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Apple, Which Doesn't Reveal Watch Sales Data, Says Watch Sales Are Great (mashable.com)

Posted by msmash on from the great-sales dept.

Though several companies are struggling to sell their smartwatches, Apple CEO Tim Cook says sales of Apple Watch set a record during the first week of holiday shopping. Cook added that the current quarter is on track to be the best ever for the product. The only problem: The company, which loves to numbers do all the talking, won't disclose how many Apple Watch units were shipped or sold. From a report on Mashable: "During the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch," Cook told Reuters in an email. This is not surprising: The company has never revealed any sales data for the Watch, bundling it with the "other products" category in its earnings reports. There have been quite a few attempts to extrapolate what this means in numbers, but the truth is that any of those attempts could be a few million units wrong either way.

2 of 112 comments (clear)

  1. Actually, they gave an indication by Camembert · · Score: 4, Informative

    During a keynote Cook showed a slide listing the top revenue generating watch companies - this was based on a table that was published elsewhere.
    Cook then showed the total revenue generated by the Apple watch (his was v1) being 2nd only to Rolex, which sells between 500K and 1 Million luxury watches per year.
    Well, haters say the Apple Watch is a flop. I don't know, I think I wouldn't mind flopping with that level of revenue...
    here is a link with picture of the slide:
    http://www.wareable.com/apple/...

  2. Re:The Reality Distortion Field. by NatasRevol · · Score: 3, Informative

    Sure, but put it into perspective of Apple's overall sales.

    2106: $215B total revenues

    Apple would have to sell $2B of just smart watches for it to be more than 1% of gross revenues, or a rounding error. Which is bigger than the entire smart watch market.

    Does every large company report on every line of sales that's less than 1%? Or do they often just roll it into 'Other' or some larger product line?

    Criticizing Apple for doing the same just shows a level of ignorance that is most likely based in blind hatred.

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