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Tablet Shipments Decline For Eighth Straight Quarter, No Company Surpassed 10 Million Units (venturebeat.com)

Similar to the smartwatch market, the tablet market is in rough shape. According to estimates provided by IDC, the tablet market has been in decline for eight quarters in a row, and no company managed to ship more than 10 million units. VentureBeat reports: Q3 2016 saw a 14.7 percent year-over-year decline: 43 million units shipped worldwide, compared to 50.5 million units in the same quarter last year. Both Apple and Samsung saw their shipment numbers fall once again, though Apple gained share, up 1.9 points to 21.5 percent market share. Samsung slipped 0.9 points to 15.1 percent, but still shipped more than double the units than those behind it. This is the third time that Amazon has placed in the top five in a non-Q4 quarter -- typically, the company only shows up due to the holiday season. The company's low-cost Fire tablet has propelled the company to the top, though the growth shown is skewed by the fact that IDC did not include the 6-inch tablets offered by Amazon in Q3 2015. Lenovo shipped fewer units but grew 0.3 percent to 6.3 percent share, while Huawei shipped more units and gained 1.9 points to 5.6 percent. Both companies have maintained their positions for many quarters now and don't look like they will be displaced.

25 of 127 comments (clear)

  1. No reason to upgrade by Anonymous Coward · · Score: 2, Insightful

    I bought my kids iPad minis years ago. They all still work just fine.

    1. Re:No reason to upgrade by AuMatar · · Score: 4, Insightful

      You can beat it for reading- Kindle paperwhites are far easier on the eyes, less likely to cause long term eye strain issues, and will never run out of juice in the middle of a trip. I'd never use a tablet over an e-ink device for reading.

      --
      I still have more fans than freaks. WTF is wrong with you people?
    2. Re:No reason to upgrade by David_Hart · · Score: 2

      Unless you like to read with your head on a pillow at night. Hard to see a paperwhite screen there.

      Obviously you haven't been following the latest in Kindles. The new models have backlight. My Kindle Voyage even has automatic backlight dimming. It starts bright and then slowly dims at night with the lights off to prevent strain on your eyes when reading at night.

    3. Re:No reason to upgrade by Anonymous Coward · · Score: 2, Insightful

      But e-ink device only work fine for books bought through the e-ink shop.

      Not the original poster, but not true. All of my ebooks are either (1) from Humble Bundle sales, (2) converted manga/comics, and/or (3) pirated. Point is, I've never used my Kindle Paperwhite.online (mostly to avoid Firmware Updates*).

      It doesn't work that well for surfing or watching videos.

      Yes, it's an ebook reader. It just doesn't work well for other things*.

      And reading books. I still prefer a real book. I can't help it, I simply can't get used to an e-ink reader nor tablet.

      To each their own. I like physical books well enough, but nine times out of ten I'd prefer my Kindle. Mostly because (1) it holds a lot more content for the size, (2) I can use it in a variety of lighting conditions, (3) I have better control over the display** so I'm not stuck with whatever font/size the publisher decided was best, and (4) did I mention the piracy? :)

      * Actually, there are a few other things you can do. Like play text adventures. Or have it function as a simple calculator. But what it really leads to is...

      ** Unfortunately, the relatively small screen size is met with baked-in borders and a smaller (than I desire) selection of font sizes. So, I actually use a small patched version of the fonts to have no margins and use a slightly larger font (I think it's actually somewhere in-between the Kindle's two largest fonts, but it's so long since I used it natively to recall. Also, using more than the default 6 built-in fonts is a pain (you can include a "publisher" font but it's baked in, one per document. Still, Caecilia is nice enough for me to not really worry.

  2. Market Saturation by Anonymous Coward · · Score: 2, Insightful

    New models dont really offer much over the previous ones at this point. Also, just because its falling doesn't mean it wont level out at some point.

    1. Re:Market Saturation by Guybrush_T · · Score: 3, Insightful

      Absolutely. And that's especially true if you look at Samsung tablets. The Tab S2 are more expensive and have a far worse screen than the Tab S. What the hell ?

      Anyway, that's just a stable market. Tablets are fine, they are useful but they are not replacing laptops as some had predicted and of course, growing is only temporary.

      I'm always amazed by some announcing things like "smartphone growth is slowing down !!" like it is the end of smartphones, or like markets could grow exponentially, forever. Some had this impression thanks to emerging markets (china, india) but smartphones, like tablets, are pretty old now, so it's only normal they reach their maximum.

  3. Well ... yeah. by jxander · · Score: 4, Insightful

    Is this surprising?

    People who want tablets already have them by now. People who don't want them aren't going to buy one.

    You're left with a very small market segment. People who have a tablet old enough to warrant replacing, people who always wanted one but previously couldn't afford one, but then got a nice promotion at work or something ... and that's it?

    Unlike the smart watch market however, people do want tablets. It's a good form factor for media consumption. Sales should stabilize at some point. We're still just getting over the initial "gold rush" period to find the actually year-to-year purchase rate .

    --
    This signature is false.
    1. Re:Well ... yeah. by Pulzar · · Score: 2

      You left out one market segment, likely on purpose, people who bought tablets, found they had just purchased a useless toy and will likely never buy another one.

      It probably depends on who you know or maybe it's an age thing, but I don't know anyone in this segment. Don't jump to conclusions ("..likely on purpose...") just because you're a different demographic.

      I'm guessing you're a millennial? Not meant as a negative jab or anything, that's just the demographic I know the least, and all the others seem like regular users of tablets: grade school kids -- all have tablets and would use them 24 hours a day if you didn't stop them. Their grandparents -- they love the tablets, much bigger screens than phones, easier to read, type, way easier to use than laptops.

      As for my age group in the middle of the two, that leads me to your second part of the post:

      So the tablet squeezed in between a smart big screen TV (no comparisson in viewing quality or comfort, craps all over tablet) and the phablet (portability craps all over the tablet and soon to come out enhanced output glasses, a big screen TV in your pocket).

      Big screen TV has no mobility whatsoever. I'm rarely going to have long uninterrupted periods of just sitting in front of one (and will use the projector/media room when I do want ultimate viewing comfort and quality), so being able to watch something on a high-res screen a couple of feet from my face still gives me some very good viewing quality, with added comfort of being able to watch it anywhere -- on the patio, in the bedroom, on the plane, etc.... I just take it with me and all my media is on there already.

      So, sure, it's not as pretty as a big screen TV, and it's not as mobile as a phone. But it's also much prettier than a phone and much more mobile than a TV. It depends on what matters to you, right?

      --
      Never underestimate the bandwidth of a 747 filled with CD-ROMs.
    2. Re:Well ... yeah. by bangular · · Score: 2

      Unfortunately I fall into this category. I bought a Nexus 7 in 2013 and I used it for a couple of weeks before I realized it wasn't very useful. I'm around computers all day so there's really no use for it. The rare case when I'm not around a computer, I just use my phone. I've seen office workers that have both a tablet and laptop and it's amazingly awkward watching them try to force the tablet into their life. It's almost like some people like being seen in meetings with their tablet.

      Tablets aren't useless. They make amazing replacements for bulky POS. They work really well for outside workers (think utility workers) that previously would receive work orders on bulky Panasonic toughbooks. They are often simpler than PC's for kiosks. However, for many consumers tablets were a one-time mistake they won't make again.

  4. So... by product_bucket · · Score: 5, Funny

    Does this mean we can have normal web UI back again? Remember, when buttons and menus didn't take up a good 30% of the overall page space? Like beta? Fsck beta for even having been an example of this.

  5. Re:trololo by MichaelJ · · Score: 3, Informative

    iPads, and even iPhones, can connect to Bluetooth keyboards and use them just fine. In fact, some UX exists solely if you have a keyboard, such as the Cmd-Tab task switcher. The iPad Pro models also have the smart connector keyboards. They're pretty decent - as a touch typist I have no problem using them.

    That said, an onscreen keyboard is fantastic when you just want to hold the device in your hands. Would I want to do a ton of typing that way? Absolutely not. But when it's useful, it's incredibly useful.

    --

    Michael J.
    Root, God, what is difference?
  6. No decent new Android tablet in the last year by rklrkl · · Score: 3, Interesting

    It doesn't help that the last flagship tablet releases by Samsung (the Tab S2) and Google (Nexus 9) were not only expensive, but disappointingly 4:3 aspect ratio, making them poor for games and videos. I think Samsung's Tab S 8.4" and 10.5" tablets were the pinnacle w.r.t. the display on an Android tablet and there's been nothing since then worth buying. Heck, Google completely ignored tablets at their last launch, instead flogging clearly overpriced phones. If a Samsung Tab S3 came out with a 16:10 display like the Tab S, but with more RAM/faster CPU/GPU, then I'd probably first in line to buy it.

    It's sad that my venerable Nexus 10 is still pressganged into service (with CyanogenMod on it of course, like all my tablets) - it was the last decent large tablet Google sold. It's no wonder tablets are dropping in sales - the Android tablet manufacturers in particular have almost given up making an effort to create a decent tablet. Yes, I know about the Yoga Book, but the price is a little steep considering the specs aren't fantastic and you can't detach the display and use it as a standalone tablet.

    1. Re:No decent new Android tablet in the last year by ChunderDownunder · · Score: 3, Interesting

      It's sad that my venerable Nexus 10 is still pressganged into service (with CyanogenMod on it of course, like all my tablets) - it was the last decent large tablet Google sold.

      Pixel C, released Dec 8 2015?

    2. Re:No decent new Android tablet in the last year by bananaquackmoo · · Score: 2

      The Pixel C costs more than my gaming PC. For that price I might as well buy a Surface. Not only that, the Pixel C is built with a (at this point) 2 year old processor. It's not 16:9 or 16:10. I really, really need a new Android tablet but it will not be the Pixel C.

  7. Microsoft? by aaarrrgggh · · Score: 2

    Maybe I am not around a representative demographic, but it sure seems like there are more and more Surface tablets around, with several major corporate roll-outs starting.

    1. Re:Microsoft? by bloodhawk · · Score: 2

      Surface devices are one of the most successful devices of the last couple of years and have had constant growth in sales for the last few years. It has massive sales now of around $1billion a quarter (up 30% again this year). that is huge for an expensive laptop/tablet hybrid

    2. Re:Microsoft? by fsagx · · Score: 2

      Two at my house: a surface3 and a surface4 pro. Both pretty solid so far. The 3 freezes up on rare occasions -- usually seems to be when chrome has 20 tabs open.

    3. Re:Microsoft? by 110010001000 · · Score: 2

      TOTAL BULLSHIT. Go outside and look around. What are people carrying? Not Surfaces. I've never seen one actually in use. Even the NFL doesn't want them and they are getting paid hundreds of millions to use them!

    4. Re:Microsoft? by thegarbz · · Score: 2

      I'll send you a selfy if it'll shut you up.

    5. Re:Microsoft? by bloodhawk · · Score: 2

      Surface, Surface Pro and surface book all run standard windows. They replaced the surface RT line with the Surface Line several years ago, RT was a flop. The Surface Tablet has access to ALL the same apps as any other windows PC since it runs a standard version of windows now.

  8. Nexus 7 by Anonymous Coward · · Score: 3

    I don't understand Google. The Nexus 7, both 2012 and 2013 were big sellers. But no new Nexus 7 has been released in 3 years. As such, I haven't bought a tablet for myself or anyone in my family since 2013. 7"-8" is perfectly sized for a tablet, any bigger you might as well get a laptop. The Nexus 7 was also perfectly priced. I'm not going to buy a Samsung tablet with all it's bloated software, nor a super cheap generic tablet that never get Android updates. nVidia Shield tablets are/were too expensive, and I already tried the Amazon Fire tablet "Google Play store" hack with bad long term results (works for a bit, then get slower and slower).

    Nexus 7 was it, and Google killed it off after 2013.

    1. Re:Nexus 7 by bangular · · Score: 2

      Speaking of this, I will never buy a non-Google Android device again. None of the big players provide reasonable updates and most load your device with crap you can't uninstall. My last phone was a Samsung and I never once used their Samsung apps. They also quickly gave up on providing updates and it was difficult to tell if I was even getting security updates after awhile. Google has been very reliable about providing updates to their Nexus devices and I don't have to worry about Skype permanently installed on my phone.

    2. Re:Nexus 7 by samwichse · · Score: 2

      https://www.amazon.com/ASUS-Ze...

      How about the Asus Zenpad S 8?
      https://www.amazon.com/ASUS-Ze...
      8" IPS Display (2048 x 1536) with ASUS TruVivid technology for better visual experience
      Intel Atom Z3530 Super Quad-Core, 64bit, 1.3GHz
      2G RAM, 32G Onboard Storage
      5M/2M Dual Camera; 1 x microSD Card slot, support up to 128GB SDHC
      Android 6.0 Marshmallow

      Or the Nvidia Shield K1
      https://www.amazon.com/dp/B017...

      Powered by the NVIDIA Tegra K1 processor, featuring a 192-core NVIDIA Kepler GPU and 2.2 GHz quad-core CPU.
      Full HD 1080p, 8-inch display, and dual-front facing speakers for incredible video and sound.
      MicroSD slot provides expandable storage up to 128 GB.

  9. Re:seems legit by quenda · · Score: 3

    Aside from market saturation, our phones are now so absurdly huge, we don't need no tablets.
    My phone is now actually bigger than my first tablet.

  10. Re:What can be done? by swb · · Score: 2

    More RAM. I'd wager my iPad 1 would still be usable, even at an abandoned OS level, for stuff like web browsing if it had enough RAM to handle javascript bloated web pages instead of just crashing.

    I also wonder why no one has shipped a low end PC in tablet form factor. Out of the box, it's a tablet form factor but with HDMI and USB3 ports that boots direct to Android. Supply it with enough flash storage and the ability to boot to PC mode where a desktop OS could be installed. It would be a tablet if you wanted a tablet or a PC if you wanted a simple PC.

    Tablet OSs struggle to be functional enough to be even a basic PC, they just don't have the PC functionality a PC OS has. PC OS does a crappy job of being a touch screen tablet.