlimited internet data.

    So it's a truly unlimited plan, but they refund you for the time you're not using it. Only $2160 per month.

    --
    Don't waste your vote! Vote for whoever you want, unless you live in a swing state it won't matter anyways
  18. I'm actually tempted, except for one thing by Anonymous Coward · · Score: 0

    It's very rare that I need data on my phone and I'm not in reach of some wifi. Typical use cases are when I'm lost and ... not much else. Lots of people are probably like me and have a data plan just in case. But if this option is always available and costs you nothing when you don't use it, that's pretty darn attractive.

    The problem is that Verizon doesn't have a real prepaid minutes plan anymore, which would pair very nicely with this. My Verizon iphone had to get migrated over to Page Plus, which sells you 2000 minutes for $80. It gets used so little that those minutes last a year.

  19. Dear Verizon, by BlytheBowman · · Score: 1

    Eat shit

  20. Newspeak by BlytheBowman · · Score: 1

    So back in the bad old days of pay by the hour dialup, everybody actualy had "unlimited" data? Of course, you can download as much data as your 2400 baud modem could pipe through in that $5 hour, so I guess thast was unlimited, right?

  21. now now hold on. just 1 cotton-pickin second by Anonymous Coward · · Score: 0

    the internet was made for porn. i could take requests from people for ebooks...no, but por: yes. i can download all that porn people ask for, remaster it to a 50-cent dvd, ask each person 2-dollars per dvd, minimum order could apply. my time would be woth 10$ per hour.but then again, some floating fat man in the Netherlands might whisp my idea down the drain at the pull of a plug.

  22. Unlimited by Anonymous Coward · · Score: 0

    Still on my old "unlimited" plan. They can take it when I'm dead.

  23. Re:but they don't need to test the timer to see if by Anonymous Coward · · Score: 0

    "Actually sir, the timer began with the start of the login process, not the completion of the session login that took ten minutes due to "unforseen mysterious delays", so you quite clearly began to eat into a third payment increment with your downloads alone"

    "Oh yes, absolutely sir, we confirm you most definitely activated an unlimited data session tuesday night at 0331"
    "But my phone was dead at that time. I couldn't even find my charger and the battery ran out before midnight"
    "You are liable for butt-dialling as well as any usage performed if you lent your phone to someone else, sir."
    "No, my phone was DEAD"
    "I understand your frustration sir but you are responsible for having given out your wifi password"
    "Now you're not even reading the right spiel!"

  24. Time based? by MMC+Monster · · Score: 1

    blending a monthly bucket metaphor with that of a time-based subscription system

    So is a month no longer considered a unit of time? Is it now a unit of distance?

    But seriously, I was on one of the grandfathered in unlimited plans. Last time I went to the AT&T store with my wife, we were looking to cut the cost of our monthly bill. The rep looked at how much actual data I used every month over the past year and offered to cut the bill dramatically by putting me in a capped plan with a cap twice as high as my highest monthly usage.

    So I took it. Money's money.

    --
    Help! I'm a slashdot refugee.
  25. A recent Verizon TV commercial says I can get by mark_reh · · Score: 1

    "20GB of unlimited data". What does that mean? Is it 20GB or is it unlimited?

    I think they have Trump writing their ad copy...

    1. Re:A recent Verizon TV commercial says I can get by bn-7bc · · Score: 1

      It would probably be a tad mor correct to call that quote "20GB of untrotteled data) but 70% of people would probably be more confused by thathen 20GB of unlimitid data, even if the latter makse less sence when you think about it

  26. if its time limited by Anonymous Coward · · Score: 0

    Then it's not truly unlimited. Just a marketing gimmick to suck more money.

  27. Kinda like... by Anonymous Coward · · Score: 0

    All you can eat Filet Mignon, for 7 minutes, only $14.95 .... but it takes 6 minutes to cook it.

  28. Just move to cricket wireless by Anonymous Coward · · Score: 0

    I still don't understand the Verizon hype I have cricket's unlimited is $65 after auto pay and that includes taxes. Yes it's limited to 8megabits down but it uses AT&Ts network and is stable never had any issues and gotten coverage everywhere I go.

  29. Also known as the how deep can we stick by Anonymous Coward · · Score: 0

    It in your ass plans.

  30. I don't get the hate by illtud · · Score: 1

    From my quick skimming, this is an add-on available to all, yes? This is an offer of a burst of true unlimited data volume for a (limited) time period. Is the grief about it not being utterly unlimited, because there's a time limit? Or is it about the price?

    It's a new offer, people can either try it if they have a need to download a ton of data occasionally, or not. If people don't take it, they may remove it, or lower the price to attract more takeup.

    I can understand (being from the UK, where the mobile market seems more competitive, and it seems that we can get better deals) hate on Verizon pricing in general, but hating on this optional add-on seems strange. Is it just that you feel it's massively over-priced, or that unlimited data should be an affordable option all the time, or something else?

    Genuinue question, I'd appreciate answers. It may be that I've missed something obvious about this announcement.

  31. market pressure by bwhalen · · Score: 1

    Market pressure is impacting them, they are moving there slowly. Sooner or later they will offer it I think. They could, just to avoid a few folks wrecking their network, say everyone can use up to some amount for free then after that you get 3g or pay per gig.

    --
    Where do you want to be, What are you doing to get there.
  32. Unlimited? by Agripa · · Score: 1

    Is this the same unlimited term that ISPs use in general now? So what is the cap?

  33. I legitimately want this by im_thatoneguy · · Score: 1

    I want this at my office too. Sometimes we need to upload a 15GB file to the cloud for a client and we only have 20mbps up. If we could spend $2 to uncap to the full 100/100 symmetrical for $2 we would definitely do that. Even if we did it once a day for 30 minutes that would be $60/mo instead if the $200 extra a month symmetrical 100 up would cost.