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Tim Cook Assures Employees That It Is Committed To Mac and 'Great Desktops' Are Coming (techcrunch.com)

Apple CEO Tim Cook has assured the employees that the company is committed to the computer lineups and that a desktop computer is certainly on the way. From a report on TechCrunch: "Some folks in the media have raised the question about whether we're committed to desktops," Cook wrote. "If there's any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that." Cook cites the far better performance of desktop computers, including screen sizes, memory, storage and more variety in I/O (ha) as a reason that they are "really important, and in some cases critical, to people." So no matter how you feel about the state of the Mac at the moment, you have new machines to look forward to. No mention of whether that meant iMac or Mac Pro or both, but at the very least it's encouraging to those of us who couldn't live without a desktop computer.

11 of 307 comments (clear)

  1. New Mac Pro in 2020! by Anonymous Coward · · Score: 2, Insightful

    Maybe it will be a REAL pro machine this time?

    1. Re:New Mac Pro in 2020! by tripleevenfall · · Score: 5, Insightful

      Apple seems to think that all you need are ever more miniature mobile devices strapped all over your body and connected wirelessly to each other, requiring proprietary adapters to charge and having batteries you can't replace.

  2. Until the product is actually released by H3lldr0p · · Score: 5, Insightful

    it's all BS.

    Put up or shut up.

    1. Re: Until the product is actually released by Anonymous Coward · · Score: 2, Insightful

      I was wondering the same thing. My conclusion is that the iPhone market (Apple's cash cow) is nearing the same saturation level desktops have come to. Even diehard Apple fans I know don't feel the need to constantly swap their phones until software support starts stagnating too far.

  3. Yes, but will it be thin? by Anonymous Coward · · Score: 3, Insightful

    Thats the only thing that matters apparently.

  4. Talk is cheap. by sjbe · · Score: 3, Insightful

    "Some folks in the media have raised the question about whether we're committed to desktops," Cook wrote. "If there's any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that."

    It means nothing until they back it up with real products that people can buy. Apple is clearly capable of making great desktop computers but they have kind of taken their eye off the ball lately since most of their revenue comes from the iPhone. I haven't seen a lot of innovation from Apple in the PC market for a while now and I'd say they've had more misses than hits. I think their desktop PCs are fine but not everything they could be.

  5. Hopefully laptops too by Anonymous Coward · · Score: 2, Insightful

    Hope they have addressing the underspec'd macbook 'pro' (more like consumer-plus) on the roadmap too

  6. With no ports! by exabrial · · Score: 4, Insightful

    I can't wait to see Apple's take on DongleDrivenDevelopment for the desktop. Likely have no ports for anything, but it will be REALLY THIN.

  7. Re:pathetic by Applehu+Akbar · · Score: 5, Insightful

    Working on laptops is a horrible experience.
    How mac users can tolerate this is baffling.

    Trollish as this may be, you have raised an interesting question. ALL laptops are crappy compared to a good desktop running the same OS: cramped keyboard and display, processor low-specced to prevent overheating, components that have to be ruggedized against vibration and shock. Everything on a laptop costs more to repair than on a desktop.

    We have been putting up with the limitations of laptops because of the need to be able to run the same software on the road as on your desk. Now that tablets and phones are taking over on the road, the advantages of good desktops are being recognized again.

  8. Courage and Bravery! by mlw4428 · · Score: 5, Insightful

    I bet their new desktop comes with NO ports (everything bluetooth), no external media drives (it's all in the cloud baby), and no monitor (they beam it into your brain).

  9. Re:Got the latest 15" by UnknowingFool · · Score: 3, Insightful

    You developed Python and C++ for 10 years yet didn't own your own computer? That seems highly unlikely.

    So it's not likely that after 10 years of working for a company as a developer (which supplied the company hardware), he THEN decided to do freelance and THEN bought his own hardware FOR DEVELOPMENT? Also, he never said he didn't own a computer before that; he said development meant he had to buy hardware. He, like many of us, could have had personal machines not up to snuff for development.

    Personally I have Windows, Mac and Linux machines: not one of them is suitable for development. The Linux machine hardware is pretty weak hardware; the Mac was a hand-me-down which I use as a media server; the Windows machine is a gaming machine. If I started freelance development, I would have to get another machine.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.