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Apple, Which Doesn't Reveal Watch Sales Data, Says Watch Sales Are Great (mashable.com)

Though several companies are struggling to sell their smartwatches, Apple CEO Tim Cook says sales of Apple Watch set a record during the first week of holiday shopping. Cook added that the current quarter is on track to be the best ever for the product. The only problem: The company, which loves to numbers do all the talking, won't disclose how many Apple Watch units were shipped or sold. From a report on Mashable: "During the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch," Cook told Reuters in an email. This is not surprising: The company has never revealed any sales data for the Watch, bundling it with the "other products" category in its earnings reports. There have been quite a few attempts to extrapolate what this means in numbers, but the truth is that any of those attempts could be a few million units wrong either way.

2 of 112 comments (clear)

  1. I always thought by Anonymous Coward · · Score: 3, Insightful

    Apple watch was a solution looking for a problem that doesn't exist.

    Now, if the device was truly stand alone, that's one thing, but needing to pair it up with an iPhone makes it far less interesting. As a minimalist, I have no use for a watch or any other jewelry for that matter.

  2. iWatches are not the thing by ruir · · Score: 1, Insightful

    iWatches are not practical at all, are too big, have a feel of cheap/plastic/a toy watch, and are too wayyy overpriced. The technology is still very early, as much as only by the time Apple got to iPhone 5S, it was worth to use it. Despite having many of the Apple things at home, the iWatch wont be in my list for several years to come. Add to that the fact I have not used a watch for years now, and the iWatch is even less appealing. As for social status, I do prefer an expensive analog watch to go with a suit for a wedding for instance, than the iWatch...which is ridiculous for a straight male wearing a suit. Apple also seems quite lost in their orientation, and it is sad to see that the dead of Jobs put someone there that seems more worried about a political affirmation and giving face to minorities than being maniacal with the glitches of events and improving the quality of the current Apple portfolio.