Facebook Threatens LinkedIn With Job Opening Features (techcrunch.com)

Facebook is looking to compete with LinkedIn by allowing business Pages to promote job listings. "The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News feed, while also allowing them to pay the social network to get their open position in front of more candidates," reports TechCrunch. A Facebook spokesperson said, "Based on behavior we've seen on Facebook, where many small businesses post about their job openings on their Page, we're running a test for Page admins to create job postings and receive applications from candidates." TechCrunch adds: A new Facebook option in the status update composer allows Pages to formally share a job opening with related details like job title, salary, or if it's full-time vs part-time. The special formatting could differentiate job postings from other content and attract eyeballs amongst the crowded News Feed. These job postings will also show up in a Jobs tab of the Page, creating a dedicated landing place where companies can send job seekers. Businesses would get the added benefit of potentially gaining new followers whether or not someone inquires about the open position, compared to a relatively static Careers page on company's website. Job postings will include an "Apply Now" button that launches a standard job application flow, but pre-populated with information from a user's public profile. That could help people quickly apply for multiple jobs without typing in redundant information. Submitted applications will be received by the Page as a Facebook Message. Businesses will also be able to pay to show their News Feed job postings to more people, directly competing with some of LinkedIn's ad offerings. Facebook's opportunity here combines its ubiquitous reach, personal data, and engagement.

Comments

Oh yes please

[Anonymous Coward]

Lets give Farcebook even more personal data to mine and sell by uploading our resume to them. Hey what the hell, let's just use Farcebook to APPLY for jobs as well, so they can finally get our Social Security numbers and credit ratings as well!

But on the bright side, at least grandpa and grandma can get jobs working tier 1 helpdesk for Robert Half and earn a little extra income while spamming cat videos to their kids now!

I use the two sites for different purposes

[Elfich47]

I use facebook for non-business, non-work, non-professional reasons. I use Linked in for business, work and professional reasons.

I do not normally mix the two. The first being I don't want my boss or coworkers (with a couple of exceptions) knowing how I spend my weekends. Its none of their business.

Facebook is apparently trying to bring that separation between my private and work life. I won't participate in that. There are two many chances of something stupid being cross-posted between personal and professional sections of Facebook. Not going there.

Re:I use the two sites for different purposes

[misnohmer]

Bingo (though for me I don't use facebook at all, people who I want knowing how I spend my weekends already do). Whenever I interview anyone, I always google them first. I have to say, never, ever did someone's facebook page make the candidate look more suited for the job. At best, facebook content was neutral. I'm sure hiring for social media, comedians or other public entertainment venues it may be useful to blend the two, but for most jobs it can only hurt the candidate.

Work/life balance

[Kernel Kurtz]

LinkedIn consists of people putting their best professional face forward. Facebook consists of people freely sharing their personal lives.

Mix them at your own peril.

Re: One privacy invading site threatens another

[AuMatar]

Linkedin is useful as a self updating list of email addresses for former colleagues who may be helpful as references or have job openings in the future. Fat better than the old fashioned way where you had to keep in contact or ask mutual friends for contact info