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Google Has Quietly Dropped Ban On Personally Identifiable Web Tracking (propublica.org)

Fudge Factor 3000 writes: Google has quietly changed its privacy policy to allow it to associate web tracking, which is supposed to remain anonymous, with personally identifiable user data. This completely reneges its promise to keep a wall between ad tracking and personally identifiable user data, further eroding one's anonymity on the internet. Google's priorities are clear. All they care about is monetizing user information to rake in the big dollars from ad revenue. Think twice before you purchase the premium priced Google Pixel. Google is getting added value from you as its product without giving you part of the revenue it is generating through tracking through lower prices. The crossed-out section in its privacy policy, which discusses the separation of information as mentioned above, has been followed with this statement: "Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google's services and the ads delivered by Google." ProPublica reports: "The change is enabled by default for new Google accounts. Existing users were prompted to opt-in to the change this summer. The practical result of the change is that the DoubleClick ads that follow people around on the web may now be customized to them based on your name and other information Google knows about you. It also means that Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct. The move is a sea change for Google and a further blow to the online ad industry's longstanding contention that web tracking is mostly anonymous. In recent years, Facebook, offline data brokers and others have increasingly sought to combine their troves of web tracking data with people's real names. But until this summer, Google held the line." You can choose to opt in or out of the personalized ads here.

27 of 155 comments (clear)

  1. Who to blame? by Anonymous Coward · · Score: 4, Insightful

    Still the Google engineers who volunteer to implement these things in exchange for good payment and conditions, and excuse themselves as only following their employer's orders.

    Most mass anything is the result of willing engineers. We should never forget this, or we end up being the problem.

    1. Re:Who to blame? by Anonymous Coward · · Score: 3, Insightful

      They were only following orders.

    2. Re:Who to blame? by Anonymous Coward · · Score: 2, Insightful

      You forget that that rule only applies to people on the losing end of a war or uprising. Yeah. That's humanity for you, no double standards in sight at all.

    3. Re:Who to blame? by Travis+Mansbridge · · Score: 2

      If these employees didn't follow orders, they'd be fired and replaced with employees who do. If a company fails to take actions that result in a higher bottom line, they may eventually fail altogether and be replaced by a company that does. The true root of this problem is capitalism, as it creates a survival-of-the-fittest scenario where the only measure of fitness is wealth. Obviously socialism and communism have their problems too. In my view, only socially-regulated capitalism can save us (too bad we don't have Bernie).

    4. Re:Who to blame? by Anonymous Coward · · Score: 5, Insightful

      Its not like google employees are desperate for a job. It isn't a choice between working for google or putting their family out on the street. Save your compassion for contract janitorial services people that clean the floors at google. The highly paid engineers are going to be fine.

  2. Thank but no thank you by Artem+S.+Tashkinov · · Score: 5, Informative

    I knew this day would be coming a long time ago so there's a very elegant solution to this madness.

    1) Use a separate IMAP/POP3 client (thunderbird is nice) to fetch your mail from Gmail
    2) Make your Firefox clean your session data on exit (cookies, web cache, offline website data - that's enough)
    3) Adbock+/Ublock Origin with anti tracking and anti social lists for good measure

    This still leaves your IP address unprotected but if you're concerned enough, use a provide which generates random IP addresses or VPN.

    1. Re: Thank but no thank you by Anonymous Coward · · Score: 2, Funny

      Just block all google IP addresses at you firewall. Oh, and hit any Google employee hard in the face if you meet one.

    2. Re: Thank but no thank you by Artem+S.+Tashkinov · · Score: 4, Informative

      Countless websites on the internet totally break if you block google IPs.

    3. Re:Thank but no thank you by Artem+S.+Tashkinov · · Score: 4, Informative

      Numerous: 1) You can set thunderbird to only show text by default (so no HTML/JS/etc madness, no ads, no nothing, except what's absolutely necessary) 2) Your cookies are not shared with your web browser 3) Less chance to enter your Google password somewhere where it doesn't belong (various scam websites/DNS injection/etc) Oh, and make sure you use OAuth authentication in Thunderbird - but at least the first initial connection must be made with real Google servers ;-) It will protect you against rogue SSL certificates/MITM attacks.

    4. Re: Thank but no thank you by jader3rd · · Score: 2

      Countless websites on the internet totally break if you block google IPs.

      True, but only in good ways.

    5. Re: Thank but no thank you by Khyber · · Score: 2

      Which totally defeats the intended ability to keep network traffic flowing no matter what.

      So it's safe to say Google has effectively broken the internet.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    6. Re:Thank but no thank you by Bing+Tsher+E · · Score: 2

      You can also set your email client to delete the mail from the email server as soon as it's transferred to your local mail client. Your 'inbox' folder is on your own equipment and mail only sits on the public server long enough for your client to retrieve it.

    7. Re:Thank but no thank you by Burz · · Score: 2

      Using a POP3 client doesn't change the fact that Google is scanning your emails and associating the content with you in their advertising system.

    8. Re:Thank but no thank you by 93+Escort+Wagon · · Score: 2

      You can also set your email client to delete the mail from the email server as soon as it's transferred to your local mail client. Your 'inbox' folder is on your own equipment and mail only sits on the public server long enough for your client to retrieve it.

      But then you're trusting that "delete" actually removes the item rather than just sets a flag indicating the item should no longer be shown to you. My experience with Google calendars (which I've detailed on Slashdot before) lead me to believe that the latter is - or at a minimum was at one time - true.

      --
      #DeleteChrome
    9. Re: Thank but no thank you by PJ6 · · Score: 2

      Countless websites on the internet totally break if you block google IPs.

      I was evaluating game development platforms and couldn't install Unity because it required a connection to Google analytics, which is one of the many things I block at the hosts level.

      That's right. I couldn't get passed the install without an active connection to Google analytics.

      I concluded Unity wasn't as serious development platform.

  3. Not enough people care by rmdingler · · Score: 4, Informative
    By and large, this opens up a larger revenue stream for Google with very little backlash from their users.

    It will be cussed and discussed on a few noble forums and everyone else will go on with their Facebook world, surrendering personal privacy for access to social media and the Google search engine.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

    1. Re:Not enough people care by Anonymous Coward · · Score: 3, Insightful

      By and large, this opens up a larger revenue stream for Google with very little backlash from their users.

      It will be cussed and discussed on a few noble forums and everyone else will go on with their Facebook world, surrendering personal privacy for access to social media and the Google search engine.

      Keep that in mind every time you log into Slashdot.

      We live in an age where connecting points A1 - Z1,000,000 is easy to do. And with every business monetizing their users' data, privacy on the web is nonexistent. Why do you think just about every website out there wants you to create an account even though it's functionally unnecessary?

      And I'd like to point out that just think what Google would have done if Google Glass took off.

      This "Don't do Evil" lasts only long enough for their revenues to grow. When a business' revenues stagnate, they MUST do things to increase it and when the major holders' interests stagnate, they change their tune. They all become hypocrites in the end.

      And remember, Google is an advertising company and their game is to target the ads - that's why folks pay through the nose for it. And to target those adds, they must collect YOUR information.

    2. Re:Not enough people care by rmdingler · · Score: 3, Insightful
      Keep that in mind every time you log into Slashdot. Et tu /.?

      While I suppose this is an argument for submitting anonymous content, I only run the risk of being hung for my own posting foolishness, while you could easily be mistaken for another coward.

      --
      Happiness in intelligent people is the rarest thing I know.

      Ernest Hemingway

    3. Re:Not enough people care by SeattleLawGuy · · Score: 2

      Keep that in mind every time you log into Slashdot. Et tu /.?

      While I suppose this is an argument for submitting anonymous content, I only run the risk of being hung for my own posting foolishness, while you could easily be mistaken for another coward.

      Fifteen domains, including Google, are asking to run javascript on this page of slashdot.

      "Anonymous" is not a thing.

      --
      Real lawyers write in C++
  4. The data economy. by Anonymous Coward · · Score: 3, Insightful

    Why people are so stupid to understand that selling the user's data is the only working business model for free Internet services. User's data is the only asset they hold.

    It is so naive to assume that they would not sell anything for which there would be demand.

    1. Re:The data economy. by Rob+Y. · · Score: 2

      Well, there *is* a difference between selling targeted ads based on the users' data vs selling the data - which Google still does not do. But I'll grant you this, the imperative of a public company is to keep the stock price growing - profit is almost beside the point, except as reflected in the stock price. That means that Google needs to constantly find new sources of revenue. I wish they'd get serious about building up their cloud hosting business and their corporate hosted application business. I doubt that their new Pixel hardware business is going to be a huge revenue generator.

      In essence, Google needs a new business model to complement their old one. Otherwise, they've gone as far as they can with targeted advertising, and while I still don't think they're selling my info, I'd still prefer it to be stored anonymously than explicitly tied to my personal account - if only because of the threat of a data breach.

      --
      Posted from my Android phone. Oh, I can change this? There, that's better...
  5. Complacency Broken by organgtool · · Score: 3, Interesting

    This is enough to break my complacency of using Google products. I already just finished uploading my files to a cloud server that I'm hosting as an alternative to Google Drive. Does anyone have any recommendations for Chromium-based browsers with optimized privacy and security such as SRWare Iron or Comodo Dragon? How about privacy-based secure e-mail services such as ProtonMail? My last steps will be to switch over to DuckDuckGo for default search and find a custom Android ROM that is frequently updated and allows lots of visual customization.

  6. "Don't be evil" by DNS-and-BIND · · Score: 2

    Well, it seems that Google is only going to become more and more evil from now on. It was a good ride while it lasted. We got more than most companies, a solid ten years of good service. But now, the new crop of executives is in place and to them, "don't be evil" sounds like the stupidest motto ever. The old internet culture of sharing and open source and being trustworthy...well it just has no place in today's Google. The new breed just doesn't get it, or understand why it's important. It can be enforced, for a while. I'm sure it will live on in certain Google divisions, but as a principle it's dead as Dillinger.

    I've used Gmail.com as my primary "real name email" for doing hotel reservations and such, anything that requires my real name. Obviously this has to come to a halt. Where should I migrate my real name email to? Is there any trustworthy email provider? Or, a provider in some oddball country that doesn't give a crap about spying on me? As I think the days of free email are behind us, I don't mind paying say, $5/month or something.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    1. Re:"Don't be evil" by Khyber · · Score: 2

      I would have thought someone with your username and low UID would know how to run your own fucking mail server by now...

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    2. Re: "Don't be evil" by Anonymous Coward · · Score: 4, Informative

      I use fastmail, you pay money, they provide email. Nice simple relationship

  7. Willing accomplices and quiet endorsement by sjbe · · Score: 4, Insightful

    Throw Google under the bus not the poor folks just trying to feed their families.

    "Poor folks just trying to feed their families"? These are well paid engineers with options. Anyone talented enough to get a job at Google is talented enough to secure employment elsewhere. They are willing accomplices to this action and pretending otherwise is disingenuous. Evidently these engineers lack a moral compass and their word means nothing. If they had a problem with this action they could easily have spoken up and taken action but they took the easy path and did nothing.

    Pretty sure you'd scream bloody murder if you employer's actions were layer at your feet - douche!

    My employer's actions are routinely laid at my feet and rightfully so. I am responsible for my actions at my employer as well as those who work for me. Companies are comprised of people who commit these actions and when these actions injure others there should be some accountability. If I have an ethical problem with what management at my company is doing or if I was wrongly accused of something I was not responsible for you can be quite certain I would either leave or take appropriate action to defend myself. But if I'm quiet about something then effectively I am endorsing it.

  8. Good thing by JustAnotherOldGuy · · Score: 3, Funny

    Good thing they're not being evil about it. *cough*

    --
    Just cruising through this digital world at 33 1/3 rpm...