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Why MakerBot Didn't Kickstart A 3D Printing Revolution (backchannel.com)

Bre PettisâS once said MakerBot gave you a superpower -- "You can make anything you need." But four years later, mirandakatz writes that though MakerBot promised to revolutionize society, "That never happened." At Backchannel, Andrew Zaleski has the definitive, investigative account of why the 3D printing revolution hasn't yet come to pass, culled from interviews with industry observers, current MakerBot leadership, and a dozen former MakerBot employees. As he tells it, "In the span of a few years, MakerBot had to pull off two very different coups. It had to introduce millions of people to the wonders of 3D printing, and then convince them to shell out more than $1,000 for a machine. It also had to develop the technology fast enough to keep its customers happy. Those two tasks were too much for the fledgling company."

12 of 274 comments (clear)

  1. It's always cost by Anonymous Coward · · Score: 5, Insightful

    Do I spend a grand and a bunch of time learning the software necessary to print the widget, or do I buy the widget for $2 and spend no time learning how to use software? Virtually everyone I know with a 3D printer uses it for pointless projects that have no practical value. If it isn't a premade design, they're not printing it.

    1. Re:It's always cost by Anonymous Coward · · Score: 3, Insightful

      Yes, exactly. What is needed is a more expensive device that can be put into corner shops that prints high quality metal parts and maybe ceramics. These little plastic printers are just toys used to print toys.

    2. Re:It's always cost by Bing+Tsher+E · · Score: 3, Insightful

      To replace even a fairly simple plastic part from your refrigerator, you need a 3D model of said part for the 3D Printer to produce it from.

      And said 3D model needs to be dimensionally correct and the printer has to then print it accurately.

      Whereas with a novelty item or toy, the 3D printer can just burp something out that meets a close enough approximation to be amusing.

      Anybody successfully cloning appliance parts with a 3D printer at home could find professional work for a substantial amount more than they'll save making the occasional part for the refrigerator.

  2. because by Threni · · Score: 5, Insightful

    nobody wants to spend £1000+ on a device which makes shitty low quality christmas cracker toys. It was obvious from the start that this was this seasons desktop publishing fad. The sort of people who it was argued would use these are already aware of better alternatives.

    1. Re:because by AmiMoJo · · Score: 4, Insightful

      3D printing has some very good uses. Makerbot's problem is that rather than owning your own £1000 device just to do a few prints now and then, it makes more sense to use an online 3D printing service or the one at the local Hackerspace.

      The online services are fairly cheap and have better quality printers. They offer finishing too like polishing, better materials and tighter tolerances. You would have to do a hell of a lot of 3D printing to make it worth buying your own printer.

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  3. !Revolution by mwvdlee · · Score: 4, Insightful

    The internet was a revolution, starting with a few networked government buildings.
    Mobile phones were a revolution, starting with heavy briefcases that barely worked anywhere.
    Computers were a revolution, starting with speeds so slow a human could keep up.

    None of these revolutions happened overnight.

    3D printers will become cheaper and will become common place so slowly, we won't even notice it until only in hindsight we will say "it was a revolution".
    It may take another 20 years to get there, but we will.

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    1. Re:!Revolution by thegarbz · · Score: 3, Insightful

      And none of them happened with the over-priced, feature-poor, unreliable, first generation products that were available at the start.

      Oh wow, you really don't know the history of the 3 things listed above do you.

  4. Re:Copy machine at stores by Darinbob · · Score: 3, Insightful

    What are they going to make though? Mostly toys. You can make lumps of plastic basically. A professional 3d printer for use by professionals makes models and mockups, not something someone off the street is going to want or need.

  5. Kind of obvious... by MindPrison · · Score: 4, Insightful

    Here in Sweden a typical Makerbot would set you back 18K Sek (that's roughly 2000$) and for what? A slow, primitive - made out of wood 3D printer that looks like it was made by a bunch of tech kids at a high school.

    It also takes TONS of fiddling around, and the patience of a saint to even produce something useful with it. If you want something better like the Ultimaker 2 or 3, you pay around 4000-5000$ in Sweden, and most people aren't ready to fork out that kind of money. However, you can always gamble on cheap Chinese clones of the older makerbots, often made in plastic instead of wood or just coated wood for that matter, but the same enthusiast process involved, it is NOT just print and you're ready, it takes TONS of work. Lots of preparation, and you need to clean and prep. your 3D work before you hit the print button so to speak.

    I'm a 3D modeler, I've been working with 3D for over 20 years. I've YET to see a useful home-model that isn't just "look - I - printed - a - stock - model - ma!" tech demo. You'll actually be better off with a good CNC machine if you want to make prototypes on the cheap.

    But they're fun tho...if you have the time AND the money to burn on the countless rolls of ABS plastic you're gonna need.

    --
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    1. Re:Kind of obvious... by serviscope_minor · · Score: 4, Insightful

      I'm a 3D modeler, I've been working with 3D for over 20 years. I've YET to see a useful home-model that isn't just "look - I - printed - a - stock - model - ma!" tech demo. You'll actually be better off with a good CNC machine if you want to make prototypes on the cheap.

      Yeah because those two things are entirely equivalent. I know my way around a manual lathe and mill well enough to not make an idiot of myself, and I've done a bit of CNC. I also happen to own a 3D printer and know my way round a CAD program well enough to take something simple enough all the way through to production. IOW, I'm a practicioner, not expert.

      And I know what you're saying is off the mark.

      Milling is a much greater pain in the arse than 3D printing. You just don't have the whole datumming/clamping problem that you have with 3D printing, for a start. I mean don't get me wrong, it's cool to make things out of metal, but christ flood coolant is a mess. A 3D printer is the kind of thing I can have up in my attic office/light workshop.

      It can sit there running while I do other stuff and I can leave it overnight. The stock is cheap, easy to get and available in a wide variety of forms (how well does a CNC mill work with soft rubber?). These days it's well enough set up and calibrated that unless I have an awkward part to make (e.g. small contact area, very large) I can pretty much hit print and go. It certainly takes far, far, FAR less prep than milling anything.

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  6. It's just not time yet by fyngyrz · · Score: 3, Insightful

    What is needed is a more expensive device that can be put into corner shops that prints high quality metal parts and maybe ceramics.

    What is needed is a not-very expensive device that can be put into the home that prints high quality metal parts, plastics, ceramics and electronics.

    FTFY

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  7. We need a parts database for stuff. by w3woody · · Score: 3, Insightful

    One place where I see a 3D printer being of use is when repairing things with hard-to-obtain parts. But of course you can't do this unless you have a database of parts you can print for the thing you are repairing. So like MP3 players (which did not explode until there was a database of downloadable songs that you could buy for 99 cents), we need a database of 3D printable parts for things like dishwashing machines and refrigerators and the like which can be downloaded for relatively cheap and printed on your printer which can be used to fix the broken component.

    Of course not all parts can be replaced like this. But certainly there are plenty of components (such as the plastic drive gears in a garage door opener) which can be printed and replaced by consumers.

    At the higher end I can see companies like auto repair shops using professional or pro-consumer level printers for printing harder, and more refined components for auto repairs, and even using 3D subtractive technologies (like CAD-driven lathes and CAD-driven milling machines) for making metal components which fail that do not require tight tolerances.

    I think where things like the MakerBot gadget failed was that it seemed to be oriented around the idea that everyone could design their own components. But even in today's environment there are far fewer mechanical engineers and designers than folks like that give credit for.