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Microsoft Offers $650 To MacBook Users Who Switch To A Surface Tablet (techcrunch.com)
After Wednesday's announcement of their new Surface Studio tablet, Microsoft launched a campaign to entice MacBook users to try Surface tablets. An anonymous Slashdot reader quotes TechCrunch:
Essentially, the company is offering MacBook owners $650 toward a Surface Pro or Surface Book, if they trade in their Apple laptop. Sure, it's all promotion, but it's the sort of gag that affords the company opportunity to showcase its perceived advantages over Cupertino as the company looks to appeal more and more toward creatives -- a category long dominated by Apple.
The offer is only valid through November 7th, according to Microsoft's official rules, and the deal does not extend to iPads.
The offer is only valid through November 7th, according to Microsoft's official rules, and the deal does not extend to iPads.
Compared to the new MacBook Pro the Surface tablet is probably faster too :-D
Sadly they both have the same dual core cpu but the MS one is 1/3 the price. FYI I own a surface pro 3 and Ubuntu runs great on it! No you did not misread that if anyone wants to run it on a thin and light form factor I recommend it. I still have Windows 10 as well for my Netfix apps which are are handy on a plane.
http://saveie6.com/
Microsoft is desperate both to get their hands on some decent PCs, and also to get rid of Surfaces...
I like my Surface Pro 4; I run all my development VM's on it and take some fantastic notes in meetings. Only issue I ever had is scaling when un/docking on non 4K monitors.
> it's the sort of gag that affords the company opportunity to showcase its perceived advantages over Cupertino
To me it's the exact opposite of being perceived as better, it's "people who have tried Mac don't want to use our products, we have to PAY them to use ours." Part of Apple's marketing of iOS devices is that they are unapologeticly more expensive, they are positioned as "premium" products. Microsoft is going the exact opposite way.
Many years ago when I launched my first hosting company I didn't want to deal with "bad" customers, people who don't pay, send spam, attract DMCA notices, etc. I wanted to offer a professional service for professional webmasters, so I made it invitation-only. You could host with us only if we knew you or you had good references from people we know. As it turned out, NO potential customer EVER turned down an invitation to host their site with us; the exclusivity turned out to be a great marketing bit. It wasn't false exclusivity, BTW, since we weren't spending 80% of our time dealing with BS from a few PITA customers, we were able to provide excellent service. Anyway this thing from Microsoft is the opposite. "Nobody who has tried Mac wants our product, we have to pay people to take it" is what I see.