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Why MakerBot Didn't Kickstart A 3D Printing Revolution (backchannel.com)

Bre PettisâS once said MakerBot gave you a superpower -- "You can make anything you need." But four years later, mirandakatz writes that though MakerBot promised to revolutionize society, "That never happened." At Backchannel, Andrew Zaleski has the definitive, investigative account of why the 3D printing revolution hasn't yet come to pass, culled from interviews with industry observers, current MakerBot leadership, and a dozen former MakerBot employees. As he tells it, "In the span of a few years, MakerBot had to pull off two very different coups. It had to introduce millions of people to the wonders of 3D printing, and then convince them to shell out more than $1,000 for a machine. It also had to develop the technology fast enough to keep its customers happy. Those two tasks were too much for the fledgling company."

11 of 274 comments (clear)

  1. Makerbot was the wrong messenger by Anonymous Coward · · Score: 4, Interesting

    Makerbot was a hype-machine that didn't have the technical competency to compensate for their artisan pricing model. They were a bunch of creatives that were very good at branding and marketing, but what few Hardware Engineers they held in their employ left the sinking ship when they pushed their shitty printhead disposable printhead to production thereby killing any remaining ounce of brand loyalty that existed from their laser cut balsa "cupcake" days.

    Their entire business model was built off of freeloading on the back of the Reprap community and when they finally needed to actually in-house talent to design for mass production(ie. the reprap community IP is useless at this scale) they didn't have the hiring skills or management talent to pull it off.

    Hackaday did a good forensic analysis/post-mortem on the company. I'm not sure how many shares they were able to pass off to the "old kids on the block" at Stratasys of Z-corp or whoever it was that bought a sizeable portion of their company, but I hope it wasn't too many because I hate to see these sorts of shenanigans pay off for douchebags.

    It didn't help that there were a billion "me too!" startups birth'ed from the same hype and froth which were all doomed to failure once China let the dust settle around the cheapest design to knockoff and undercut.

    All that said: Thingiverse is a nicely designed front-end/community and if we give it a couple more years, I suspect that some combination of WebVR/Project Sansar/HTC Vive/Augmented Reality games like Pokemon Go will eventually give "Thingiverse" a second life(in much the same way Mt.Gox found a new purpose as a Bitcoin ponzi scheme). That is: if their lawyers can keep it in their pants regarding how aggressive they are on expanding the Intellectual Property provision of the terms of use.

  2. Re:The problems are many by dontbgay · · Score: 4, Interesting

    Prusa Research has been pushing the technology closer to a consumer class appliance. They've taken care of the calibration headaches with their new bed leveling algorithm and heated bed design. The carriage is mounted rigid to the linesr rails, and the mk42 heated bed has more even distribution so there's less chance of a curled corner. They haven't open sourced their design so I'm waiting for that.

    All the criticisms of 3d printing are fair, but there's money being devoted to engineering those problems out as we speak. With exotic filaments like continuous strand carbon fiber and all the new ones coming out each week, it's just getting started. I give it 3-5 years before it's ready for mass market. I think the cost barrier is going to be an issue, but costs will come down with economies of scale.

    Prusa I3 mk2

    Here's a link to the i3 MK2. The videos are definitely worth watching. I have zero financial ties to this company. They definitely have s cool product.

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  3. Re:!Revolution by Darinbob · · Score: 2, Interesting

    There are good professional 3d printers. They're very useful and they've been around for some time. Makerbot though is not all that good. I didn't understand why people liked it so much when the output was so mediocre. Yes it's affordable in the home, but there's not a lot you can do with it either.

  4. it's all about progress. by Gravis+Zero · · Score: 4, Interesting

    Makerbot capitalized on a great idea that came from expired patents. It wasn't cutting edge stuff but it is part of the history of 3D printing revolution, much like the people with 2400 baud modems were part of the internet revolution. There have already been significant advancements in 3D printing (like SLS and SLM) but they are locked behind patents and a lack of inexpensive pulsed lasers. Once these issues can be addressed, there will be inexpensive SLS and SLM which can then easily be used for semiconductor fabrication. It wouldn't be anything cutting edge but being able to make micrometer ICs on the cheap would be a boon for everyone.

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  5. Re:Kind of obvious... by daid303 · · Score: 4, Interesting

    Makerbot pushed too soon and too hard. Their machines where not up to the expectations set by marketing.

    However, wood? That was years ago. We've progressed a lot. I'm not saying it's "one click and 100% reliability". But it's not as error prone as it was 3 years ago.

    I work for Ultimaker, and the Ultimaker 2+ (while a bit older) is still selling very strong due it's reliability. Prototyping, showcase models and jig&fixtures are the main markets where we see sales.

    I work at R&D, we have CNC machines next to our fleet of 3D printers to prototype as well, but they require a lot more expert knowledge, we have a full time operator on that. Unlike the 3D printers, that are even used by our reception desk, provide little to no noise, and no dust.

  6. Re:It's always cost by Rei · · Score: 4, Interesting

    That's really a key issue. Most "standalone" things people want are not made of plastics, except for toys. There are a some things - for example, parts for a small homemade drone or whatnot, where strength is not important but lightness is. But most often, if you want something "standalone", you want it out of metal.

    Being able to print replacement plastic parts for other things could be nice, mind you. For example, I've twice had to replace a plastic part on my refrigerator and it cost something like $50 each time with a nearly month delay, due to customs fees, shipping to where I am, etc. Having been able to print one out would have been great. Except, having a 3d printer alone wouldn't have been enough, because there's no "universal spare part database" that manufacturers upload to. A 3d scanner as well might have been able to enable reproducing the part from scanning its broken pieces, except that not only do you have to have one, the part was transparent, and many 3d scanners don't like transparent objects.

    A "3d printing revolution" may come some day. But things are a lot more complicated than just making it possible to print something out of some material.

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  7. Because They Killed It by Anonymous Coward · · Score: 2, Interesting

    They didn't start a revolution, they killed one. Almost all of the consumer 3D printing tech came out of the RepRap project. All the companies grabbed RepRap's open sourced designs and research, added marketing, and then killed progress. Most companies don't invest in research, they invest in fooling people into buying their products and attacking competitors. As a donation funded business, RepRap quickly died under the weight of all those startups promising the world and none of those guys have the foresight to do any research (nor the funds). Well some of the more business savvy guys have, but they're busying locking up everything behind patents. The consumer 3D printing industry is now dying faster than its growing. Larger business are grabbing and locking it up. The little guys are dead or dying and the industry is turning into a patent mine field. Designers are doing their best to strengthen IP protections too.

  8. Re:It's always cost by Humbubba · · Score: 3, Interesting
    Do 3D printers have an industry wide ranking and class designation yet? You know, a shorthand to let us know what kind of product, quality, utility and reliability it makes.

    And yeah, before I buy one, I want to see a catalogue of quality certified stuff the system can make that I want, need and desire. Include in that catalogue the time and materials needed. Post production instructions would be handy too. Maybe different kinds of catalogues; Some like the old Sears catalogue, others like a Chilton Repair Manual, or even something between a magazine and product catalogue, with articles, how-to columns, and product reviews; something promoting a self-sufficient DIY geek alternative...

  9. MakerBot was most hyped, not first, best, cheapest by hawkeyeMI · · Score: 3, Interesting

    I initially preordered a Thing-O-Matic, but was quickly warned off while waiting for it to cancel and get one of the many great RepRap kits available. I'm glad I did. Anyone that spent more than an hour or two a week trying to 3D print stuff quickly came to realize that MakerBot printers were to be avoided. They cost more and were less capable than most of the alternatives. When people can 3D-print their own custom designs and thereby rapidly improve existing 3D printer designs, mass-producing printers on a long product life cycle is a losing proposition. As far as I can tell they only got as far as they did on Bre Pettis' cult of personality and hype. While Thingiverse is handy it is/was also subject to their whims and censorship, and they blocked any weapons or weapon parts from being uploaded there, highlighting the need for other methods of sharing 3D printing designs. All I can say in conclusion is good riddance to MakerBot, long live 3D printing.

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  10. Re:It's just not time yet by Applehu+Akbar · · Score: 3, Interesting

    What is needed is a not-very expensive device that can be put into the home that prints high quality metal parts, plastics, ceramics and electronics.

    FTFY

    No, the $1000 printer that most of us can afford for the home is going to be good for nothing but small and flimsy PLA widgets. But now imagine being able to upload your design to a $25K commercial printer that works in metal or ceramic, and being able to pick up the piece after work. NOW it's getting to be useful.

  11. Re: It's always cost by Anonymous Coward · · Score: 2, Interesting

    I can confirm that.

    I run a little electronics repair shop, and are often have to repair equipment that is rather old. Most of the manufacturers of that equipment are long out of business, or do not longer produce spare parts. These parts are often strangely shaped, and not easy replaceable in a conventional way. In that case I often use a simple 3D design program (like Designspark or 123D Design) and print the part on my cheap self build 3D printer. The accuracy of that printer is good enough to produce those parts, and for a cheap price.

    The only thing that's a bit of a drawback, is that it takes sometimes more than a hour to print some complex part. At the other hand, I can do a lot of work while the printer is pushing out the model, so at the end it's not a problem at all.

    In my case that 3D printer is a godsend, and it's a valuable tool to assist me in those repairs.