Slashdot Mirror


Silicon Valley Veteran On Apple: Company Has Become Sloppy, Missed Updates, Delayed Refreshes (chuqui.com)

Silicon Valley veteran Chuq Von Rospach's blog post, in which he has criticized Apple for the things it did last year, has received quite a few nods from developers, analysts and users alike. Von Rospach, who has previously worked at Apple, has lambasted at the company for, among other things, how it has handled the Mac Pro, a lineup that hasn't seen any refresh in ages, and the AirPort routers, which too have been reportedly abandoned. From the post:Back when I was running most of Apple's e-mail systems for the marketing teams, I went to them and suggested that we should consider dumping the text-only part of the emails we were building, because only about 4% of users used them and it added a significant amount of work to the process of creation and testing each e-mail. Their response? That it was a small group of people, but a strategic one, since it was highly biased towards developers and power users. So the two-part emails stayed -- and they were right. It made no sense from a business standpoint to continue to develop these emails as both HTML [and] text, but it made significant strategic sense. It was an investment in keeping this key user base happy with Apple. Apple, from all indications I've seen over the last year and with the configurations they've shipped with these new laptops, has forgotten this, and the product configurations seem designed by what will fit the biggest part of the user base with the fewest configuration options. They've chopped off the edges of the bell curve -- and big chunks of their key users with them. The most daunting sentence from his post, according to Nitin Ganatra, who worked at Apple for 18 years and headed engineering of iOS, is, "If you just look at the numbers, things are okay."

293 comments

  1. manishs by Hognoxious · · Score: 0

    A comma is needful between ''year'' and ''has'.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    1. Re:manishs by DickBreath · · Score: 0, Troll

      Look guys. It is possible to take turns. Or do something else. But on a different website.

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re: manishs by ColdWetDog · · Score: 0

      Is that all of you or just some of you?

      --
      Faster! Faster! Faster would be better!
    3. Re:manishs by unixisc · · Score: 0

      A comma is needful between ''year'' and ''has'.

      'msmash' is the needful spelling of 'manishs'

    4. Re:manishs by Anonymous Coward · · Score: 0

      Dessert loving in your eyes all the way
      If I listen to your lies, would you say
      I'm a man without conviction
      I'm a man who doesn't know
      How to sale a contradiction?
      You come and go, you come and go

      Comma, comma, comma, comma, comma chameleon
      You come and go, you come and go
      Loving would be easy if your colors were like my dreams
      Red, gold, and green, red, gold, and green

      Didn't you hear your wicked words every day
      And you used to be so sweet I heard you say
      That my love was an addiction
      When we cling, our love is strong
      When you go, you're gone forever
      You string along, you string along

      Comma, comma, comma, comma, comma chameleon
      You come and go, you come and go
      Loving would be easy if your colors were like my dreams
      Red, gold, and green, red, gold, and green

      Every day is like survival
      You're my lover, not my rival
      Every day is like survival
      You're my lover, not my rival

      I'm a man without conviction
      I'm a man who doesn't know
      How to sale a contradiction?
      You come and go, you come and go

      Comma, comma, comma, comma, comma chameleon
      You come and go, you come and go
      Loving would be easy if your colors were like my dreams
      Red, gold, and green, red, gold, and green

      Comma, comma, comma, comma, comma chameleon
      You come and go, you come and go
      Loving would be easy if your colors were like my dreams
      Red, gold, and green, red, gold, and green

      Comma, comma, comma, comma, comma chameleon
      You come and go, you come and go
      Loving would be easy if your colors were like my dreams
      Red, gold, and green, red, gold, and green

      Comma, comma, comma, comma, comma chameleon
      You come and go, you come and go
      Loving would be easy if your colors were like my dreams
      Red, gold, and green, red, gold, and green

      -apologies to Boy George, and to those of you who will now have this stuck in your head all day...

    5. Re: manishs by Anonymous Coward · · Score: 0

      Sye? Badvogato? Who are you? :-)

    6. Re:manishs by arglebargle_xiv · · Score: 1

      apologies to Boy George, and to those of you who will now have this stuck in your head all day...

      Never 'eard of 'im mate.

    7. Re: manishs by Anonymous Coward · · Score: 0

      Get out and don't forget sand n1ggers indian chimps to take along

  2. Do we edit anymore? by Anonymous Coward · · Score: 0, Insightful

    "Delayed Refreshes By Long"?

    Long what, exactly?

    1. Re:Do we edit anymore? by Anonymous Coward · · Score: 0

      Longer then it shoulda been delayed.

    2. Re:Do we edit anymore? by elrous0 · · Score: 0

      Duk Dong

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
    3. Re:Do we edit anymore? by TechyImmigrant · · Score: 0

      "Delayed Refreshes By Long"?

      Long what, exactly?

      It's was just bad grammar. It was supposed to read "Delayed Refreshed Longly"

      --
      I should use this sig to advertise my book ISBN-13 : 978-1501515132.
    4. Re: Do we edit anymore? by Anonymous Coward · · Score: 0

      Than

  3. how often are Mac Pro's upgraded? by known_coward_69 · · Score: 1

    I'm thinking apple knows how long most of these are supposed to be depreciated on balance sheets and times the updates on past sales volume each year

    sure some people are screwed, but it's not like most companies will let you buy a new one yearly or every two years without a good reason

    1. Re:how often are Mac Pro's upgraded? by slashdice · · Score: 4, Insightful

      Right, because all companies everywhere colluded and agreed to only buy Mac Pros on the same day. And no companies anywhere are allowed to grow and need more computers. And no new companies will be allowed, ever.

      --
      Copyright (c) 1990 - 2014 Dice. All rights reserved. Use of this comment is subject to certain Terms and Conditions.
    2. Re:how often are Mac Pro's upgraded? by UnknowingFool · · Score: 4, Interesting

      It's been more than 3 years. Mac Pros are not for your average consumer. It's for the professionals. While most computers don't get monumental improvement gains anymore like they did in the 90s, incremental gains are most likely wanted by the top end, the professionals. Also previous Mac Pros could be upgraded internally with better GPUs, expansion cards, etc so a few years between upgrades wasn't as big a deal. The new Mac Pro has very little that can be upgraded. I have to say that ignoring the pros is something Apple shouldn't do. Under Tim Cook, the focus has shifted from making great products to making lots of money.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    3. Re:how often are Mac Pro's upgraded? by aaarrrgggh · · Score: 5, Insightful

      In a rational market this would mean that the price drops between cycles.

      I get how it is hard for Apple to justify a sku that brings in less than $50MM a year (or some random number), but the problem is Apple is built on mindshare. Pithy example, but my company switched to iPhones (back in the day) because of me, our sole Mac user; Apple no longer makes a computer well suited for my personal needs. This leads to erosion in core markets over time, and is hard to recover from.

      So, sure... there is no profit to be had in a better Mac Pro, or a laptop that has built in Ethernet, or whatever. Worse, the designers run things now, and other functional items are eliminated for better visual appearance.

    4. Re:how often are Mac Pro's upgraded? by Anonymous+Brave+Guy · · Score: 4, Insightful

      Isn't this exactly the strategic short-sightedness the article was talking about? Sure, on the spreadsheet, you can do this sort of calculation. However, then you neglect the real people who need, or simply want, to be more up to date. While there aren't necessarily a lot of those people compared to, say, iPhone users, they probably include people who write the apps that make products like iPhones and iPads viable, or who use Apple gear to its full potential and then champion it when discussing tech with others. These people are a strategically valuable part of the market, and if you lose them, you risk damaging other, possibly much larger, parts of your business indirectly as well.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    5. Re:how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 3, Interesting

      The people who generally purchase Mac Pro's as the same that think nothing of dropping $2000 on a new lens because it has .0001% less chroma aberration. These are not the 'good enough' folks. These are the folks that develop the techniques that others write books about. And, the folks that Apple used to cater to.

      As much as Microsoft was rightfully maligned under Bull-Headed Balmer, the new leadership is starting to make some very interesting inroads into Apple's turf with the Surface line. Specifically the Surface Studio. That should be the next iMac. While I wouldn't call it revolutionary, it is definitely innovative - and specifically targeted at the pro market.

      It is going to be very hard to justify Apple's anal-cranial extraction so long as they are profitable. Which means we will be on this course for a long time to come.

      FredInIT

    6. Re:how often are Mac Pro's upgraded? by timholman · · Score: 4, Insightful

      Pithy example, but my company switched to iPhones (back in the day) because of me, our sole Mac user; Apple no longer makes a computer well suited for my personal needs. This leads to erosion in core markets over time, and is hard to recover from.

      Exactly. I switched my entire family, and all my in-laws, from PCs to Macs years ago. There are thousands of stories like yours, where one or two people on the upper end of the user bell curve led an entire community or company to switch by proselytizing the Apple experience. If Apple stops manufacturing laptops and desktops that those power users want to buy, the drop in Apple's marketshare will be increased by orders of magnitude.

    7. Re:how often are Mac Pro's upgraded? by fortfive · · Score: 1

      To add to your sentiment, the high end of the curve brings in more than just the revenue for its sales, and Apple should be smart enough to calculate this.

      Plus, the people developing apps for their other, big revenue generating products need computers worth using for development.

    8. Re:how often are Mac Pro's upgraded? by PCM2 · · Score: 1

      It's been more than 3 years. Mac Pros are not for your average consumer. It's for the professionals. While most computers don't get monumental improvement gains anymore like they did in the 90s, incremental gains are most likely wanted by the top end, the professionals.

      The professionals? I've never met a doctor or lawyer who really needed anything more powerful than your typical consumer PC.

      --
      Breakfast served all day!
    9. Re:how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      My son told me that he thinks Apple has stopped being a computer company and is looking to become a jewelry company.

    10. Re:how often are Mac Pro's upgraded? by UnknowingFool · · Score: 1

      Professionals meaning video editors, computer animators, etc.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    11. Re:how often are Mac Pro's upgraded? by Applehu+Akbar · · Score: 1

      To add to your sentiment, the high end of the curve brings in more than just the revenue for its sales, and Apple should be smart enough to calculate this.

      Plus, the people developing apps for their other, big revenue generating products need computers worth using for development.

      Steve Jobs (peace be upon him) knew this by instinct. Not so, it seems, his corporate successors.

    12. Re:how often are Mac Pro's upgraded? by unixisc · · Score: 1

      I'm thinking apple knows how long most of these are supposed to be depreciated on balance sheets and times the updates on past sales volume each year

      sure some people are screwed, but it's not like most companies will let you buy a new one yearly or every two years without a good reason

      This is a good question. One who needs a Mac Pro would probably go for a fully loaded can, and then not look back at upgrading. The only upgrades I can think of would be models that would toss in more cores, RAM and SSD density on it. There however may not be that big a market for the upgrade

    13. Re:how often are Mac Pro's upgraded? by TheFakeTimCook · · Score: 2

      So, sure... there is no profit to be had in a better Mac Pro, or a laptop that has built in Ethernet, or whatever.

      The only thing that they can do right now with the Mac Pro is make it join the USB-C/TB 3 crowd (which I expect they will do this year), and possibly upgrade the GPU and SSD. From what I understand, there really ISN'T a better Xeon CPU than it already has, which of course isn't Apple's fault; but yet the blame gets laid at Apple's feet.

      As for the MacBook Pro, in Apple's "mind", they did upgrade it, quite significantly, even over the 2015 model, to wit:

      1. Much better thermal management, meaning that the CPU can run faster for far longer than in the 2015 model.

      2. Fastest SSD in the industry. Benchmarks show faster than any other SSD.

      3. Unique 5k Internal Display, with the Unique ability to drive TWO additional 5k, or FOUR additional 4k, External Displays. No other laptop comes close.

      4. 80 Gbps of Raw I/O bandwidth in four identical, interchangeable, multifunction USB-C/TB 3 Ports. No other laptop comes close.

      5. Unique-in-the-industry multitouch input device. No other laptop has it.

      6. Touch ID.

      Say what you will about these changes, they are decidedly not "fluff". They are hard-core, engineering improvements over the previous model.

    14. Re:how often are Mac Pro's upgraded? by TheFakeTimCook · · Score: 1

      Pithy example, but my company switched to iPhones (back in the day) because of me, our sole Mac user; Apple no longer makes a computer well suited for my personal needs. This leads to erosion in core markets over time, and is hard to recover from.

      Exactly. I switched my entire family, and all my in-laws, from PCs to Macs years ago. There are thousands of stories like yours, where one or two people on the upper end of the user bell curve led an entire community or company to switch by proselytizing the Apple experience. If Apple stops manufacturing laptops and desktops that those power users want to buy, the drop in Apple's marketshare will be increased by orders of magnitude.

      So, whip out those proselytizing skills to show your family why the 2016 MacBook Pro is better (much better!) than its predecessors.

      See my previous post in this thread for details.

      As for the iMac, Mac mini and Mac Pro, I would look for updates around March.

    15. Re: how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      So this is what infatuation looks like.

    16. Re:how often are Mac Pro's upgraded? by mikael · · Score: 1

      That sounds like the demise of SGI - "people will always buy our expensive workstations because of the little shiny logo on the front". When they were coming out with the Indy workstations, start-up film production companies were building their own render-farms using clustered PC's. It didn't matter if one PC blew up or melted down, the others would pick up the load. Apple managed to edge in by buying up all the video editing software companies. Microsoft bought up Softimage, and SGI bought up Alias|Wavefront. Even then all their markets started moving to desktop PC's.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    17. Re:how often are Mac Pro's upgraded? by thegarbz · · Score: 1

      Mac Pros are not for your average consumer. It's for the professionals.

      *were

    18. Re: how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      No, that's what evidence looks like.

      You come across as the infatuated one; infatuated wth being an apple hater for no reason.

    19. Re: how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      Lol. I used to own a power Mac and a Mac Pro.

      The GPU could be upgraded on both, but Apples video cards were always lagging generations behind.

    20. Re:how often are Mac Pro's upgraded? by flargleblarg · · Score: 1

      sku that brings in less than $50MM a year

      No product anywhere in the world brings in $50 trillion per year.

      (1 million million = 1 trillion)

    21. Re:how often are Mac Pro's upgraded? by aaarrrgggh · · Score: 1

      Yup... when I first saw Surface Studio I was wondering how Apple is stuck on thier awful iMac. (Should be VESA by default.) Microsoft is spending on product placement and it does build mindshare over time-- these aren't the brown Zune's anymore. Had Apple stuck with the perf tower maybe they could have kept a dedicated team on it sticking with the incremental upgrades.

      My guess though, is that Apple changes course when the manufacturing technology better allows them to collapse the supply chain further.

    22. Re:how often are Mac Pro's upgraded? by aaarrrgggh · · Score: 1

      The new MBP is a powerful computer, and more powerful than its predecessor for sure. It looks forward several years in advance. The problem is that it is a hassle to use today if you travel between multiple locations: you either need a charger/dock at each location, or you need a bunch of dongles. The dongle issue was not solved gracefully by Apple at least offering a first party docking solution. This isn't a computer for my needs, and it isn't a computer for anyone in my family, stock be damned.

      We will see what happens in March/April, but really these products are very old now.

      Beyond hardware, you have the issue that the iPhone works very poorly with the combination of Outlook and GMail, and the system lacks cohesion now. It doesn't "just work." I didn't recommend Apple products because of my stock position... I recommended them because they worked and made life better.

    23. Re:how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      1. Aggressive throttling gives you the extended use thanks to the failure of the new battery tech. You either get faster CPU or longer life - not both.

      2. That can no longer be replaced or upgraded.

      3. 5K and a unique resolution just feels like numbers for numbers sake. Increased colour and brightness and a slight bump to resolution are incremental improvements

      4. the 80Gbps and the 4 x 4K monitor support are really the same point - it's the move to USB-C. This, IMHO, is the real upgrade and the spark of the 'old' Apple that made bold design decisions that shaped the market around them.

      5. And yet they've taken what many thought was one of the better laptop keyboards and sacrificed it in the thinness war. The new I-can't-believe-it's-not-a-click that provides feedback for the trackpad falls into the same category as the keyboard. These are not improvements. They are sacrifices in the thinness competition and a clear sign of just how badly Apple has changed direction and philosophy. The Touch Pad is a gimmick and feels like it's been added to try and differentiate what is otherwise a very mixed bag.

    24. Re:how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      "The people who generally purchase Mac Pro's as the same that think nothing of dropping $2000 on a new lens because it has .0001% less chroma aberration."

      Incorrect. They just want a computer that lets them get things done well. I own a Mac Pro simply because it's a great computer. I don't have much disposable income to blow on toys for the sake of it. I like the idea of a Surface but my impressions of Windows 10 so far have been very poor, so as long as that stays the steaming turd that it is then I've no choice but to avoid the hardware too.

    25. Re: how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      What problems did you run into with win10?

    26. Re: how often are Mac Pro's upgraded? by ruir · · Score: 1

      The question should be more what problems did you not run with win10...starting with the rather non-intutitive interface and the stupid update policy...

    27. Re:how often are Mac Pro's upgraded? by ruir · · Score: 1

      In my opinion the problem is that Tim Cook does not understand the ecosystem between all the Apple devices, and family bringing others along. i.e. the shinny iPhones and (god forbid) iWatches are bought to fit in the Apple ecosystem that we already have at home.

    28. Re:how often are Mac Pro's upgraded? by ruir · · Score: 1

      IWatches are still years behind practical use and I really doubt they want them eating the iPhone customer base.

    29. Re: how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      Where I come from we call them machine operators a d they get minimum wage. Just like programmers are glorified data entry and also on minimum wage. Bunch of cunts.

    30. Re: how often are Mac Pro's upgraded? by Anonymous Coward · · Score: 0

      Lol. My fanboy roomate wanted to use their airport, because its apple and they are newest and awesome apple apple apple. And i was like; half the signal strength and 1/8th the network speeds? Keep your trash out of my network, thanks.

    31. Re:how often are Mac Pro's upgraded? by HuguesT · · Score: 1

      Yes there are significantly better Xeons around: look here. The best CPU you can buy for the mac pro is number 27 on that list. The top Intel proc has 20 cores compared to 12 and runs 50% faster.

    32. Re:how often are Mac Pro's upgraded? by TheFakeTimCook · · Score: 1

      The new MBP is a powerful computer, and more powerful than its predecessor for sure. It looks forward several years in advance. The problem is that it is a hassle to use today if you travel between multiple locations: you either need a charger/dock at each location, or you need a bunch of dongles. The dongle issue was not solved gracefully by Apple at least offering a first party docking solution. This isn't a computer for my needs, and it isn't a computer for anyone in my family, stock be damned. We will see what happens in March/April, but really these products are very old now. Beyond hardware, you have the issue that the iPhone works very poorly with the combination of Outlook and GMail, and the system lacks cohesion now. It doesn't "just work." I didn't recommend Apple products because of my stock position... I recommended them because they worked and made life better.

      The port issue is a false and very temporary bogeyman. It just is. The move to USB-C/TB3 is happening INDUSTRY-WIDE, (Google "laptops with TB3") with dozens and dozens of laptops sporting that port configuration. And guess what? Laptops by other industry-leaders such as Dell that have ONLY USB-C ports (even with and without TB3, I think) have started to appear. So, if Apple is inconveniencing users right now, so are other OEMs. The only thing that Dell did that was smarter than Apple was to include ONE measly USB-C to USB-A adapter "in the box". If Apple would have done that, maybe people wouldn't have whined so much... NOT!!!

      I'm not sure what your problem is with your iPhone and Outlook and Gmail, seriously.

      My Outlook Folders were created automagically on my iPhone, and my Outlook Calendar events, with reminders, automatically add themselves to my Calender on my phone. I did nothing to set that all up. It "just happened". And when my work switched to Office365, the integration got even better...

      Similarly, I don't have any issues with Gmail on my iPhone. It also seems to "just work". In fact, especially considering neither of those are Apple products, I am quite amazed how well iOS integrates with those two services.

    33. Re:how often are Mac Pro's upgraded? by TheFakeTimCook · · Score: 1

      1. You apparently didn't read so well. "Aggressive throttling" is what the PREVIOUS (2014) MacBook Pro did. Tests of the 2016 model clearly show that the improved THERMAL management have allowed the CPU to run FULL SPEED for far longer periods (maybe even indefinitely) while connected to AC power. OTOH, improved POWER management allow run-times that are better overall, and likely DO throttle the CPU somewhat on battery, which pretty much EVERYONE has done since the dawn of laptops.

      2. Because they found that almost no one did that before they wanted to buy another laptop.

      3. Just because something doesn't cross YOUR use-case, doesn't mean it doesn't cross MANY others. And besides, it IS an improvement, no matter what.

      4. At least we agree that they are major improvements, and the overall effect is that we now have a LAPTOP with nearly TWICE the I/O capacity of the late 2013 Mac Pro. Now, if people would just quit whining about having to buy a piddling $2.50 USB-C to USB-A Adapter...

      5. What are you blathering about? I was talking about the "Touch ID" Fingerprint sensor; not the "Force-Touch" Trackpad. Please try and keep up...

    34. Re:how often are Mac Pro's upgraded? by TheFakeTimCook · · Score: 1

      Yes there are significantly better Xeons around: look here. The best CPU you can buy for the mac pro is number 27 on that list. The top Intel proc has 20 cores compared to 12 and runs 50% faster.

      The question is, how many PCI-e lanes do they support? I didn't see that on the list you linked; and don't have time to run-down a bunch of CPU product pages on the Intel site. Perhaps you know...

      From what I have read, we are only JUST now, LATER THIS YEAR (2017) going to have a "Skylake"-based Xeon with enough PCI-e lanes to make TB3 worthwhile on the Mac Pro. And if the Mac Pro can't enter the world of USB-C/TB3 yet, it isn't worth upgrading... yet .

      So, let's hope Apple has gotten some Engineering Samples of the new "Skylake" Xeons, and is busily incorporating them into an updated Mac Pro...

  4. Saw this comming by Anonymous Coward · · Score: 0

    This is what happens when you don't have a CEO with BPD cracking the whip.

  5. They have six hundred billion dollars by Anonymous Coward · · Score: 0

    The veterans can sputter all they want about metrics.

    1. Re:They have six hundred billion dollars by Anonymous Coward · · Score: 0

      They won't for long if they keep pissing off their highest revenue-generating customers.

    2. Re: They have six hundred billion dollars by Anonymous Coward · · Score: 0

      If they diversify their money, it will only grow. Once you have a ton of money, you tend to get even more money.

    3. Re: They have six hundred billion dollars by Anonymous Coward · · Score: 2, Insightful

      True, they've been successful for ROI. Their business approach focused on visual design and appeal to consumer ego has ultimately paid off.

      Most economic theories I'm familiar with assume consumers make informed, rationale purchasing choices and understand trade offs. When you erode that assumption away and instead manipulate the consumer psychologically through marketing, Apple is basically what you get. It works. It's sad, but it works.

      I view it all as part of the 'post fact' Era where as a society, we seem to care less about good choices and just want to feel warm and gooey inside, even for a short time, chasing high-to-high.

    4. Re: They have six hundred billion dollars by fortfive · · Score: 1

      An iPhone can be a rational choice. It depends on the consumer's values. Apple limits customization, perhaps, and might "lose" on some raw specs, but it wins on style for many people, also many people value the status which iPhone confers, as well as arguably more security.

      If you are concerned that valuing style and status are irrational, you may be right, but your time among humans will probably be unpleasant.

    5. Re: They have six hundred billion dollars by Anonymous Coward · · Score: 0

      I'm more concerned with overvaluing the perception of style and status which is projected by Apple's marketing.

      I don't see how one would have much style when your phone design is identical to what everyone else owns (uniform manufacturing process) Stickers, cases, UI customization, etc. offer far more for styling options. I really don't see how Apple products project much status since everyone has them and they're pretty easily obtainable (though MacBooks are overpriced). Little boxes, on the hillside...

      Ambiguity in valuation of these subjective, less objective, attributes (such as style, status) are what marketing loves to toy with to make consumers think it's worth the additional cost (perceived value manipulation/inflation).

      As for me, well I like to surround myself with people who are interested in me and not specific products I own. I am quite happy with those kinds of humans, you can keep the ones who care if I own some specific manufacturer's product or not.

  6. since when has it been a business decision by nimbius · · Score: 5, Insightful

    It made no sense from a business standpoint to continue to develop these emails as both HTML [and] text, but it made significant strategic sense.

    the fact that this rose to the level of a marketing decision shows that as far back as Chuq's tenure, Apple has been on a steady decline. As an email admin, let me spell this out for you. You supply email in text and HTML format because people who do real and meaningful work on desktops and laptops want to see the text, not HTML. these are the same people who still use real F keys, a real escape key, and consider removing the headphones from a cellphone a form of jackassery, not bravery.

    --
    Good people go to bed earlier.
    1. Re: since when has it been a business decision by Anonymous Coward · · Score: 0

      Some people like HTML email. I'm not one of them but I think to say anyone who does meaningful work only uses text email is rather stupid. It'd be like me saying anyone who uses Linux or Containers are a bunch of idiotic childish twats because Unix is what people who do real work use.

    2. Re:since when has it been a business decision by OzPeter · · Score: 1, Insightful

      You supply email in text and HTML format because people who do real and meaningful work on desktops and laptops want to see the text, not HTML.

      So .. I'm don't do real and meaningful** work because I like to see HTML in emails? Way to go to invalidate me as a person.

      Sure, plain text has a place, but with HTML I can reply to a colleagues email and highlight my comments or point out issues in various colors in the body of the email* rather than breaking things bit by bit as I would have to do in a plaintext email.

      * See what I did here? I used HTML to emphasize the point I was making. How would you easily do that in plain text?

      ** I suppose then I should throw in the towel over this control system software I am writing right now for this $$$ ship to shore crane, because by extension it isn't meaningful work.

      --
      I am Slashdot. Are you Slashdot as well?
    3. Re:since when has it been a business decision by Anonymous Coward · · Score: 0

      HTML-only emails without a text component also makes it more likely that you end up in spam traps. It sounds like he's clueless about what he was supposed to be running. Not surprising, considering at the time, if you knew somebody's email address, you could enter it into a form on Apple's website and see their personal details including where they live. Why should we listen to him again?

    4. Re: since when has it been a business decision by Anonymous Coward · · Score: 0

      >Some people like HTML email. I'm not one of them but I think ...
      >like me saying anyone who uses Linux or...

      Stop, just stop right there.

      This is not about 'free choice' and living in a world where people 'choose those beautiful HTML emails' purposefully.
      This is about marketing companies who like HTML, and email/browser clients who default to them. Not users gushing for the new-shiny email. HTML emails were invented at first to allow cutsie fonts and boarders. Then companies decided to full-blast your eyes with 'decorative' layouts.

      - They take forever to load, because they are graphic-heavy-design-jobs.
      - Is basically a billboard or magazine-style page on your screen that you must go out of your way to find the meaningful text.
      - Allows tracking beacons, and server references.
      - Is also prone to breaking if you open the email late, because the HTML references servers that change up their promotions & deals.
      - The top-choice for virus email authors, because of all the automatic script allowances.

      Look, it's like this. These are the email version of going to a webpage where only a video is shown, no text. You must suffer through their presentation rather than using your own talented eyes to skim to the part you want. It is the bane of users and the joy of marketing. Seriously, do you even remember Flash only websites, video only websites, and Shockwave only websites? HTML emails is 'possible' but terrible for users. Terrible. Many just don't know it or accept the defaults.

      They are now used for mainly one purpose- for companies to market their full peacock feathers above & beyond the message. Which is text.

      _

    5. Re:since when has it been a business decision by msauve · · Score: 1

      Email is a text medium. Top-posting is evil. Most of the blame is on Microsoft for fucking it all up, but from the summary there were apparently fucked up people at Apple, too. Google carries on with the tradition of cluelessness, encoding all emails as base64 in the Android MUA.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    6. Re:since when has it been a business decision by JaredOfEuropa · · Score: 2

      The question here is: are "people who do real and meaningful work and can't or won't ead emails in HTML" a key demographic for Apple? Chuq seems to know how large this group is (4%). That's not a lot, but how important are they as a group and can Apple risk pissing them off? That's a business decision.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    7. Re:since when has it been a business decision by Anonymous Coward · · Score: 2, Insightful

      Yup

      > Top-posting is evil.

    8. Re:since when has it been a business decision by Anonymous Coward · · Score: 0

      You supply email in text and HTML format because people who do real and meaningful work on desktops and laptops want to see the text, not HTML.

      So .. I'm don't do real and meaningful** work because I like to see HTML in emails? Way to go to invalidate me as a person.

      Sure, plain text has a place, but with HTML I can reply to a colleagues email and highlight my comments or point out issues in various colors in the body of the email* rather than breaking things bit by bit as I would have to do in a plaintext email.

      Fine as long as you quote the section that you're referring to and highlighting in your reply instead of being one of those jackasses who wants everyone to scroll down several replies to read the one comment in red that you added.

    9. Re:since when has it been a business decision by Anonymous Coward · · Score: 0

      I remember in the mid 90's when the web was just getting started. It was mostly text. This was kinda cool in that in was more subtle, and less in your face. You got to decide how to imagine or visualize. Then the web gradually got more whiz-bangy.

      I think this is kinda reflects with the times. As we move more towards feelings being almost infinitely more important than facts.

    10. Re: since when has it been a business decision by Anonymous Coward · · Score: 0

      You have some valid criticisms, but HR will have a meltdown if they can't send email in Comic Sans MS and use some crappy cursive font to "sign" their name on the bottom. That's why we have HTML email.

    11. Re: since when has it been a business decision by Falos · · Score: 1

      This is one of those times I hear "We can't X problem Y because problem Z."

      People usually rebut this with the (perhaps overly concise) "Then you have two problems."

      Hammer X ought go ahead as planned, and a second hammer be found for Z.

    12. Re: since when has it been a business decision by Joe_Dragon · · Score: 1

      Flash ad loaded web sites used to kill Firefox and others with them hitting 100% core usage and that is why you really needed ad block and now flash is not auto load default any more.

    13. Re: since when has it been a business decision by clifyt · · Score: 1

      > They are now used for mainly one purpose- for companies to market their full peacock feathers above & beyond the message. Which is text.

      And like anything else, they are abused by people that want to abuse them. All the while quite a few of us are using it for work related activities.

      I routinely copy from statistical software that will copy tables out in tabular format that I can share with colleagues -- I could put it into excel or PDF or convert it to a picture and attach, but in the end, I simply want to convey tabular results that are easy to read.

      Quite often I will highlight a portion of someone's message when quoting it -- I try to only quote the relevant portions, but sometimes you might not want to repeat yourself.

      That said, I disable all beacons and third party images. I don't allow my messages to respond back at all. These are aspects that should be removed -- my old boss gots angry occasionally that he couldn't see when I read my emails or would accuse me of not reading them. Nope. Not going to turn it on.

      You can have all the things you hate without getting marketed to ...

    14. Re: since when has it been a business decision by awyeah · · Score: 1

      Is there a particular way you disable beacons, or does that all fall under the "show remote content" option?

      --
      Why, no, I haven't meta-moderated lately. Thanks for asking!
    15. Re:since when has it been a business decision by asdfman2000 · · Score: 2

      > Sure, plain text has a place, but with HTML I can reply to a colleagues email and highlight my comments or point out issues in various colors in the body of the email* rather than breaking things bit by bit as I would have to do in a plaintext email.

      > * See what I did here? I used HTML to emphasize the point I was making. How would you easily do that in plain text?

      You're right. There is *absolutely* NO way to _emphasize_ a point in regular text.

    16. Re:since when has it been a business decision by TheFakeTimCook · · Score: 1

      You supply email in text and HTML format because people who do real and meaningful work on desktops and laptops want to see the text, not HTML. these are the same people who still use real F keys, a real escape key, and consider removing the headphones from a cellphone a form of jackassery, not bravery.

      Nice way to embrace change, Luddite.

      Oh, I forgot: Self-Righteous, Egotistical, Luddite.

      Not everyone cums when they caress a Model "M" keyboard; nor thinks that the 3.5 mm headphone jack is the pinnacle of engineering excellence, and dare not change. Ever.

    17. Re: since when has it been a business decision by mikael · · Score: 1

      Then just send an attachment as a picture or a PDF document, or a link to an online PDF document.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    18. Re: since when has it been a business decision by Anonymous Coward · · Score: 0

      A PDF?

      Why not have it mumbled via a cell phone to a bad translator in Taiwan, then India, then China, then back to English and use that as the lossily compressed audio track to an age restricted and therefore login required YouTube video link instead?

      I mean, no one will read it, but as least that way I don't have pdfs in my spam folder.

    19. Re:since when has it been a business decision by Bender0x7D1 · · Score: 1

      Sorry, but I'm giving the point to OzPeter.

      Your underscores does very little to draw the eye to them - but italics does. Also, I didn't even notice your CAPS until I did a preview of my comment.

      I think your problem is you believe Your View(TM) of the Universe is the only one, true way of doing things. You are wrong. True mastery comes when you realize that different tools should be used for different purposes.

      --
      Reading code is like reading the dictionary - you have to read half of it before you can go back and understand it.
    20. Re:since when has it been a business decision by Anonymous Coward · · Score: 0

      I love to show kids today what Yahoo! used to look like - blows their minds.

      They go "Wow, that looks OLD! BTW, what's Yahoo?"

  7. MS Surface has been on my mind lately... by Anonymous Coward · · Score: 1

    I'm a field engineer. My new laptop cycle is approaching and the MBP is not in the running.

    The Surface is looking pretty good for my usage. I already started to migrate out of the Apple ecosystem. Just a few last ties left then I'm free.

    1. Re:MS Surface has been on my mind lately... by hcs_$reboot · · Score: 2, Insightful

      the MBP is not in the running. The Surface is looking pretty good. I already started to migrate out of the Apple ecosystem. Just a few last ties left then I'm free.

      Apple --> Microsoft, is that really the path to freedom?

      --
      Slashdot, fix the reply notifications... You won't get away with it...
    2. Re:MS Surface has been on my mind lately... by Anonymous Coward · · Score: 1

      Do you need extreme computing power in the field? You might find that a long-lasting, fairly durable, and incredibly cheap laptop (even a Chromebook, repurposed with Linux) is a better choice. Do your computationally hard work on a non-mobile machine somewhere (maybe even on The Cloud), and if you drop or otherwise damage your cheapy laptop, it won't fucking matter, because it's so cheap that you can easily swap it out for another without compunction.

    3. Re:MS Surface has been on my mind lately... by powerlord · · Score: 4, Insightful

      *nix is the path to the Dark Side.

      Linux leads to Apple. Apple leads to MicroSoft. MicroSoft leads to the Suffering. --The Penguin

      I jest, Windows 10 has been remarkably stable and good on the 5 year old work computer I;m using ... enough that, based on how shitty MacOS hardware has been looking, I'm considering going back to windows for my next home computer ... for the first time in 15 years.

      My iPhone is about 3 years old ... I expect I'll start looking at replacing it shortly and I'm open to looking at alternatives. ... Apple's moves may costing them more future revue than their calculations are predicting.

      --
      This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
    4. Re:MS Surface has been on my mind lately... by Aaden42 · · Score: 3, Interesting

      If you want a laptop as opposed to a tablet you can stick a keyboard onto, I've found the Surface (both 2 Pro & 4 Pro) to be disappointing. The folding keyboard and touch pad are miserable to use. The feeling of the keyboard is really .. I dunno.. sloppy.. Tough to describe in words, but no fun to do any amount of typing on. The touch pad has both a right/left mouse button, but there's no visual or tactile delineation where the mouse "button" stops and the normal pad starts nor where the border between left & right buttons are. I'm constantly getting right when I want left, or tapping too high for right & getting the default left on the main body of the touch pad. The pen input is nice-ish to take hand written notes, but the Apple Pencil on an iPad is much more accurate. Looking at MS OneNote where I've taken notes on both devices, the Surface looks like I'm writing in crayon compared to the sharpness of the Apple Pencil notes.

      I still get more use out of my five+ year old MacBook Pro than I do the Surface. The Surface does a lot of the functionality of both a laptop & a tablet, but it doesn't do any of it nearly as well as the separate devices do. If you're looking to travel light & small and don't mind dealing with daily annoyance on a lot of the functionality, maybe the Surface is good enough. I just find it annoying to use. I'll grab it when I'm going out for an evening and *might* need to answer a call for work, but if I'm actually planning to get any real work done, the Surface collects dust & I grab a real laptop.

    5. Re:MS Surface has been on my mind lately... by Anonymous Coward · · Score: 0

      It's a bike and a laptop? Cool!

    6. Re:MS Surface has been on my mind lately... by Anonymous Coward · · Score: 0

      You're just shooting yourself in the foot by going to Win10 just to save a few bucks. Win10 is a privacy and security and interoperability nightmare.

    7. Re:MS Surface has been on my mind lately... by OhPlz · · Score: 1

      Enterprise is pretty decent.

    8. Re:MS Surface has been on my mind lately... by Anonymous Coward · · Score: 2, Interesting

      Don't forget the new Linux subsystem for Windows 10. This erodes much of OS X's "but it's runs Unix" advantage over Wintel PCs.

    9. Re:MS Surface has been on my mind lately... by unixisc · · Score: 1

      My real problem w/ the keyboards I've seen for Microsoft Surface: any keyboard that lacks the numeric keypad section on the right is tough to use. And for a Surface keyboard, a trackpad on the same thing is really unneeded. One can either use a pen on the surface of a Surface, or use a mouse.

    10. Re:MS Surface has been on my mind lately... by thegarbz · · Score: 1

      Win10 is a privacy and security and interoperability nightmare.

      Not everyone cares about metadata.
      Windows 10 has security features that put it far ahead of previous versions of Windows.
      Windows 10 running on a PC with support for Windows 10 doesn't have any interoperability issues that aren't related to legacy devices. Not everyone uses legacy devices.

    11. Re: MS Surface has been on my mind lately... by nachtelfjeiu · · Score: 1

      Apple has never been a path of freedom. And it's only getting worse. Microsoft has always granted users a lot of freedom. Freedom to run any program you want. Freedom to mod the crap out of your pc. Freedom of hardware. Freedom of third party plugins in Office. Sure there are examples of less free moves from MS, but if you don't understand why three move out of the Apple ecosystem grants freedom, you're probably on the wrong site here.

    12. Re: MS Surface has been on my mind lately... by hcs_$reboot · · Score: 1

      Linux is the path to freedom. Never thought (and said) Apple is. MS sells black boxes, and too many people / companies are still jailed into the ms-office overpriced bullshit.

      --
      Slashdot, fix the reply notifications... You won't get away with it...
    13. Re:MS Surface has been on my mind lately... by ruir · · Score: 1

      This thread is full of shills. Is MS so desperate? If my next laptop is not Apple, it will be Linux. Windows has always been an exercise on frustration.

    14. Re:MS Surface has been on my mind lately... by ruir · · Score: 1

      Sure, because we never trusted MS in the last decades, but now we trust it wont fuck "Linux" too.

    15. Re:MS Surface has been on my mind lately... by Thumper_SVX · · Score: 1

      I know I'm late to the party, but your statement that Windows has always been an exercise is frustration is most certainly true for you, but not everyone. For me, the last couple of iterations of MacOS before I sold my 15" MBP about a year ago were more of an exercise in frustration than Windows 10 has been.

      Yeah, I'd have loved to use Linux as my primary OS but I was limited in what I could accomplish and limited in the hardware I could buy. I had certain things I wanted to accomplish with my new laptop ecosystem and Linux literally didn't have the hardware support at the time to do it. Yeah, it does now... but I would still find Linux intensely limiting due to my use cases today. And quite frankly the hardware support is still lagging far enough behind that it renders itself irrelevant to me pretty quickly.

      Privacy concerns? I personally don't care. The metadata collection that Microsoft does is something I don't really give a monkeys about so long as I can get my work done in a simple and effective manner. Yeah, I do some blocking with PFBlocker on my firewall because why the hell not? Just because I don't mind the metadata collection, doesn't mean I'm going to make it easy for Microsoft. And unfortunately that doesn't help when my laptop leaves my house... but that's infrequent enough that I don't care.

      I'm not a Microsoft shill, but neither do I care much about the operating system I run any more. I have very little software that's Windows-specific just as I had relatively little software that was Mac specific. I'm more concerned that the hardware I run is capable of working with me and helping me do my work and once I wrote up a list of hardware I wanted in my latest iteration, listed out the capabilities that I wanted and so on neither Mac OS nor Linux were an option for me. Like it or not, leading (or bleeding) edge hardware has never been either Apple's or Linux' strong suits. And there are some people who actually need that hardware.

      For the record too, my transition into using Windows 10 was easy, and continues to be easy. My computer is really reliable and has had zero issues even considering I did an upgrade from Windows 8.1 to 10 (8.1 was the OS of choice when I got my current hardware). Usually I'd expect issues but I had surprisingly few. I had to uninstall a couple of pieces of software due to compatibility issues, but I didn't miss them either.

    16. Re:MS Surface has been on my mind lately... by ruir · · Score: 1

      I rarely have to deal with a Windows 10 at work. The most I dealt with them was writing a bit of powershell for VPN deployment and VPN tests...
      Wife got a Windows 10 at home, and she is not too technical. I would have bought her a MacBook, however her laptop died suddenly right before xmas, and I sure as hell and not paying the local Apple representation 500-600USD more than I would pay in USA for a Macbook, f*** the greedy bastards
      I bought her a Windows 10, and while she having a major in IT, she is not very computer savvy. Helping her is still an exercise in frustration. Windows 10 is non-intuitive and damn ugly.

  8. Money money money by Anonymous Coward · · Score: 1

    It was an amazing, new age when Apple adopted Unix, and brought Mac OS X to the world; the developer was made king, and it was fun to help Apple build its ecosystem.

    Then, Apple got a taste of money.

    Cha-Ching: Little pocket-devices that could be walled off and metered for every little fucking penny; hell, developers even had to pay for the privilege of developing "apps", and they were forced to "upgrade" from perfectly useful PowerPC Macs to the new x86 ones just to play with the SDK.

    Now, the creative people have been forced out to make way for the conservative, Vogonic bean-counters. It's the natural pendulum of innovation.

    1. Re:Money money money by Yvan256 · · Score: 1, Offtopic

      Vogons are slug-like but vaguely humanoid, are bulkier than humans, and have green skin. Vogons are described as “one of the most unpleasant races in the galaxy—not actually evil, but bad-tempered, bureaucratic, officious and callous", and having "as much sex appeal as a road accident" as well as being the authors of "the third worst poetry in the universe".

    2. Re:Money money money by Anonymous Coward · · Score: 0

      Apple never adopted Unix (ignoring A/UX), they bought NEXT, who already adopted Unix decades earlier.

      Apple nearly died from being a feckless obese company the last time they operated without Steve Jobs. They've not solved anything in their culture since then and they don't have Steve to light a fire under their ass this time.

    3. Re:Money money money by Anonymous Coward · · Score: 0

      No.

    4. Re:Money money money by unixisc · · Score: 2

      NEXT completely changed what passed for Unix. They took Mach 2.5, put BSD on top of it, and then put Display Postscript on top, and they got a great system that could make Unix very transparent yet visible to the user - particularly by going through the finder. Apple changed that and made it look different but weird. I loved NEXTSTEP, but could never really get comfortable w/ OS X

    5. Re:Money money money by Anonymous Coward · · Score: 0

      Don't be a fucking twat.

      Don't be a fucking twat.

      Don't be a fucking twat.

    6. Re:Money money money by Anonymous Coward · · Score: 0

      > Apple never adopted Unix (ignoring A/UX)

      Ah, okay. If you ignore the time they adopted Unix, they never adopted Unix. Got it.

      They also sold machines running MkLinux and AIX, FWIW.

    7. Re:Money money money by Anonymous Coward · · Score: 0

      NEXT completely changed what passed for Unix. They took Mach 2.5, put BSD on top of it

      Actually, Avie Tevanian did that at Carnegie Mellon before he went to work for Steve Jobs at NeXT.

      And they didn't so much "put BSD on top of Mach" as refactor the BSD kernel to separate the microkernel and OS services layers... but that's (pardon the expression) academic.

  9. Stark Contrast by American+AC+in+Paris · · Score: 3, Funny

    "Silicon Valley Veteran On Apple: Company Has Become Sloppy, Missed Updates, Delayed Refreshes By Long"

    By contrast, if the company you work for has always been sloppy and slipshod, people simply lower their expectations and it's no big deal.

    --

    Obliteracy: Words with explosions

    1. Re:Stark Contrast by Tony+Isaac · · Score: 1

      This is true. But unlike "the company you work for," Apple has distinguished itself in the past by NOT being sloppy, missing updates, and delaying refreshes. This is the whole point, that Apple is now merely mortal like the rest of us.

    2. Re:Stark Contrast by ruir · · Score: 1

      Unfortunately, coming from an (ex?) Apple fan, that is true. Tim Cook seems more interested in promoting "diversity" at Apple events that promoting decent products.
      The last events have seen gays, blacks, older people, women, black women, disabled people, fat people...instead of decent products.
      I always say wwdc keynotes religiously, the last one I turned off the TV after the first 15 minutes. Too bad to be true.
      I swear that if this year Tim Cook also includes refugees in the next WWDC, it is the last of Apple products I will buy.
      Tim Cook does not understood what turned Apple around, and that we may have bought an IPhone, iPad, Apple TV and Airport because MacBook Pros were great.

  10. While I don't totally disagree by RogueWarrior65 · · Score: 4, Insightful

    E-mails? Really? THAT's Apple's problem? And spouting off about HTML in e-mails? HTML is total inconsistent crap. What looks fine to one user on one platform and one browser looks totally different to another. That said, this post reminds me of the time that Steve Jobs came into a meeting as asked what some particular software product was supposed to do. After receiving an answer he said, "Can anyone tell me why the f*ck it doesn't do that?" Apple has indeed lost its way. They have all but abandoned the power users and power developers (there are plenty of things that Android developers have access to that iOS developers don't). Why the hell did Apple buy Beats? Seems like they're focusing on trying to make the next big thing and that's sucking all the resources away from other product lines.

    1. Re:While I don't totally disagree by Anonymous Coward · · Score: 5, Insightful

      He's not saying that emails are the problem. The email story is one illustration how Apple used to consider "power users and power developers" instead of just the mass-market consumer. Apple used to say "only 4% of people use this, but they are still important;" while Apple now says "only 4% of people use this, f*ck them."

    2. Re:While I don't totally disagree by UnknowingFool · · Score: 2

      Why the hell did Apple buy Beats?

      I would guess the licensing agreements that Beats had with the music companies to stream music. I would also guess that when Apple approached the same music companies for licensing rights, the music companies wanted a great deal of money as Apple has it. So they bought out another company that already had the agreements. They really didn't buy Beats for their hardware. That's my best guess.

      I do agree with you that Apple seems to lost their way with power users and developers.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    3. Re:While I don't totally disagree by Anonymous Coward · · Score: 0

      The truth is, Apple has never been able to survive on it's own without Jobs at the helm. He understood that the captain has to have the engineers running the ship to keep it going. As soon as the marketing shits and the fat cats start making calls, they invariably run the ship aground and run off with the assets rather than continuing the voyage. For them, the next big score is the only thing that matters, rather than reliable long term planning and success.

    4. Re:While I don't totally disagree by Anonymous Coward · · Score: 0

      The return on investment appears to be quite good already.. I don't understand why anyone would by beats headphones, but they make a lot of money.

    5. Re:While I don't totally disagree by Anonymous Coward · · Score: 0

      Please identify the period in time when Apple considered 'power users and power developers' in the design & creation of a product? Seriously, Apple is designed around 'removal of control' and 'ease of use' (e.g. 'lowest common denominator'). Seriously, show me 1 of their products with mass market success that is also designed for support of 'power users and power developers'...this whole story has to be fake news because it expresses a version of reality that never existed.

      O, and were supposed to take the word of an Apple e-mail admin as the gospel about the health of Apple? Seriously?

    6. Re:While I don't totally disagree by ColdWetDog · · Score: 1

      You have an odd definition of 'never able to survive'. More money than God (well, not the Catholic Church but most others). A brand new glass donut for offices. The highest brand recognition in the world.

      What, in your august opinion, does it really take to survive? Because if Apple isn't doing that, the rest of us are in real trouble.

      --
      Faster! Faster! Faster would be better!
    7. Re:While I don't totally disagree by fortfive · · Score: 3, Interesting

      In the early aughts, around os 10.2, Apple was all about designing and supporting hardware and software for high end producers. G4 and G5 Mac desktops were unbelievably awesome machines, OS X was super stable with all the functionality of Unix available, final cut pro, logic and aperture were state of the art and fun to use.

      And the tiBook, while not the fastest, was surely the awesomest laptop a person could own.

      Later, the 12" powerbook.

      The fail seemed to set in about five years ago. It's a good example of what happens when you don't have good competition, cf Windows Vista.

    8. Re:While I don't totally disagree by TJ_Phazerhacki · · Score: 4, Interesting

      Many moons ago, OS X was extremely attractive to people who needed a computer to do work, but who didn't want to take the time to learn Windows and deal with bugs. The G4/G5 era was great for Creatives, and that naturally meant that the people who made all the dongles and the software treated OSX as their primary platforn. I supported IT at a music studio and an architecture firm, and the apple logo was EVERYWHERE. The problem wasn't that XP or 7 was 'bad', it was that the tools that people used were developed for Mac. We had desks that had 2 computers at them - a Mac for whatever the job function was, and a Dell laptop for everything else (Outlook being the primary culprit.) The problem is that Macs have been overwhelmingly shitty computers for years now, but because of the inbreeding, it takes major product shifts to drive brand-loyal users away; so here we are - lowest-common denominator consumer machines with a price premium for the brand, and professionals ripped away because they physically cannot do work anymore.

      --
      Physics is nothing like religion. If it was, we'd have an easier time trying to raise money!
    9. Re:While I don't totally disagree by jedidiah · · Score: 1

      I remember the interim years. Apple was perpetually on everyone's dead pool list. They had few users and little support outside of their multi-media niche. The part of Apple that is drives their success now didn't exist until Jobs returned.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    10. Re:While I don't totally disagree by Anonymous Coward · · Score: 0

      G4 and G5 Mac desktops were unbelievably awesome machines,

      Well, the enclosures were usually well-designed, to get around the awful processors.

    11. Re:While I don't totally disagree by Applehu+Akbar · · Score: 1

      There are better examples of Apple software dumbing-down than this. iPhoto users used to be able to, after importing pictures from a camera, change the default chronological names of shooting day folders to something like "Maui," and then create new folders ("Hawaii") in which to move day folders. But iPhoto users who upgraded to the successor Photos application on computers found their entire folder structures blown away and images filed chronologically again, with their entire personal organization disappearing. By releasing Photos, Apple sold a lot of copies of Adobe Lightroom.

      Local authors who have been using Pages, Apple's word processor, suddenly found the latest "upgrade" stripping away a host of publishing-level features that were instrumental in producing finished books. Pages is now good for typing up the garden club newsletter while the professional authors are all struggling to learn Word.

    12. Re:While I don't totally disagree by Anonymous Coward · · Score: 0

      I do work.

    13. Re:While I don't totally disagree by ruir · · Score: 1

      "awful", because Intel is better....really? Are you for real?

    14. Re:While I don't totally disagree by Anonymous Coward · · Score: 0

      See also Aperture. That software worked beautifully for me - it let me organise my photos in a way that made sense, sort through them in a way that made sense, cull the near-duplicates in a burst to the best one in a simple, logical manner... it was a thing of beauty.

      The official line is that Aperture's role has been replaced by Photos. That is nonsense: Photos' catalog management system is a very, very long way behind Aperture's.

      So I'm currently getting comfortable with Capture One, and may end up looking at Darktable down the road if I can't make Capture One work for me.

      They didn't fumble the ball on that one - they threw the ball straight at their competitors.

    15. Re:While I don't totally disagree by Anonymous Coward · · Score: 0

      Word? I think you mean Publisher.

  11. I said the same thing here yesterday by Anonymous Coward · · Score: 0

    and got modded down.

  12. Blog colors... by Anonymous Coward · · Score: 0

    Ugh, for someone who supposedly worked at Apple. You think you would pick up a few design ques from them...

    Purple text on an off-white/pinkish background?!

    Let me back up. PURPLE F**KING NORMAL TEXT?!

    My god. No wonder you don't work at Apple anymore, a child could come up with something more pleasing to the eye.

  13. See auto manufacturers and racing by jasenj1 · · Score: 5, Interesting

    Porsche, Audi, Mercedes, BMW, etc. don't make race cars and compete in things like 24 Hours of LeMans, WRC, etc. because those cars and those events make them money. They do it because 1) It provides a venue to show off cool new technology 2) It provides them marketing cachet, name recognition, and bragging rights.

    Apple has lost sight of this. Apple is happily making Corollas & Caravans - which sell large volumes and make a profit. But it has forgotten the high-performance end of the bell curve where the bragging rights are earned and new tech is shown off.

    1. Re:See auto manufacturers and racing by SScorpio · · Score: 4, Insightful

      I see it more as Apple makes Corollas and Caravans that they market and price as a BMW.

    2. Re: See auto manufacturers and racing by Anonymous Coward · · Score: 0

      German cars, while still decent, had a significant drop-off in quality in the 90s, from which they are recovering to this day. That was when they stopped letting the engineers run things and the decision-making power went to their marketing and financial departments. They refocused the brands to compete with cheap imitators such as Lexus, chasing any cost-cutting profit-maximizing venue possible. This only ended up hurting them in the long run when the inferior material, build, and design quality started to become obvious as the cars aged.
      This is what is happening to Apple as well.

    3. Re:See auto manufacturers and racing by UnknowingFool · · Score: 1

      If video editors and animators preferred Corollas and Caravans. On the scientific computing side, Apple is the only major computer maker to offer a Unix laptop as much as the MacBook Pro is sorely lacking.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    4. Re:See auto manufacturers and racing by Anonymous Coward · · Score: 1

      Windows 10 brings a Linux subsystem to the table. It's almost out of beta & supposedly runs everything at native speeds.

    5. Re:See auto manufacturers and racing by djinn6 · · Score: 1

      I agree with your point, but that's not a great analogy. The Corolla is one of the best selling cars out there, but it's not low quality or low tech. You'd think it's easy to make Corollas with their tiny 140 HP engines, but to make it do 40 mpg highway requires a lot of engineering talent, and even more so if you want to do it with cheap materials and have it last a long time.

      Go take a look at what goes into the engine design. If Mercedes or BMW had the same tech, why wouldn't they go after this enormous market?

    6. Re:See auto manufacturers and racing by uassholes · · Score: 1

      I'm a *nix only person, and have a few Macs. But, for technical work, like data acquisition and signal processing, you have to use homebrew or macports to install software written for Linux. it doesn't make sense; just use Linux.

    7. Re:See auto manufacturers and racing by Anonymous Coward · · Score: 0

      > Unix laptop

      Nice meme. https://daniel.haxx.se/blog/2016/10/11/poll-on-mac-10-12-is-broken/

  14. Apple seems stuck in profit trap by swb · · Score: 5, Interesting

    Any potential innovation costs money and fails to produce the same levels of profit as existing products will be seen as a failure, so Apple is stuck doing nothing because its the most profitable thing in the short term.

    The problem seems to be by the time the highly profitable products stop producing huge levels of profit they won't have any new products available because no innovation is likely to produce the same profits, so they don't do any innovation as it will be only a cost or cut in overall profitability.

    What I'm curious is whether investors will be happy with innovation-less profit or whether they will respond to public criticism of lack of innovation and put pressure on Cook to pursue more meaningful innovation even if it hurts short term profitability. And more meaningful innovation means real stuff, not grinding users for headphone dongles or new wireless headphones.

    1. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 1

      Apple really needs Steve Jobs. That guy responded to nobody and did exactly what he envisioned, no questions asked.

      Currently, Apple has a CEO that plays ball with the board of MBA bean counters, that only see things in terms of money.

      The current CEO does not have the bravery, or the company control, or the support to make any meaningful change in the company beyond just profit.

      This looks like Sculley's Apple all over again.

      But that's ok. This is an opportunity for innovation. An opportunity for someone else to steal the show. Let's just hope it is an american company, and not Samsung or Sony.

    2. Re:Apple seems stuck in profit trap by Jason+Levine · · Score: 4, Insightful

      If Apple falls into the no innovation trap, they could eventually join Blackberry in market oblivion. Blackberry was on the top once. If you wanted a mobile phone with all the latest features, you got a Blackberry. Their fans were just as rabid as Apple fans are (for better or worse - not saying that being a rabid fan is always a bad thing). But as other companies (notably, Apple) innovated into their space, Blackberry insisted that they didn't need to keep up. They were on top which (to them) meant that they were doing what the users wanted which meant they didn't need to change. Even as they slid down, they still insisted that they didn't need to change. By the time they realized change was needed, they were too far gone.

      If Apple's not careful, they can wind up as another Blackberry. Short term profits are nice, but can blind you to long term trends.

      --
      My sci-fi novel, Ghost Thief, is now available from Amazon.com.
    3. Re:Apple seems stuck in profit trap by DickBreath · · Score: 5, Insightful

      Apple was once a great company. Back in the day Apple was ahead of the industry in just about every way. BYTE magazine wrote that the history of the microcomputer industry was an effort to keep up with Apple. In the 1980's and 90's I was a card carrying Apple fanboy. Then I got hooked on Linux in 1999.

      I parted ways with Apple when OS X would not run on the several $5000+ computers in my household. I had fond feeling towards Apple, but was no longer interested in their products.

      When the iPhone came out, I realized that in five years everyone would have such a phone, but with a dozen different brand names other than Apple. Just like the Mac vs PC when Apple would not license it's OS.

      When Apple became a litigation factory, I realized that the end was near. Slide to unlock, really? Rectangles with rounded corners? Apple argued in a foreign court patent suit that Samsung could have made their tables thicker and heaver, as if thin and light were some exclusive Apple right. Here we are ten years later from 2007 to 2017 and the headlines in industry trade rags are beginning to paint the fall of Apple. Hey, it happened to IBM. Then eventually to Microsoft who is trying to grasp at relevance and embrace the open source world. Why can't Apple fall? Unthinkable? Think different! It could happen. (And some of us would say good riddance after enduring the snobbish fanboys.)

      Today's Apple fanboys are little more than ditto heads. They protested that Apple's was not a patent troll. Yet Apple and Microsoft together formed Rockstar, one of the biggest patent trolls around, in order to shield their good brand names while patent trolling.

      It may just be what happens to big corporations when they grow past a certain point. Hey Google are you paying attention? They become too conservative. They can't rock the boat that generates today's huge profits. They can't invest too many resources into the future. They don't have vision. They can hire people with vision, but then they won't believe what those visionary people tell them. It seems to be a common story of successful tech companies.

      If Apple does go away, it won't be overnight. Not quickly. And maybe not even completely. Just a gradual slide into irrelevance. But Apple was once great, and had a good long run. And from my once fanboy days, I'll point out a saying of the early 1990's: people have been predicting the demise of Apple every year since 1981.

      --

      I'll see your senator, and I'll raise you two judges.
    4. Re:Apple seems stuck in profit trap by UnknowingFool · · Score: 2

      I would agree with you on the effect but the iPhone was a game changer. RIM did rest on its laurels, and outwardly they tried to reassure users that every was fine. Internally they were panicked over the iPhone.

      RIM's technology was slowly getting out of date; their software model left a lot to be desired. The problem that RIM and other smart phone makers didn't see was that while their smart phones were for power users and corporate types, consumers wanted a smart phone designed for them. Blackberry consumer models were just stripped down versions of their corporate models. Not much thought went into the fact that consumers wanted better UI as opposed to tech features. Apple could never move into the corporate market which was their stronghold was the thinking.

      RIM did try to compete with Apple with models like the Storm on the consumer end; however, it was rushed and buggy. Apple had spent years developing the iPhone while RIM had less than a year and missed deadlines.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    5. Re:Apple seems stuck in profit trap by DickBreath · · Score: 4, Interesting

      As a once Apple fanboy during the 80's and 90's I'll point out that Steve Jobs was just plain wrong about some things.

      It was right for Sculley to strip Jobs of power. Steve left on his own. He could have continued to be the visionary.

      But Steve Jobs would not allow reasonable amounts of memory. Nor expandability. Definitely no slots ever! No color, ever. Just his vision of a single configuration appliance computer with a small number of expansion items like floppy drives, a hard drive and printer.

      The appliance computer vision is great. But was not practical at the time. The Late 1990's iMac was a good realization of that vision. The high speed USB made his vision of external expansion more practical. And today, most computers never see any internal expansion other than possibly memory. (I said most, not all.)

      The 1987 Macintosh II with color, card slots, external monitors and other great features was a huge expansion of the Macintosh vision that never would have happened with Jobs. The real irony was that Jobs' NeXT computer did all the things he wouldn't let Apple do.

      --

      I'll see your senator, and I'll raise you two judges.
    6. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 0

      Well, yeah. Apple is the most profitable company in existence. R&D is an expense. So they could be spending a lot more on R&D. But then they would only be profitable and not the most profitable, which I guess is unacceptable to them.

    7. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 0

      so Apple is stuck doing nothing

      Only if you ignore the things they have done over the past five years.

    8. Re:Apple seems stuck in profit trap by Nidi62 · · Score: 1

      Any potential innovation costs money and fails to produce the same levels of profit as existing products will be seen as a failure, so Apple is stuck doing nothing because its the most profitable thing in the short term.

      The problem seems to be by the time the highly profitable products stop producing huge levels of profit they won't have any new products available because no innovation is likely to produce the same profits, so they don't do any innovation as it will be only a cost or cut in overall profitability.

      What I'm curious is whether investors will be happy with innovation-less profit or whether they will respond to public criticism of lack of innovation and put pressure on Cook to pursue more meaningful innovation even if it hurts short term profitability. And more meaningful innovation means real stuff, not grinding users for headphone dongles or new wireless headphones.

      The funny thing is with all the cash they have on hand Apple could easily fund R&D and innovation without impacting profits at all. Who knows, 10-20 years from now Apple might turn into the new Microsoft because they've spent the time coasting along on inertia rather than trying to find something new.

      --
      The only thing necessary for evil to triumph is for it to be pitted against a slightly greater evil
    9. Re:Apple seems stuck in profit trap by Erbo · · Score: 4, Interesting

      My opinion of Apple is that it's become kind of like the Soviet/Russian space program: both of them produce some really impressive hardware, but you can still see the dead hand of their chief innovator (Steve Jobs for Apple, Sergei Korolev for the Russians) in all of it, and you can also see that they don't have another innovator of that same caliber to carry them forward. Chuq's describing what appears to be a symptom of that, in that they've lost the person who's capable of thinking strategically instead of just focusing on the business numbers.

      --
      Be who you are...and be it in style!
    10. Re:Apple seems stuck in profit trap by swb · · Score: 1

      I think in a lot of ways Microsoft has kind of been the cautionary tale for Apple.

      Microsoft has spent billions on new products (I'm hesitant to call it innovation, since many products were market-chasers) but how many actually became market factors? Really, only Xbox.

      And then there's the (relative) open nature of Windows, which has handcuffed Microsoft into years of legacy application support and lots of hardware to support. I think Apple feel they've beat this by keeping iPhone/iPad closed devices and moving their computers to nearly as closed a hardware model and being fairly ruthless about obsoleting old OS releases and API levels.

      The (good?) news for Apple now is, like Microsoft, they can continue to make money off recurring purchases of the same product at high levels of profit with really no significant competitor to take away their markets and enough lock-in that their user base doesn't stray to the alternatives where they exist.

      At least for Microsoft they appear to have Azure as a kind of evolutionary step towards a new product/business model. Apple doesn't have that and doesn't seem to have any means of getting there.

    11. Re:Apple seems stuck in profit trap by sconeu · · Score: 1

      Now that's a very interesting thought. Parent should be modded up +1 interesting or insightful.

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
    12. Re:Apple seems stuck in profit trap by tlhIngan · · Score: 1

      Well, the Mac lineup suffered because there was nothing you could do to them. Faster CPUs were AWOL - Intel made Kaby Lake processors for just a handful of uses. This year we'll see meaningful refreshes, because Intel just released the rest of the Kaby Lake lineup that everyone has been waiting for.

      Apple can refresh laptops every 6 months like they used to, but given the few improvements Intel makes, it would really be more "meh" than the new MacBook Pro that was released.

      As for innovation, the wireless headphones actually ARE an innovation in usability - think of the complexity involved in getting it so it can pair up on command - perhaps your Mac when you're sitting down working, then you leave and have it pair to your iPhone for the commute home. Once home, it pairs to your iPad so you can watch Netflix. It's these little touches that make Apple, well, Apple.

      And then there's the headset use case - you can talk on one earpiece while the other is charging, then take it out and put the first one in, all while continuing the call. No one knows you swapped earpieces and your call proceeds uninterrupted. It's not earth-shattering innovative, but more "well, geez, this is useful, why didn't anyone else think of this".

    13. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 0

      But Steve Jobs would not allow reasonable amounts of memory.

      And now Tim Cook has made the decision to continue that screwing of customers with their laptops. They have been stuck at 16 GB of RAM max for just under six years. Apple is screwing us hard. I love their laptops and we have hundreds here, but we're having to replace them with laptops that support a decent amount of RAM. Six years is just too long to stop hardware development.

    14. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 0

      "I parted ways with Apple when OS X would not run on the several $5000+ computers in my household."

      How fucking disingenuous is that? You mean to say you when the latest version of OS X would not run on blah blah blah. I have 13 year old macs running OS X doing the same that they did without upgrading the OS.

      They STOP the update cycle when the hardware isn't going to function the same way. They're not $5000+ computers anymore (I'm guessing 5 years or more out) over time . . .

      Bitch all you want, just don't spin it.

    15. Re:Apple seems stuck in profit trap by swb · · Score: 1

      However tricky the headphones may be, they're really only marginal improvements over Bluetooth. My phone magically pairs with the car's infotainment system and when I turn on my headset by the computer it pairs to my phone, and that's just generic Bluetooth.

      I think the bigger problem is that both of their major products, phones and computers, are (like everyone else's), so mature they're kind of at conceptual dead ends. The only improvements are minor and incremental to the underlying technologies -- faster cpus and the like.

    16. Re:Apple seems stuck in profit trap by DarkOx · · Score: 1

      Well Apple has been on brink of oblivion before and come back. However this time there visionary founder won't be returning to help them, should that situation arise.

      The thing is it won't happen though. Apple isn't RIM. Like M$ they have so much cash they don't actually need to make anything. Apple could decide to stop selling computers, software, phones, and tablets and simply reinvent it self as a hedge fund and continue forever.

      Actually that might be the smartest move. You stand to benefit from a lot more diversity in the market place than by making any group of products yourself. Once you amass the kind of reserves Apples got its probably less risky to simply declare yourself the winner and exit stage left.

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
    17. Re:Apple seems stuck in profit trap by TheFakeTimCook · · Score: 1

      This looks like Sculley's Apple all over again.

      Sculley's Apple gave us the Newton, which was a pretty forward-thinking product.

    18. Re:Apple seems stuck in profit trap by TheFakeTimCook · · Score: 1

      If Apple's not careful, they can wind up as another Blackberry. Short term profits are nice, but can blind you to long term trends.

      Actually, if the response to the 2016 MacBook Pro is any judge, the last thing people want is innovation.

      TouchBar: "Wahhh! I want my generally-useless-in-MacOS-Applications-F-Keys-Back!"; "Wahhh! Emoji Bar", "Wahh! Gimmick".

      USB-C/TB 3 Ports with 80 Gbps of multifunction I/O and the ability to drive FOUR external 4k, or TWO external 5k, displays: "Wahh! I don't want to spend $2.50 on a USB-C to USB-A Adapter!" "Wahhh! Apple wants to make money on DONGLES!" "Wahhh! I want my Ethernet Port Back, even though I haven't used anything but WiFi for the past 5 years!" "Wahhh! I want my SD Reader Back, even though I haven't used it but once!"

      Industry-leading SSD: "Wahhh! It's SOLDERED, I can't stand that, even though I haven't Upgraded a Drive in a Laptop in the past TEN years". Same for Soldered RAM.

      Loss of MagSafe: Well, I'm with ya on that one...

      So, with the fact that we're essentially done with Moore's Law at this point, until someone comes up with a new form of Physics, true innovation is getting harder and harder to come by in the computer-field in the past few years.

      But when Dell, Lenovo, MS, HP, et al, churns out the same stuff, year after year, nobody bitches; because we don't EXPECT them to INNOVATE. But Apple is EXPECTED to keep on wowing the crowds with ever-faster performance (when the underlying technologies out of their control are running out of grow-room), unique and innovative features (but simultaneously never remove or replace ANY of the old stuff!), and release products that are all things to all people (which I submit the new MBPs come pretty close to being, at least in the I/O department), every single year.

    19. Re:Apple seems stuck in profit trap by TheFakeTimCook · · Score: 1

      Well, yeah. Apple is the most profitable company in existence. R&D is an expense. So they could be spending a lot more on R&D. But then they would only be profitable and not the most profitable, which I guess is unacceptable to them.

      Apple spent something like $10 BEEELION on R&D last year alone. A 30% increase Year-over-Year I might add.

      How much do you think Dell, Lenovo, HP, Asus, Acer, etc. spend TOGETHER on R&D?

    20. Re:Apple seems stuck in profit trap by TheFakeTimCook · · Score: 1

      so Apple is stuck doing nothing

      Only if you ignore the things they have done over the past five years.

      Or even in the past ONE year...

    21. Re:Apple seems stuck in profit trap by TheFakeTimCook · · Score: 1

      The funny thing is with all the cash they have on hand Apple could easily fund R&D and innovation without impacting profits at all.

      Ahem. They spent $10 BILLION on R&D last year. It wasn't ALL Hookers and Blow...

    22. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 0

      Your right. apple users sure whine a lot. What is wrong with them?

    23. Re: Apple seems stuck in profit trap by nachtelfjeiu · · Score: 1

      Good question. I have a feeling you know how most investors think... Need moar moneyz. Always moar moneyz than last year.

    24. Re:Apple seems stuck in profit trap by demonlapin · · Score: 1

      They've even lost a lot of the great design stuff. My wife's Magic Keyboard just died, and got a Magic Keyboard 2 to replace it. They sized up the left and right cursor keys to be full size instead of half-height, meaning that you can't just feel for the low spots in the bottom right corner to center your hands on the cursor keys.

    25. Re:Apple seems stuck in profit trap by ruir · · Score: 1

      Believing or writing Microsoft is trying to embrace open source means you are either naive or a shill.

    26. Re:Apple seems stuck in profit trap by ruir · · Score: 1

      A PlayStation beats the crap of an Xbox any day. XBox was from day one a stripped down PC.

    27. Re:Apple seems stuck in profit trap by david_thornley · · Score: 1

      RIM also believed that what they were bringing to the market was vital to corporations, who would never accept iPhones. This, along with business inertia, helped them avoid seeing the inevitable until it was too late. I can see Apple going the same way.

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
    28. Re:Apple seems stuck in profit trap by Skuld-Chan · · Score: 1

      Its funny you mention blackberry - they are still on the slide down:

      https://www.theguardian.com/te...

      All of their phones have always been "lets do xyz really well" (speakerphone, camera, battery life etc) but totally ignore all the other features of the phone. Nokia had this issue as well - awesome battery life or camera, but shit memory and shitty software.

    29. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 0

      Even Jobs later admitted that he needed to be fired, and go through the experiences of running NEXT (and PIXAR) so that he could grow up. The man that came back to Apple was much wiser than the one who left it in a huff.

    30. Re:Apple seems stuck in profit trap by Anonymous Coward · · Score: 0

      Recently, I've seen a great phrase to describe Steve Jobs: product manager. You can fault him on many areas, but as head of Apple, he really was the Chief Product Manager. Check the market for opportunities, invent a new or change your existing products with a single vision, and get it on the market. Apple doesn't have that anymore, and putting Ives in charge of both software and hardware dilutes his abilities and is a mistake.

      What Apple needs to realize is that they don't have to try and come up with radical changes to their products every year to sell them, just keep them on a competitive trajectory while they come up with the magic behind the scenes. The Mac Pros are a perfect example: they "innovated" the hell out of the design with the garbage can, and then didn't bother keeping even the CPUs up to date. That's where they fail, and why they need a Chief Product Manager type in charge.

    31. Re:Apple seems stuck in profit trap by thejynxed · · Score: 1

      Outside of the type of RAM used, a PS4 and Xbox are identical as far as APU family, which is arguably the most important part.

      --
      @Mindless Drivel: 100% of Twitter posts ever Tweeted.
  15. Mac pro got to thin and the lack of loop back cabl by Joe_Dragon · · Score: 1

    Mac pro got to thin and the lack of loop back cable system for TB like other pro workstations boxed them in.

    The PSU does not have the power to run the system at full load and also the heat limits it as well plus only 1 cpu also limits the pci-e lanes to a point where they only have 1 storage port.

    Right now getting TB3 in there will be hard with out adding more pci-e switches (with video cards taking an bandwidth cut down) / adding an cpu / cutting down to 1 video card (still needs an pci-e switch to feed out the pci-e from the X16 for 1 video card).

    They should of keep the tower or even went bigger if just to hide the DP to TB card cables.

  16. Which customers? by sjbe · · Score: 3, Insightful

    They won't for long if they keep pissing off their highest revenue-generating customers.

    I'm curious who you think those "highest revenue-generating customers" actually are. I'm willing to be it isn't who you think it is. Just because you buy a Mac Pro every few years doesn't make you a "highest revenue customer". Well over 50% of Apples revenues come from the iPhone and you can tell that Apple's focus is more on that product than any other. Also the customers generating the most revenue are very likely to be a different group than the most profitable customers. At the end of the day it's profits, not revenues that matter.

    1. Re:Which customers? by ArhcAngel · · Score: 5, Insightful

      Then you missed the example already given. Apple kept outdated tech in their email system to accommodate a very small but crucial market segment. Now Apple is removing features large swaths of their consumer base still use. Anecdotal as it may be I know of several people who were waiting to upgrade their iPhone when 7 came out and decided to get a Samsung device because of the headphone jack. It may not hurt Apple in the short term but it will if they continue to alienate their customer base.

      --
      "A person is smart. People are dumb, panicky dangerous animals and you know it." - K
    2. Re:Which customers? by powerlord · · Score: 5, Insightful

      All true, but the real question is also if they are losing the "Decision Makers".

      These are probably not either the "highest revenue-generating customers" OR the "most profitable customers", but are the ones that influence others in their purchasing decisions.

      Personally, I buy computers infrequently. My home computer is ~4-5 years old, my phone is 3 years old. I am not the "Ooo shiny! Must have!" buyer who is going to make Apple money every year with a new phone purchase. However I also have been responsible for collectively having 5 people get iPhones, and 4 MacOS purchases based primarily on my recommendation. Will I still be recommending Apple products? Probably, but it will be much more qualified. Windows 10 is pretty good also for most users, and Apple's treatment of hardware is pretty abysmal from my perspective making it harder to recommend them.

      End result, I may only be two sales, but if I don't see them as serving my needs, they may lose 11 sales total (mostly from people who fit their bell curve) because the decision maker is now outside the curve.

      On the scale of Decision Makers, I'm peanuts compared to real Influence Peddlers such as reviewers, or other vocal critics that Apple is now hearing from. I would also disagree with TFA. While I agree Apple isn't a car with its engine on fire, I disagree that it is merely an engine that needs some tuning. It is an engine with the timing belt failing. It needs to be properly replaced/fixed soon, or the whole engine is likely to come to a crashing halt when you least expect it and in a way that will be very difficult to repair after the fact.

      --
      This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
    3. Re:Which customers? by bbasgen · · Score: 1

      To further your "decision maker" argument. I'm responsible for a budget where we regularly buy a large number of mac computers every year. Everywhere possible, we have held off on mac purchases. In some areas, we are actively planning to move to PCs. While I am a life long (30 years) Mac user, I find myself frequently advocating against the Mac precisely because of what Chuq articulates. Apple is an enormously successful company, and they have found success in walking in IBM-like footsteps. They make products that appeal to the mass rather than to the edge, and they decide on aggregate data rather than vision. It's going to continue to work really great for Apple for a long while to come.

      No one in the market has figured this out yet. There is a zygote of users out there that are hungry for better solutions but who have nowhere to turn to. No one out there is really 'disrupting' Apple. But it is a solvable problem, and someone will make it so. When someone does, I'll be moving my circles in their direction.

    4. Re:Which customers? by Anonymous Coward · · Score: 0

      > All true, but the real question is also if they are losing the "Decision Makers".

      They are now since they haven't increased the amount of RAM supported on their laptops in nearly six years. They have stagnated for six years. I recently had to replace about two dozen five year-old 16 GB MacBooks with Sagers because we needed more RAM. The laptops were great and still did their job except for the fact that we needed to run two virtual machines that each require about 12 GB of RAM. Swapping was killing us and wearing-out SSDs prematurely. It's pitiful that Apple stopped working on their laptops over six years ago. Well, they've added a few bells and whistles, but when it comes to something critical, they just stopped working. I don't know if they're incompetent or just lazy or just trying to milk profits out of crappy out of date machines that have to be quickly replaced.

      Apple gave-up on the pro market almost six years ago.

    5. Re:Which customers? by TheFakeTimCook · · Score: 1

      Anecdotal as it may be I know of several people who were waiting to upgrade their iPhone when 7 came out and decided to get a Samsung device because of the headphone jack.

      Boy will they feel foolish next go-round with Samsung...

    6. Re:Which customers? by iMadeGhostzilla · · Score: 1

      That was then, the world is now a different place, and Apple has too big of a user base to serve to be able to mind details like that. I don't care either way, I'm not an Apple fan or a product user (besides my 4 year old iPhone 4S) but I don't really think they had a choice -- it was either grow insanely to where they are now or be eaten by competition, no middle ground.

    7. Re:Which customers? by danomac · · Score: 1

      Yes, but in the Android ecosystem there's actually different manufacturers, leading to a choice. You don't have that in the iOS ecosystem.

    8. Re:Which customers? by TheFakeTimCook · · Score: 1

      Yes, but in the Android ecosystem there's actually different manufacturers, leading to a choice. You don't have that in the iOS ecosystem.

      ...and as I have said before, they all follow Samsung (who follows Apple). So, in about 2 years, you won't be able to find a smartphone that you would want to buy that still has a 3.5 mm jack. Everything will be USB-C (including Apple).

  17. "powerful blog post" by xxxJonBoyxxx · · Score: 1

    Thank you - probably the funniest thing I've read in 2017 so far.

  18. Somewhat missing the point... by Anonymous Coward · · Score: 1

    Apple has always been a little behind on the hardware in its devices. For example, the iPhone got LTE support a couple of years after it became common with Android phones. They've also been somewhat quick in the past to drop support for things like FireWire, so there's precedent for some of their decisions. These were strategic choices that can be defended.

    Being a little slow to add features can be a good thing if it ensures that the new features don't adversely affect user experiences. LTE adoption was slow partly due to concerns about battery life. The strategic decision to remove an older feature like floppy drives or FireWire can make sense if there's something newer and better to replace it with.

    The real problem is that Apple's hardware and software, if lagging slightly behind their competitors, had the advantage of being particularly stable, reliable, and of superior quality. I could count on OS X to just work and not experience the problems of Windows systems. Mac hardware could be counted on to not fail nearly as soon as cheaper competitors. They've always been more expensive, but I could justify the expense as paying for superior quality. That doesn't seem to be the case any longer, especially with the software being less stable and reliable than in the past. I can accept higher prices and hardware that's slightly behind the leading edge as long as I'm getting a top quality product. I can accept strategic decisions to discontinue features if it makes sense to move toward a newer and superior alternative.

    Unfortunately, Apple seems to have gotten away from quality in favor of pure marketing. That's a shame, because the best marketing for Apple products and the associated expense was that they really were better than their competitors. The "Hello, I'm a Mac.. and Hello, I'm a PC" commercials were an outstanding marketing tactic that focused on the superior quality of Apple products. If Apple still wanted to promote quality, that would still work in the present day. It's clear that a lot of Windows users don't really like Windows 10. There are also a lot of issues with the forced updates and removal of user freedom. Some of the updates definitely seem half baked, which results in a really bad user experience. The old Apple would have been marketing the hell out of their computers as an alternative to Microsoft's aggressive and hostile behavior toward users. The marketing strategies of 10 years ago would work quite effectively in 2017, but Apple no longer seems willing to focus on quality.

    If Apple focused on quality software and solid (even if slightly older) hardware, they could be a Windows killer. This is an unfortunate missed opportunity. I can't imagine that Jobs, were he still alive, would miss out on the opportunity to make a huge dent in Microsoft's desktop/laptop market share.

  19. Re:Timmy's War Against Heterosexuals by DickBreath · · Score: 1

    Approximately coincident with OS X, Apple changed its logo from a bright gay rainbow to a dull impotent boring gray. What does that tell you?

    --

    I'll see your senator, and I'll raise you two judges.
  20. It's obvious by IWantMoreSpamPlease · · Score: 1

    Diminishing returns.
    Do what maximizes profits, ignore the rest.
    Considering the cash Apple has, they're on the right track.
    Note: I don't agree with said track, but the edge users don't justify the costs involved, so out they go.

    Business 101: Cash is king.
    And as long as Apple makes bucketloads of cash from their current iProducts, they will. When it stops, they will re-evaluate where they are in the world, but not before then.

    --
    So rise up, all ye lost ones, as one, we'll claw the clouds.
    1. Re:It's obvious by Anonymous Coward · · Score: 0

      When it stops, they will re-evaluate where they are in the world, but not before then.

      And then they'll do a Blackberry. I.e, new, innovative products aren't something you pull out of your ass on a whim. Plenty of companies have found out the hard way that especially in quickly moving market, complacency kills,

    2. Re:It's obvious by epine · · Score: 1

      Business 101: Cash is king.
      And as long as Apple makes bucketloads of cash from their current iProducts, they will. When it stops, they will re-evaluate where they are in the world, but not before then.

      In the weirdest coincidence of all time, this is also the course description for Guns, Germs, and Steel 101.

    3. Re:It's obvious by uassholes · · Score: 1

      Brilliant.

    4. Re:It's obvious by Blaskowicz · · Score: 1

      Thing is, a computer is a computer and there may be less or no ground breaking innovation left.
      Amiga was ground breaking, as in there wasn't anything like it before (lots of color, sound, fast graphics i.e. the first "multimedia" and cheap machine)
      Macintosh was ground breaking : could only be used in graphical high res with a GUI toolkit in ROM. First computer like that that was affordable.
      Nowadays all computers can do "multimedia", even crap buried in toys, gas pumps and cash registers, and they only can be used in graphical high res, unless they're stuff with a segment display or a couple blinking lights.

      2007 iPhone was unlike anything before it, with a full web browser etc. and almost no physical buttons. Been a half decade since (almost) all web capable phones are like that.
      Capable $1000 and $2000 laptops, been there for about a decade.
      Cars : fundamentals like mpg, spare parts availability, and staying on the road are things that can't significantly be innovated over (high end electric car is about the first innovation for decades)
      If there's some oncoming innovation, like cheap laptops are able to do VR : it's nice, but most people likely will not use it. Moreover, the tech will be available to each and every PC computer vendor (three GPU vendors : Intel, AMD and nvidia sell to everybody who asks). But maybe Apple will suffer a bit, as VR stuff will be made for Windows, Android and big home consoles but few might bother supporting OS X or far that matter, linux.

  21. Just stick to iPhones by Anonymous Coward · · Score: 0

    I used to be a big Apple defender but not anymore. They should just give up on desktops/laptops and stick to iPhones. They just don't know how to make a computer that a professional actually wants to use anymore.

  22. Resting on its laurels by bobgap · · Score: 1

    It used to be that Apple did things well, and did the UI with a consistency, but that is a thing of the past. For example, Steve Jobs would not have allowed the myriad of touch keyboards I find on my ipad, iphone, ipod—the whole point of the ToolBox was to keep a uniform user interface. Its operating systems have become a mess, ease of use and organization have been slowly diminishing for a long while now, but thank heaven that unix is still there, sort of.

    1. Re:Resting on its laurels by DickBreath · · Score: 1

      What Apple did was to help pioneer HUMAN interface, not user interface. Now it is all about graphic design. They've totally lost touch with what human interface even means. Now the interface is not about how to interact with humans better, but about style and marketing. Like Microsoft trying to force people to it's failed Windows Phone interface, but that's a different story. Google and Amazon are much closer to fulfilling Apple's vision of The Knowledge Navigator than Apple is. Siri is loaded with cutsey answers to loaded questions. Cute, but not useful. Useful requires a deeper level of work. Google can tell me how many inches per second are in an atto parsec per micro fortnight while Alexa cannot.

      Hey, Apple. It's not all about design only. FUNCTION OVER FORM. Function is more important than form. Form is great. But function is more important.

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re:Resting on its laurels by Anonymous Coward · · Score: 1

      Apple Music is a great example of how Apple has completely lost it on the UI front.

      The latest version of the iOS music player includes a little pop-up that explains how to enable Shuffle and Repeat modes. It does this because the buttons are so well hidden, no one could find them.

      How well hidden? Well, here's how to find them: When you start playing a track, a little bar appears at the bottom with the track name and a play and a skip button. Turns out that if you tap on the track name, it'll expand to be fullscreen, showing you the previous track button, volume, track scrubber, and three buttons on the bottom, none of which are Shuffle and Repeat. (They're Download, which is missing if you don't have an Apple Music subscription, what turns out to be an "audio output device" button, and "More", which brings up a menu that also doesn't include Shuffle or Repeat.) At the very top of the screen a small bit of the previous window remains visible and there's a little downwards arrow.

      Seems simple enough, swipe down on the arrow to return to the previous screen, right? Wrong. Doing that will bring down the Notifications pane, like it does on Android. Instead you should swipe down on the album art, because that doesn't do anything when tapped on and is otherwise safe to swipe across.

      But we still haven't gotten to the Shuffle and Repeat buttons.

      Instead, you can ALSO swipe UP on the album art. This reveals the Shuffle and Repeat buttons as well as a list of upcoming tracks. (And, much like the notification pane, if you try and scroll from the bottom you'll just bring up Control Center. Instead you need to find a safe place to "grab" to scroll. The album art, again, is a good candidate.)

      There's absolutely no indication that you can swipe up. There's no indication that there's hidden information. I guess their theory is that because there's no "bottom" of the card visible that it should be "obvious" you can swipe up, but clearly that didn't work because they had to resort to that popup I mentioned to explain how to find the controls. There's no gradient or anything else that would traditionally indicate "there's more content, you can scroll" because modern Apple doesn't do scroll bars.

      Plus, with the exception of Apple Maps, pretty much nothing else in iOS uses this weird "card overlay that you can scroll" based interface. And the way it works in Apple Maps is slightly different than in Apple Music.

      It's a great example of Apple completely losing it on the UI front and the consistency front. And it's just one example. There are plenty of other ones.

    3. Re:Resting on its laurels by Anonymous Coward · · Score: 0

      The old Apple (under Jobs) was able to meld both form AND function.

  23. I like how this is an example of how Apple doesn't by ckatko · · Score: 1

    ... care.

    But they still cared enough to analyse what the actual usage numbers were.

    You can say, "Hey, they looked at raw numbers and didn't think their power users depend MORE on those messages than the rest do."

    But you can't say, "They didn't bother to look at all."

    And I'm RIGHT UP THERE with Apple shit-talkers. But you gotta come with real arguments before I get behind you.

  24. Tail wags the dog... by rockmuelle · · Score: 5, Insightful

    As a developer/power user who sits at the far end of the bell curve, here's what I see as the folly of Apple's ways.

    I switched to Macs after working on a beta version of OS X in the late 90s. Unix + sensible desktop was enough to keep me off the Linux train for daily use. That the hardware was also well designed with a good level of performance was also important. For the next 10 years or so, that held true.

    But, in the last 5 years:

    - the hardware has stagnated (e.g., I'd really like to buy a MacMini for my kids, but there's no way I'm shelling out Apple prices for 3 year old processors)
    - new hardware decisions make it difficult to use existing peripherals (music is a hobby - no way am I dropping a few grand on new audio interfaces just b/c I upgraded my Mac and need to support new ports)
    - Apple has ignored sensible design decisions made on the non-Apple side of the world (specifically, touch screens on laptops - my wife as an HP for work and the touch screen is useful, those old studies that claim otherwise are just that, old and dated).
    - The OS continues to have a slew of undocumented features that may or may not be useful, but definitely affect performance (the real dig here: just document the features Apple, I hate discovering things OS X has done for years on random blog posts)
    - The iPhone and OS X still don't work well together

    Why does this matter from the perspective of the bell curve and my place on it? Simple: I switched not only my family, but also my company over to Macs. The middle part of that curve was filled by people following people like me into the Mac universe. I'm seriously considering dropping Macs for computer use and (horror of horrors) going back to Windows + Linux. If I go that way, it's just a matter of an upgrade cycle or two before those in my sphere of influence abandon Macs as well.

    Apple seems to have forgotten that it's us geeks that couldn't wait for Linux on the Desktop that helped drive adoption 15 years ago. Kinda like the Democrats forgetting that the working class matters.

    -Chris

    1. Re:Tail wags the dog... by Anonymous Coward · · Score: 0

      I too am in your boat. Except I left shortly after the shift to Intel chips. I saw no value in paying almost double for the same hardware. I still recommend makes Mac's for some people, but most I recommend something else. What ever it takes to do the job. I've been with Apple since 86. It was a sad day I put the MBP in the closet, but I haven't missed it. Linux and Windows 7 made sure of that.

    2. Re:Tail wags the dog... by Kjella · · Score: 1

      I think you have to understand that Apple has morphed into a tech-bling company. The iPhone, iPad, MacBook Air, Apple Watch and AirPods are all high visibility items. The Mac Mini, Mac Pro and to some degree even the MacBook Pro? Mostly stuck on someone's desk or shelf and not for showing off. Well not just showing off but like a premium car, I could get here just as fast in a clunker but I'm doing it in style. They've realized that if the only thing they're fighting on is tech specs it's not really a business they want to be in. So if it comes down to whether there is a Haswell or Roswell in the Mac Mini you're not in their target market anymore.

      Is that bad for Apple? Well if what they do go out of fashion, I suppose. If on the other hand it's like wearing Ray-Bans they can keep selling things for way above cost for decades because it's the premium brand people want and buy when they can afford it. Here in Norway I see iPhones have >50% of the web surfing market, it's not because Android is bad but because it's not an iPhone. They don't want to be in the value market and if they tried they might not be very good at it. You really don't want a Michelin star chef to try running a McDonald's any more than the other way around.

      --
      Live today, because you never know what tomorrow brings
    3. Re:Tail wags the dog... by Moof123 · · Score: 1

      All very good points.

      In our house my wife is a Mac/Apple gal, while I grew up mac and switched to PC about 20 years ago because for engineering that was where the tools were. My wife has been getting frustrated with how things have stagnated, and how a lot of little things have gotten rougher around the edges after each update.

      I keep wanting to go back to Mac's, but time and again it is outrageous mark-up for low end and outdated hardware. I don't want an all-in one. I started to get sucked into the halo by owning ipods and ipads and was starting to hope for something better than a mini, but not all-in-one to fit my desires, but recently they have mangled a lot of what I liked about the iOS devices.

      Playing an album and finding "shuffle" in itunes on my ipad got hard, requiring a google search to figure out what the hell they did. WTF? Itunes on my PC similarly went from poorly designed mess to mangled unusable mess I no longer open. I've wasted too much time weeding out ever recurring duplicates that have popped up randomly in old playlists, only to have them re-appear at random. What happened to "it just works". So now I see them as having taken their eye off the ball. For such a huge company it should be pretty trivial to do an annual motherboard spin whenever intel updates their CPU's (they used to have first dibs and beat the market by a month). RAM should not be marked up 3-4x. I don't mind a fair markup, but they have taken to soldering it down in some cases and made it very difficult to do yourself on others.

      Basically I have stopped looking at their machines with any lust, and just have to realize that my lack of fashion makes me not part of their target demographic.

    4. Re:Tail wags the dog... by TheFakeTimCook · · Score: 1

      - new hardware decisions make it difficult to use existing peripherals (music is a hobby - no way am I dropping a few grand on new audio interfaces just b/c I upgraded my Mac and need to support new ports)

      This is your lucky day!

      Yes, it is just a little odd; but you can daisy-chain two Adapters to achieve USB-C to FW800, for far less than a new interface would cost.

      Apple's USB-C to Thunderbolt 2 Adapter ($29.00) specifically states it can be used with the Apple Thunderbolt to FireWire Adapter ($29.00). This will give you USB-C to Firewire.

      Until someone does a USB-C to FW adapter, that's your best bet. And it is an "approved" combination; so it should work.

    5. Re:Tail wags the dog... by ruir · · Score: 1

      I am too in that boat, but will never use Windows...Linux has made sufficient strides I might go full Linux on the desktop.

  25. good point by Anonymous Coward · · Score: 0

    Someone will come alone and serve the 4%, developers, mavens, authors etc will spread the word and take over from Apple as a new leader. Someday. Don't worry, it's a normal part of business.

  26. The only surprising thing here is -- by Anonymous Coward · · Score: 0

    -- that people still get traction bloviating about Apple "products".

    Nothing but zzzzzzzzzzzz since they stopped being Apple Computer.

  27. Let HP and / or DELL take over for the pro worksti by Joe_Dragon · · Score: 1

    Let HP and / or DELL take over for the pro workstations.

  28. There's an opportunity here for Google by timholman · · Score: 5, Interesting

    Right now I'm using a mid-2012 MacBook Pro that I've just upgraded with a Samsung SSD. The reason I chose to upgrade the storage instead of buying a new MacBook Pro was that I couldn't justify spending $3000+ for a laptop that was unrepairable and unexpandable, and would have to be sent to the recycle bin if it broke after the AppleCare warranty expired. I'm hoping this upgrade will get me through the next couple of years, but what happens after that?

    At some point I will need to buy a new laptop. So what are my choices, if not another MacBook? A Windows 10 machine? Absolutely no way in hell. Put Linux on a PC laptop? Maybe, but avoiding the time and effort of supporting a Linux installation is the entire reason I use a Mac.

    But what if (for example) Google decided to take a page from Apple's playbook? What if Google were to develop its own laptop with a real Linux / UNIX / BSD OS with a nice GUI, and support it the way Apple does? Not just a Chromebook, but a laptop with a new OS to complete with MacOS? And what if that laptop had a sane upgradeable / repairable premium design, without Apple's obsession for thinness and appearance over functionality?

    If such a laptop existed, I would buy it in a heartbeat. And when I did, I would almost certainly switch from an iPhone to a Pixel, and from the Apple to the Google ecosystem. Everyone says "Google is the new Apple", so why shouldn't that be true? Google has the culture and the resources to play the game by Apple's rules, and take a huge chunk of mindshare away from Apple. Not to mention the fact that Google apps like Assistant and Maps already leave Siri and Apple Maps in the dust.

    There needs to be a new option for laptop and desktop machines. Apple and Microsoft have both gone off the deep end, pursuing development paths that are leaving power users in the cold. Google could step in and become the new king of the mountain in very short order - if it has the will to do so.

    1. Re:There's an opportunity here for Google by Anonymous Coward · · Score: 0

      srsly? Google's an advertising company with a bunch of expensive hobbies.

      What, they'll use their Phone "support model" as a basis?

      Then again, could be hugely profitable for them ... thy could just build & release a new laptop, and put into to ForeverBeta (aka: Support? We don' neeeed no steeeeeenkin' support!) mode

    2. Re:There's an opportunity here for Google by NG+Resonance · · Score: 2

      Google will never do as you hope. It's already "pursuing development paths that are leaving power users in the cold," and its wake is littered with projects that have withered on the vine or been left to rot on the ground.

    3. Re:There's an opportunity here for Google by hey! · · Score: 2

      What if Google were to develop its own laptop with a real Linux / UNIX / BSD OS with a nice GUI, and support it the way Apple does? Not just a Chromebook, but a laptop with a new OS to complete with MacOS?

      I can take that one. They'd do a pretty good job. The new OS would get a power users excited. Then just as it seemed to be gaining traction, Google would suddenly kill it, leaving the project's fans to wonder (a) why pull the plug now and (b) why even do this in the first place?

      This is the conclusion I've come to: Google is a company with a fascination with shiny new tech, and plenty of cash to indulge that fascination even when they don't have any clear business rationale.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    4. Re:There's an opportunity here for Google by angel'o'sphere · · Score: 1

      Google can not make user centered software. Everything they offer as web applications and on the Chromeboo is so close to unuseable that you wished to had a shotgun and either round up the developers and let them pay or go down into your basement and shot yourself.

      The day that google might have a useable laptop OS is most certainly 20 years away. And probably stays like that the next 20 years ...

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    5. Re:There's an opportunity here for Google by night · · Score: 1

      Chromebooks have been improving at a decent rate. Both Dell and HP are trying to move them upmarket for higher end and business users. They are getting better CPUs, better specifications, better build quality, and pretty recently android apps. It's an interesting model. Linux kernel, thin OS, and a sandbox for android apps. So while the market share of chrome OS isn't huge, the marketshare of android is. So suddenly you can get neflix, hulu, pandora, several browsers, games, apps, ssh clients, mail clients, etc. Seems like a decent step up security wise from linux where each app you use can read 100% of your files.

      Seems like if you continue on this trajectory you might well have a macbook pro replacement in a generation or two. It might well not be an x86 (the qualcom 835 is looking pretty promising), but not sure anyone will care.

      I've not seen a chromebook with 32GB ram, yet. HP already sells a chromebook with 16GB ram.

  29. Apple's veterans egos are taking over. by buzlink · · Score: 0

    I feel Apple's biggest problem is it's veterans, those with the company for some time, and their egos are getting out and being expressed. More of the, "I've wanted to do this for a long time. Now I can." mentality. There is no restraint, no clear vision. It appears every department director has been freed to do as they seem fit. This is evident, from all the defending Apple did during the unveiling of the new Macbook Pros and through the press and social media after its October release.
    Apple has lost their direction and has way too much money to understand they need to wrangle in everyone to get them back on track making truly amazing products. All they care about is moving the ticker and keeping it green through P&L performance and units moved, just like every other American company that relies on the stock market to gage performance in which Apple ultimately fails to meet expectations. Essentially Apple has become the Microsoft of the last 20 years or more so Pepsi Co.

    --
    _buzlink_
    1. Re:Apple's veterans egos are taking over. by Anonymous Coward · · Score: 0

      I don't think it's egos. Rather it's more like malicious sabotage. First they screwed over OS X, then iOS and then MBP. Who knows what's on the chopping block next.

  30. The good old days were not very good by Anonymous Coward · · Score: 0

    Apple was a terrible company in the 90's. They nearly went out of business and failed to deliver the products they promised on multiple occasions. Being an Apple fanboy in the 1990's was like having a bad boyfriend that you kept going back to, they rest of non-fanboys could only look on in pity.

    Without Steve Jobs to save the company, Apple will fall back into its old habits.

    1. Re:The good old days were not very good by DickBreath · · Score: 1

      Forget old habits. Try new ones. Without Jobs, I think Apple has failed to create anything new that is compelling. Just doing the normal corporate old habit of focusing on only what affects this quarter's profits. If Apple were to fall back on old habits, it would be fantastically innovative and technically brilliant.

      Even up to the mid 1990's, the Macintosh was an exciting platform. Apple's inability to build a modern OS, after three attempts, was starting to look pretty bad. While I haven't had boyfriends who turned out bad, I point out elsewhere here that by 1999 I was using Linux.

      Apple temporarily fell on hard times due to a big management blunder. While Apple was convincing both customers and developers that PowerPC was the future, Apple continued to build a BILLION dollars of inventory of 680x0 Macs that suddenly nobody wanted to buy. Why did they keep building what they were telling everyone not to buy? That billion dollar hit was a huge writeoff that goes right to the bottom line.

      --

      I'll see your senator, and I'll raise you two judges.
    2. Re:The good old days were not very good by Anonymous Coward · · Score: 0

      Steve Jobs was not part of Apple between 1985 and 1997. Those dark days are the old habits of the company, and the culture of Apple has not changed one bit in the last 3 decades, the only thing that has changed is the availability of Steve Jobs to keep a firm hand on the tiller.

      Apple's success with Macintosh without Steve Jobs has a lot more to do with the initial platform that he directed and Apple being able to coast quite a ways on that success. After about 5-8 years, Apple really ran out of steam, and it showed in their short-sighted decisions for OS and 68K-based products. I think we can agree that if Steve Jobs were in charge during the early PowerPC era that he would have thrown out all the 68K gear, assuming he could have been convinced to work with IBM and Motorola (the AIM alliance) on turning the old POWER into PowerPC. (no way to tell honestly)

  31. Re:Let HP and / or DELL take over for the pro work by guruevi · · Score: 1

    Have you ever called their support? I don't want to touch either company with a 10ft pole.

    --
    Custom electronics and digital signage for your business: www.evcircuits.com
  32. Re:Let HP and / or DELL take over for the pro work by ColdWetDog · · Score: 1

    Nah, Apple should go full Dark Side and license the Mac line to Lenovo.

    --
    Faster! Faster! Faster would be better!
  33. Re:Let HP and / or DELL take over for the pro work by Joe_Dragon · · Score: 1

    Let HP and / or DELL do the design. Apples looks and thinnest does not work with pro workstation design

  34. Re:Let HP and / or DELL take over for the pro work by Anonymous Coward · · Score: 0

    Nah, Apple should go full Dark Side and license the Mac line to Lenovo.

    Sorry, Lenovo's standards are too high.

  35. Apple has so much cash. They by pjv936 · · Score: 1

    can afford to spend some of it on updating their PCs.

  36. Software quality is my biggest disappointment by Tangential · · Score: 5, Insightful

    I've been an OS X user since 2006 when Intel Macs arrived. I was strictly a linux user for the prior 7 years having abandoned Windows in the late 90s.

    The reason I went to OS X was that its *nix under the covers (and gave me all of the programming/scripting power I needed) and also was incredibly stable. I would literally go for months without rebooting and without native (X86, not PPC emulated) apps crashing...at all...ever.

    I feel that from a stability POV OS X peaked around 10.6. Ever since then, a pattern of increasing crashes and decreasing reliability has followed every release. The amount of instability is still very small, but when as a user you are used to 0 problems, it is very frustrating. (iOS seems to have followed a similar trajectory lately as well.)

    I don't know what's happened to the QA process at Apple and I also don't see the point in rushing out a new OS every year. I would love for them to go back to the simpler, more stable approach that they have 5-6 years ago.

    --
    Suppose you were an idiot. And suppose you were a member of congress. But then I repeat myself. -- Mark Twain
    1. Re:Software quality is my biggest disappointment by antdude · · Score: 1

      It's not just Apple! It's all companies. They neglect QA! Hey, others and I are unemployed and need SQA jobs. Hire us to improve their stuff.

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    2. Re: Software quality is my biggest disappointment by Dixie_Flatline · · Score: 1

      Oh, his one is easy: iOS is seeing more problems because it's incredibly complicated. Way more than MacOS has ever had to be, I reckon. It has to do the job it does within some fairly tight constraints (by modern standards) without draining your battery instantly or swapping or anything like that.

      macOS is seeing trouble because they've moved a great number of programmers to iOS. I think they're simply seeing throughout problems. Good OS programmers aren't exactly cheap or abundant, so bugs that would've been caught and fixed previously languish for longer than intended.

      This is largely speculation, but from what I've read and heard, that shift in resources did actually happen. It would explain a lot.

  37. GPU Improvements by Roger+W+Moore · · Score: 1

    While most computers don't get monumental improvement gains anymore

    That is only true for the CPU not the GPU which has seen huge improvements over the past 4 years. Since the Mac Pro comes with its GPUs soldered to the board the ONLY way to upgrade them is to buy a new machine. A quick google (which admittedly did not return the most reliable looking of pages!) suggests that a single 1080 today is 50% more powerful that both the Mac Pro GPUs combined which, if true, would mean that a dual 1080 machine would have about three times the performance of the current MacPro. I'd call that a significant performance increase.

    1. Re:GPU Improvements by TheFakeTimCook · · Score: 1

      While most computers don't get monumental improvement gains anymore

      That is only true for the CPU not the GPU which has seen huge improvements over the past 4 years. Since the Mac Pro comes with its GPUs soldered to the board the ONLY way to upgrade them is to buy a new machine. A quick google (which admittedly did not return the most reliable looking of pages!) suggests that a single 1080 today is 50% more powerful that both the Mac Pro GPUs combined which, if true, would mean that a dual 1080 machine would have about three times the performance of the current MacPro. I'd call that a significant performance increase.

      I thought the GPUs in the Mac Pro ARE Upgradeable. Well, the Graphics Cards ARE replaceable (theoretically); but no one has produced an Upgrade.

      Your best bet at this point is to use an external Thunderbolt-connected Graphics Card. The TB 2 in the Mac Pro should be fast enough, I would think. Afterall, that was what TB was supposed to be for, at least partially...

    2. Re:GPU Improvements by pjrc · · Score: 2

      GPU increases can be measured multiple ways. Indeed performance has increased dramatically when you measure by frame rates in AAA games running on Windows.

      But what matters greatly for Apple is OpenCL performance. No matter how much you may love certain GPUs for Windows gaming, the reality is Apple build Final Cut Pro on OpenCL.

    3. Re:GPU Improvements by UnknowingFool · · Score: 2

      I thought the GPUs in the Mac Pro ARE Upgradeable. Well, the Graphics Cards ARE replaceable (theoretically); but no one has produced an Upgrade.

      True. Ifixit's teardown suggests that the video cards could be quite easy to replace. Also it is possible to replace the whole MB and CPU as well.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    4. Re:GPU Improvements by Roger+W+Moore · · Score: 1

      Yes, just dissemble the entire machine, purchase two specially manufactured, and different (one contains the SSD slot for example) boards and then reassemble the entire thing. However since nobody has ever produced the two custom designed cards you would need I return to my claim that the only way to upgrade the GPUs is to purchase a new machine.

    5. Re:GPU Improvements by Plumpaquatsch · · Score: 1

      While most computers don't get monumental improvement gains anymore

      That is only true for the CPU not the GPU which has seen huge improvements over the past 4 years. Since the Mac Pro comes with its GPUs soldered to the board

      Wrong. Unless you are talking about the actual chips. Then - so what?

      --
      Of course news about a fake are Fake News.
    6. Re:GPU Improvements by mikael · · Score: 1, Interesting

      Performance users would look at cloud computing for extra horsepower. Apple did a presentation where they had hooked up a Mac Pro to a cloud computing server to do video editing in real-time. The old standalone system had a progress bar that moved slowly across the window. The new cloud computing system just did it in real time.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    7. Re: GPU Improvements by thesupraman · · Score: 2

      Sigh.

      Uncompressed 4k video takes about 720mbits of bandwidth even to move..
      That's in one direction. So double it for real-time processing (in and out).

      Care to price up both ends of a low latency 1.5gbit network just to get to your remote 'cloud computing' server?

      And then of course you don't need the Mac pro in the first place.. Since a low end machine will do the job as it's just a display server.

      So. No. You going have a clue.

      The only reason for such workstation machines is heavy local work, and the Mac pro has been so far behind the pack for about 2 years that is lost most of the medium market share it once had.

      No one doing serious workstation work uses apple any more.. They threw away a market as they used to be quite heavily used in video especially.

    8. Re: GPU Improvements by Anonymous Coward · · Score: 0

      Great, custom gfx cards with of which one contains an ssd slot. Please let me know all the replacemt options available!

    9. Re: GPU Improvements by ruir · · Score: 2

      If the AC would be so kind to explain how it magically gets there...

    10. Re: GPU Improvements by Anonymous Coward · · Score: 0

      Sheeple don't get stuff streamed to them, it's the other way, sheeple get their brain streamed to icloud to watch video.

    11. Re:GPU Improvements by Tamerlin · · Score: 1

      From a professional point of view, the difference is actually even bigger. The latest generations of GPUs have a heavy emphasis on compute, which is a huge deal for a lot of professional non-linear editing, compositing, and color grading software. Converting raw footage into RGB is also extremely compute heavy, and is nowadays largely GPU based even for 8K Redcode.

      It was badly designed for its intended market from the outset, so the trashcan monicker's spot on.

    12. Re: GPU Improvements by Anonymous Coward · · Score: 0

      While most computers don't get monumental improvement gains anymore

      My 8 core 5+ghz cpu disagrees. You basically needed liquid nitro and a duel cpu mb to do that 4 years ago.

    13. Re: GPU Improvements by mikael · · Score: 1

      Probably they were just getting the thumbnail image sent back. The full size images stay on the cloud. 3D artist magazines are full of pay-as-you-go remote renderrfarm adverts.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    14. Re:GPU Improvements by Roger+W+Moore · · Score: 1

      But what matters greatly for Apple is OpenCL performance.

      Well for the photon propagation code my colleague runs for physics research there is a huge performance increase between the 9-series and 10-series nVidia cards so it is not just games which benefit.

    15. Re:GPU Improvements by Roger+W+Moore · · Score: 1

      Actually your article shows I am right. The GPUs are soldered onto the motherboard it is just that the motherboard is split into three to wrap it around the triangular heatsink. The boards with the GPUs on them are not just GPU boars e.g. one contains the SSD port too and so are functionally parts of the motherboard. However if we ignore semantics and just look at it pragmatically nobody, not even Apple, has ever produced an upgraded version of these boards so whatever you think about the motherboard, the GPU is clearly not upgradable.

  38. Next Generation by Roger+W+Moore · · Score: 4, Interesting

    All true, but the real question is also if they are losing the "Decision Makers".

    It's not just the decision makers of today they seem to have lost but also those of the next generation. A few years ago when I looked at my students many would have mac laptops open with the rest a mix of different PCs. Now there are far fewer macs and it seems that many of the students who had deep enough pockets for a mac have Surface Books and Surface Pros. Since this was last term it also means that MS was beating Apple BEFORE the latest MacBook Pro disaster so I expect the trend will be even stronger next year.

    1. Re:Next Generation by Anonymous Coward · · Score: 0

      Windows machines have price & omnipresence on their side, that's all.

      It all boils down to those two.
      - WinTel machines are more affordable. And work pretty well.
      - And on your second point, MS is not 'beating' anybody. They're just ubiquitous, everywhere, and the default OS. Some people don't even realize they HAVE an OS... just a 'computer' and 'internet/facebook'.

  39. Re:Timmy's War Against Heterosexuals by mark-t · · Score: 1

    Well, owing to the fact that Apple had its more colorful rainbow-like logo for almost 2 years before the rainbow flag was used for the first time as a symbol for gays, It's dubious that there was any intent on Apple's part to show such affiliation.

    The changing of Apple's logo from its original colorful one to the current grey one was coincident with Steve Jobs return to Apple in 1997.... This change was one of perhaps about a dozen other significant changes that Jobs was making in the company at the time, wanting to "bury the past", and give the company a whole new look on the inside and out. The logo change was more likely reflective of Job's intent to completely overhaul how Apple would be seen by the general public and its consumers than it was intended to dissociate from any perception that may have arisen in more recent times that it was affiliated with gay pride. .

    1997 was, incidentally, during the time of OS8, not OSX. OSX was first released in 2001.

  40. Unknown Blogger Discovers Way To Get Hits... by TheFakeTimCook · · Score: 1

    That is EXACTLY the name of THAT Game.

  41. Refresh? by Anonymous Coward · · Score: 0

    "..., how it has handled the Mac Pro, a lineup that hasn't seen any refresh in ages,..."

    Refresh? You mean it hasn't visited the ladies room to powder its nose, in ages?

  42. Definately lower quality by Crizzam · · Score: 1

    My iPad Air 2 has never been the same since iOS 10. The device, in general, is noticably slower. Querky. The mail application hangs, doesn't update properly (read/unread). Safari crashes. Split view mode provokes problems when app switching. MEH.

  43. WTH is wrong with you people.... by Anonymous Coward · · Score: 0

    Wow a bunch of internet folks all talking about how apple has lost its way.
    I do not agree. As a a share holder and as a company owner I can say ... most of you know nothing about business....running a business.
    Certainly none of you have run anything like Apple. so keep thinking they are dying when in fact they are continuing to dominate and making huge profits. So they are not catering to your specialty noche needs. No one cares. Good luck getting anyone else to care. Again none of you have done anything like what apple has successfully done. Keep trying to impress your egos and how smart you think you are. How many billions....hundreds of billions have you generated? How many people do you employ and how much is that payroll you pay? Oh right....you are nothing but rounding errors...but think your important. Good luck with that.

    1. Re:WTH is wrong with you people.... by Anonymous Coward · · Score: 0

      > Certainly none of you have run anything like Apple.

      and YOU have? Well, I guess you're credible then ...

      BTW, WTF are u wasting your apparently valuable business time on ./ ?

    2. Re:WTH is wrong with you people.... by Anonymous Coward · · Score: 0

      apple hypocrites are the hypocritiest.

    3. Re:WTH is wrong with you people.... by Anonymous Coward · · Score: 0

      heh, oh come on, you cannot tell that guy is full of it? He has never employed anyone or run a company and has little to no idea that a computer is a medium of logic you can use to define custom tasks to get work done. Most likely an office drone with big man syndrome.

      If he is being serious, then he's defending a company that does ridiculous stuff like removing one of the mouse buttons, trying to make their own motherboards and cpu's, are in the process of removing the head phone jack, solder their hard drives ot the motherboard...The list goes on and on. All of it adds up to pure idiocy not brilliance.

      Yes apple is dying, its dying because aside from its hardcore base the daily users who need to get work done are not finding it to be a good tool. It just doesn't perform the functions of being a computer very well although it looks very nice and shiny, mac anything is generally speaking total garbage, and historically that has always been the case.

      Apple reminds me of Al Capone, a syphlidic alchoholic hobo with rage issues who somehow nearly took control of half a world super power country. It boggles the mind, but what can you do

  44. Obligatory Cixin Liu by Applehu+Akbar · · Score: 3, Insightful

    The article didn't mention a frequent user complaint: Apple's obsession with trumping the competition by making the whole universe two-dimensional. The newest release of every product is thinner than the last, even though users in every single online forum keep wanting to trade some thinness off for more battery life. In the face of all that reaction the next release will be thinner still, even to the point of compromising structural integrity (iPhone Plus, iPad) and ports (MacBook Pro) and hardware features (iMac).

    1. Re:Obligatory Cixin Liu by Anonymous Coward · · Score: 0

      Apple did research, produce, and deploy some beta models of their thinnest laptop ever- coming in at 1 millimeter and sized 8.5 x 11 inches.
      The iNotebook had no battery and worked very well! But marketing shot it down. In the meantime I've found some bootleg 3rd party models that work OK. Though I prefer Apple's slate-grey paper instead of the bright white or yellow!

    2. Re:Obligatory Cixin Liu by timholman · · Score: 1

      In the face of all that reaction the next release will be thinner still, even to the point of compromising structural integrity (iPhone Plus, iPad) and ports (MacBook Pro) and hardware features (iMac).

      I predict Apple won't be satisfied until users start slicing off their fingers by picking up a MacBook the wrong way. Either that, or until a MacBook Pro is thin enough to shave with.

  45. Apple's Problem: Shallow Business School Thinking by catchblue22 · · Score: 1, Interesting

    Tim Cook is a business school type thinker. He is an accountant. He makes his business decisions as a pure profit maximization game, increasing profit margins and eeking out as much money from the market as he can. The problem with this type of thinking is that it ignores the subtle realities of the Apple computer market. Macs specifically have been perceived by many as "professional" machines. Graphical designers have used OSX because it has been a reliable and relatively trouble-free platform on which to create. Software developers have often used Macbooks to develop on because OSX is a fairly polished Unix platform (though they likely often use virtual machines). Myself, I have enjoyed using Macs because of features such as the outstanding integration of the pdf format into OSX. I often use Preview's ability to take vector based snippets of a pdf file. Doing this on other operating systems is impractical, but on OSX you just draw a box around a pdf graph, choose "copy", and then "New PDF from Clipboard". In other OS environments, you can only copy a bitmap version, but on OSX, you get the actual vector version.

    Most users probably don't use this pdf feature. However I find it essential. Under current management, because few users make use of OSX advanced pdf features, it might be seen as something that can be neglected or removed. If they removed it, then I would lose much of my enthusiasm for OSX. And my enthusiasm matters, because I often pass that enthusiasm onto my students. In 2007 my enthusiasm for OSX resulted in at least 20 new Macbook purchases that I am directly aware of. As OSX shifts to MacOS and seems to go towards merging with iOS, I find my enthusiasm begin to wane.

    As Apple continues to assert more and more control over how I use my machine, on the apps that I install and the settings I can change, I find I am becoming increasingly against the agenda of Apple. I believe that our computers should be Turing Complete, that we should have full control over our devices. My students are more likely to hear me grumble about my Mac than to wax poetic about its unique capabilities. Tim Cook doesn't seem to realize the importance of users like me. In my own localized way I had an outsized contribution to Apple's explosive growth in 2007-2010; I see 200+ students every year, and my enthusiasms and views rub off on many of them. Apple's seeming assumption that they can ignore the tails of the bell curve of their user base is short-sighted and in my opinion will eventually compromise Apple's valuable brand image.

    --
    This and no other is the root from which a tyrant springs; when first he appears as a protector - Plato (423 to 327 BC)
  46. Google may do it just for their developers by presidenteloco · · Score: 2

    As far as I know the vast majority of Google's developers use a MacBook Pro (previous generation).

    A good half of those at least will shudder at the thought of no proper Esc key and gratuitous omission of at least one regular old USB 3 port, and 16GB RAM is looking small for a development box these days. Oh, and the sheer horrible design thinking exhibited by omitting the amazing magsafe connector will be enough to sway some of those.

    So confronted by grumbling developers threatening to order Surface Pros, Google may just make a super-souped-up chromebook+ for developers by freeing up user access to more of the Linux OS underneath, adding a giant SSD, etc.

    Please.

    --

    Where are we going and why are we in a handbasket?
    1. Re:Google may do it just for their developers by Fwipp · · Score: 1

      The Pixel chromebooks are gorgeous machines. If they sold one with a supported linux distro (Ubuntu or Fedora, I don't really care), it would be my next laptop.

  47. Re:Timmy's War Against Heterosexuals by unixisc · · Score: 1

    That the rainbow has gone from the logo to the CEO, leaving only those 50 shades of grey behind

  48. Re:Mac pro got to thin and the lack of loop back c by TheFakeTimCook · · Score: 1

    Mac pro got to thin and the lack of loop back cable system for TB like other pro workstations boxed them in.

    The PSU does not have the power to run the system at full load and also the heat limits it as well plus only 1 cpu also limits the pci-e lanes to a point where they only have 1 storage port.

    Right now getting TB3 in there will be hard with out adding more pci-e switches (with video cards taking an bandwidth cut down) / adding an cpu / cutting down to 1 video card (still needs an pci-e switch to feed out the pci-e from the X16 for 1 video card).

    They should of keep the tower or even went bigger if just to hide the DP to TB card cables.

    Or maybe, just maybe, Intel could get off their butts, and update the Xeon to have more/faster PCI-e lanes?

  49. Re: The Truth About Election polls by Anonymous Coward · · Score: 0

    People are not interested in election polls because people want to form their own opinion.
    Election polls and predictions should in fact be forbidden. Each invidual vote is by law a secret one, so that also means the set of all votes should remain secret until counting.
    I can't vote in this country but in the countries I can vote it I never discuss upcoming elections even with family and I don't let them discuss with me.
    My vote is my vote, I don't care nor want to know who you are voting for.

  50. Re:Mac pro got to thin and the lack of loop back c by Joe_Dragon · · Score: 1

    Even with more pci-e lanes still stuck with small case now with 2 cpus then apple can have like 10 TB 3 buses with 2 video cards and 2 storage cards.

  51. Re:Mac pro got to thin and the lack of loop back c by TheFakeTimCook · · Score: 1

    Even with more pci-e lanes still stuck with small case now with 2 cpus then apple can have like 10 TB 3 buses with 2 video cards and 2 storage cards.

    Wonder how much taller/fatter it would have to be to fit in that extra stuff?

  52. Not just Apple by Anonymous Coward · · Score: 0

    The whole tech industry is running out of steam. Kaby Lake isn't really much of a refresh either. Tech $$$s are now playing catch up with IBM to topple Watson in the datacenter while over-subscribing their platforms for cat videos.

    Microsoft bet on operating systems until Apple proved it's better to do with hardware. Now Apple has run out of hardware. GPU is too hard to program for in the general case. Perversely we're all gonna have to go back to proverbial punched cards in the datacenter before we'll find the next magic bullet, there's just no enthusiast market for 80 core CPUs in the desktop space - we can't watch that many cat videos at once and the bandwidth isn't there anyway.

    Cloud, SaaS, PaaS, HaaS, EaaS - the game is played here now, but CapEx is mind-meltingly gigantic. Only the biggest players can play.

    For the rest of us it's how many flops/watt can we get out of an ARM, and how many cat videos per hour of wall time charge. Maybe battery science?

  53. iPhone SE fail by Anonymous Coward · · Score: 0

    Where is my 128gb 4" phone? Apple has no clue.

  54. Re:Mac pro got to thin and the lack of loop back c by Blaskowicz · · Score: 1

    They do : there's a new high end, single socket for Skylake-X (i7) and Skylake-W (Xeon, but the same). As opposed to supporting dual sockets or more. The Skylake-W will have 48 PCIe lanes. Thing is, it's for mid 2017, so this gonna be a long boring wait still unless Apple is first to the market launching with that CPU.

    Before, I used to assume Apple would re-launch the Mac Pro with Broadwell-E, skipping the Haswell-E generation, but nothing came out.

  55. No shit sherlock by Anonymous Coward · · Score: 0

    we all already know that most conpanies work top down and jobs was different because he would say its ready when its ready. Now apple thinks its a gravy train but its not. Apple needs to realize that the person they've put in charge should tell management when its ready, not when it will be ready then get shit when its not. good luck finding that person apple, here's a hint, it's the one you will hate the most that will make you the most money you pieces of shit.

  56. Who the fuq spells their name Chuq insteadof Chuck by ayesnymous · · Score: 1

    What kind of spelling is that?

  57. Re:Let HP and / or DELL take over for the pro work by ruir · · Score: 1

    Yup, such high standards loading malware directly in the BIOS...maybe high triad standards. But surely not our high standards.

  58. Re: The Truth About Election polls by Anonymous Coward · · Score: 0

    How fo you control for error? How do you get a baseline?

  59. Re:Timmy's War Against Heterosexuals by Anonymous Coward · · Score: 0

    Rhapsody was announced in January 1997 - so the new OS strategy that would lead to Mac OS X was in place at that time. It was no big secret.

  60. Re: The Truth About Election polls by Anonymous Coward · · Score: 0

    Your claim that votes are secret by law is false. Votes are "privacy protected" but far from secret. If you chose to let your vote be public (polls) that is your own choice and a freedom protected by free speech. If you don't believe in the first amendment than I understand why you don't have a right to vote in this country.

  61. Re:Mac pro got to thin and the lack of loop back c by TheFakeTimCook · · Score: 1

    They do : there's a new high end, single socket for Skylake-X (i7) and Skylake-W (Xeon, but the same). As opposed to supporting dual sockets or more. The Skylake-W will have 48 PCIe lanes. Thing is, it's for mid 2017, so this gonna be a long boring wait still unless Apple is first to the market launching with that CPU.

    Before, I used to assume Apple would re-launch the Mac Pro with Broadwell-E, skipping the Haswell-E generation, but nothing came out.

    Perhaps there wasn't enough performance improvement with the Broadwell E (wasn't Broadwell mostly about better GPU and power usage/control, neither of which mean anything to a Mac Pro)?

    Good to hear about the Skylake-W, though. I think Apple was waiting for TB3 to come out, with a CPU with the PCI-e lanes to support it, before updating the Pro. Apple probably has Engineering Samples of those new Xeons at this point; so maybe it's a work-in-progress. Here's to hoping!!! But no one wants to suffer The Osborne Effect by pre-announcing a product under development too soon... I have heard they have "archived" the Support documents for the late 2013 Mac Pro; which is either a very good, or very bad, sign...

  62. Company ... by Anonymous Coward · · Score: 0

    ... has become courageous.

    FTFY.

  63. Missing the Point by Roger+W+Moore · · Score: 1

    What you say is true (although less so about the 'default OS' since physics students tend to be more aware of their computing) but you are missing the point which is that the number of macs has drastically decreased from a few years ago and the machines they are being replaced with, MS Surface books, are NOT noticeably cheaper than a mac, at least until the recent large price hike.

    Hence comparing like with like the number of macs has dropped significantly and that is before the recent laptop releases which only provide even more incentive to dump macs.

  64. Not for GPU! by Roger+W+Moore · · Score: 1

    Performance users would look at cloud computing for extra horsepower.

    Well it is interesting that you say this because while you are correct for CPU for GPU the situation is very different. I've actually been leading a project to develop a cloud based cluster to meet our local research computing needs and GPUs are very tricky in the cloud unless you buy the massively expensive Tesla cards which are 5-10 times the price of regular 'gamer' GPUs.

    So if you have single precision work (double precision work requires the expensive cards) cloud computing is still rather tricky because nVidia do not want you to do this. A colleague of mine did manage to figure out last month a way to get the driver for nVidia 10-series cards working under OpenStack - you have to a a patch to KVM to hide the fact that the machine is a virtual one from the nVidia drivers - but this is a hack an not really easy to scale at the moment.

  65. Re:Who the fuq spells their name Chuq insteadof Ch by Anonymous Coward · · Score: 0

    Maybe he's Canadian.