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Samsung is Hoping To Rekindle Note Brand Name Next Year (techcrunch.com)

Samsung is stepping up its brand damage limitation efforts in the wake of the flaming battery disaster of the Galaxy Note 7 smartphone by offering owners of the recalled device in South Korea the ability to upgrade to a Galaxy S8 or Note 8 device next year if they trade in their Note 7 for a Galaxy S7 now. TechCrunch adds:The offer implies Samsung is not in fact intending to retire the Note brand name for good, despite it now being associated with smoldering batteries and exploding smartphones. A cause for the battery overheating problem, which affected some replacement Note 7 devices as well as a number of original devices, has yet to be conclusively identified by the company. Users in its home country who opt for the upgrade program will only need to pay half the price of a Galaxy S7 in order to exchange to an S8 or Note 8 next year -- so they're being offered next year's flagship Samsung phablet at around half price. The company is presumably hoping brand loyalty to the Note can begin at home, although it's possible it might extent the offer to other markets.

16 of 85 comments (clear)

  1. 'rekindle' - good one! by Anonymous Coward · · Score: 5, Funny

    Best use of sarcasm in a Slashdot title so far!

    1. Re: 'rekindle' - good one! by Anonymous Coward · · Score: 2, Funny

      Nah, Samsung isn't stupid; they'll milk it. "We're kicking off this Rekindling Event with a Blast!". It'll be complete with fireworks and messaging about how the new products will be Hot Stuff and how they are Fired Up for getting customers.

    2. Re: 'rekindle' - good one! by slashdice · · Score: 4, Funny

      Sales are exploding!

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  2. Why do they keep the name "Note"? by hcs_$reboot · · Score: 2, Interesting

    The name "Note" is strongly linked to the burning batteries, even more than "Samsung". So they're trying to make everyone forget about the battery disaster by using again the name "Note" on a new - hopefully not burning - phone? That's a big mistake. They should swallow the bad year 2016 and start with a complete new brand name next year.

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    1. Re:Why do they keep the name "Note"? by thegarbz · · Score: 2

      The name "Note" is strongly linked to the burning batteries, even more than "Samsung".

      7 generations of a device which ties directly to the device's primary function of being a "Notepad" Honestly I see 2 types of people when I go about my day to day lives: a) People who realise a device and a brand name are two different things and will buy a device regardless of what sticker is on it, and b) people who will laugh and mock but also have incredibly short attention spans.

      In the technology world a brand name isn't really as toxic as you think, especially when it represents a single outlier device. People who won't buy something called Note because of fire risks also won't buy Samsung because of fire risks.

  3. Re:Removable battery please by rudy_wayne · · Score: 2

    Hopefully they'll do just that with the Note 8.

    Sorry, a removable battery would allow you to only replace the battery instead of having to buy a new phone. That's can't be allowed.

  4. Re:Too late Samsung by OneHundredAndTen · · Score: 3, Interesting

    Indeed. But, more to the point, it will take a Herculean effort to untarnish the Galaxy Notes name. I do not think Samsung will succeed.

  5. Re:Removable battery please by DirkDaring · · Score: 2

    I have a Note 5. Replacing the battery is fairly simple even though it's 'non-removable'. I'd imagine the others are the same.

  6. Re:How? by sexconker · · Score: 5, Insightful

    I've been a happy Note owner for years, 3 different versions but when the specs on the Note 7 came out I saw it as a loser, too thin, too little battery life and I have to use mine on many flights. I've now had to show multiple flight attendants and gate agents that "no, this is a Note 6, not a Note 7." Sorry, next upgrade will be an LG for me and the Note is dead to me.

    Nice try, troll.
    There is no Samsung Galaxy Note 6. The Samsung Galaxy Note 7's predecessor was the Samsung Galaxy Note 5.
    Samsung skipped version 6 in order to align the S line and the Note line. Previously, the S line (as in Samsung Galaxy S7 and its variants) was one version ahead of the Note.

  7. Er by argStyopa · · Score: 2

    I'm not sure using the term "re-kindle" is the best choice of words.

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  8. Galaxy Next? by Anonymous Coward · · Score: 2, Informative

    I'm not sure they can save this. Consumers have short memories, but Ford isn't selling Pintos, irrespective of root cause.

  9. Re:Removable batteries by fbobraga · · Score: 2

    The best relation cost x benefit for phones right now I think is a Galaxy S4 whit CyanogeMod (I currently own an S3 with CM, but recently "made" an S4 for a sister, that made me think in "make" one for myself: used S4s are so affordable [and new batteries too!])

  10. Note by fluffernutter · · Score: 3, Insightful

    Samsung has made a lot of good phones and then one bad one.. It would be pretty ridiculous to think they couldn't go back to making good phones again, doesn't matter what it is called. I will buy the next Note simply because I need a phone with a stylus and no one else seems to be able to make one.

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  11. Re:Good, I love the Note 5. by execthis · · Score: 2

    I still use a Note 4 with a custom ROM and I love it. The photos it takes are amazing. It performs pretty much every task I want well. The only downside is that it does tend to overheat when used with a GearVR headset and it seems not to be able to handle some highly-graphics-intensive videos well. I notice that newer Galaxy series devices are actually using a lower 12MP camera now. Not sure why since the 16MP on the Note4 is so amazing.

    I'm not a heavy SPen user but use it frequently enough that I want one on any future device. I agree with other posters here that a slightly larger size might be a little better, especially for note writing.

  12. Because consumer hype passes quickly. by thesupraman · · Score: 2

    BS, the average news retention of todays consumers is a couple of months. there will be a small impact on the next gen
    and nothing on the one after.
    By next year, people will have no memory of these things, which is both sensible (a tiny %age of people had a real problem,
    however hype has taken over) and terrible (companies need to learn from this, in the areas of treating their customers
    with enough care and respect).

    The big thing that can be taken away from this is that Samsung do seem capable of turning the boat around and reacting
    correctly (full recall) even though it took them a little while. This is something rarely seen these days.

    Sony still have a burning laptop battery issue, their third in the last ten years, which they are doing their best to avoid (and
    for some reason doesnt seem to be all over the front pages of every news outlet, or result in laptops being banned from
    flights..)

    Apple are happily making people replace (and the consumers cost) phones with fault touch screens, because 'apple'.

  13. Re:"Rekindle"? by Dogtanian · · Score: 2

    "Rekindle" is a curious word choice to use when talking about a tablet ;)

    Perhaps they were confusing it with the Kindle Fire.

    Can't think why....

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