Most DVR Owners Are Recording Live Sports, Survey Says (cnet.com)

A new survey by Thuurz Sports, a company that works with TV providers to increase the size of sports viewing audiences, finds that 84.1 percent of DVR owners record live sports, many of them as a "backup" for when they might miss the end (or the beginning) or the game, and a majority (58 percent) to skip the ads. From a report on CNET: "Over the past decade, DVR viewing has undermined certain elements of the TV business. Reacting to this threat, sports TV executives have rightly focused on the genre's relative strength, calling sports programming 'DVR-proof'," says Brian Ring, the consultant who created the survey for Thuuz, in the press release. "Sports are best viewed live, but this survey highlights the fact that most fans with DVRs regularly use. Most TV shows and movies these days are available on-demand from various sources, but live events, particularly sports, are considered among the most "DVR-proof" since there's more value in seeing the result live.

Comments

Re:It's families with kids

[93 Escort Wagon]

I love how those ads feature women who could probably turn a 90-year-old guy's wang into a hat rack without chemical assistance.

Re:The survey between the commercials.

[lalleglad]

I agree with you, and coming from Europe I am usually amazed by the level of commercials on US TV channels, when I visit.
Except for just being annoying with the interrupts, it must also be annoying to know that when they for example do show movies, between the commercials, then it has been cut to fit the time slots. So you can never expect to see a full movie on TV.
This looks like greed that hasn't been controlled.

I am sure your new president will change that, or will he? I mean, he is a TV man, isn't he? ;-)