Apple Exec Jimmy Iovine Confirms Company's Interest in Making 'Pop Culture' TV Shows (hollywoodreporter.com)

Last week, the Wall Street Journal reported that Apple is working to bring in veteran producers to help create original content, including TV series and movies. Apple Music head Jimmy Iovine has all but confirmed the report and company's intentions to expand. From a report: "We're going to do whatever hits popular cultural smack on the nose," Iovine said when asked about Apple's reported expansion. Days after The Wall Street Journal's report that Apple plans to expand into original TV series and movies, Apple executive Jimmy Iovine hinted at what that might look like. "At Apple Music, what we're trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video," he told reporters at the Television Critics Association's winter press tour. "If South Park walks into my office, I am not going to say you're not musicians, you know?" Iovine continued when pressed about the report. "We're going to do whatever hits popular culture smack on the nose. We're going to try."

Comments

Re:Apple has jumped the shark

[psergiu]

Steve Jobs must be rolling over in his grave

Maybe that's the whole idea. Those solar panels on the roof of Campus2 are not enough to power everything. But if they glue some rare earth magnets to a certain coffin and insert the resulting cylinder in an enclosure surrounded with a lot of coils ...

Now We Know

[notsteve]

Well, now we know what happened to the MacBook's development resources.

Failing upwards

[PopeRatzo]

Jimmy Iovine was one of the most powerful record executives during the period when record labels were all sleeping on the digital revolution that was about to overtake them.

Why would anyone, especially Apple, give a job to someone who was so clueless about technology and popular culture?