Slashdot Mirror


The Problem With Google AMP (80x24.net)

Kyle Schreiber has raised some issues about Google's AMP (Accelerated Mobile Pages), an open source project unveiled by the company in 2015 with which it aims to accelerate content on mobile devices. He writes on his blog: The largest complaint by far is that the URLs for AMP links differ from the canonical URLs for the same content, making sharing difficult. The current URLs are a mess. They all begin with some form of https://wwww.google.com/amp/ before showing a URL to the AMP version of the site. There is currently no way to find the canonical link to the page without guessing what the original URL is. This usually involves removing either a .amp or ?amp=1 from the URL to get to the actual page. Make no mistake. AMP is about lock-in for Google. AMP is meant to keep publishers tied to Google. Clicking on an AMP link feels like you never even leave the search page, and links to AMP content are displayed prominently in Google's news carousel. This is their response to similar formats from both Facebook and Apple, both of which are designed to keep users within their respective ecosystems. However, Google's implementation of AMP is more broad and far reaching than the Apple and Facebook equivalents. Google's implementation of AMP is on the open web and isn't limited to just an app like Facebook or Apple.

56 comments

  1. Hate that pos by ZiakII · · Score: 4, Informative

    I actually switched my mobile browser to Bing to avoid Google Amp. If I really need Google I'll go there. But with no option to disable it and a terrible mobile experience I'll stick to Bing *Puke*

    1. Re:Hate that pos by fortfive · · Score: 5, Informative

      Second this approach, except I switched to duck duck go. I find the results to be less useful, unfortunately, although I like their privacy policies and what not better. Still, too many damn amp results.

    2. Re:Hate that pos by junk · · Score: 1

      I changed search to use DDG and changed browsers to Brave as a direct result of AMP.

    3. Re:Hate that pos by iMadeGhostzilla · · Score: 1

      I hope someone from Google is reading this. The moment I see my results as AMPs I go to bing.com. And not only that but in that moment I fucking hate Google. And those moments keep adding up.

    4. Re:Hate that pos by Anonymous Coward · · Score: 0

      I just use Opera. No AMP links!? Thanks China!

  2. AMP is about lock-in for Google... by Anonymous Coward · · Score: 0

    ...except when it isn't.

  3. Google News mobile by Dan+East · · Score: 2

    They've been using it on Google News for mobile now for a while, I can't stand it. Mainly for the exact reason stated in the blurb, which is that you cannot share news stories. Plus it wastes screen real estate with the Google header at the top. Didn't we go through something like this over a decade ago when iframe came out and everyone was wanting to embed everyone else's content in their web page to show ads and otherwise maintain control over the user? Thanks for taking us back to the dark ages, Google.

    --
    Better known as 318230.
    1. Re:Google News mobile by Anonymous Coward · · Score: 0

      Use https://news.google.com/news/i#0 instead when visiting Google News from your phone. It prevents the news stories from being AMP links.

    2. Re:Google News mobile by alcmena · · Score: 3, Informative

      https://news.google.com/news/i... -- Google News on a mobile browser... Only no AMP, yes native scrolling, as a bonus, revives the ability to open articles in background tabs again. Bookmark it now, thank me later. :)

    3. Re:Google News mobile by ShaunC · · Score: 1

      My problem with AMP is that Google returns tons of those results for normal searches as well. It's supposed to be Accelerated Mobile Pages, but I'm not on mobile, I'm on a desktop. I don't want to see stripped-down AMP results, I want to go to the original page.

      --
      Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
    4. Re:Google News mobile by cfalcon · · Score: 1

      I'll try that, thanks!

      No idea why I didn't try good old "lowercase I, octothorpe, numeral zero". Sixty percent of the time, it works every time!

  4. Knock me over with a feather by 93+Escort+Wagon · · Score: 2

    "Make no mistake. AMP is about lock-in for Google."

    Well, DUH. Is there anyone here who doesn't think this mainly exists to provide Google with more specific information regarding our individual browsing habits?

    Fortunately, we can easily choose to never use it. And I'm assuming that, at some point, someone will come up with a de-obfuscation service that lets you get at the target URL without going through AMP (for those times when a person sends you a google.com/amp/ link).

    --
    #DeleteChrome
    1. Re:Knock me over with a feather by Anonymous Coward · · Score: 1

      >Make no mistake. AMP is about lock-in for Google

      Make no mistake. Digital & web technology literally is about pushing everything online and is about lock-in for every company. Companies have been salivating about customer lock-in for years. Web accounts, auto-billing, digital funds transfers, TOS's etc all allow it much better than the paper days.

      This is about getting people in the farm trough of consumption.

    2. Re: Knock me over with a feather by Anonymous Coward · · Score: 0

      No argument about googles motivations, but why would news vendors want to simplify their own content basically without ads, so google can be the only one able to add ads. .?

  5. I can't stand it by dugancent · · Score: 2

    I can't share the page nor can I block ads. Luckily, I've found an iOS app (Opener) that lets me open the page without AMP. It's a hassle, but it works.

    I no longer use Google News because of it ,and if it gets any worse, I'll drop Google as my search engine.

    --
    SJWs are the new boogeyman. -Me
  6. Life is better with AMP by Anonymous Coward · · Score: 0

    If all we need is better sharing urls, let's fix that. Otherwise, I'm not eager to go back to the days of giant advertisers javascripts killing the page, and mobile popups can go to hell.

    1. Re:Life is better with AMP by fortfive · · Score: 1

      It isn't just that, though. It breaks site navigation.

      And if it's a site like reddit, I can't interact with reddit the way I normally do, and I can't easily move from the amp version to the reddit version.

      My simple solution: that little "x" in the Amp navigation bar, make it close the amp envelope and drop me in the regular site.

    2. Re:Life is better with AMP by fedos · · Score: 1

      My simple solution: that little "x" in the Amp navigation bar, make it close the amp envelope and drop me in the regular site.

      Which is exactly what you expect from it, intuitively.

    3. Re:Life is better with AMP by fortfive · · Score: 1

      I lost count of the number I times I tried that until uncovering what AMP was and switching my mobile search provider to DDG.

  7. Short summay: by 140Mandak262Jamuna · · Score: 0
    Google does what its competitors does.

    But it is a problem because... google.

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
    1. Re:Short summay: by Dutch+Gun · · Score: 1

      To be fair, people worry about Facebook's influence and complain about Apple's lock-in as well. But more to the point, Google, as the world's leader in search and many other connected services, as well as the developer of the world's most popular mobile OS, does have a responsibility to NOT abuse their market position - at least in a way that will bring regulators down on them. Market leaders tend to get a bit of extra scrutiny in these matters, and rightly so, I think, due to their sheer influence and the potential for abuse in their respective markets.

      --
      Irony: Agile development has too much intertia to be abandoned now.
  8. Cry me a river by Anonymous Coward · · Score: 0

    I applaud Google's action and will appreciate it until more news sites address the abominable behavior that xkcd mocked them for.

    https://xkcd.com/869/

    1. Re: Cry me a river by dacaldar · · Score: 1
      Meh, that's one of my favourite xkcds, but it rarely happens. Amp is horrible as stated. I go out of my way to find plain links instead of the higher up amp link, and in general I'm a fan of most things Google.

      Yet another example of marketing / business interests ruining a perfectly good engineering technology accomplishment.

    2. Re:Cry me a river by JohnFen · · Score: 2

      I just have my mobile browser spoof its user agent string to indicate that it's a desktop one. Problem solved.

    3. Re: Cry me a river by Gr8Apes · · Score: 1

      in general I'm a fan of most things Google.

      Yet another example of marketing / business interests ruining a perfectly good engineering technology accomplishment.

      Google was ruined years ago when they IPOd. Their search results have been going downhill for a while, and switching to ddg has actually been just fine for me.

      --
      The cesspool just got a check and balance.
    4. Re:Cry me a river by cfalcon · · Score: 1

      > I just have my mobile browser spoof its user agent string to indicate that it's a desktop one

      That works on a shrinking subset of sites. Many of them will poll the display for size, and then serve you their shitty-shit version based on that.

    5. Re:Cry me a river by JohnFen · · Score: 1

      True. The current adaptive web design techniques are a damned plague. So far, I have been able to simply not use those websites, but once that becomes impractical, I'll find a browser that lets me spoof window size reporting, etc. as well.

    6. Re:Cry me a river by Anonymous Coward · · Score: 0

      uhh, that is the opposite of what is happening. Responsive design has been a thing for a couple of years now.

  9. Future of the Web by Anonymous Coward · · Score: 0

    https://www.facebook.com/movie -> fb://movie
    https://www.google.com/amp?movie -> g://movie
    https://www.slashdot.org -> 404

    1. Re:Future of the Web by omnichad · · Score: 1

      http://mozilla.org/ -> moz://a

    2. Re:Future of the Web by Anonymous Coward · · Score: 0

      MozColonAyy

      The "L"s are silent....

  10. I hate AMP by Anonymous Coward · · Score: 0

    I didn't need this article to tell my why.

    The first time I noticed it, I wondered why the site I was visiting wasn't logging me in like it should be, and I wondered if I was visiting a hijacked URL. At the time I couldn't find a quick and easy way to get the AMP page to show my user and etc, then I realized what it was and have hated it ever since.

    I'll even go out of my way to find and click non-AMP links.

  11. Just request the desktop version by Scragglykat · · Score: 2

    If you need to link a page, request the desktop version. It's annoying, but that's the easiest way I've found to do it.

  12. It'd be awesome by Anonymous Coward · · Score: 0

    if one could launch a remote browser in an X session that runs on the server that is serving the website.

  13. wtfi Kyle Schreiber awtfsic? by Anonymous Coward · · Score: 1

    AMP sucks ass, everybody knows that. Thanks Kyle Schreiber.

  14. AMP is an absolute pile of shit by cfalcon · · Score: 1

    Google News is dubious as a news source, but when this AMP shit started, I completely stopped using it on mobile. Like most "mobile friendly" websites, it disables pinch to zoom some significant portion of the time, making it shitty. MUCH more importantly, I can't share or use links without copypasta to some note app and manual dicking, as the summary states. It is a total failure, making what was once trivial into a giant pile of shit.

    My response was, I stopped using it completely. I'm sure others still use it, or never care about being unable to share it, or actually share the awful amp link. Sometimes I could make it work by asking it to load as desktop, but that's up to the server to respect that, and in any event requires loading everything twice just to claw our way back to minimum internet functionality.

    The display is shitty, the URL is shitty, the scrolling is broken, the zooming is shitty. It's total garbage. Fuck AMP in every diseased orifice it has.

    1. Re:AMP is an absolute pile of shit by alcmena · · Score: 1

      https://news.google.com/news/i... -- Google News before AMP. Bookmark it on your mobile device and you can use Google News with none of the annoyances.

  15. But the WORST bit... by mujadaddy · · Score: 1

    But the WORST bit is that it forces pages to be developed in one way, "the Google Way", which may or may not bear any resemblance to the business request, much less maintainability.

    Gigantic scam. Only helps Google, not the Web.

    --
    Populus vult decipi, ergo decipiatur...
    "Force shits upon Reason's back." - Poor Richard's Almanac
  16. Users or the used? by matbury6017 · · Score: 1

    both of which are designed to keep the used within their respective ecosystems

    There, I fixed that for you.

  17. There are many points against AMP by Casandro · · Score: 1

    After all as long as there will be web designers, there will be horribly bad webpages which will consume huge amounts of data. Just keep your webpages plain and simple, avoid Javascript, particularly from foreign domains, and everything will be fine.

    It's not your responsibility to adapt the look of your page to the size of the browser window. If the browser is semi decent and you write proper HTML it'll just work everywhere. That's the whole idea behind HTML.

  18. It's not all bad by omnichad · · Score: 1

    I don't hate it. I try to keep my bandwidth usage minimal and I seek out AMP links for quick reference because it cuts out so much bandwidth usage. My big problem is that there's no native UI method to go to the real URL when necessary.

    It has all the potential to be useful - in the same way that Open Graph gave publishers at least some control over how shared content appears on FB.

  19. The whole problem with AMP by allo · · Score: 2

    Put some javascript in your page and let google host a copy of your page.

    AMP done right:
    Restrict to a subset of HTML without scripts, canvas, etc. and rely on mobile browsers to optimize for it. If you want to, introduce a new doctype for AMP-HTML.

    1. Re:The whole problem with AMP by Anonymous Coward · · Score: 0

      I don't care what hipsters think. Most websites do not need to be single-page applications. Ninety-five percent of what's on websites these days is fluff. It adds nothing to the user experience. It's only there because it's the latest trend.

  20. This week's non-problem... by EndlessNameless · · Score: 1

    ...brought to you by www.ifyoudontlikeitthendontuseit.com

    --

    ---
    According to the latest ruleset, this post should be modded as Vorpal Flamebait +5.
  21. I never even noticed AMP until last week. by preflex · · Score: 1

    Last week, a friend on facebook posted a link to wwww.google.com/amp/ $ARTICLE_URL and it confused me. I didn't understand why they were linking to google instead of $ARTICLE_URL.

    I have never seen an AMP site, because on mobile, I only surf with Firefox + Desktop by Default and Phony addons, and with Phony's user agent set to "Desktop Firefox" (For some sites, you gotta' use both). I've hated "mobile" sites so much for years that I've been avoiding them since before Google rolled-out AMP.

    Honestly, Firefox for Android is the only thing that makes mobile browsing tolerable for me. All the mobile browsers I've ever seen on every "Mobile" OS are just absolutely fucking horrible. Firefox for Android is the least horrible. I tried Desktop Firefox on Ubuntu Touch, but Xmir has too many nasty bugs to be usable.

  22. Nothing is good by Merk42 · · Score: 1

    Slashdot Mobile pages are slow! Ugh I can't believe publishers are using STANDARDS to deliver content I don't want ( and therefore no one else wants because everyone thinks like me)

    Google OK, here's a different standard that is limited on purpose in order to focus on content

    Slashdot Ugh I don't like that either! It's too limiting!! If only everyone would make pages how I want, everyone would be happy. I won't even so much as make a single page for fear to be proven wrong though.

    1. Re:Nothing is good by Anonymous Coward · · Score: 0

      No, jackass. It's not a 0 or 1 thing.

      If you actually look at AMP, what it does is what any good web developer does already. It removes bloated javascript libraries and web fonts. You don't need to be tied to google to do that.

  23. Is it 4 "w" or "3" by neglogic · · Score: 1

    The summary says "https://wwww.google.com/amp/", so is it the usual 3 w's and the summary is wrong? Or is it the unique 4 w's that makes the URL so unique? Who knows? Who cares?

    1. Re:Is it 4 "w" or "3" by Anonymous Coward · · Score: 0

      It looks like 4 w's is definitely not correct...

      $ host wwww.google.com
      Host wwww.google.com not found: 3(NXDOMAIN)
      zsh: exit 1 host wwww.google.com

  24. No idea what this is by loufoque · · Score: 1

    I read some articles and watched some videos and still have no idea what this is.

    It claims to be magic that makes loading websites faster but it just seems to be a variant of HTML where slow stuff is prohibited.

  25. Well... by Casandro · · Score: 1

    ...but what if the site I want to use uses it.

    1. Re:Well... by Anonymous Coward · · Score: 0

      Then you will need to reenact the famous statue of liberty scene from planet of the apes.

  26. AMP = WAP by Anonymous Coward · · Score: 0

    Another solution that won't age well and will be replaced by something much better.

  27. Copyright Infringement by Anonymous Coward · · Score: 0

    How is this not copyright infringement? They are copying the content, reformatting it, and sending it to users. I would be rather livid if I was running a big news site that Google was doing this with. Google has no right to be messing with others content without permission.

    1. Re:Copyright Infringement by fedos · · Score: 1

      The publishers choose to participate. They add code to their webpages to get them to work with AMP.

      There are issues with AMP, but copyright concerns aren't among them.

  28. Good goal; bad implementation by fedos · · Score: 1

    I like the reasons Google gives for AMP, but the URL issue makes it a huge annoyance, as does the floating title bar that you can only get rid of by scrolling to the top of the page and then back down.