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Most DVR Owners Are Recording Live Sports, Survey Says (cnet.com)

A new survey by Thuurz Sports, a company that works with TV providers to increase the size of sports viewing audiences, finds that 84.1 percent of DVR owners record live sports, many of them as a "backup" for when they might miss the end (or the beginning) or the game, and a majority (58 percent) to skip the ads. From a report on CNET: "Over the past decade, DVR viewing has undermined certain elements of the TV business. Reacting to this threat, sports TV executives have rightly focused on the genre's relative strength, calling sports programming 'DVR-proof'," says Brian Ring, the consultant who created the survey for Thuuz, in the press release. "Sports are best viewed live, but this survey highlights the fact that most fans with DVRs regularly use. Most TV shows and movies these days are available on-demand from various sources, but live events, particularly sports, are considered among the most "DVR-proof" since there's more value in seeing the result live.

3 of 137 comments (clear)

  1. I don't care if I know the outcome by sjbe · · Score: 3, Interesting

    Most TV shows and movies these days are available on-demand from various sources, but live events, particularly sports, are considered among the most "DVR-proof" since there's more value in seeing the result live.

    I never quite understood this. I don't deny that it is true for many people but it doesn't make sense to me personally. Knowing the outcome in advance doesn't make an event more or less enjoyable for me. In fact in some cases it make it less pleasant if I actually care about the outcome. (I don't enjoy being nervous) I'd actually rather know in advance which are the good games worth watching most of the time. When I watch sports I watch to admire the beauty of the game. I'm interested in the techniques and tactics and strategies. Knowing the outcome just makes it like watching a movie like Titanic where I know the outcome but the interesting bit is how they got there.

  2. DVR-proof? by Anonymous Coward · · Score: 2, Interesting

    The "DVR-proof" argument seems backwards to me. The biggest value in seeing the game live is that the window for watching it after the fact is severely limited at best, if it exists at all. Nobody plays World Series reruns. If I'm busy during the game and I don't DVR it, I can't watch it. Outside of network news coverage, it is the only thing on TV that I can't eventually catch later. It's like "Sports are best viewed live" is a command, not an observation.

  3. Re:not just live sports by CohibaVancouver · · Score: 3, Interesting

    My GF watches lots of TV live - reality TV and sometimes drama

    I will almost never watch live, but I'll watch quasi-live. Assuming a show like The Walking Dead will have approximately 16 minutes of ads, I'll start playing the recording as the show is still recording. So I'll start watching 15-20 minutes after the show has started, skip the commercials throughout and I'll finish watching just as it finishes the broadcast.