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At Apple, Mac Is Getting Far Less Attention - How It Handled the New MacBook Pro Is a Living Proof (bloomberg.com)

Apple CEO Tim Cook may have assured employees that the company is committed to Mac computers, but people working in the Mac team say the company now pays far less attention to the computer lineup, according to Bloomberg's Mark Gurman, who has been right just about every time with Apple scoops. From his report: Interviews with people familiar with Apple's inner workings reveal that the Mac is getting far less attention than it once did. They say the Mac team has lost clout with the famed industrial design group led by Jony Ive and the company's software team. They also describe a lack of clear direction from senior management, departures of key people working on Mac hardware and technical challenges that have delayed the roll-out of new computers. While the Mac generates about 10 percent of Apple sales, the company can't afford to alienate professional designers and other business customers. After all, they helped fuel Apple's revival in the late 1990s. In a stinging critique, Peter Kirn, founder of a website for music and video creators, wrote: "This is a company with no real vision for what its most creative users actually do with their most advanced machines." If more Mac users switch, the Apple ecosystem will become less sticky -- opening the door to people abandoning higher-value products like the iPhone and iPad. The report also sheds light on battery issues in the new MacBook Pro lineup that many have complained about. From the report: In the run-up to the MacBook Pro's planned debut this year, the new battery failed a key test, according to a person familiar with the situation. Rather than delay the launch and risk missing the crucial holiday shopping season, Apple decided to revert to an older design. The change required roping in engineers from other teams to finish the job, meaning work on other Macs languished, the person said. The new laptop didn't represent a game-changing leap in battery performance, and a software bug misrepresented hours of power remaining. Apple has since removed the meter from the top right-hand corner of the screen.

5 of 230 comments (clear)

  1. Re:Watch what is done, not what is said... by ColdWetDog · · Score: 1, Informative

    Yes, and Microsoft is doing all that it can to get us to move to the other side. Hardware vendors serving malware. Microsoft turning into an advertising and spy agency.

    What a wonderful world we live in! Where's our jetpack?

    --
    Faster! Faster! Faster would be better!
  2. Re:I agree Apple is losing its' panache by Billly+Gates · · Score: 1, Informative

    If you will notice, the iPhones and iPads have not been blessed with much 'innovation' these days. Just courage.

    BUT BUT LOOK no headphone Jacks? They have no headphone jacks! Come on

  3. Long time Mac user will defect on next purchase by spoot · · Score: 5, Informative

    I'm writing this on a 13" mid-2011 macbook pro and I'm ready for a new purchase. For the first time since, well let's see, 1989, I will not buy an Apple computer. I'll probably purchase a Razor Blade Stealth. I will still need an Apple desktop for the time being, as my work demands the use of Pro Tools on an also aging 21 inch iMac. When you think about it, that's a pretty damn, damning statement on the current state of Mac development. The current lineup of MacBook(s) is overpriced, completely un-upgradable and just does not suit my needs. I will miss OS X, it's served me well, but it's development in recent years towards Mac iOS features just doesn't interest me. I'd rather purchase something like the Stealth, keep Windows on it and run Linux in a virtual machine for daily email, web browsing etc... When you start to lose loyal 25 year customers, something is really, really wrong. So Apple, it's been a nice ride. No longer will I extol your virtues to other users, no longer will I purchase your products or support your developers (I'm also an Android user). I stuck with you all those years, bought your stock at around 12 bucks a share when things were really dim for Cupertino in the '90s. It's been nice, but it's time to move on.

  4. Re:Revenge of Woz by Anonymous Coward · · Score: 2, Informative

    Lisp. Fortran. Forth. It's not really that uncommon of a language feature. You just need to get out more.

  5. Let mac os server run in a VM on any hardware! by Joe_Dragon · · Score: 3, Informative

    it does work just that the license says no to running in a VM on non apple hardware.