Microsoft Offers $650 To MacBook Users Who Switch To A Surface Tablet (techcrunch.com)

After Wednesday's announcement of their new Surface Studio tablet, Microsoft launched a campaign to entice MacBook users to try Surface tablets. An anonymous Slashdot reader quotes TechCrunch: Essentially, the company is offering MacBook owners $650 toward a Surface Pro or Surface Book, if they trade in their Apple laptop. Sure, it's all promotion, but it's the sort of gag that affords the company opportunity to showcase its perceived advantages over Cupertino as the company looks to appeal more and more toward creatives -- a category long dominated by Apple.
The offer is only valid through November 7th, according to Microsoft's official rules, and the deal does not extend to iPads.

Comments

exploitation

[Austerity Empowers]

Seems like I can trade in old mbp's I no longer use, resell the surface pro on ebay and get the cash for a new mbp.

Only problem: I don't think I could move the surface pro's profitably (or perhaps at all).

Trade in?

[drinkypoo]

Microsoft is desperate both to get their hands on some decent PCs, and also to get rid of Surfaces...

Re:Trade in?

[Feral Nerd]

Microsoft is desperate both to get their hands on some decent PCs, and also to get rid of Surfaces...

That offer would be pretty nice if the Surface came preloaded with Linux.

What idiot would fall for this?

[guruevi]

Let's trade a nice $2500 laptop for a $600 paperweight. Even 5 year old MBPs have higher resale value and have way better performance than their product and they're not even offering that much for it.