Fitbit Is Buying Smartwatch Maker Pebble For Around $40 Million, Says Report (techcrunch.com)
According to a report from The Information, Fitbit is buying smartwatch maker Pebble for a "small amount" of money. One source says Fitbit is paying between $34 and $40 million for the company and is "barely covering their debts." TechCrunch reports: A source close to the company told TechCrunch that watch maker Citizen was interested in purchasing Pebble for $740 million in 2015. This deal failed and before the launch of the Pebble 2 Intel made an offer for $70 million. The CEO, Eric Migicovsky refused both offers. Pebble released the newest version of its smartwatch in October, but the past year or so has been a challenging period. It laid off 25 percent of its staff in March, while we reported last year that it was in some trouble and had turned to debt funding and loans, as well as traditional investor cash, "in order to stay afloat." Earlier this year, Pebble CEO Migicovsky confirmed that his company had raised $28 million in debt and venture financing. He blamed a more cautious outlook from VCs focused on tech as the primary reason for letting 40 of Pebble's staff go.
He blamed a more cautious outlook from VCs focused on tech as the primary reason for letting 40 of Pebble's staff go.
It looks like they woke up and smelled the coffee and we're getting valuations that are closer to being realistic.
I also question the purchase. Fitness bands and smartwatch sales are tanking. It looks like it's just a fad.
Pebble has always been the best looking of among all the others in the niche, while offering the least functionality. Fitbit could have saved even more money by just hiring away Pebble's design team at triple their salaries. Pebble is set to tank in moments as is, and Fitbit would have grabbed all their users on the upgrade cycle (which for gadgets like this is every 18-24 months).
Should have sold themselves in 2015 when the hype for smart watches was at its greatest and the buyers remorse was at its lowest.
He blamed a more cautious outlook from VCs focused on tech as the primary reason for letting 40 of Pebble's staff go.
In what universe is this quote acceptable?
This man appears to believe that businesses get money from VCs and pays money to employees+suppliers. Last I checked, businesses got money from customers. They'd get /loans/ from banks (but that has to be paid back).
The problem with a lot of SV/Tech startups is that the people involved appear to believe that their income comes from VCs. Their business plan is effectively "Get VC Money, Then Sell Company!"
A depressed market would soon separate the wheat from the chaff.
I'm a minority race. Save your vitriol for white people.
I really like both of my Pebbles. Don't really want a fitness band, do want a watch.
CEOs justify their huge salaries saying that their decisions have multi-million dollar affects on a company. Well in this case the CEO gave up a 740 million deal and has to settle for a 40 million dollar deal so he lost 700 million for the company. The employees should sue him in a personal capacity for everything's hes got.
**Life is too short to be serious**
I'm a vegan and want to know if these watches are free from animal cruelty. As a vegan this is very important to me. Vegans and vegetarians are about 8% of the population and their vegan ways must be accommodated.
Did I mention I'm vegan?
I purchased two Pebble watches as part of the original Kickstarter. One failed within a year (we were too distracted at the time to pursue a warranty claim), the other one is still "ticking".
Custom programming my own non-24-hour sleep-wake calendar was a big step for me in finding a cure. It finally put my metabolic reality on equal footing with the world around me, so that I could properly track each on its own terms.
I will always remember my Pebble watch as a life-changing event.
That said, I had doubts about Eric Migicovsky as a venture capitalist right from the beginning. When the original watch was delayed (I've done electronics fabrication before, it's far from easy with so much at stake on a new product) Eric obviously got some advice to keep reality close to the vest, and thus his public comments fell far short of the mark, given the situation. It's actually a flaw in the Kickstarter program that your promised delivery date is locked in stone prior to discovering you've got a landslide on your hands. (How to manage around that, I've never quite figured out. Kickstarter mainly appeals to flighty dreamers—too much honesty could seriously damp the lemming effect.) For my money, Eric failed the test of knowing when and where to draw the line on taking good advice. Any damn fool can advise you to keep your PR powder dry. Actual VC talent is required to know when to blow these damn fools off and venture out into the dangerous territory of actual honesty, while your users still care.
As for the watch itself, I'm still actually using my Pebble watch, for a single reason. Cure now in hand, in bottle form, I continue to wear my watch because its vibrate alarm is harder for me to ignore or forget than any other watch/phone I've had before, so I really do take my sustained-release melatonin at exactly the right time of day, each and every day, without fail.
I turned off BT completely after Fitness App Runkeeper Secretly Tracks Users At All Times, Sends Data to Advertisers because at this level of vigilance investment, extra battery life on both sides was more important than e-mail notification (and I hate pulling out my phone just to check a quick message).
Sad.
Numerous articles are now reporting that the Pebble brand will be phased out. Given Fitbit's history of buyouts (e.g. their acquisition of Coin earlier this year was a technology buyout, and they left everyone who bought the Coin 2.0 payment hardware SOL) I believe that Fitbit is going to drop support/development of the Pebble hardware. And my Pebble Time 2 (bought earlier this year via Kickstarter) is late, and probably deprecated before I receive it.
My Pebble Time Steel - other than the giant bezel - is my ideal smartwatch. Great battery life, intuitive controls, looks nice, price was right, battery life means I don't have to charge it daily (sometimes as little as once a week, with a lot of notifications). I thought that Pebble Time 2 would solve my main gripe. But with the buyout, I'm probably going to cancel my order. Why buy into something that's going to be dead from a development perspective before I get it?
This man appears to believe that businesses get money from VCs and pays money to employees+suppliers. Last I checked, businesses got money from customers.
In Silicon Valley, VC's are your customers. :-)
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Can you give a brief description of what you did to solve your sleep-wake cycle?
I'm very interested in this sort of thing, as it borders on some of my areas of research.
I don't see an actual press release from either company. Is this just more fake news, like "renaming" Alpha Centauri?
As a Pebble owner, who's had their watch fail from a flaky update Pebble pushed, only to get zero response on the resulting support ticket before I shamed them publicly on social media (which seems to be the only way to ensure a response, and is used as the standard tactic by anyone that needs to communicate with them)....GOOD.
Maybe if they didn't treat their customers like shit, or if their more affordable model wasn't the ugliest watch since the Transformers watch in the 80s, they would've made enough money to stay in business. Their battery life, and app landscape were a recipe for a far more successful product, especially after they added heart rate sensors. Just goes to show your reputation really DOES precede you, and all publicity is NOT good publicity.
focused products that addressed a specific need.
They were *marketed* for specific needs...
They were not general purpose computers that smartphones are now.
They were the exact precursor of smartphones now :
they were general purpose computers, on which you could install tons of additional apps to extend functionality.
(with SDK and documentation provided by Palm).
After PSION with their EPOC OS (ancestror of Nokia's SymbianOS),
Palm's PalmOS was the next big eco-system that saw big development of 3rd party apps.
It is dwarfed by the current Android and iOS apps ecosystems, but back then it was quite an achievement.
You could find and install game, web browser, email client, GPS/Nav software, console emulators, some very domain-specific apps (Epocrate, a medical drug database started its life on PalmOS), etc.
"Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
No one has confirmed this, I wouldn't be surprised if it is FUD from Fitbit to hurt Pebble sales. There is no real reason for pebble to sell at this point in time.