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Apple To Cut iPhone Production By 10%: Nikkei (nikkei.com)

A new report from Nikkei Asian Review says that Apple will cut iPhone production by around 10% in the first quarter of 2017. From the report: This comes after the company slashed output in January-March 2016 due to accumulated inventory of the iPhone 6s line at the end of 2015. That experience led Apple to curb production of the iPhone 7, introduced in September, by around 20%. But the phones still have sold more sluggishly than expected. Information on production of the latest models and global sales suggests cuts in both the 7 and 7 Plus lines in the coming quarter. The larger iPhone 7 Plus, which features two cameras on its back face, remains popular. But a shortage of camera sensors has curbed Apple's ability to meet demand for the phones. U.S. research company IDC forecasts global smartphone shipments in 2016 on par with the 2015 level. Even Apple has had difficulty creating appealing new features, stifling demand from customers who otherwise would look to upgrade to the latest device.

2 of 113 comments (clear)

  1. Re:Steve Jobs by Anonymous Coward · · Score: 2, Interesting

    Apple Pay, Watch, TV, several versions of Macs, several versions of iPhones and iPads, better displays, faster SSDs, free upgrades of iOS and OSX/macOS

    OH - you were being a dick. Never mind.

  2. They are so fucking expensive. by Bender+Unit+22 · · Score: 3, Interesting

    I have had many iPhones and have been happy with them so far, but I am not going to pay $1000 for a fucking smartphone(my local price for a 7 with 256GB, converted to USD). My iPhone 5 died, so I got a SE for $550, and that's a lot of money too. Like the new MacBook Pro, the latest price hike just became too much.

    I am not using any apps now that does not exist on a android system, so I might as well switch. The MacBook Pro is too expensive, they lack a good upgradable workstation for video editing. Well, it has been a good 10 years since I switched from Windows, when the next computer replacement comes around, I am taking a look at switching back to Windows again.