Samsung Takes Out Full-page Ads on WSJ, NYTimes, and WaPo To Apologize For Note 7 Defects (theguardian.com)

Samsung has taken out a full-page advert in multiple US newspapers to apologise for the faulty Note 7 phone, which has now been subject to a worldwide recall. From a report on the Guardian, shared by an anonymous reader:The advert in Monday's Wall Street Journal, New York Times and Washington Post, is signed by Samsung's North America chief executive, Gregory Lee. It offers an apology for falling short on the company's ambition to "offer best-in-class safety and quality. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure," Lee wrote. "We will move as quickly as possible, but will take the time needed to get the right answers." The apology focuses on the Note 7, which was supposed to be Samsung's flagship extra-large phone until it was revealed that it had a dangerous tendency to overheat and catch fire.Earlier this month, ahead of Microsoft unveiling Microsoft Teams, rival app Slack also did a full-page ad, mocking Microsoft. Perhaps, these ads will keep newspapers afloat in the years to come.

Comments

Re:Batteries

[kuzb]

Samsung is bending over backwards to try to make this right, which is a lot more than some companies do. Yeah they fucked up, but I have to give them some credit for the steps they've taken. At no point did they try to shift blame off of themselves or downplay the problem. It's almost refreshing to see a massive company take responsibility for their actions.

When the first generation Macbook airs showed up with defects that caused overheating leading to the machine throttling what did Apple do? Point you at their overpriced Apple Care solution. When the iphone 4 showed up with a defective antenna design? You're holding it wrong!

False Equivalence, anyone?

[rsborg]

When the first generation Macbook airs showed up with defects that caused overheating leading to the machine throttling what did Apple do?

You're literally comparing mild overheating on the Apple notebook with the Samsung product that the FAA has asked removed from planes because it's a danger to passengers.

Right on. I see where you're coming from!