Mercedes Unveils Digital Headlights That Project Street Signs, Markings Onto the Road Ahead (newatlas.com)

An anonymous reader quotes a report from New Atlas: Mercedes has just announced a conceptual new set of lamps that can not only adapt their light distribution to cater to the environment, but can project high-res visual aids onto the road ahead, such as makeshift zebra crossings for nearby pedestrians. The new system is dubbed Digital Light and features two million pixels that, with the help of algorithms and sensors that analyze the vehicle's surroundings, can each adjust their individual brightness depending on the scenario. An example of this might be a partial dimming to avoid blinding a cyclist. We have seen this kind of adaptive lighting technology before in systems developed by Fraunhofer and indeed Mercedes itself, although tuning it to control millions of pixels individually does appear to be new territory. But where the Digital Light system gets quite interesting is with the ability to project different objects onto the road. Imagine you are rolling up to an intersection in a foreign city with unfamiliar streets signs and the car, having collected the necessary information, projects a stop sign onto the road out ahead. Perhaps just as practical is the ability to shoot out strips of light that represent the precise width of the car, which could be pretty hand just as you try to squeeze through that extremely narrow gap. For what it's worth, Mercedes says it has already fitted it to a number of demo vehicles and reckons it will be on the road "in the near future."

Comments

Bad Idea, but that's what Germany is up to now.

[Anonymous Coward]

The correct way to do this is with a heads-up display. Projecting images on the road will have all sorts of unintended consequences,
including but not limited to distracting the drivers of oncoming cars ( those people who are so inconsiderately sharing the road
you imagine you "own" ).

I'd say I was surprised that German engineers thought this was a good idea, but I've seen the cars they are making these days
and I now expect mediocre work from them. Stuff like plastic intake manifolds and coolant piping, and the most amusing of all,
the "biodegradable" wiring harness ( ask any season Mercedes-Benz tech about that one ) have caused me to conclude that
the companies involved are no longer concerned with doing the best possible work.

Re:Bad Idea, but that's what Germany is up to now.

[zlives]

4 Mercedes pull up to 4-way stop
hilarity ensues

Re:Bad Idea, but that's what Germany is up to now.

[xlsior]

The correct way to do this is with a heads-up display. Projecting images on the road will have all sorts of unintended consequences, including but not limited to distracting the drivers of oncoming cars ( those people who are so inconsiderately sharing the road you imagine you "own" ).

While the road projection seems like a dumb idea, some of the other features of these smart lights as shown on their site actually sound really useful, such as intelligently not blinding oncoming traffic by blocking your headlights from projecting light at their faces while still lighting up the rest of the road in front of you.

The marketing options are endless!!

[Overzeetop]

Can the project ads for close by stores, like Duncan Donuts? Or maybe pop up some on-road advertising for what you look at on Amazon last night, and then an arrow showing where you can buy it locally! Oh, brave new world!

How long until the first ads?

[HangingChad]

And projecting ads will be a day 1 feature in this application.