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New MacBook Pro Has Already Outsold All Other Laptops This Year (macrumors.com)

Posted by BeauHD on from the that-didn't-take-long dept.

New submitter TheFakeTimCook writes: An article on MacRumors has revealed that Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence: "Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States. The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch. The data follows Apple marketing chief Phil Schiller's claim the new MacBook Pro had received more online orders than any previous MacBook Pro as of November 2. Apple has also reportedly told its overseas manufacturers to expect strong MacBook Pro shipments to last until at least the end of 2016. Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts."

10 of 209 comments (clear)

  1. So maybe... by Space+cowboy · · Score: 5, Insightful

    Apple *do* know their target markets after all!

    Personally I wouldn't want one. Too many VMs, and I want 32GB in my next laptop, but that's some sales, so whodathunkit, I'm not your typical purchaser; and, probably, neither are those who were complaining...

    --
    Physicists get Hadrons!
    1. Re:So maybe... by barc0001 · · Score: 5, Insightful

      Horseshit. This is textbook manufacturing stats. They literally picked 4 laptops at random as it's "competition", INCLUDING A $350 CHROMEBOOK and said "they sold more than these 4 models who they compete against. They're winning everything!!!1!1!"

      I guess Fiat's winning the worldwide vehicle sales because they've sold more Pandas than Lamborghini has sold Murchilagos and Caterpillar has sold GT011 road graders!

    2. Re:So maybe... by Gussington · · Score: 5, Insightful

      Apple *do* know their target markets after all!

      And so do Slashdot headline editors. RTFA, it says MBP outsold something else unrelated under a specific set of arbitrary conditions that bear no connection to reality.
      Large laptop purchases are done by corporates directly with their supplier, not through public online channels. These numbers mean nothing.

    3. Re:So maybe... by vux984 · · Score: 5, Insightful

      Apple *do* know their target markets after all!

      There is a large market for people who wanted a faster and better macbook air. The air was overdue for an update and apple hit the mark with it. The macbook pro 2016 is a great successor to the macbook air for people with a bunch of money who wanted a faster macbook pair.

      The "problem" is that this left a complete vacuum in the product line for people who actually wanted a macbook pro.

      To make a car analogy,... if Ford releases a sexy new F-150... exept it's a car, and it's basically just a nicer faster Mustang.... then it could sell really well to people who own Mustangs and wanted something faster and better. That doesn't make it a bad product, and it'll sell well etc.

      But for people who were buying F-150s because they needed a pickup truck, well their left going WTF. Especially, because, to make the anology complete the F150 in this scenario happens to be the ONLY truck ford made. So its not like truck customers could move into the F250 or something. The F150 is now a car. If you needed a truck... well fuck you.

      And THAT is the new macbook "pro"... its a fine laptop on its own, its a nice upgrade from the macbook air... but its a useless joke if you are looking for a pro laptop.

  2. Competing PRO or AIR laptops? by mfarah · · Score: 5, Interesting

    So these new MacBook Pro are outselling their competition... Lenovo's Yoga 900, not Lenovo's Thinkpad [T/X/P], etcetera. So the new MacBook Pro are effectively the new Macbook AIR line, only with a misleading name.

    Sod off, Apple.

    --
    "Trust me - I know what I'm doing."
    - Sledge Hammer
  3. Out sold? by fahrbot-bot · · Score: 4, Informative

    "New MacBook Pro Has Already Outsold All Other Laptops This Year " (TFS and TFA title)

    ... the new MacBook Pro accumulated more revenue ...

    Perhaps we differ on the meaning of the phrase "out sold". I take it to mean "number of units" not total revenue. By the latter standard, my house has out sold all new MacBook Pro's this year -- okay, maybe not *my* house, but someone's house ...

    --
    It must have been something you assimilated. . . .
    1. Re:Out sold? by barc0001 · · Score: 5, Interesting

      And not to mention this is apples to pineapples and bananas and peaches. They're saying the "competiton" for the new Macbook Pro is:

      - Microsoft's white elephant Surface Book which is super spiffy and if I ever won the lottery I'm sure I'd buy one, but not before then
      - A $350 Chromebook
      - A Dell 2 in 1 that is a "budget enthusiast" class laptop with a $700 price
      - The Lenovo Yoga 900 which is probably the closest competition of the 4 to the MacBook Pro but still not quite in the same class.

      If they're counting revenue, the only one that costs more than the Macbook is the Surface Book that everyone admires but agrees is way too costly. The others are selling sub $1000 and on razor thin profit margins, especially for the Chromebook.

      The whole article is bullshit fanboyism torturing stats to make them say something positive.

  4. Revenue NOT Sales Volume by Roger+W+Moore · · Score: 5, Insightful

    Apple *do* know their target markets after all!

    Macrumors is making a claim that is not supported by the data they link to. If you click though to the data all these say is that it has generated more revenue that a random selection of four other laptops.

    Given the prices that Apple charges for these things the revenue per laptop is going to be significantly higher than other manufacturers so there is nothing in the data which indicates they have outsold other machines given that the usual interpretation of that is "sold more units". In fact if you look at the Dell Inspiron 2 in 1 a quick Google search suggests that the price of this is between $330-$1,000 in Canada compared to the cost of a MacBook Pro which is 5-10 times the price (of course this depends a lot on the configurations sold). Hence, in terms of sales volume, the Dell Inspiron 2 in 1 may actually be comparable to the MacBook Pro although it is clearly in an entirely different class given those prices.

    Thus given a cursory inspection of the data it seems that the claim that the MacBook Pro has 'out sold' all other Laptops is completely unfounded. For a start you would need to look at sales volume and then you would need to compare it to laptops similar to the MacBook Pro such as the Dell XPS etc. not the cheapest possible laptops you can find where the low price requires ~5 times or more the sales volume. To support this you'll note the the closest in the data to the MacBook Pro is the Surface Book which is also closest in price.

    1. Re:Revenue NOT Sales Volume by Roger+W+Moore · · Score: 5, Insightful

      There are is an important point you are missing and in one important aspect your post is factually wrong. This is one machine which is clearly intended as a direct competitor but there are more out there e.g. Dell XPS range which are strangely absent from the comparison. That was my point: so the MBP outsells the Surface Book (but not the new one because that is only out today) what about all the other competitors?

      Your comparison is far from fair. You exclude the touch bar "to keep it fair" while ignoring the fact that the Surface has a touch screen: how is that even vaguely fair? Then you claim that that the 13" MBP has "faster graphics" when it has Intel Iris vs. the Surface's nVidia 965M which is factually wrong. As for the the other features I have never used the TB port on my existing MBP (other than as a miniDP) nor have I any use for USB-C since everything I have is USB-A and a GPU is really important. So for my uses when I compare a MBP to a Surface I'm looking at the 15" model where the cost rockets up to over $4k with the 1TB SSD and over $5k with the 2TB which is insane for a laptop with an old CPU and GPU. While the Surface is similarly expensive it has features I value far more: long battery life, touch screen, USB-A ports and tablet mode. However really I am waiting for the XPS 15 to get a refresh to Kaby Lake and hopefully a 10-series nVidia GPU and then, while I'll miss OS X, it's goodbye Apple.

      Obviously the price difference depends on what you need the device for if USB-C an TB3 are important for you great - go get a new MBP. However no matter how you spin it there is no way you can claim that the MBP fulfills a similar market niche to the Dell Inspiron 2-in-1, a Chromebook or the cheap Lenovo model they were also comparing it against. The data do suggest it outsells the Surface but I suspect the real competitors are the Dell XPS series and the equivalent ranges from the other manufacturers.

  5. Re: Really.. by thesupraman · · Score: 4, Insightful

    Yes. An article presenting a completely false headline with content based on highly selective methodology so as to reach the conclusion they want.

    What a surprise. The desperation of the apple supporters to rationalise their religion known no bounds.

    But great click bait no doubt. That is all that actually matters.. Right?