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Samsung Takes Out Full-page Ads on WSJ, NYTimes, and WaPo To Apologize For Note 7 Defects (theguardian.com)

Posted by msmash on from the apology-in-print dept.

Samsung has taken out a full-page advert in multiple US newspapers to apologise for the faulty Note 7 phone, which has now been subject to a worldwide recall. From a report on the Guardian, shared by an anonymous reader:The advert in Monday's Wall Street Journal, New York Times and Washington Post, is signed by Samsung's North America chief executive, Gregory Lee. It offers an apology for falling short on the company's ambition to "offer best-in-class safety and quality. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure," Lee wrote. "We will move as quickly as possible, but will take the time needed to get the right answers." The apology focuses on the Note 7, which was supposed to be Samsung's flagship extra-large phone until it was revealed that it had a dangerous tendency to overheat and catch fire.Earlier this month, ahead of Microsoft unveiling Microsoft Teams, rival app Slack also did a full-page ad, mocking Microsoft. Perhaps, these ads will keep newspapers afloat in the years to come.

3 of 98 comments (clear)

  1. Batteries by Mr.+Droopy+Drawers · · Score: 4, Insightful

    Allow your batteries to be replaced by mere mortals and all will be forgiven.

    --

    To Copy from One is Plagiarism; To Copy from Many is Research.

    1. Re:Batteries by Ravaldy · · Score: 4, Insightful

      Eventually the company you have chosen will make a mistake as well. You will be forced to accept it or have to move on to the next manufacturer. With that mentality you'll eventually run out of options and will have to get a Windows Phone. I pity you.

  2. Re:False Equivalence, anyone? by kuzb · · Score: 4, Insightful

    Yes there's a difference in the severity of the problems as they relate to public safety - unless of course you're trying to make a critical phone call using a defective iphone 4. However there's also a difference in how the customers were treated. Apple customers are habitually treated like shit. Of course this is only one example of a company that thinks so little of its customers that it would blame them for a problem they created.

    --
    BeauHD. Worst editor since kdawson.