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Snapchat Files For IPO (reuters.com)

According to sources familiar with the matter, Snapchat has filed for an initial public offering (IPO) that could value the company at $25 billion, making it the largest IPO since Chinese e-commerce giant Alibaba Group went public two years ago. Reuters reports: Snapchat filed with the Securities and Exchange Commission under the U.S. Jumpstart Our Business Startups Act. Companies with less than $1 billion in revenue can secretly file for an IPO, allowing them to quietly test investor appetite while keeping financials confidential. A Snapchat IPO is seen by many investors as a bellwether for many of the largest so-called "unicorns," private, venture-backed companies that are valued at more than $1 billion. Nicknamed "decacorns," these companies are valued in the tens of billions of dollars and include Snapchat, car-sharing company Uber Technologies Inc and home-sharing company Airbnb. No decacorn has yet tested the public market, and it is unproven whether they can beat or even replicate such astronomic valuations with more scrutinizing public investors. Snapchat started in 2012 as a free mobile app that allows users to send photos that vanish within seconds. It has more than 100 million active users, about 60 percent of whom are aged 13 to 24, making it an attractive way for advertisers to reach millennials.

55 comments

  1. DecaTrump by turkeydance · · Score: 1

    it's started.

    1. Re:DecaTrump by Anonymous Coward · · Score: 0

      probably won't be the only one. gotta cash in before the market tanks.

  2. Bubble hey-oooo! by Anonymous Coward · · Score: 4, Insightful

    Dot Bomb 2.0 here we come!!!

  3. warning by kiviQr · · Score: 5, Funny

    Your investment may be short-lived and self-deleting.

  4. In 5 years by Anonymous Coward · · Score: 0

    Snapchat files for Chapter 11

    1. Re:In 5 years by youngone · · Score: 5, Insightful
      Of course, and the clue is right there:

      It has more than 100 million active users, about 60 percent of whom are aged 13 to 24, making it an attractive way for advertisers to reach millennials.

      And by the time the investors figure out that those people don't have much disposable income, the current owners will have all cashed out.

      Oh, and just keep an eye on how much money various banks will make out of this.

    2. Re:In 5 years by Anonymous Coward · · Score: 0

      Of course, and the clue is right there:

      It has more than 100 million active users, about 60 percent of whom are aged 13 to 24, making it an attractive way for advertisers to reach millennials.

      And by the time the investors figure out that those people don't have much disposable income, the current owners will have all cashed out.

      Oh, and just keep an eye on how much money various banks will make out of this.

      Many teens and college students tend to have disposable income because many of them have jobs, yet their parents are still paying for everything, and they often have allowances.

    3. Re:In 5 years by lucm · · Score: 1

      those people don't have much disposable income

      They don't, but they have credit cards. Same difference.

      --
      lucm, indeed.
    4. Re:In 5 years by Anonymous Coward · · Score: 0

      Or they can just try to lock them in until they have some disposable income.

    5. Re:In 5 years by Anonymous Coward · · Score: 0

      They don't, really. I am the only millennial I personally know of who has a credit card. Most others either don't want them because their parents had so much trouble, or they can't get them because they have no credit options.

    6. Re:In 5 years by zifn4b · · Score: 1

      And by the time the investors figure out that those people don't have much disposable income, the current owners will have all cashed out.

      Well well, you my friend hit the nail on the head for our economic woes in general. But you know keep pushing for that double digit growth year over year corporate America. W00t.

      --
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  5. Re:THERE IS NO FUTURE! by Ol+Olsoc · · Score: 1

    Take a deep breath Pepe'. Now relax. It will all be better soon. No struggles, only dreams.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  6. Oh wonderful by Anonymous Coward · · Score: 0

    Another tech company that has no business going public, is going public. Realistically, less than 10% of public tech companies even need it.

    Better off to stay private, so you don't have to keep investors happy.

    1. Re:Oh wonderful by DMJC · · Score: 2

      Everyone is in it to make money, what part of that don't you understand? Why stay private and have a few hundred million dollars when you can go public and rake in the billions.

    2. Re:Oh wonderful by Anonymous Coward · · Score: 0

      To keep absolute control of your company. My father owns a several million dollar business (lumber) and he will never go public and we, his children, have promised to do the same when we take over.

    3. Re: Oh wonderful by Anonymous Coward · · Score: 1

      Why own a business when you are a billionaire?

      You and the next 10 generations of your family never have to worry about anything.

    4. Re: Oh wonderful by Anonymous Coward · · Score: 0

      That only works if you bootstrapped your company without VC money. VCs need giant returns to make up for the risk.

    5. Re: Oh wonderful by Anonymous Coward · · Score: 0

      You and the next 10 generations of your family never have to worry about anything.

      And the supermodel genes won't hurt.

  7. Re:THERE IS NO FUTURE! by Anonymous Coward · · Score: 0

    Loathsome.

  8. $250 per user? by Anonymous Coward · · Score: 0

    $25 billion, 100 million monthly active users, that's $250 per user. Ridiculous.

    Even growth potential is limited, competitors are already established, and if Trump throws a tantrum, then US messaging will get banned around the world, Snapchat will have no growth potential.

    It reminds me of Skype in the post PRISM world.

    1. Re:$250 per user? by ahabswhale · · Score: 3, Insightful

      Yes, it's amazing how a company that has yet to make a dime of profit is worth $25 billion dollars. I'm guessing that, like all chat apps, it will never make a profit. Chat apps are a black hole for money.

      --
      Are agnostics skeptical of unicorns too?
    2. Re:$250 per user? by Anonymous Coward · · Score: 0

      Snapchat is "worth" the price gamblers hope Facebook will buy it at. That's the bar that was set when FB pissed away $19B+ on WhatsApp.

    3. Re: $250 per user? by Anonymous Coward · · Score: 0

      The last few years have seen them go thermo nuclear, from $100m to $300 million to $1 billion revenue.

      So my guess is that they will try and sell it on that growth rate.

      So they get about $6.60 per user per year. at the moment.

      I don't know what the profit margin is, But probably fairly high.

      If they have a 50% profit margin i would value them at $12.3b.

    4. Re:$250 per user? by Anonymous Coward · · Score: 0

      But question is that how much loss does the company make to justify the $25 billion price tag? Their losses must be absolutely gigantic, or how else could a hyped dotcom be that expensive.

  9. Targetting the Penniless Demographic by Luthair · · Score: 1

    Teenagers and students, lots of cash to spend on advertisers products...

    1. Re:Targetting the Penniless Demographic by Anonymous Coward · · Score: 0

      For now. But few people bother to try something new when they find something that works. When was the last time you picked up a different brand of bread? Switched deodorant? Target's research has shown that if you can lock-in expecting moms they'll spend tons of money at the same store buying all their baby supplies, then toddler supplies, etc... It's the relationship with the store rather than the items the store is carrying.

      Impressing yourself onto the kids before they've settled can be extremely profitable. Well, that's what it looks like to marketers. Personally I'm a bit skeptical and believe $25 billion is way, way too much. Their entire rise was based on a lie. The pictures can be recovered or copied.

  10. Time to bail! by Frosty+Piss · · Score: 2

    The beginning of the end. Make a lot of cash on the IPO, cash-out to ???

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    1. Re:Time to bail! by Anonymous Coward · · Score: 0

      Yep, these "Underpants Gnome" type web businesses have lost any real hope at value when they decide to go for the stock market

  11. Factoring in Trump by Anonymous Coward · · Score: 0

    Well his hacker helpers had access to election emails, and the election registration websites, so its worth considering what access to the NSA secret warrants gives him:

    If you install Snapchat on your phone, you are giving Trumps boys access to the following:

    Read Phone Status and Identity
    Receive Text Messages (SMS)
    Take Pictures and Videos
    Record Audio
    Precise Location (GPS and Network-Based)
    Read Your Contacts
    Read Your Own Contact Card
    Modify or Delete the Contents of Your USB Storage
    Read the Contents of Your USB Storage
    Find Accounts on the Device
    Network Permissions
    Full Network Access
    Receive Data from the Internet
    View Network Connections
    View Wi-Fi Connections
    Control Flashlight
    Control Vibration
    Prevent Phone from Sleeping
    Change Your Audio Settings

    So, Trumps men can see every conversation, listen in on audio, watch you, see your network, who you talk to, when where you are, everything you do. And he is not democratically elected, he has no democratic mandate to lead and has stated an extreme authoritarian viewpoint. Do you really want to install this app?

    You pretend Trump isn't an issue, but he's a big orange lying election rigging toe rag of an issue.

  12. Public Trading by Anonymous Coward · · Score: 1

    Isn't the whole point of going public to help expand the business into new areas of development? WTF does snapchat need to do that? It's a fucking IM app with auto del gimmick.

    25Billion, wtfLOL

    Seems like a tax avoidance scheme most likely on the horizon with lots of short winfalls to boot.

    1. Re:Public Trading by reanjr · · Score: 1

      That's one reason to go public. Many companies (especially in Silicon Valley) go public to provide a payout to the VCs and founders. Best case scenario, the IPO is properly priced, everyone gets paid, and the public has an investment that is worth something.

  13. But, it's a chat program? by Anonymous Coward · · Score: 1

    Maybe it's because I'm "old" at least by using the internet standards. But how are any of these chat programs worth anything? IRC, AOL instant messenger, whatever the MSN one was called. They all get replaced so easily, and this generation will probably meet the same fate, it's like saying G-mail is worth billions because it has "so many users!" Is it just a cash in on inept investors?

    1. Re:But, it's a chat program? by Plus1Entropy · · Score: 1

      whatever the MSN one was called

      We used to just call it MSN...

      Also, you forgot ICQ, where IIRC if someone received enough warnings from other users they would be kicked off for a while. A chat program that can put you on timeout for being an ass-hat would be worth something!

      --
      Only crack the nuts that crack. You don't put the ones that don't crack in the sack.
    2. Re:But, it's a chat program? by Anonymous Coward · · Score: 0

      I remember ICQ had a feature where you could message a random person who was online and chat for no reason. Just like dialing a random phone number, except you knew for sure a person would pick up. It was so very pointless.

      I don't use ICQ anymore. I don't use any chat program anymore. I don't even use email. I've completely given up on talking with people.

  14. Re:THERE IS NO FUTURE! by Anonymous Coward · · Score: 0

    Whine more, incel beta boy.

  15. Snapchat - $25,000,000,000 IPO - Is this a typo??? by footNipple · · Score: 1

    I'm confused. I've heard of Snapchat. I don't use it. Are you sure you didn't mean $25,000,000 IPO?

  16. $250 Per User by Anonymous Coward · · Score: 1

    So they have 100M active users. At $25B they're valuing the company at $250 per user. That seems at least a couple of orders of magnitude too high!

    1. Re:$250 Per User by Anonymous Coward · · Score: 0

      came here to say exactly this...

      Their best bet would've been a buyout by FB or something of that nature. Not an IPO.

    2. Re:$250 Per User by grumpy_old_grandpa · · Score: 1

      Agree, but let's try to run some numbers:

      If every user is worth $250 in ad revenue, they'll have some work to do. Let's say an ad-click pays Snapchat 10 cent. Then every user would have to make 2500 ad clicks. If each user clicks 2 ads per day, it will take a bit less than four years to reach $250 per user.

      However, for each ad a user clicks, he will ignore many. Let's say the click-through-rate is 1%. So to get 2 clicks per day, he'll have to be exposed to 200 ads per day. Assuming a normal person is awake 16 hours per day, he will have to be exposed to a new ad in less than 5 minutes, every 5 minutes throughout the day, only on Snapshat.

      So yes, that's where this seems at least a magnitude out of whack. Probably two.

  17. I feel we've been here before... by TodPunk · · Score: 1

    Did we learn nothing from the .com bubble?

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    1. Re:I feel we've been here before... by Anonymous Coward · · Score: 0

      Yes: You better get in as fast as you can so you can become ultra rich before it pops.

    2. Re:I feel we've been here before... by Anonymous Coward · · Score: 0

      I've heard this from the Slashdot crowd over the facebook IPO as well. Their stock is doing very well today. Slashdot may be the one in a "bubble," a bubble of influence over one another.

    3. Re:I feel we've been here before... by TodPunk · · Score: 1

      The supreme difference there is that Facebook advertising was ignored by the slashdot crowd in their hatred (advertising trends often are for some reason). Snapchat doesn't have much of a size-able market for advertising, just users. Facebook can give you detailed demographic targeting tools. Snapchat can annoy their users a bit and hope they're the right kind of user.

      Don't get me wrong, there's definitely some revenue opportunity here with Snapchat, just not nearly as much as their valuation would say.

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  18. Re:Snapchat - $25,000,000,000 IPO - Is this a typo by Anonymous Coward · · Score: 0

    Just as confused as Zuckerberg, who's $3,000,000,000 offer was turned down.

  19. Re:Snapchat - $25,000,000,000 IPO - Is this a typo by Dutch+Gun · · Score: 3, Interesting

    That just means you're probably older than 25. You probably still use e-mail too.

    I think most adults don't use it, but know all the young people use it, so all the money men figure it's the Next Big Thing(tm), and are overvaluing it because they don't want to miss out on the Next Big Thing(tm), even though no one has a damn clue how anyone is going to actually make money from it, let alone $25B of revenue from it. But they know it's going to be BIG.

    Same as Twitter, I think, although I have a feeling as soon as everyone figures out that no one actually wants to *buy* it as its current price, we're going to see a little air let out of that balloon.

    --
    Irony: Agile development has too much intertia to be abandoned now.
  20. Revenue $3 million?? by Anonymous Coward · · Score: 0

    Well the only concrete number I can find is they have $3 million in 6 weeks revenue at the end of 2015. (so $25 million or so annually):

    http://www.latimes.com/business/technology/la-fi-tn-snapchat-revenue-20150820-story.html

    Those other numbers come from third party 'growth' projections. e.g. FT claimed their revenue would grow to be $100 million in 2016, and BusinessInsider claimed to would grow to be $1 billion (pinky in mouth) in 2017.

    So are their user base going 'nuclear' as you put it? I can find a reported registered user head count at 100 million in 2014, and 150 million in 2016, so I don't think so. I've seen numbers such as 400 millon photos shared a month, (e.g. 4 per active user, = 4 possible ad views).

    Can to take a stab at a PEGR when they don't even report earnings and growth in earnings? This is fools gold.

  21. Decacorn? by fubarrr · · Score: 1

    >Decacorn

    Wtf, what a retard invents such lingo?

    1. Re: Decacorn? by Anonymous Coward · · Score: 0

      Someone who wished they were in the Three Commas club.

    2. Re:Decacorn? by Anonymous Coward · · Score: 0

      ... invents such lingo?

      uni - one (Latin)
      deka - ten (Greek)

      I can see where they're coming from but no, one does not switch languages in the middle of a word.

    3. Re:Decacorn? by Anonymous Coward · · Score: 0

      I'm going to guess the same people who think some company that has a messaging product with disappearing messages that appeals mostly to people with lots of debt and little money is actually worth 25 billion dollars. In other words - idiots plain and simple.

  22. What's a user worth? by Anonymous Coward · · Score: 0

    According to their math apparently $250.

  23. Dotcom Bubble 2.0 here we come!! by ErichTheRed · · Score: 2

    It's definitely nearing the top of the bubble again. I'm not totally surprised Snapchat is trying to desperately IPO and get their founders cashed out before everything pops. Maybe they've learned something from history -- the late 90s was full of companies whose sole strategy was to rush a website or e-commerce offering out, then IPO or convince an established company to buy them out. Or, maybe they saw Twitter couldn't sell itself to anyone and want to hurry up and get their money out.

    Everything "consumer social" is pretty saturated these days by Facebook and Twitter, so maybe it's a strategy to convince Facebook to buy them rather than actually going through with the IPO. The next big mini-bubble is "workplace social" -- Slack and Atlassian are all over that one and there are going to be billions wasted before people figure out that very few non-hipsters (in any age bracket) want a mash-up of Facebook and SharePoint as their primary work tool.

    I think the big difference about this bubble is that it's going to last a longer time and sort of deflate slowly rather than pop. Ironically, that's because of cloud computing. These bubble companies are running on Amazon or Google or Microsoft cloud infrastructure and they don't have fixed costs like the late 90s dotbombs did. They don't have to buy a data center and servers -- the VC money is being used to rent them from providers. Companies can live a lot longer when there's no fear of a hard stop when you simply run out of money. It's too bad, because there was a ton of infrastructure items on the eBay market from bankruptcy sales last time around...not this time!

    1. Re:Dotcom Bubble 2.0 here we come!! by Actually,+I+do+RTFA · · Score: 1

      so maybe it's a strategy to convince Facebook to buy them rather than actually going through with the IPO

      Snapchat has already rejected a couple of buyout offers from FB. IIRC, what they turned down was similar to the total IPO amount.

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